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From $40 to a Cult Brand: The Relentless Rise of Pebby Forevee

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What starts with $40… and turns into a cult brand?

In this episode of The Keri Croft Show, I sit down with Liz Haislip, founder of Pebby Forevee. A brand that didn’t come from a playbook, investors, or experience, but from pure obsession, grit, and an unwavering belief that she was meant for more.

But this conversation goes way deeper than business.

We talk about:

• The reality of building something with no plan B

• Body image, confidence, and how Pebby became more than just clothing

• The pressure of becoming the face of your brand

• Burnout, identity shifts, and the moment…

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