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Connecting the Dots - How C4 Customizes the Memory Maker Experience
In this Stories from the River episode, host Charlie Malouf introduces a new series focusing on the C4 process at Broad River Retail!
The C4 process, comprised of Connect, Customize, Commit, and Continue, is central to Broad River's approach to sales. It emphasizes the importance of connecting with guests and customizing their shopping experience. This episode kicks off a four-part series featuring insights from three of Broad River's retail Memory Makers: Gabby Cobos, General Manager; Bryan Clark, VIP Sales Manager; and England Montgomery, Home Furnishings Consultant. These Memory Makers…
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