Replacing Initial Ideas to Build What Customers Need | Samantha Diamond & Breanna Hughes | Bird&Be

Honest Ecommerce · Apr 13, 2026 · 34m

Samantha Diamond and Breanna Hughes are Co-Founders of Bird&Be, the fertility brand providing evidence-backed, comprehensive at-home tests and supplements for both partners at every stage of the fertility journey.

In This Conversation We Discuss:

[00:00] Intro

[01:31] Turning a diagnosis into a mission

[03:23] Becoming your product's success story

[04:44] Callouts

[04:54] Finding focus groups with limited budgets

[07:37] Sponsor: Klaviyo

[09:44] Letting research reverse product roadmaps

[13:41] Building trust through science-backed content

[15:12] Sponsor: Intelligems

[17:12] Sharing…