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Your Prospecting Problem Is Actually a Playbook Problem with Tom Stearns & Peter Cleary – Ep 38
David Kreiger sits down with Tom Stearns and Peter Cleary for a rare two-guest episode inspired by their newly released book, Graphic Sales: How to Build a Prospecting Playbook for Sales Leaders.
Together, they turned decades of real client work and hard-learned lessons into a sales book unlike any other.
In this episode, they cover:
Why most sales leaders are misdiagnosing their biggest problem
What a sales manager's day actually looks like once a real playbook is in place
The evergreen fundamentals that have driven pipeline for decades and will still matter
How the "Hell No" list transforms…
The skinny
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