Defining Your “Why Sell?” Statement

Selling Your Canadian Business · Aug 22, 2025 · 24m

The first step in selling your mid-market Canadian business ($5M–$50M in annual revenue) is defining your “Why Sell?” statement—a clear articulation of your motivations and goals for the sale. This foundational step ensures your decision aligns with your personal, financial, and emotional objectives, setting the tone for the entire process. For mid-market owners, selling often involves complex considerations, such as transitioning professional management teams, addressing family dynamics in family-owned businesses, or preparing for cross-border opportunities (e.g., to US, European, or Asian…