Episode 81: Making Email Marketing Personalization Easier
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Welcome back to another episode of Imperfect Marketing! Today’s brief is about making email marketing easier and more personalized.
Have you ever gotten an email and been like… "WOW! That’s just what I was looking for!"
That’s an amazingly perfect and personalized email—whether they included your name or not.
They know and understand their audience, which is key to ALL marketing, not just email marketing.
So, how do you make this easier? Dig deep and get to know your audience.
Write every email article to ONE person. That’s all. Just one person.
You should be able to picture…
The skinny
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