179. What Is Your Wellness Expertise Actually Worth?

The Wellness in Hospitality Podcast · Sep 20, 2026 · 29m

The number one mistake new wellness consultants make?

They price like an employee.

I see this mistake constantly with wellness professionals who go out on their own.

They carry their employee mindset straight into their consulting business. They trade time for money, because that's the only model they've ever known.

Then they compound the problem. They benchmark their price against consultants who've been in the game for decades because they think all their years of expertise entitle them to that same number.

It doesn't work like that. And I know, because I've been there.

What happens next is…