How a Niche Bookstore Chain Scaled Past 20 Million with a Membership Pricing Model

Scaling Up with Fexingo: How Small Businesses Become Mid-Market Companies · Aug 30, 2026 · 9m · transcript

In this episode of Scaling Up with Fexingo, Lucas and Luna sit down with the founder of a regional bookstore chain that hit 20 million in revenue by switching to a membership-based pricing model. We break down the specific numbers behind the pivot: how they tested the model in two test stores, what happened to customer retention, and why the average transaction value jumped despite the heavy discount. You'll hear about the operational changes they had to make—from their point-of-sale system to staff training—and the surprising way they used their physical space to make the model work. If…