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Barry Jacobson — Building a Service Culture

Barry Jacobson shares how leaders can build a culture of excellence by creating a clear purpose, modeling the right behaviors, staying connected to people, and paying attention to the details that shape every customer and employee experience.

Takeaways:

• Define a purpose people understand and use

• Build connection before focusing on the transaction

• Train for consistency across every customer interaction

• Learn from mistakes without losing momentum

• Make small details part of your culture

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