Summer Freeze Mitigation

Gym Business Coach Podcast · Apr 8, 2025 · 17m

Every year, it hits like clockwork – members walk in with that dreaded “Got a minute?” and hit you with the freeze request. Summer’s here, and with it comes the revenue dip that gym owners have been conditioned to accept.

But what if you didn’t have to?

In this episode, Tim and Zach share how they rethought their freeze policy after realizing it was quietly costing them over $100K a year. They talk about the simple shift from traditional freeze policies to a simplified two-tiered pricing model that increased their revenue and actually made members happier.

They also break down the two options…