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155: Reflect, Reset, Recharge: Preparing Your Marketing Strategy for 2024

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In this Imperfect Marketing Brief, Kendra Corman guides us through an essential end-of-year reflection, focusing on preparing for a successful 2024 in marketing. With December halfway through and the holiday season in full swing, Kendra emphasizes the importance of using this time to not only relax and enjoy but also to thoughtfully consider what has and hasn’t worked in our marketing strategies over the past year.

Key Points Discussed:

Reflect on 2023:

Evaluate your accomplishments and areas where you fell short.

Analyze what marketing strategies worked well and which…

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