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#379: Author Gary Hawkins Discusses His New Book and How an Evolving Society Impacts Retail Technology
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In his new book, BIONIC RETAIL: HOW TO THRIVE IN AN EXPONENTIAL WORLD, author Gary Hawkins discusses how the pace of change outside organizations is accelerating faster than within, creating a growing gap between what once made retail successful and what will be required in the future. There is often a disconnect between shopper expectations and the traditional store, and retail brands must pivot and adapt to remain relevant and achieve success.
Hawkins grew up in grocery retail, and his family once owned stores in the wholesale business in Upstate New York. It was in one of…
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