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WARNING: You're Losing Sales Without This Tech for Realtors! · The Real Estate Agent Playbook

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  Just as technology is revolutionizing sports, it's revolutionizing
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  the real estate game too.
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  This should come as no surprise to you, but you must dial in and you must
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  incorporate tech along with personal touch in your business or you'll
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  be left behind and you will not be winning any championships anytime soon.
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  So stay tuned.
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  We're going to dive in.
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  What's up guys?
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  Jeremy Kane, Real Estate Agent Playbook.
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  Thank you so much for tuning in.
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  As always, please share the episode on the podcast side.
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  If you are watching on YouTube, like, comment, subscribe, helping to grow
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  both of those communities as I aim to help real estate agents win every
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  single day at the game of real estate.
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  So absolutely, why combine tech and touch?
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  You can do it the old school way.
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  You were at that brokerage and that.
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  You know, guy who sold houses 30 years ago is up there telling you 4x4, cold calls,
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  do this, you know, this is the way to do it, open houses, whatever that may be,
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  absolutely is the case, but did you know technology is a lot different than it was
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  30 years ago when they were selling homes?
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  So we want to make sure that we're incorporating technology.
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  And pulling some of those personal touches, right?
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  They're right.
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  You absolutely can win in this industry by doing those old school things because
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  they all involve that personal touch.
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  They all involve, you know, conversation, belly to belly, stuff like that.
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  And so that absolutely helps.
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  But let's pull some tech in too to absolutely scale your business, right?
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  Because these days you can sell a ton more houses that you could back
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  in the day when they're carrying paper files around writing on the,
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  on the front of the manila envelope.
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  No offense if you still do that, I think it's cool.
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  But you know, absolutely, you must use tech in your business or you will be left
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  behind or you'll just be stagnant, right?
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  Because it's so much easier to scale with today's digital tools.
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  So let's talk about.
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  The essential tools, first things first is a CRM.
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  The best CRM that is out there is the CRM that the agent uses.
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  So you must find something that works for you.
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  There's a ton.
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  Obviously within my group, you get KV Core for free through eXp.
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  You get that wonderful website.
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  KV Core is very good on the front end.
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  I typically, I use Chime, which is also offered at a major
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  discount within our group.
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  Because that helps with nurture a little bit on the backend.
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  I don't do as many, you know, code leads and things like that.
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  So you got to find one that works for you and absolutely use it.
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  But if you're not using your CRM, it doesn't matter which one you have.
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  It doesn't matter which one you're paying for every single month,
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  which one you're getting for free.
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  So make sure you find a CRM that works for you.
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  That makes sense in your head, because if it makes sense and it aligns
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  with all the things you need, you will absolutely see the difference.
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  Next things, next is those softwares, anything that you
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  use, editing softwares for video.
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  If you're doing the virtual tours yourself, which I highly don't
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  recommend virtual tour softwares there, but make sure that you're not.
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  Taking these softwares and overusing your time in those areas.
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  We must outsource and do the thing, but we also have to use
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  technology in a way that makes sense.
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  So if you're a graphic designer and you can design a thumbnail
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  in five minutes, great.
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  Okay, because that's about all it's worth because You can get it done on Fiverr or
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  something for, you know, five to 10 bucks.
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  So make sure you have the software you need, make sure you're using the software,
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  whether that's, you know, building flyers or, you know, whatever specialty
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  you have, make sure you're doing that.
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  Some softwares include, you know, posting across multiple social media channels.
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  Just dial in those right softwares so that you can absolutely use them.
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  You know, the new software is these apps on the phone, these time management,
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  your calendars, all of those things.
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  Make sure that you're not only, you know, looking into them and
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  learning and using them actively, but make sure that they're not just
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  going, you know, on the back burner.
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  Oh, that's a great app.
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  I do this all the time.
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  That's a great app, you know, and then 10, 10 weeks later, I'm looking
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  through my, my phone and all of a sudden it's like, Oh, what happened?
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  What's, what's that one?
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  Oh, I was really going to use that, but I didn't, so I must not need it.
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  So make sure you're really dialing into those softwares, using
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  those tools that absolutely help.
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  Right.
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  One huge one.
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  If you're doing open houses, say you can, you know, develop a software where
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  people can sign in on your, you know, CRM, their information goes straight to it.
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  That saves time.
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  The time must, or the software must save you time in order
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  for it to be utilized by you.
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  If it's taking more of your time to figure out how to use it and do it,
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  that's not what they're there for.
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  Use it as a tool.
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  To shorten your time invested, because then you can free up your time for
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  income producing activities versus figuring out the new technology.
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  Automated marketing tools, right?
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  I would be remiss to have a technology, conversation without
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  talking about AI and chat GPT.
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  And you can think of all the things that you want.
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  You can say all the things you want about it, but if it helps you
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  even, you know, get some ideas.
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  I know I use it a lot for my video scripts, right?
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  It's, it's just putting ideas out there.
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  Then I.
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  Go back in and I put the personal touch, please do not copy and
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  paste from, from chat, GPT or anything into, you know, existence.
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  You must put your own personal touch on it because who knows
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  where it's getting it from.
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  So you don't want to get into too many copyright issues there.
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  So make sure that that's the case, but using those automated tools, right?
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  If you're, you know, using websites and different.
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  Email newsletter and mailers and stuff like that.
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  Make sure that you're using Zapier to take the information and, and
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  delegate it all the way across the board to all those different platforms
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  so that you're not manually entering it, you know, in your email software,
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  in your, you know, marketing mailer software or anything like that.
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  So make sure you're using, you know, technology.
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  And those automations to your advantage, not your disadvantage.
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  And this goes back to, you know, what I just said about, you know, chat
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  GPT and all the things, make sure that you are personalizing it, right?
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  You can take the information, but if it's a personal message, make sure
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  you're going in there and doing that.
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  You cannot automate your customer service and your personal touch in your business.
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  You can automate the tasks.
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  You can automate, you know, some of the stuff, the.
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  You know, time of year it goes out and all of that, but you must go in there
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  and just refine and put the personal touch on it before it goes out because,
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  you know, we're trained every single day to be like, oh, that's fake, that's
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  fake, that's spam, this is that, this is that, because we just reject it because
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  we have to protect our time naturally because there's so much coming at us.
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  It's so much, you know, at one time.
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  So make sure that you're, you're incorporating that personal touch.
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  Otherwise you're just like a computer.
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  And if you're just a computer, your client's probably like, well, I could
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  probably just buy from a computer then.
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  So, and you don't want that.
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  So make sure that the personal pieces, put it in there, make sure it's your
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  personality, and essentially use tech to facilitate, not replace, right.
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  So help you, you know, be more time effective, be
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  more, you know, on top of it.
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  Right.
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  Oh, haven't called them for.
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  This quarter, let's call them.
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  Boom.
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  It's right there in your CRM.
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  It's right there in your tech, but then you got to call, don't send
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  them an auto, auto dial voicemail.
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  No one likes those voicemail drops.
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  Let's be real.
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  So, make sure that that's the case.
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  Unless, you know, you're having an event or something you want to invite a bunch of
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  people personally, I get it totally, but.
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  Your, your voicemail drop should not be automated, for just traditional outreach.
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  I'll tell you that right now.
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  Okay.
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  And this is a big one.
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  Once you're automated, once everything's fully set up, make sure you're utilizing
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  that time you saved to spend more time with your family or spend time at income
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  producing activities in your business.
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  Because if you're just automating and you're paying
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  for this software to do this.
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  And now you have free time and you're just, you know, playing Madden or
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  texting your friends all day, make sure that you're using that time wisely
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  so that that money invested into it isn't, you know, a negative, right?
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  As we talk about a ton, figure out what your hourly wage is, figure out.
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  What your gross commission was last year, how many hours a
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  week you worked approximately, and that's your hourly wage.
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  They always say that if you can delegate something for less than your hourly wage,
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  it would be a good idea to delegate it.
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  But you must be diligent in getting that time back into income producing
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  activities, so it scales your business, not just stay stagnant.
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  Or automates it.
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  So do me a favor, if you're still listening, what tech
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  tools can you not live without?
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  Comment below what you use in your real estate business.
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  I'd be happy to know.
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  I'll look into those if I don't use them already.
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  But I hope this helped, and I hope this was kind of a general
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  idea of why we should, you know, bring tech into our lives and not
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  reject it because we're old school.
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  So please like, comment, subscribe, share the podcast, grow in
• 8:28
  that community, leave a review.
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  That would be great.
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  I hope you have a great one.
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  We'll talk to you soon.
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  Bye bye.