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How to Master Negotiation: It's Not Just About the Deal
Negotiation: a word that often conjures images of high-stakes boardrooms and tense standoffs. But the truth is, negotiation is a daily dance for salespeople. It's about more than just securing a deal; it's about building lasting relationships and creating mutual value. Is negotiation a one-off event? Think again. A skilled salesperson negotiates constantly, from prioritizing features to making concessions. It's a fluid process that starts from day one. So, what does it take to become a negotiation master? * Deep dive into your product and your client: Understanding your offering inside out…
The skinny
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