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Why Every Brand Should Lean Into the Super Bowl | Bathroom Break #92
You don’t have to like football - or even watch the Super Bowl - to win with Super Bowl marketing.
Jay and Daniel break down why the Super Bowl is one of the easiest cultural moments for any brand to lean into, including boring B2B companies and nonprofits.
They explain why relevance beats originality, how tapping into what everyone is already thinking about boosts engagement, and why sitting out cultural moments is a missed opportunity. They also cover practical ways to do it without trying too hard and share why the week leading up to the game (and the 24 hours after) is the sweet spot for…
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