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278 - The Secret Formula to Creating a Killer GTM Strategy, with David Malpass
Discover the secrets to successful go-to-market strategies and product-led growth with David Malpass, the SVP of Apollo, as he shares his experiences and insights on reinventing the wheel, understanding and implementing products, and creating word-of-mouth through content, branding, and community. Learn how to set up a strong go-to-market foundation, avoid vanity metrics, and find excellent product-market fit.
Plus, David discusses the importance of expertise in content creation, the role of product marketing, and the value of investing in demand generation. Don't miss out on this valuable…
The skinny
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