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Two-Tier or Not Two-Tier: Rethinking Go-To-Market Strategy
In this episode, we explore what it really means to build a career in the channel across vendors, partners, and everything in between, and how that perspective shifts when you’ve seen both sides of the table.
We’re joined by Jane Rimmer, a seasoned channel marketing leader with experience spanning vendors, distribution, and independent consultancy. Jane brings a unique lens on how go-to-market strategies have evolved over the last two decades, and what’s changed (and what hasn’t) in how technology reaches customers.
We also look at the bigger question: is the channel still the same engine it…
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