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Episode 68 — Marketing and More with #1 Bestselling Author Allan Dib
Paul goes unplugged in this interview. Literally. Maybe this was part of Paul’s plan to get Allan back for another episode, but the show must go on.
This isn't an ivory tower novel. What was the powering force for Allan writing The 1-Page Marketing Plan? You’ll be glad that Allan wrote a book to himself but shared it with everyone. Paul name drops some of the biggest names in direct response marketing. Pop quiz, Allan…
Shots fired. Allan says, "Don’t start with why. Start with buy." From attribution to target market, The Boardroom Buzz guest gives great advice on marketing for service…
The skinny
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