Latest / Billion Dollar Sellers
The Shelf is Dead : Prime Day down 41%
July 10th, 2025
Summary: Kevin King discusses Prime Day 2025's shocking 41% sales drop, AI's disruption of traditional commerce, the end of the de minimis exemption, TikTok's new M2 app for the US, and strategies for winning in the AI-driven discovery era.
Key Points Discussed:
Prime Day 2025 sales appear down 41% year-over-year according to Momentum Commerce
AI-driven shopping traffic up 3,200% as consumers shift to GenAI tools
Discovery has moved upstream - brands filtered out before shoppers reach Amazon
Strategies for AI optimization and off-Amazon touchpoints
De minimis exemption ending…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.