Latest / The Real Estate Agent Playbook / From Myths to Facts: Understanding EXP Realty's Revenue Share 2.0
Transcript
- 0:01Extra, extra read all about it.
- 0:02EXP just changed their revenue share model.
- 0:05The other brokerages are saying that EXP cut it in half.
- 0:08That couldn't be further from the truth.
- 0:10Because exp just took the amazing opportunity of rev share that they
- 0:14essentially created That has been copied over and over and over again And they
- 0:19absolutely blew it up for specific groups of people that we're going to talk about
- 0:23So i'm going to explain exactly what happened with the exp revenue share model
- 0:28Why it is a massive opportunity for most.
- 0:31And we're going to talk about all that and more next.
- 0:38What's up guys?
- 0:39Jeremy Kane with the real estate agent playbook.
- 0:41As you know, I am an agent at eXp Realty, the original cloud based
- 0:46brokerage model that has absolutely changed the game for real estate.
- 0:49If you're interested in joining eXp, and that's why you are watching this
- 0:53video, Please book a call with me to join, talk about joining the record
- 0:58breaking group at the Wolf Pack.
- 0:59There's a link below if you're at x exp.
- 1:02I hope this helps explain some of the things and we can all grow together.
- 1:06So throw me a comment, shoot me a DM on Instagram, the re
- 1:09agent playbook, and let's dive into exactly what just happened.
- 1:14Okay, so exp, revenue Share 2.0.
- 1:17Revenue share is something we have to discuss.
- 1:20First and foremost, this is an.
- 1:22Alternative income stream to the traditional brokerage model, which is
- 1:26just trade your time for money, sell houses in your specific licensed area.
- 1:31The revenue share model allows you to grow globally.
- 1:34So it's almost a brokerage opportunity or managing broker, employing
- 1:39broker opportunity with no borders.
- 1:41And as you know, managing brokers, especially when companies first start
- 1:45have to wear every single one of the hats.
- 1:47And if they don't wear the hat, They have to pay for it.
- 1:50So whether that's hiring, firing, training, litigation, mediation.
- 1:54Marketing, accounting, IT.
- 1:58Oh yeah.
- 1:58We have to still review the files compliance, make sure
- 2:01agents get paid on time, pay the rent, pay the business expenses.
- 2:05That's all stuff that has to come across a managing broker's plate typically.
- 2:10Well, EXP just allowed their agents.
- 2:13To grow the company so when they were reducing their
- 2:16overhead by going cloud base.
- 2:18They also were like, okay Well, let's provide opportunity for agents are
- 2:21actually producing having day to day conversations with other agents boots on
- 2:25the ground Let's have them You know grow the company this way and be rewarded for
- 2:30it fairly without the massive liability that comes along with being a broker
- 2:35it's likely for a team lead, right?
- 2:36Maybe a little bit less Maybe you don't have to pay them, you know the rents and
- 2:39things like that Maybe you do But team leads are also somebody who takes on so
- 2:45many duties and so much responsibility.
- 2:47Well, EXP at least provides that brokerage opportunity and whoever brings or, you
- 2:53know, talks to the agent about coming into EXP, That's a sponsoring agent.
- 2:58Every time somebody in that agent's downline seven tiers
- 3:02deep closes a transaction, this agent is getting compensated.
- 3:06And this is the revenue share model.
- 3:07And we will share slides.
- 3:09I'll talk a little bit about the original revenue share
- 3:12model or what it was, I guess.
- 3:14And then we'll talk about revenue share 2.
- 3:150 and why this opportunity is absolutely massive So let's kind of get into it.
- 3:21Okay, so here's the model that we just came from we'll call this revenue share 1.
- 3:270 As you know revenue share 2.
- 3:290 is the one that was just released So when we look at this, I want you
- 3:33to understand one thing the adjusted gross Commission income is dynamically
- 3:39calculated to ensure that exp does not pay more than 50 percent Of the money
- 3:44that's coming in into the revenue share pool What exp does is we'll show on a
- 3:49future slide is they take that money And all the money that goes into exp in
- 3:54the form of commission split Is split directly in half half of the money goes
- 3:58to exp and half of the money goes to revenue share pool That has not changed 1.
- 4:020 to 2.
- 4:020 It's just much more clear what happens to that money and how it's adjusted so
- 4:08in the event As you can see here that all seven tiers were filled and they
- 4:12had the flqas needed as you see on the right an flqa is a agent that closes at
- 4:19least 5, 000 in GCI every six months.
- 4:21So essentially one deal every six months in most markets.
- 4:24That is how you open the tiers.
- 4:26And as you can see here, tier one was open immediately.
- 4:29You needed five for tier two, 10 for tier three, and so on, as you see on
- 4:33the right hand side of the screen.
- 4:35So this was very dialed in.
- 4:37However, if every single tier was open, the, the, Sponsor who had you on that
- 4:43tier had the FLQAs needed then that would completely pay out If you added all of
- 4:49these numbers up these three and a half to three point eight and two Point two
- 4:53all of these numbers actually equaled twenty percent Of the gross commission.
- 4:59Well exp only received 20 percent of the gross commission The thing was that a
- 5:04lot of of these tiers weren't always open and so exp has adjusted the flqa account.
- 5:10They've adjusted some of these numbers on here and change where
- 5:13we calculate the Payout from and so this is the original model Just to be
- 5:21clear here, 10, 000 commission closed.
- 5:24John on my tier one closes a 10, 000 commission.
- 5:27I would be entitled to up to 350 from that 10, 000 commission.
- 5:33Now what that looked like, I'll show you on the next slide.
- 5:36So what had happened is EXP would say, okay, this is the company
- 5:43commission and everything would be calculated off of this number, the
- 5:47commission that the company received.
- 5:49That's the three and a half percent we're talking about of the gross commission.
- 5:53So if you have 1533 times five to get the gross commission of, you know, seven, six,
- 5:58six, five, that's how much this GCI was on my tier one, three and a half percent.
- 6:03Of that money would be 268.
- 6:0628.
- 6:08As you can see here, my final revenue share was paid out 222.
- 6:1167.
- 6:14So this is what I got for this commission.
- 6:18And I should have gotten this based on just that one sheet, but
- 6:23EXP could not pay more than half of the money that it brought in.
- 6:26To revenue share.
- 6:28Otherwise, they couldn't pay for the company to run.
- 6:31So it's always been 50 50 split However, we just had this buffer.
- 6:36So for 45 61 that I was not getting from this You know three and a half
- 6:42percent of her gross commission.
- 6:44So that is exactly what it used to be So here's revenue share 2.
- 6:490 Started with exactly the same.
- 6:52This has not changed.
- 6:53It's just visualized differently 80 percent of The commission goes to the
- 6:58agent 20 percent goes to exp while they're still in their capping period
- 7:02Of that 20 percent the company gets 50 percent and exps revenue share pool gets
- 7:0850 percent So essentially 10 of that Whole commission is going to the revenue
- 7:14share pool to be divided out And so I don't want you to focus on too much in
- 7:19this As you can see 17 and a half of the revenue share pool in this section.
- 7:23You have 19 Plus one for 20% Notice zero FLQAs on tier one, two, and three.
- 7:30That is new, right?
- 7:32So you do not have to have any tiers open.
- 7:35Who is this good for?
- 7:37This is good for people coming over with a group of agents, maybe also known as a
- 7:41team or a brokerage, to really inspire and help people Get their feet on the ground.
- 7:47So a team lead can be here on my tier one.
- 7:50If I bring them in, they could put their top tier agents on tier two
- 7:54and then stack everyone under tier three from there so that some of
- 7:57their top tier agents are getting a headstart on revenue share as well.
- 8:00The life changing.
- 8:02Revenue share that it is.
- 8:04And the team lead is not taking a big hit because all three of these tiers
- 8:09are open as demonstrated right here.
- 8:12So tier one, tier two, tier three, tier four, you do need five qualifying
- 8:17agents, personally sponsored.
- 8:19So in that case, the team leads, you know, or the brokers making it.
- 8:23So there's top performing agents are on that tier two.
- 8:26He's rewarding them by stacking people on tier three.
- 8:29And he is also going to be rewarded because those are his top tier agents.
- 8:34So they're going to be closing deals.
- 8:36So say he had a team of 25, he stacks his top seven to 10 people on his tier one.
- 8:44And then he divides the other 15 up, you know, appropriately so
- 8:47that they start to see ref share.
- 8:49They can start to, you know, grow and have a voice of
- 8:52leadership and that kind of stuff.
- 8:54And no one is affected.
- 8:55So that is this.
- 8:57So.
- 8:57Section of 2.
- 8:580.
- 8:59So what's this mean, right?
- 9:01Let's break this down.
- 9:02An agent closes a transaction, 10, 000 commission comes in.
- 9:06Agent's taking 8, 000, EXP's taking 2, 000.
- 9:09Of 50 percent goes to EXP, 50 percent goes to the revenue share model.
- 9:15Next, we have 17.
- 9:175 percent of this.
- 9:18So, if I brought John to the company, he closed this 10, 000 commission, I
- 9:23would get 175 guaranteed from that.
- 9:27Yeah, my sponsor Louie would get 200, his sponsor Mike would get 125, his
- 9:31sponsor Connor would get 75, his sponsor Chris would get 50, Chris's sponsor Ian
- 9:36would get 125, and Tracy would get 250.
- 9:40So, that is an exact paid out, but it would only be if they had their FLQAs
- 9:46open, as you know, 5, for Tier 7.
- 9:51These are the minimum payouts for a capping agent.
- 9:54So if I have a capping agent on my tier 1, I'm going to max out at 1400 per year.
- 10:01For this piece, I'm going to max out at 1, 600 per year
- 10:05for this piece minimum, right?
- 10:07So I'm using max out, but it's actually the minimum I would make
- 10:11from a capping agent is this.
- 10:13You see here, we have a bonus.
- 10:15This is the new structure.
- 10:16This is the old SRS buffer, but it's now.
- 10:20Calculated in a bonus.
- 10:22The difference being, the SRS buffer used to be calculated based on how many
- 10:26units were closed across all the tiers.
- 10:28And it would be split amongst, it would be weighted differently depending on how
- 10:32many people were on how many tiers and how many units closed on those tiers.
- 10:36And so it was very confusing and convoluted.
- 10:39They've taken that seven tier bonus buffer structure and made
- 10:43it a three tier bonus structure.
- 10:45So the bonus is calculated based on agents on tier one, tier two, tier three.
- 10:51So if you have agents that close deals, you're going to get this
- 10:54minimum number if they cap plus a bonus as they go along each month,
- 10:58paid on the third Friday of each month.
- 11:01Okay?
- 11:02So that is how it works.
- 11:03And you can see, okay, you have, you know, five to 10 agents who
- 11:06are closing deals and capping.
- 11:09That's pretty good 1400 additional dollars just for having them sign up and you
- 11:13know come work with you right plus the bonus Now with this change, they also
- 11:20incentivized People as they come into the company the first year If you bring
- 11:25an agent no matter if they're in their 10th year of business or their first
- 11:28year of business their first year at exp You will be paid on that tier one at a
- 11:3350 percent of the revenue share pool.
- 11:35So this ten thousand dollar commission While the agent has not capped
- 11:39is gonna be 500 to your revenue share as we go, capping at 4, 000.
- 11:44So that first year agent is worth 4, 000 a year, pretty cool.
- 11:48Then they would slide into this traditional model as we go.
- 11:53The bonus is not affected by this.
- 11:56Technically, but, if that money is paid out, there will be less money in that
- 12:0150 percent pool to bonus at the end.
- 12:04So, it's kind of like a, a guaranteed bonus.
- 12:06It is not, paid out like the bonus.
- 12:08It is paid out at time of transaction close.
- 12:12So, then we have this.
- 12:13Revenue share 2.
- 12:140.
- 12:14So, this is what it looks like.
- 12:16Okay?
- 12:17This agent, 3, 248, half of that, right, was, 3, 248 was
- 12:24paid EXP, half of that is 1, 624.
- 12:28So 1, 624 is the company's portion put into the revenue share.
- 12:33Every single dollar of that will be paid out through the tiers or a bonus.
- 12:38Right, they're paying out.
- 12:39Every penny that goes into the revenue share pool.
- 12:43So this is exactly what it used to be.
- 12:45It's just much more transparent 284 and 20 cents.
- 12:49That's my final revenue share on the third Friday of this month.
- 12:54I will get a bonus Based on this exact payment.
- 12:58So that is, this is what I'm getting, and then I'm getting the bonus.
- 13:03So that is the difference between Revenue Share 2.
- 13:060 and 1.
- 13:060 is that bonus.
- 13:08So, it's kind of like this.
- 13:10Before, the Revenue Share was on a 45 degree angle, it would grow throughout.
- 13:13And you would get a small, tiny blip.
- 13:16You know, for that buffer adjustment, because it was a lot less.
- 13:19Now you're going to be more hanging out on the floor, right?
- 13:23You're here, it's coming, it's increasing, and then boom, it'll increase
- 13:26drastically on that third Friday.
- 13:29So that EXP ensures that all of that money in the revenue share pool is paid
- 13:33out to those tiers 1, every single month.
- 13:38So you say, okay, well that bonus sounds good, it still sounds pretty confusing.
- 13:42Where's that money coming from?
- 13:43The bonus money comes from the FLQA shortfall.
- 13:47So if I have an agent on tier four that closes a deal and I don't have five
- 13:52FLQAs or I have an agent on tier seven and I don't have 30 FLQAs, that money I
- 13:57will only get the small portion, so 0.
- 14:0025 percent of the expansion share, I believe.
- 14:04Let's go back just for numbers sake and let's start over here.
- 14:12Okay, so now you know
- 14:18we're gonna take it off from when I went to this slide Okay, so now you ask.
- 14:24Well, the bonus still sounds confusing.
- 14:26Where's it coming from?
- 14:27This is exactly where it's coming from So if I go back two slides and I talk
- 14:31about the FLQ a shortage here If I have an agent that closes a transaction
- 14:37on my tier 5 Which is right here and I do not have 10 plus FLQ a's You
- 14:43I am actually only going to get 0.
- 14:465 percent.
- 14:46So that ten thousand dollars would be Or that ten thousand dollar commission
- 14:50would be a fifty dollar payout for me It's only when I have the flqa's
- 14:55at ten plus that I would get 4.
- 14:585 plus five For that 5 percent of that that pot so that is wrong
- 15:06again, and I have to redo it
- 15:13Okay, so now let's talk about where this bonus money comes from first and
- 15:17foremost an FLQ a shortfall So the company will not pay the full share, right?
- 15:24Let's say we're on tier seven and we don't have 30 agents.
- 15:27So, Frankie on my tier seven closes a deal and I only have 15 qualifying
- 15:32agents, then I am only going to get 2.
- 15:355%, of that.
- 15:37So the expansion share only instead of 22 and a half plus 2.
- 15:425%.
- 15:43So if I don't have that tier open.
- 15:45This 22.
- 15:465 percent is staying in the revenue share pool and will be divvied up in bonuses
- 15:52based on tiers 1, and transactions that closed in that month on people's tiers 3.
- 15:58Likewise, if I do have 30 agents, then I would get that 250, total payout of
- 16:0425 percent of the revenue share pool.
- 16:07So that is, The first shortfall is if you do not have FLQAs.
- 16:11So tier four, five, six, and seven require these FLQAs to be open.
- 16:16And so if I don't have those, that's where the first piece comes from.
- 16:20Next we have, the tier breakage.
- 16:22So say somebody.
- 16:24In my tier 2 closes a transaction, but the person that sponsored them,
- 16:28that they're in their tier 1, so my tier 1 agent John brought in Sarah.
- 16:33John left the company, Sarah is still there closing deals.
- 16:37No one slides up, Sarah stays on my tier 2.
- 16:40However, the money that John would have earned now goes back
- 16:45into that revenue share pool.
- 16:47And since it was a tier 2 agent closing, I would earn a piece of that
- 16:51bonus based on, you know, the revenue share payout of the total number
- 16:56of, transactions on those tiers.
- 16:59So that is tier breakage, which is a big one, right?
- 17:02If someone leaves, you could have, you know, tier 2, tier
- 17:053, tier 4, that they left.
- 17:07The agent on tier six closes a deal but the agent on tier five doesn't have their
- 17:12FLQAs open So then it's a whole thing.
- 17:15So There's a lot of areas so FLQA shortfall tier breakage and then
- 17:20revenue share payouts without teams.
- 17:22So original people at the company sometimes only have
- 17:26You know, four tiers up.
- 17:27So if they're on, you know, Joe's tier one, and there's only one, two, three
- 17:33people above Joe, then there's also three tiers that are unpaid there.
- 17:37This one's probably less likely, but there is still people, at the company
- 17:41that are in those higher up tiers.
- 17:43that are closing transactions.
- 17:45So out of all of these, there will be a pretty lucrative bonus piece at the
- 17:51end of the month that will be paid out on tiers one, two, and three.
- 17:55So they will receive that bonus on the third Friday.
- 17:58And one thing that people aren't focusing on fully is this right here.
- 18:04Because eXp went to this bonus structure where you know exactly what your floor
- 18:10is, what you're getting paid out at first before the bonus, you can now actually
- 18:15get paid by clicking this button U.
- 18:18S.
- 18:19only for the time being, expanding to Canada and then beyond.
- 18:23You can click this button and get paid now.
- 18:26Granted, depending on your bank, it could take two hours, it could take 12,
- 18:29it could take one day, but you can have access to your revenue share in live time.
- 18:35So what's this look like?
- 18:36And at first I was like, oh, that's like an accounting nightmare.
- 18:40But when you really step back and think about it, with high interest rates on
- 18:43credit cards, with You know massive opportunities in the stock market based
- 18:48on day trades and that kind of thing You can get access to your revenue share
- 18:52all month long for one dollar, right?
- 18:55So it used to be revenue share would build up like I said here, right?
- 19:00And we would have to wait till the very end to take it because we didn't
- 19:03know what that final adjustment was going to be Well now that we're here
- 19:08You can start taking pieces of that.
- 19:10So if you get a huge opportunity, you want to make this day trade,
- 19:13not my gig, but it is what it is.
- 19:15Or once you get bigger, there's people that are taking this money
- 19:18out and loaning it as hard money.
- 19:20For, you know, fix and flips and things like that.
- 19:22So whatever your investment strategy is, that's not what we're here
- 19:25for, but the access to real time revenue share right now could be
- 19:30a game changer for some people.
- 19:32This is the only model like it because the other models still have buffers, still
- 19:37have adjustments, still have to, you know, have the FLQA issues and all of that.
- 19:41Well, EXP 2.
- 19:430 right here, pay now.
- 19:45This is a game changer and this will be what we really remember.
- 19:49From this shift from 1.
- 19:510 to 2.
- 19:520 is this right here because it is very difficult for this not only in the back
- 19:57office to be replicated, but in general, based on the other models that still have,
- 20:02you know, the old exp copycat going on.
- 20:05So, revenue share get paid now.
- 20:08Absolute game changer and what I think will be number one reason why We remember
- 20:14this time right now in this revenue share update So ultimately there's a lot to
- 20:21be learned about this new model There's massive opportunity for people coming
- 20:26into the company to get a sprinting start where before They had to really be
- 20:31strategic and they had to okay I'm going to sponsor everybody on my first tier
- 20:35because I got to make sure my tier You Two is open before I start putting agents
- 20:39there, you know strategically well now you have open playing field tiers one two
- 20:43and three For you to kind of be strategic you can provide opportunities for other
- 20:48people that are coming to get a sprinting start and Ultimately since those are
- 20:53bonus You know exp has been i've heard it all before like oh those guys make
- 20:58so much money at the top I'm gonna go to This brokerage to get the early adopter.
- 21:03Well, now at exp tiers, one, two, and three are bonused and rewarded.
- 21:08So agents could come over and really start, sprinting and pushing
- 21:13as hard as they can to have those tiers one, two, and three filled.
- 21:16And then naturally four, five, six, and seven might build out over time.
- 21:21Essentially people that are really focused on building and doing all of
- 21:25this, typically build out a tier a year.
- 21:27That strategy might be different now because tiers one, two, and three
- 21:31are those bonus tiers, and so on.
- 21:33So the real winners are the people who the newer agents are at the
- 21:38company and they can immediately make an impactful revenue share income
- 21:41based on this new revenue share 2.
- 21:440.
- 21:45The other winners are teams and brokerages.
- 21:47If you're a team or a brokerage and things are getting tough, you're
- 21:51worried about the commission lawsuits, you're thinking, well, if I ever
- 21:54got sued, my company would be gone.
- 21:56This is the time to make it happen.
- 21:58I will also say brokers and team leads, all of the, things that EXP is doing for
- 22:04you to come over is Is beyond this, right?
- 22:08There's more to, you know, eXp bringing teams and things that they
- 22:12can do to help with that transition other than this revenue share 2.
- 22:160, which fits perfectly in to that plan.
- 22:19So next time you hear somebody say eXp struggling, they cut revenue share
- 22:23in half, that's absolute garbage.
- 22:26What they actually did was make a sustainable, more transparent model.
- 22:31They actually opened tiers up for tiers one, two, and three.
- 22:34So changed a lot of people's lives just like that for making that decision.
- 22:38And they made the revenue share model sustainable longterm.
- 22:42And what they did compared to other models is they opened some tier structures up.
- 22:48We still have the very best revenue share model.
- 22:51There is nothing changed about the money coming in and going out 50 50 split.
- 22:56Still today, yesterday, the day before, and many years before that, and many
- 23:01years beyond, but revenue share 2.
- 23:040 is much more sustainable.
- 23:05and gives agents an opportunity that want to be leaders that want to step up.
- 23:10They want to continue to produce.
- 23:12They want to continue doing that piece, but they want to develop an exit strategy.
- 23:17This is absolutely the exit strategy you're looking for.
- 23:21If you are interested in building this up before your retirement years, Now
- 23:26is the time to jump on the bandwagon because this model just got a whole lot
- 23:30better for people that want to develop an exit strategy, but also don't want
- 23:34all the headaches and all the hats.
- 23:36We'll give you a wolfpack hat, give me a call, book a call,
- 23:40and we'll make it happen.
- 23:42But, don't let anyone tell you that this, you know, was cut in half, or that EXP,
- 23:47you know, had to pull back for any reason.
- 23:49This is a long term visionary play.
- 23:52And they made revenue share sustainable for the longterm and remain the only
- 23:57exit strategy based on what we do every single day in real estate.
- 24:02So if you want to quit trading your time for money at some point in your career
- 24:05and you want to maybe be a part of those kids lives, you want to do all of that.
- 24:09This is your opportunity, right?
- 24:12Still willable, still able to, you know, provide for your family
- 24:16for many generations to come.
- 24:18Build it now.
- 24:19This model gives you the opportunity.
- 24:21Let's book a call.
- 24:22Let's chat.
- 24:23I want this to change your life like it has mine.
- 24:26We'll talk to you next time.
- 24:27Bye