Latest / Let's talk Marketplace / How AI will change the marketplace game with Stefan Wenzel #LTM124

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How AI will change the marketplace game with Stefan Wenzel #LTM124 · Let's talk Marketplace

• 0:00
  And
• 0:00
  of
• 0:00
  course,
• 0:00
  on
• 0:00
  the
• 0:00
  flip
• 0:01
  side,
• 0:01
  you
• 0:01
  have,
• 0:01
  you
• 0:02
  know,
• 0:02
  marketplaces
• 0:03
  such
• 0:03
  as
• 0:03
  Amazon
• 0:04
  and
• 0:04
  others
• 0:04
  who
• 0:04
  now
• 0:05
  look
• 0:05
  at
• 0:05
  this
• 0:05
  and
• 0:05
  say,
• 0:05
  jesus,
• 0:06
  you
• 0:06
  know,
• 0:06
  there's
• 0:07
  someone
• 0:07
  eating
• 0:08
  aggressively
• 0:09
  into
• 0:10
  my
• 0:10
  direct
• 0:11
  interface
• 0:11
  with
• 0:11
  the
• 0:12
  user.
• 0:12
  So
• 0:12
  what
• 0:13
  can
• 0:13
  I
• 0:13
  do?
• 0:18
  Let's
• 0:18
  Talk
• 0:18
  Marketplace.
• 0:19
  The
• 0:19
  Marketplace
• 0:20
  podcast
• 0:20
  with
• 0:21
  Ingrid
• 0:21
  Lommer
• 0:22
  and
• 0:22
  Valerie
• 0:22
  Dichtl.
• 0:26
  Hi,
• 0:26
  everyone.
• 0:27
  Welcome
• 0:27
  back
• 0:27
  to
• 0:28
  let's
• 0:28
  Talk
• 0:28
  Marketplace.
• 0:28
  I'm
• 0:29
  Ingrid.
• 0:29
  I'm
• 0:29
  glad
• 0:30
  you
• 0:30
  tuned
• 0:30
  into
• 0:30
  the
• 0:31
  first
• 0:31
  of
• 0:31
  our
• 0:32
  summer
• 0:32
  Deep
• 0:32
  Dive
• 0:33
  episodes.
• 0:34
  And
• 0:34
  today
• 0:34
  we
• 0:35
  will
• 0:35
  be
• 0:35
  talking
• 0:35
  about,
• 0:36
  let's
• 0:36
  say,
• 0:37
  the
• 0:37
  elephant
• 0:37
  in
• 0:37
  the
• 0:37
  room,
• 0:38
  agentic
• 0:39
  commerce.
• 0:40
  There's
• 0:40
  been
• 0:40
  a
• 0:40
  lot
• 0:41
  of
• 0:41
  talk
• 0:41
  in
• 0:41
  the
• 0:41
  last
• 0:41
  weeks.
• 0:42
  Amazon
• 0:43
  has
• 0:43
  been
• 0:43
  pushing
• 0:43
  its
• 0:44
  AI
• 0:44
  bot
• 0:44
  buy
• 0:45
  for
• 0:45
  me,
• 0:45
  and
• 0:45
  ChatGPT
• 0:46
  is
• 0:46
  secretly
• 0:47
  trying
• 0:47
  out
• 0:47
  shopping
• 0:48
  features
• 0:48
  and
• 0:48
  including
• 0:49
  payment
• 0:49
  solutions
• 0:50
  drive
• 0:50
  directly
• 0:51
  into
• 0:51
  the
• 0:51
  chat
• 0:51
  interface.
• 0:52
  And
• 0:52
  Shopify
• 0:53
  is
• 0:53
  desperately
• 0:54
  trying
• 0:54
  to
• 0:54
  shut
• 0:55
  out
• 0:55
  AI
• 0:55
  bots
• 0:56
  from
• 0:56
  their
• 0:56
  stores.
• 0:57
  So,
• 0:58
  yeah,
• 0:58
  lots
• 0:58
  of
• 0:59
  things
• 0:59
  going
• 0:59
  on.
• 0:59
  I
• 0:59
  think
• 1:00
  it's
• 1:00
  high
• 1:00
  time
• 1:00
  for
• 1:00
  a
• 1:00
  deep
• 1:01
  dive
• 1:01
  into
• 1:01
  agent
• 1:01
  E
• 1:02
  commerce,
• 1:02
  don't
• 1:02
  you
• 1:02
  think,
• 1:02
  Valerie?
• 1:03
  Yeah,
• 1:03
  I
• 1:04
  fully
• 1:04
  agree
• 1:05
  and
• 1:05
  I'm
• 1:05
  really
• 1:05
  happy
• 1:06
  that
• 1:06
  we
• 1:06
  have
• 1:06
  just
• 1:07
  the
• 1:07
  right
• 1:07
  person
• 1:07
  with
• 1:07
  us
• 1:08
  to
• 1:08
  discuss
• 1:08
  these
• 1:09
  matters
• 1:09
  today.
• 1:10
  And
• 1:10
  this
• 1:10
  is
• 1:11
  German
• 1:11
  e
• 1:11
  commerce
• 1:12
  evangelist
• 1:12
  and
• 1:13
  fellow
• 1:13
  podcast
• 1:14
  host
• 1:14
  Stefan
• 1:14
  Wenzel.
• 1:15
  Welcome
• 1:15
  back,
• 1:15
  Stefan.
• 1:16
  Great
• 1:16
  to
• 1:17
  have
• 1:17
  you
• 1:17
  back
• 1:17
  on
• 1:18
  the
• 1:18
  show.
• 1:18
  Thanks
• 1:19
  for
• 1:19
  having
• 1:19
  me.
• 1:19
  Hello.
• 1:21
  Yeah,
• 1:21
  welcome
• 1:22
  back
• 1:22
  for
• 1:22
  me
• 1:22
  as
• 1:22
  well,
• 1:22
  Stefan.
• 1:23
  And
• 1:23
  what
• 1:23
  a
• 1:24
  great
• 1:24
  timing
• 1:24
  for
• 1:24
  our
• 1:25
  recording,
• 1:25
  I
• 1:25
  think,
• 1:25
  because
• 1:27
  I
• 1:27
  asked
• 1:27
  you
• 1:27
  to
• 1:27
  be
• 1:28
  our
• 1:28
  guest
• 1:28
  and
• 1:28
  talk
• 1:29
  about
• 1:29
  AI
• 1:29
  commerce,
• 1:30
  I
• 1:30
  think,
• 1:30
  at
• 1:30
  end
• 1:30
  of
• 1:31
  June,
• 1:31
  so
• 1:31
  shortly
• 1:32
  after
• 1:32
  your
• 1:32
  keynote
• 1:33
  for
• 1:33
  the
• 1:33
  K5
• 1:34
  conference
• 1:34
  in
• 1:34
  Berlin.
• 1:35
  And
• 1:35
  there
• 1:35
  you
• 1:36
  predicted
• 1:36
  that
• 1:36
  because
• 1:37
  of
• 1:37
  the
• 1:38
  rise
• 1:38
  of
• 1:38
  AI
• 1:39
  shopping
• 1:39
  agents,
• 1:40
  and
• 1:40
  I
• 1:40
  quote,
• 1:40
  the
• 1:41
  classic
• 1:41
  online
• 1:41
  shop
• 1:42
  of
• 1:42
  today
• 1:42
  will
• 1:42
  turn
• 1:43
  into
• 1:43
  the
• 1:43
  vanilla
• 1:44
  LP
• 1:44
  of
• 1:45
  tomorrow.
• 1:46
  So
• 1:46
  something
• 1:46
  cherished
• 1:47
  and
• 1:47
  well
• 1:47
  loved
• 1:48
  by
• 1:48
  a
• 1:48
  select
• 1:49
  number
• 1:49
  of
• 1:49
  shopping
• 1:49
  connoisseurs,
• 1:50
  but
• 1:51
  mostly
• 1:51
  irrelevant
• 1:52
  for
• 1:52
  the
• 1:52
  main
• 1:52
  bulk
• 1:52
  of
• 1:52
  E
• 1:53
  commerce
• 1:53
  turnover.
• 1:54
  What
• 1:54
  a
• 1:54
  great
• 1:54
  line,
• 1:55
  by
• 1:55
  the
• 1:55
  way.
• 1:55
  And
• 1:56
  here
• 1:57
  we
• 1:57
  are
• 1:57
  just
• 1:57
  a
• 1:58
  month
• 1:58
  later
• 1:59
  and.
• 1:59
  Yeah,
• 2:00
  and
• 2:00
  things
• 2:00
  are
• 2:00
  getting,
• 2:01
  I
• 2:01
  don't
• 2:01
  know,
• 2:01
  out
• 2:02
  of
• 2:02
  control,
• 2:02
  I
• 2:02
  think.
• 2:03
  So,
• 2:04
  yeah.
• 2:05
  What
• 2:05
  we
• 2:06
  record
• 2:06
  today,
• 2:07
  this
• 2:08
  record
• 2:08
  today,
• 2:08
  what
• 2:08
  you
• 2:09
  record
• 2:09
  today,
• 2:09
  will
• 2:09
  go
• 2:09
  live
• 2:10
  in
• 2:10
  three
• 2:10
  weeks.
• 2:10
  So
• 2:11
  what
• 2:11
  do
• 2:11
  you
• 2:11
  think
• 2:11
  will
• 2:11
  have
• 2:11
  happened
• 2:12
  until
• 2:12
  then?
• 2:13
  The
• 2:13
  world
• 2:13
  will
• 2:14
  have
• 2:14
  changed
• 2:14
  again.
• 2:17
  Yeah,
• 2:18
  I
• 2:18
  mean,
• 2:18
  it's,
• 2:18
  it's.
• 2:18
  And
• 2:19
  I
• 2:20
  fully
• 2:20
  sympathize
• 2:21
  with
• 2:21
  everybody
• 2:21
  that,
• 2:21
  that,
• 2:22
  you
• 2:22
  know,
• 2:22
  reacted
• 2:23
  strongly,
• 2:23
  you
• 2:23
  know,
• 2:24
  how
• 2:24
  dare
• 2:24
  he
• 2:25
  to
• 2:25
  call
• 2:25
  our
• 2:26
  online
• 2:26
  shops,
• 2:26
  you
• 2:27
  know,
• 2:27
  some,
• 2:27
  some,
• 2:28
  you
• 2:28
  know,
• 2:28
  historic
• 2:29
  informat.
• 2:31
  You
• 2:31
  got
• 2:31
  some
• 2:31
  strong
• 2:31
  reactions,
• 2:32
  I
• 2:32
  guess.
• 2:32
  Oh,
• 2:33
  yeah,
• 2:33
  I
• 2:33
  did,
• 2:33
  I
• 2:33
  did.
• 2:33
  And
• 2:34
  I
• 2:34
  didn't
• 2:35
  mean
• 2:35
  to
• 2:35
  be
• 2:35
  mean.
• 2:36
  You
• 2:36
  know,
• 2:37
  when
• 2:37
  you
• 2:37
  look
• 2:37
  at
• 2:38
  the
• 2:38
  data
• 2:38
  and
• 2:38
  you
• 2:39
  look
• 2:39
  at
• 2:39
  the
• 2:39
  development
• 2:39
  of
• 2:40
  traffic,
• 2:40
  humans
• 2:40
  against
• 2:41
  bots
• 2:41
  and
• 2:41
  then
• 2:41
  the
• 2:42
  differentiate
• 2:42
  out
• 2:43
  the
• 2:43
  normal
• 2:44
  bots,
• 2:44
  the
• 2:44
  pricing
• 2:44
  scrapers
• 2:45
  and
• 2:45
  so
• 2:45
  forth
• 2:45
  and
• 2:46
  you
• 2:46
  differentiate
• 2:46
  out
• 2:47
  the
• 2:48
  AI
• 2:48
  agents.
• 2:49
  Then
• 2:49
  you
• 2:49
  clearly
• 2:50
  see
• 2:50
  and
• 2:51
  of
• 2:51
  course
• 2:51
  there
• 2:51
  are
• 2:51
  different
• 2:51
  data
• 2:52
  sources
• 2:52
  and
• 2:52
  it
• 2:52
  depends
• 2:53
  on
• 2:53
  who
• 2:53
  models
• 2:54
  what
• 2:54
  and
• 2:54
  what
• 2:54
  have
• 2:55
  you
• 2:55
  but
• 2:55
  broad
• 2:56
  brush
• 2:56
  you
• 2:57
  see
• 2:57
  that
• 2:57
  there
• 2:57
  is
• 2:58
  a
• 2:58
  rise
• 2:58
  of
• 2:58
  traffic
• 2:59
  share
• 2:59
  from
• 3:00
  the
• 3:00
  so
• 3:01
  called
• 3:01
  AI
• 3:02
  agents
• 3:04
  and
• 3:04
  you
• 3:04
  know
• 3:04
  the
• 3:04
  natural
• 3:05
  development
• 3:06
  will
• 3:06
  be
• 3:06
  that
• 3:06
  this
• 3:07
  takes
• 3:07
  over
• 3:08
  from
• 3:08
  humans,
• 3:09
  you
• 3:09
  know
• 3:10
  and
• 3:10
  just
• 3:10
  look
• 3:10
  at
• 3:10
  your
• 3:10
  own
• 3:11
  behavior
• 3:11
  when
• 3:11
  you
• 3:12
  search
• 3:12
  for
• 3:13
  something
• 3:13
  on
• 3:13
  the
• 3:13
  on
• 3:14
  the
• 3:14
  Internet.
• 3:15
  You
• 3:15
  used
• 3:15
  to
• 3:15
  do
• 3:15
  this
• 3:16
  on
• 3:16
  Google,
• 3:17
  didn't
• 3:17
  you?
• 3:18
  And
• 3:18
  now
• 3:19
  you
• 3:19
  observe
• 3:19
  yourself
• 3:20
  more
• 3:20
  open
• 3:21
  more
• 3:21
  often
• 3:21
  to
• 3:22
  do
• 3:22
  it
• 3:22
  on,
• 3:22
  you
• 3:23
  know,
• 3:23
  chatgpt
• 3:23
  or
• 3:24
  Perplexity
• 3:24
  and
• 3:25
  others.
• 3:25
  But
• 3:25
  even
• 3:26
  when
• 3:26
  you
• 3:26
  are
• 3:26
  still
• 3:27
  in
• 3:27
  case
• 3:27
  you
• 3:27
  are
• 3:28
  still
• 3:28
  using
• 3:28
  Google
• 3:28
  Google
• 3:29
  you
• 3:29
  will
• 3:29
  no
• 3:30
  longer
• 3:30
  click
• 3:31
  through
• 3:31
  as
• 3:31
  much
• 3:31
  as
• 3:32
  you
• 3:32
  used
• 3:32
  to
• 3:32
  do
• 3:32
  because
• 3:33
  you
• 3:33
  get
• 3:33
  the
• 3:33
  AI
• 3:34
  overview
• 3:35
  on
• 3:35
  top
• 3:35
  of
• 3:35
  the
• 3:35
  page.
• 3:36
  So
• 3:36
  AI
• 3:37
  answers
• 3:37
  all
• 3:37
  the
• 3:38
  questions
• 3:38
  that
• 3:38
  you
• 3:38
  may
• 3:38
  have
• 3:39
  had
• 3:39
  gone
• 3:40
  are
• 3:40
  the
• 3:40
  days
• 3:40
  of,
• 3:41
  you
• 3:41
  know,
• 3:42
  providing
• 3:42
  hyperlinks.
• 3:43
  As
• 3:43
  a
• 3:43
  result
• 3:44
  you
• 3:44
  get
• 3:44
  the
• 3:44
  answer
• 3:45
  and
• 3:45
  therefore
• 3:46
  traffic
• 3:46
  will
• 3:46
  change
• 3:46
  and
• 3:46
  this
• 3:47
  has
• 3:47
  a
• 3:47
  fundamental
• 3:48
  change
• 3:48
  or
• 3:48
  impact
• 3:48
  on
• 3:49
  our
• 3:49
  industry.
• 3:51
  Yeah,
• 3:51
  absolutely,
• 3:53
  yeah.
• 3:53
  Can
• 3:53
  already
• 3:54
  see
• 3:54
  this
• 3:54
  is
• 3:54
  going
• 3:54
  to
• 3:55
  be
• 3:55
  a
• 3:55
  hot
• 3:55
  episode
• 3:55
  today.
• 3:56
  Yeah.
• 3:58
  And
• 3:58
  we'll
• 3:59
  get
• 3:59
  into
• 3:59
  that
• 4:00
  right
• 4:00
  after
• 4:00
  a
• 4:00
  very
• 4:01
  short
• 4:01
  break.
• 4:10
  When
• 4:10
  you
• 4:10
  look
• 4:10
  at
• 4:11
  marketplaces
• 4:11
  in
• 4:11
  the
• 4:11
  Netherlands,
• 4:12
  the
• 4:12
  first
• 4:13
  things
• 4:13
  that
• 4:13
  catches
• 4:14
  your
• 4:14
  eye
• 4:14
  is
• 4:14
  Boel.
• 4:15
  Bol
• 4:15
  has
• 4:15
  established
• 4:16
  itself
• 4:16
  as
• 4:17
  a
• 4:17
  local
• 4:17
  hero
• 4:17
  in
• 4:17
  the
• 4:18
  Netherlands
• 4:18
  and
• 4:18
  Belgium
• 4:19
  and
• 4:19
  has
• 4:19
  become
• 4:19
  the
• 4:19
  market
• 4:20
  leader
• 4:20
  in
• 4:21
  the
• 4:21
  region
• 4:21
  thanks
• 4:21
  to
• 4:22
  a
• 4:22
  clear
• 4:22
  focus
• 4:22
  on
• 4:23
  customer
• 4:23
  satisfaction
• 4:24
  and
• 4:24
  innovation.
• 4:25
  As
• 4:25
  a
• 4:25
  generalist
• 4:26
  marketplace,
• 4:26
  it
• 4:27
  offers
• 4:27
  more
• 4:27
  than
• 4:27
  42
• 4:28
  million
• 4:28
  products
• 4:28
  in
• 4:29
  28
• 4:29
  categories
• 4:30
  and
• 4:30
  access
• 4:30
  to
• 4:31
  more
• 4:31
  than
• 4:31
  13
• 4:31
  million
• 4:32
  customers.
• 4:32
  This
• 4:33
  also
• 4:33
  makes
• 4:33
  Boel
• 4:34
  attractive
• 4:34
  for
• 4:34
  retailers
• 4:35
  from
• 4:35
  neighboring
• 4:35
  countries.
• 4:36
  Boel
• 4:36
  supports
• 4:37
  them
• 4:37
  with
• 4:37
  personal
• 4:37
  assistance
• 4:38
  like
• 4:38
  direct
• 4:39
  support
• 4:39
  and
• 4:39
  customized
• 4:40
  solutions
• 4:40
  for
• 4:40
  new
• 4:40
  retailers
• 4:41
  as
• 4:42
  well
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  as
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  local
• 4:42
  know
• 4:42
  how
• 4:43
  about
• 4:43
  regional
• 4:44
  customer
• 4:44
  needs.
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  Want
• 4:45
  to
• 4:46
  know
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  more
• 4:46
  about
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  Bole?
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  Then
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  don't
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  miss
• 4:48
  my
• 4:48
  upcoming
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  webinar.
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  selling
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  on
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  smarter.
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  On
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  September
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• 4:56
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• 4:56
  manager
• 4:57
  at
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• 4:57
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  joined
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  by
• 4:58
  Hassan
• 4:59
  Imran,
• 4:59
  e
• 5:00
  commerce
• 5:00
  manager
• 5:00
  at
• 5:00
  Neudorf
• 5:01
  Performances,
• 5:02
  the
• 5:02
  digital
• 5:03
  unit
• 5:03
  of
• 5:03
  Neudorf,
• 5:04
  a
• 5:04
  German
• 5:04
  heritage
• 5:05
  brand
• 5:05
  known
• 5:05
  for
• 5:06
  sustainable
• 5:06
  gardening
• 5:07
  products.
• 5:08
  Together
• 5:08
  they
• 5:08
  share
• 5:09
  how
• 5:09
  international
• 5:10
  brands
• 5:10
  can
• 5:10
  successfully
• 5:11
  sell
• 5:11
  on
• 5:11
  Bole
• 5:12
  and
• 5:12
  what
• 5:12
  it
• 5:12
  takes
• 5:13
  to
• 5:13
  get
• 5:13
  started.
• 5:14
  Register
• 5:14
  now.
• 5:15
  You'll
• 5:15
  find
• 5:15
  the
• 5:15
  link
• 5:15
  in
• 5:16
  the
• 5:16
  show
• 5:16
  notes.
• 5:23
  Well,
• 5:23
  to
• 5:24
  start
• 5:24
  as
• 5:24
  the
• 5:25
  first
• 5:25
  question
• 5:25
  of
• 5:25
  all
• 5:26
  because
• 5:26
  you
• 5:26
  are
• 5:27
  like
• 5:27
  talking
• 5:27
  about
• 5:27
  identity
• 5:28
  commerce
• 5:28
  as
• 5:29
  everyone
• 5:29
  knows
• 5:29
  what
• 5:29
  it
• 5:30
  is,
• 5:30
  maybe
• 5:31
  we
• 5:31
  should
• 5:31
  first
• 5:31
  clarify
• 5:32
  what
• 5:32
  what
• 5:32
  is
• 5:33
  this
• 5:33
  exactly
• 5:33
  what
• 5:34
  you're
• 5:34
  talking
• 5:34
  about.
• 5:35
  Yeah,
• 5:36
  that's
• 5:36
  a
• 5:36
  good
• 5:36
  point
• 5:37
  actually.
• 5:37
  And
• 5:37
  I
• 5:38
  think
• 5:38
  that's
• 5:38
  kind
• 5:38
  of
• 5:38
  the
• 5:38
  golden
• 5:39
  thread
• 5:39
  throughout,
• 5:40
  you
• 5:40
  know,
• 5:40
  most
• 5:40
  of
• 5:40
  the
• 5:40
  AI
• 5:41
  stuff
• 5:41
  everybody
• 5:41
  assumes
• 5:42
  everybody
• 5:42
  else
• 5:43
  knows.
• 5:43
  Yeah.
• 5:44
  Including
• 5:44
  themselves.
• 5:44
  I
• 5:45
  mean,
• 5:45
  who
• 5:46
  dares
• 5:46
  to
• 5:46
  say
• 5:47
  I
• 5:47
  know?
• 5:48
  I
• 5:48
  mean,
• 5:49
  in
• 5:49
  short,
• 5:49
  I
• 5:50
  think
• 5:50
  the
• 5:50
  simple
• 5:51
  way
• 5:51
  to
• 5:51
  look
• 5:51
  at
• 5:51
  it
• 5:52
  is,
• 5:52
  you
• 5:53
  know,
• 5:53
  small,
• 5:54
  cute
• 5:54
  little
• 5:55
  bots
• 5:56
  are
• 5:56
  sent
• 5:57
  off
• 5:57
  by
• 5:57
  technology
• 5:58
  to
• 5:58
  do
• 5:58
  stuff
• 5:59
  for
• 5:59
  you.
• 5:59
  That's
• 6:00
  kind
• 6:00
  of
• 6:00
  what
• 6:00
  an
• 6:00
  agent
• 6:00
  is,
• 6:01
  right?
• 6:01
  It's
• 6:02
  software
• 6:02
  that
• 6:03
  does
• 6:03
  things
• 6:04
  on
• 6:04
  your
• 6:04
  behalf.
• 6:05
  And
• 6:06
  the
• 6:06
  one
• 6:06
  who
• 6:06
  sends
• 6:07
  the
• 6:08
  small
• 6:09
  supporter,
• 6:11
  your
• 6:11
  personal
• 6:11
  assistant,
• 6:12
  if
• 6:12
  you
• 6:12
  will,
• 6:13
  your
• 6:13
  little
• 6:13
  agent,
• 6:14
  the
• 6:14
  one
• 6:14
  who
• 6:14
  sends
• 6:15
  it
• 6:15
  off,
• 6:15
  is
• 6:15
  the
• 6:16
  one
• 6:16
  who
• 6:16
  owns
• 6:16
  the
• 6:17
  relationship
• 6:18
  to
• 6:19
  the
• 6:19
  user.
• 6:19
  So
• 6:19
  if
• 6:20
  you
• 6:20
  are
• 6:20
  a
• 6:20
  user
• 6:21
  of
• 6:21
  ChatGPT,
• 6:21
  and
• 6:22
  you
• 6:22
  use
• 6:22
  ChatGPT
• 6:23
  and
• 6:23
  you
• 6:23
  send
• 6:24
  off
• 6:24
  the
• 6:24
  ChatGPT
• 6:25
  shopping
• 6:26
  bot,
• 6:26
  the
• 6:26
  AI
• 6:27
  bot,
• 6:27
  then
• 6:28
  that
• 6:28
  piece
• 6:28
  of
• 6:28
  software
• 6:29
  goes
• 6:29
  off,
• 6:29
  wanders
• 6:30
  off
• 6:30
  the
• 6:30
  web
• 6:31
  and
• 6:32
  does
• 6:32
  things
• 6:32
  for
• 6:33
  you.
• 6:33
  And
• 6:33
  that
• 6:33
  may
• 6:33
  be
• 6:34
  anything
• 6:34
  and
• 6:34
  everything.
• 6:35
  So
• 6:36
  find
• 6:36
  information,
• 6:37
  you
• 6:37
  know,
• 6:38
  seek
• 6:39
  clarification
• 6:40
  on
• 6:40
  questions
• 6:40
  you
• 6:40
  may
• 6:41
  have.
• 6:41
  But
• 6:41
  it
• 6:41
  may
• 6:42
  also
• 6:42
  include
• 6:42
  to
• 6:42
  do
• 6:43
  a,
• 6:43
  include
• 6:43
  to
• 6:44
  do
• 6:44
  a
• 6:44
  transaction.
• 6:45
  So,
• 6:46
  and
• 6:46
  that's
• 6:46
  not
• 6:46
  a
• 6:47
  small
• 6:47
  change
• 6:47
  because
• 6:48
  we
• 6:48
  used
• 6:48
  to
• 6:48
  think
• 6:49
  of
• 6:49
  commerce
• 6:50
  as
• 6:51
  a
• 6:51
  place
• 6:51
  you
• 6:51
  go.
• 6:53
  And
• 6:53
  this
• 6:53
  now
• 6:53
  changes
• 6:54
  into
• 6:55
  commerce
• 6:55
  as
• 6:56
  a
• 6:56
  protocol
• 6:57
  because
• 6:57
  no
• 6:58
  longer
• 6:58
  does
• 6:58
  a
• 6:58
  human
• 6:59
  user
• 6:59
  visit
• 7:00
  a
• 7:00
  domain,
• 7:01
  a
• 7:01
  URL
• 7:01
  or
• 7:02
  an
• 7:02
  app.
• 7:03
  No,
• 7:03
  a
• 7:04
  piece
• 7:04
  of
• 7:04
  software
• 7:06
  seeks
• 7:07
  conversation,
• 7:07
  communication
• 7:08
  with
• 7:09
  your
• 7:09
  shopping
• 7:10
  platform.
• 7:11
  So
• 7:11
  it's
• 7:11
  actually
• 7:12
  two
• 7:12
  systems
• 7:12
  talking
• 7:13
  to
• 7:13
  each
• 7:13
  other,
• 7:13
  one
• 7:13
  on
• 7:14
  behalf
• 7:14
  of
• 7:14
  the
• 7:14
  user,
• 7:15
  and
• 7:15
  the
• 7:15
  other
• 7:15
  one
• 7:16
  is,
• 7:16
  you
• 7:16
  know,
• 7:17
  an
• 7:18
  institution
• 7:18
  formerly
• 7:19
  known
• 7:19
  as
• 7:19
  the
• 7:20
  retailer
• 7:20
  or
• 7:20
  the
• 7:20
  marketplace
• 7:21
  or
• 7:21
  the
• 7:21
  brand.
• 7:22
  So
• 7:23
  commerce
• 7:23
  as
• 7:23
  a
• 7:23
  protocol,
• 7:24
  it's,
• 7:25
  it's,
• 7:25
  it's
• 7:26
  stuff
• 7:26
  isn't
• 7:26
  sold
• 7:27
  on
• 7:27
  a
• 7:27
  site
• 7:28
  or
• 7:28
  a
• 7:28
  domain.
• 7:29
  It
• 7:29
  is
• 7:29
  sold
• 7:30
  through
• 7:30
  a
• 7:30
  system.
• 7:31
  So
• 7:31
  it's
• 7:31
  system
• 7:32
  to
• 7:32
  system
• 7:32
  communication.
• 7:33
  And
• 7:33
  that's
• 7:34
  where
• 7:34
  I
• 7:34
  think
• 7:34
  people
• 7:35
  kind
• 7:35
  of
• 7:36
  lose
• 7:36
  it
• 7:36
  a
• 7:37
  bit
• 7:37
  because
• 7:37
  all
• 7:37
  of
• 7:37
  a
• 7:38
  sudden
• 7:38
  we're
• 7:38
  looking
• 7:38
  at
• 7:38
  basically
• 7:39
  two
• 7:40
  versions
• 7:40
  of
• 7:41
  the
• 7:41
  web.
• 7:42
  One
• 7:42
  is
• 7:42
  the
• 7:42
  ones
• 7:43
  where
• 7:43
  humans
• 7:44
  still
• 7:44
  browse
• 7:45
  websites.
• 7:45
  And
• 7:45
  that's
• 7:46
  obviously
• 7:46
  still
• 7:46
  happening,
• 7:47
  but
• 7:48
  now
• 7:48
  more
• 7:49
  often
• 7:50
  and
• 7:50
  increasing
• 7:51
  rapidly,
• 7:51
  you
• 7:52
  have
• 7:52
  those
• 7:52
  pieces
• 7:53
  of
• 7:53
  software,
• 7:54
  those
• 7:54
  small
• 7:55
  agents,
• 7:56
  and
• 7:56
  it's
• 7:56
  nothing
• 7:57
  cute
• 7:57
  about
• 7:57
  it,
• 7:57
  I
• 7:57
  just
• 7:57
  make
• 7:58
  it
• 7:58
  sound
• 7:58
  cute,
• 7:58
  but
• 7:58
  I
• 7:59
  mean,
• 7:59
  it's
• 7:59
  just
• 7:59
  software
• 8:00
  doing
• 8:00
  things
• 8:01
  on
• 8:01
  behalf
• 8:02
  of
• 8:02
  users.
• 8:03
  No
• 8:03
  human
• 8:04
  entering
• 8:04
  your
• 8:04
  domain
• 8:05
  at
• 8:05
  all.
• 8:07
  To
• 8:07
  follow
• 8:07
  up
• 8:08
  on
• 8:08
  that.
• 8:08
  What
• 8:08
  is
• 8:08
  the
• 8:08
  potential
• 8:09
  here?
• 8:09
  Because
• 8:10
  you
• 8:10
  said
• 8:10
  in
• 8:10
  the
• 8:10
  beginning
• 8:11
  that,
• 8:11
  okay,
• 8:12
  more
• 8:12
  and
• 8:12
  more
• 8:12
  people
• 8:13
  are
• 8:13
  using
• 8:14
  AI
• 8:14
  for
• 8:15
  all
• 8:15
  sorts
• 8:15
  of
• 8:15
  things,
• 8:16
  and
• 8:16
  so
• 8:16
  using
• 8:17
  them
• 8:17
  for
• 8:17
  commerce
• 8:17
  is
• 8:18
  just
• 8:18
  the
• 8:18
  next
• 8:18
  step.
• 8:18
  But
• 8:19
  what
• 8:19
  I
• 8:19
  often
• 8:21
  realize
• 8:22
  is
• 8:22
  when
• 8:22
  I
• 8:22
  talk
• 8:23
  to
• 8:23
  classic
• 8:24
  E
• 8:24
  commerce
• 8:24
  people,
• 8:25
  that
• 8:25
  they
• 8:26
  sort
• 8:26
  of
• 8:27
  deny
• 8:28
  the,
• 8:29
  yeah,
• 8:29
  the
• 8:30
  real
• 8:30
  threat
• 8:30
  of
• 8:30
  this.
• 8:31
  Saying
• 8:32
  things
• 8:32
  like,
• 8:32
  yeah,
• 8:32
  people
• 8:33
  use
• 8:33
  AI
• 8:33
  to,
• 8:34
  to
• 8:34
  browse
• 8:35
  or
• 8:35
  Maybe
• 8:36
  to
• 8:36
  research,
• 8:37
  but
• 8:37
  wouldn't
• 8:37
  buy
• 8:38
  on
• 8:38
  an
• 8:39
  on
• 8:39
  chapter,
• 8:40
  would
• 8:40
  they?
• 8:41
  What
• 8:42
  do
• 8:42
  you
• 8:42
  think
• 8:42
  about
• 8:42
  that?
• 8:43
  Well,
• 8:43
  I
• 8:43
  mean,
• 8:43
  let
• 8:44
  me
• 8:44
  tell
• 8:44
  you
• 8:44
  one
• 8:44
  thing.
• 8:44
  If,
• 8:45
  if,
• 8:45
  if
• 8:45
  there
• 8:45
  is
• 8:45
  anything
• 8:46
  we
• 8:46
  can
• 8:46
  rely
• 8:47
  on,
• 8:47
  it
• 8:47
  is
• 8:47
  that
• 8:48
  humans
• 8:49
  love
• 8:49
  solutions
• 8:50
  that
• 8:50
  remove
• 8:51
  friction
• 8:51
  or
• 8:51
  increase
• 8:52
  convenience.
• 8:52
  I
• 8:53
  mean
• 8:53
  that's
• 8:53
  what
• 8:53
  we
• 8:53
  just
• 8:53
  love.
• 8:54
  I
• 8:54
  mean,
• 8:54
  why
• 8:55
  else
• 8:55
  did
• 8:55
  marketplaces
• 8:56
  thrive
• 8:56
  over
• 8:57
  the
• 8:57
  last
• 8:57
  15
• 8:57
  years?
• 8:58
  I
• 8:58
  mean,
• 8:58
  why
• 8:58
  are
• 8:58
  marketplaces
• 8:59
  the
• 8:59
  number
• 8:59
  one
• 9:00
  formula
• 9:01
  in
• 9:01
  E
• 9:01
  commerce?
• 9:02
  Because
• 9:02
  they
• 9:02
  took
• 9:02
  out
• 9:02
  a
• 9:03
  lot
• 9:03
  of
• 9:03
  friction
• 9:04
  from
• 9:04
  what
• 9:04
  was
• 9:05
  formerly
• 9:05
  in
• 9:05
  that
• 9:05
  process
• 9:06
  called
• 9:06
  E
• 9:06
  commerce.
• 9:08
  And
• 9:08
  of
• 9:08
  course,
• 9:08
  if
• 9:09
  you
• 9:09
  know
• 9:10
  those,
• 9:11
  say,
• 9:12
  chatbots,
• 9:12
  however
• 9:12
  you
• 9:12
  want
• 9:13
  to
• 9:13
  call
• 9:13
  them,
• 9:13
  those
• 9:13
  AI
• 9:14
  platforms
• 9:15
  once
• 9:15
  they
• 9:15
  start
• 9:16
  to
• 9:16
  be
• 9:17
  convenient
• 9:18
  enough
• 9:18
  because
• 9:19
  they're
• 9:19
  your
• 9:20
  one
• 9:20
  go
• 9:21
  to
• 9:21
  destination
• 9:22
  for
• 9:22
  all
• 9:22
  problems
• 9:23
  questions
• 9:23
  you
• 9:23
  may
• 9:24
  have.
• 9:24
  Believe
• 9:25
  you
• 9:25
  me,
• 9:25
  we
• 9:26
  will
• 9:26
  all
• 9:26
  pivot
• 9:27
  quite
• 9:28
  quickly
• 9:29
  to
• 9:29
  where
• 9:30
  we
• 9:30
  save
• 9:30
  energy
• 9:31
  and
• 9:31
  efforts
• 9:32
  and
• 9:33
  time.
• 9:33
  And
• 9:34
  time.
• 9:34
  Exactly.
• 9:35
  So
• 9:35
  I
• 9:36
  would
• 9:36
  be
• 9:37
  really
• 9:37
  cautious
• 9:38
  and
• 9:38
  watch
• 9:38
  this
• 9:38
  very
• 9:39
  closely.
• 9:39
  My,
• 9:40
  my
• 9:40
  gut
• 9:40
  feeling
• 9:41
  is,
• 9:41
  you
• 9:41
  know,
• 9:42
  it
• 9:42
  take,
• 9:42
  it
• 9:42
  took
• 9:42
  us,
• 9:43
  I
• 9:43
  don't
• 9:43
  know,
• 9:43
  15
• 9:43
  years
• 9:44
  to
• 9:44
  see
• 9:44
  E
• 9:44
  commerce
• 9:45
  coming
• 9:45
  from
• 9:45
  literally
• 9:46
  nowhere
• 9:46
  to
• 9:46
  approximately
• 9:47
  20%.
• 9:48
  I
• 9:48
  think
• 9:48
  we're
• 9:49
  now
• 9:49
  seeing
• 9:49
  something
• 9:49
  similar
• 9:50
  in
• 9:50
  AI
• 9:51
  agent
• 9:51
  context
• 9:52
  within,
• 9:53
  I
• 9:53
  would
• 9:53
  say
• 9:54
  more
• 9:54
  than
• 9:54
  five
• 9:55
  years.
• 9:55
  Ish.
• 9:56
  You
• 9:56
  know,
• 9:56
  I
• 9:56
  would
• 9:56
  say
• 9:57
  it's,
• 9:57
  it's
• 9:57
  a
• 9:57
  very,
• 9:58
  you
• 9:58
  know,
• 9:58
  compromised
• 9:59
  or
• 9:59
  you
• 9:59
  know,
• 10:00
  aggregated
• 10:00
  version,
• 10:01
  accelerated
• 10:01
  version
• 10:02
  of
• 10:02
  what
• 10:02
  we
• 10:02
  saw
• 10:03
  with
• 10:03
  digital
• 10:04
  E
• 10:04
  commerce
• 10:04
  overall.
• 10:05
  So
• 10:06
  people
• 10:06
  will
• 10:07
  absolutely
• 10:07
  use
• 10:07
  it.
• 10:08
  And
• 10:08
  when
• 10:08
  you
• 10:08
  look
• 10:08
  at
• 10:09
  the
• 10:09
  first
• 10:09
  AI
• 10:10
  based
• 10:10
  browsers
• 10:11
  like
• 10:11
  dia,
• 10:12
  for
• 10:12
  example,
• 10:13
  I
• 10:13
  mean
• 10:13
  you
• 10:13
  need
• 10:13
  to
• 10:13
  check
• 10:13
  this
• 10:14
  stuff
• 10:14
  out.
• 10:14
  People
• 10:15
  who
• 10:15
  listen
• 10:15
  to
• 10:16
  this
• 10:16
  podcast
• 10:16
  and
• 10:17
  feel
• 10:17
  a
• 10:17
  bit
• 10:18
  hands
• 10:18
  off,
• 10:19
  just
• 10:19
  download
• 10:19
  this
• 10:20
  stuff,
• 10:20
  just
• 10:20
  play
• 10:20
  around
• 10:20
  with
• 10:21
  it,
• 10:21
  just
• 10:21
  experience
• 10:21
  it
• 10:22
  yourself.
• 10:22
  If
• 10:23
  you
• 10:23
  download
• 10:24
  a
• 10:24
  browser
• 10:25
  like
• 10:25
  dia,
• 10:26
  you
• 10:26
  will
• 10:27
  see
• 10:27
  how
• 10:28
  AI
• 10:29
  first
• 10:30
  web
• 10:30
  browsing
• 10:31
  looks
• 10:31
  like
• 10:31
  and
• 10:32
  you
• 10:32
  open
• 10:33
  several
• 10:33
  tabs
• 10:34
  and
• 10:34
  you
• 10:34
  can
• 10:34
  tell
• 10:34
  the
• 10:35
  browser
• 10:35
  to
• 10:35
  do
• 10:36
  things,
• 10:37
  you
• 10:37
  know,
• 10:37
  across
• 10:37
  the
• 10:38
  tabs
• 10:38
  that
• 10:38
  you
• 10:38
  have
• 10:38
  open.
• 10:40
  So
• 10:40
  research
• 10:40
  something
• 10:41
  in
• 10:41
  Tab
• 10:42
  1,
• 10:42
  which
• 10:42
  may
• 10:43
  be
• 10:43
  a
• 10:43
  recipe
• 10:44
  you
• 10:44
  want
• 10:44
  to
• 10:44
  cook
• 10:44
  in
• 10:44
  the
• 10:44
  evening.
• 10:45
  And
• 10:45
  then
• 10:45
  tab
• 10:46
  two
• 10:46
  is
• 10:46
  your
• 10:46
  favorite
• 10:47
  supermarket,
• 10:47
  online
• 10:48
  supermarket,
• 10:48
  and
• 10:49
  tab
• 10:49
  three
• 10:49
  is
• 10:49
  a
• 10:49
  competitor.
• 10:50
  And
• 10:51
  then
• 10:51
  that
• 10:51
  agent
• 10:52
  within
• 10:52
  your
• 10:53
  browser,
• 10:53
  you
• 10:53
  just
• 10:54
  tell
• 10:54
  that
• 10:54
  agent
• 10:54
  to
• 10:55
  now
• 10:55
  wander
• 10:55
  off
• 10:56
  and
• 10:57
  purchase
• 10:58
  the
• 10:59
  ingredients
• 10:59
  from
• 11:00
  the
• 11:00
  recipe
• 11:00
  in
• 11:01
  the
• 11:01
  other
• 11:01
  two
• 11:01
  open
• 11:02
  tabs
• 11:02
  from
• 11:02
  the
• 11:02
  supermarkets,
• 11:03
  compare
• 11:03
  prices,
• 11:04
  choose
• 11:04
  the
• 11:05
  cheaper
• 11:05
  one,
• 11:05
  choose
• 11:06
  the
• 11:06
  best
• 11:06
  delivery
• 11:06
  option
• 11:07
  option,
• 11:07
  put
• 11:07
  it
• 11:07
  in
• 11:08
  a
• 11:08
  basket
• 11:08
  and
• 11:09
  even
• 11:09
  check
• 11:09
  out
• 11:09
  and
• 11:10
  place
• 11:10
  the
• 11:10
  order.
• 11:11
  I
• 11:11
  mean
• 11:11
  this
• 11:11
  is
• 11:11
  so
• 11:12
  you
• 11:12
  don't
• 11:12
  have
• 11:12
  to
• 11:12
  go
• 11:12
  to
• 11:13
  any
• 11:13
  of
• 11:13
  those
• 11:13
  websites
• 11:14
  anymore.
• 11:15
  Type
• 11:15
  in
• 11:15
  again
• 11:15
  your
• 11:16
  whole,
• 11:16
  you
• 11:16
  know,
• 11:17
  user
• 11:17
  data
• 11:17
  and
• 11:18
  everything,
• 11:18
  your
• 11:18
  address.
• 11:19
  No,
• 11:19
  it's
• 11:19
  all
• 11:19
  done
• 11:20
  on
• 11:20
  your
• 11:20
  behalf.
• 11:20
  And
• 11:20
  for
• 11:21
  you,
• 11:22
  I
• 11:22
  mean
• 11:22
  this,
• 11:22
  this
• 11:23
  is
• 11:23
  a
• 11:23
  compelling
• 11:24
  proposition.
• 11:25
  As
• 11:25
  soon
• 11:25
  as
• 11:25
  it's
• 11:26
  work
• 11:26
  as
• 11:26
  it
• 11:26
  works
• 11:27
  reliably.
• 11:27
  And
• 11:28
  this
• 11:28
  is
• 11:28
  still
• 11:28
  early
• 11:28
  days.
• 11:29
  I'm
• 11:29
  not
• 11:29
  saying
• 11:29
  it's
• 11:30
  all
• 11:30
  perfect
• 11:30
  yet,
• 11:31
  but
• 11:31
  it's,
• 11:32
  it's
• 11:32
  evolving
• 11:32
  and
• 11:32
  improving
• 11:33
  rapidly.
• 11:34
  I
• 11:34
  would
• 11:34
  say,
• 11:35
  as
• 11:35
  far
• 11:36
  as
• 11:36
  we
• 11:36
  can
• 11:36
  see.
• 11:36
  Now
• 11:37
  Amazon
• 11:37
  does
• 11:38
  the
• 11:38
  other
• 11:39
  way
• 11:39
  around,
• 11:39
  right?
• 11:39
  They
• 11:40
  have
• 11:40
  like
• 11:40
  their
• 11:41
  commerce
• 11:41
  platform
• 11:42
  where
• 11:42
  all
• 11:42
  the
• 11:42
  products
• 11:42
  are
• 11:43
  already
• 11:43
  online.
• 11:44
  And
• 11:44
  now
• 11:44
  they
• 11:44
  invented
• 11:45
  Rufus
• 11:46
  where
• 11:46
  you
• 11:47
  can,
• 11:47
  like
• 11:47
  where
• 11:47
  you
• 11:47
  have
• 11:48
  the
• 11:48
  IJ
• 11:48
  agent
• 11:49
  next
• 11:49
  to
• 11:49
  the
• 11:50
  search
• 11:50
  field
• 11:51
  where
• 11:51
  you
• 11:51
  can
• 11:52
  type
• 11:52
  and
• 11:52
  say
• 11:52
  like,
• 11:52
  hey,
• 11:53
  I
• 11:53
  want
• 11:53
  to
• 11:53
  buy
• 11:53
  like,
• 11:54
  I
• 11:55
  don't
• 11:55
  know,
• 11:55
  the
• 11:56
  new
• 11:56
  sports
• 11:56
  shoes
• 11:57
  from
• 11:57
  Brooks
• 11:58
  in
• 11:58
  I
• 11:59
  don't
• 11:59
  know,
• 11:59
  size,
• 11:59
  whatever,
• 12:00
  can
• 12:00
  you
• 12:01
  give
• 12:01
  me
• 12:01
  all
• 12:01
  the
• 12:01
  results
• 12:01
  about
• 12:02
  it
• 12:02
  and
• 12:02
  with
• 12:02
  the
• 12:03
  best
• 12:03
  price
• 12:04
  and
• 12:04
  there
• 12:04
  you
• 12:04
  have
• 12:05
  it
• 12:05
  already
• 12:05
  integrated,
• 12:06
  right.
• 12:06
  On
• 12:06
  the
• 12:06
  other
• 12:06
  hand,
• 12:07
  you
• 12:07
  have
• 12:07
  ChatGPT
• 12:08
  where
• 12:08
  you
• 12:09
  can
• 12:09
  still
• 12:10
  right
• 12:10
  now
• 12:10
  ask
• 12:11
  for
• 12:11
  like,
• 12:11
  hey,
• 12:11
  I
• 12:12
  need
• 12:12
  a
• 12:12
  brand
• 12:13
  which
• 12:13
  is
• 12:13
  suiting
• 12:14
  like
• 12:15
  this
• 12:15
  and
• 12:16
  this
• 12:16
  and
• 12:16
  this
• 12:17
  what
• 12:17
  I
• 12:17
  want
• 12:18
  to
• 12:18
  have.
• 12:19
  And
• 12:20
  then
• 12:20
  please
• 12:21
  give
• 12:21
  me
• 12:21
  the
• 12:21
  names
• 12:22
  or
• 12:22
  the
• 12:22
  website
• 12:23
  addresses.
• 12:24
  And
• 12:24
  I
• 12:24
  think
• 12:24
  it's
• 12:25
  like,
• 12:25
  just
• 12:25
  like,
• 12:26
  I
• 12:26
  don't
• 12:27
  know,
• 12:27
  a
• 12:27
  glimpse
• 12:27
  of
• 12:27
  time
• 12:28
  till
• 12:28
  we
• 12:29
  find,
• 12:29
  till
• 12:29
  we
• 12:29
  can
• 12:30
  say
• 12:30
  like,
• 12:30
  okay,
• 12:30
  and
• 12:30
  see,
• 12:31
  I
• 12:31
  need
• 12:31
  size.
• 12:32
  This,
• 12:32
  where
• 12:33
  is
• 12:33
  the
• 12:33
  size
• 12:34
  still
• 12:34
  available
• 12:35
  to
• 12:35
  the
• 12:35
  best
• 12:35
  price
• 12:36
  and
• 12:36
  give
• 12:36
  me
• 12:36
  the
• 12:36
  link
• 12:37
  and
• 12:37
  then
• 12:37
  I
• 12:37
  can
• 12:37
  buy
• 12:38
  it,
• 12:38
  right?
• 12:38
  Yeah,
• 12:39
  I
• 12:39
  mean,
• 12:39
  yeah,
• 12:40
  I
• 12:40
  mean
• 12:40
  you
• 12:40
  have
• 12:40
  basically.
• 12:41
  I
• 12:41
  mean
• 12:41
  everybody
• 12:42
  tries
• 12:42
  to
• 12:42
  own
• 12:42
  the
• 12:43
  direct
• 12:43
  contact
• 12:43
  with
• 12:44
  the
• 12:44
  consumer.
• 12:44
  I
• 12:45
  mean
• 12:45
  that's,
• 12:45
  I
• 12:45
  mean
• 12:45
  that's
• 12:46
  nothing
• 12:46
  new,
• 12:46
  right?
• 12:46
  I
• 12:46
  mean
• 12:46
  we've
• 12:47
  seen
• 12:47
  that
• 12:47
  battle
• 12:47
  for
• 12:48
  decades.
• 12:48
  So
• 12:49
  that
• 12:49
  battle
• 12:49
  intensified.
• 12:50
  Now
• 12:51
  everybody
• 12:51
  wants
• 12:51
  to
• 12:51
  own
• 12:51
  the
• 12:52
  AI,
• 12:53
  interface
• 12:53
  with
• 12:53
  the
• 12:54
  consumer,
• 12:54
  with
• 12:54
  the
• 12:54
  user.
• 12:55
  So
• 12:56
  you
• 12:56
  have
• 12:56
  the
• 12:56
  ChatGPT
• 12:57
  and
• 12:57
  OpenAI's
• 12:58
  and
• 12:58
  you
• 12:58
  know,
• 12:58
  Gemini's,
• 12:59
  Google's
• 12:59
  of
• 13:00
  this
• 13:00
  world
• 13:00
  who.
• 13:00
  And
• 13:01
  they
• 13:01
  do
• 13:01
  an
• 13:01
  awful
• 13:01
  amount
• 13:02
  of
• 13:02
  activity
• 13:03
  to
• 13:03
  become
• 13:04
  that
• 13:04
  starting
• 13:05
  point
• 13:05
  of
• 13:05
  your,
• 13:06
  let's
• 13:06
  say,
• 13:06
  browse
• 13:07
  behavior.
• 13:08
  And
• 13:08
  they
• 13:09
  are
• 13:09
  obviously
• 13:10
  investing
• 13:10
  heavily
• 13:11
  into
• 13:11
  becoming
• 13:11
  a
• 13:12
  browser
• 13:12
  because
• 13:13
  by
• 13:13
  definition
• 13:13
  that's
• 13:14
  how
• 13:14
  you
• 13:14
  browse
• 13:14
  the
• 13:15
  web.
• 13:15
  So
• 13:15
  they
• 13:15
  want
• 13:16
  to
• 13:16
  be
• 13:16
  the
• 13:17
  tool
• 13:17
  you
• 13:17
  use
• 13:17
  to
• 13:18
  browse
• 13:18
  the
• 13:18
  web.
• 13:19
  And
• 13:19
  once
• 13:20
  you
• 13:20
  start
• 13:20
  to
• 13:20
  see
• 13:21
  enough
• 13:21
  benefits
• 13:22
  in
• 13:22
  their
• 13:22
  browser,
• 13:23
  they
• 13:24
  own
• 13:24
  your
• 13:25
  browsing
• 13:25
  and
• 13:26
  they
• 13:26
  can
• 13:26
  use
• 13:26
  their
• 13:27
  technology
• 13:27
  to
• 13:28
  support
• 13:29
  everything
• 13:29
  that
• 13:30
  you
• 13:30
  need
• 13:30
  in
• 13:30
  support
• 13:31
  of
• 13:31
  your
• 13:31
  session.
• 13:32
  And
• 13:33
  of
• 13:33
  course
• 13:33
  on
• 13:33
  the
• 13:33
  flip
• 13:34
  side,
• 13:34
  you
• 13:34
  have,
• 13:34
  you
• 13:34
  know,
• 13:35
  marketplaces
• 13:36
  such
• 13:36
  as
• 13:36
  Amazon
• 13:36
  and
• 13:37
  others
• 13:37
  who
• 13:37
  now
• 13:37
  look
• 13:38
  at
• 13:38
  this
• 13:38
  and
• 13:38
  say,
• 13:38
  Jesus,
• 13:39
  you
• 13:39
  know,
• 13:39
  there's
• 13:40
  someone
• 13:40
  eating
• 13:41
  aggressively
• 13:42
  into
• 13:42
  my
• 13:43
  direct
• 13:44
  interface
• 13:44
  with
• 13:44
  the
• 13:44
  user.
• 13:45
  So,
• 13:45
  so
• 13:45
  what
• 13:46
  can
• 13:46
  I
• 13:46
  do?
• 13:46
  And
• 13:46
  now
• 13:46
  they
• 13:47
  use
• 13:47
  the
• 13:47
  same
• 13:47
  technology
• 13:48
  or
• 13:48
  their,
• 13:48
  their
• 13:49
  own
• 13:49
  version
• 13:49
  of
• 13:49
  it,
• 13:50
  and
• 13:50
  they
• 13:50
  try
• 13:51
  to
• 13:51
  solve
• 13:51
  for
• 13:51
  the
• 13:51
  same
• 13:51
  problem.
• 13:52
  So
• 13:52
  if
• 13:52
  you
• 13:52
  are
• 13:53
  on
• 13:53
  Amazon
• 13:53
  and
• 13:54
  you
• 13:54
  may
• 13:54
  find
• 13:54
  a
• 13:54
  gap
• 13:55
  in
• 13:55
  the
• 13:55
  assortment
• 13:56
  Hard
• 13:56
  to
• 13:56
  believe
• 13:56
  that
• 13:57
  that's
• 13:57
  possible,
• 13:57
  but
• 13:58
  it
• 13:58
  is.
• 13:58
  So
• 13:59
  imagine
• 13:59
  there
• 13:59
  is
• 14:00
  a
• 14:00
  gap
• 14:00
  in
• 14:00
  the
• 14:00
  assortment
• 14:01
  then
• 14:01
  now
• 14:02
  Amazon
• 14:03
  sends
• 14:03
  off
• 14:03
  their
• 14:04
  own
• 14:04
  agent
• 14:05
  who
• 14:05
  then
• 14:06
  places
• 14:06
  an
• 14:06
  order
• 14:07
  on
• 14:07
  your
• 14:07
  behalf
• 14:07
  on
• 14:08
  a
• 14:08
  third
• 14:08
  party
• 14:09
  website.
• 14:09
  Which
• 14:09
  is
• 14:09
  of
• 14:10
  course
• 14:10
  mind
• 14:10
  blowing
• 14:11
  when
• 14:11
  you
• 14:11
  consider
• 14:11
  where
• 14:12
  we
• 14:12
  come
• 14:12
  from.
• 14:12
  Right,
• 14:13
  so,
• 14:13
  so
• 14:13
  now
• 14:14
  you
• 14:14
  know,
• 14:14
  they
• 14:15
  generate
• 14:16
  revenue
• 14:16
  on
• 14:17
  third
• 14:17
  party
• 14:17
  websites.
• 14:18
  Why?
• 14:19
  Because
• 14:19
  for
• 14:20
  them
• 14:20
  it's
• 14:20
  more
• 14:20
  valuable
• 14:21
  to,
• 14:21
  to
• 14:22
  keep
• 14:22
  that
• 14:22
  customer
• 14:23
  in
• 14:23
  their
• 14:23
  own
• 14:24
  walled
• 14:24
  garden
• 14:25
  at
• 14:25
  the
• 14:26
  expense
• 14:26
  of
• 14:26
  even
• 14:27
  you
• 14:28
  some
• 14:28
  of
• 14:28
  the
• 14:28
  revenue
• 14:28
  to
• 14:29
  someone
• 14:29
  else.
• 14:29
  But
• 14:30
  they
• 14:30
  are
• 14:30
  the
• 14:30
  intermediate.
• 14:31
  So
• 14:32
  that's
• 14:32
  the
• 14:32
  battle
• 14:33
  we
• 14:33
  see
• 14:33
  going
• 14:33
  on
• 14:33
  and
• 14:34
  it's
• 14:34
  of
• 14:34
  course
• 14:34
  fierce.
• 14:35
  And
• 14:35
  I'm
• 14:36
  just
• 14:36
  wondering,
• 14:37
  it
• 14:37
  sounds
• 14:38
  a
• 14:38
  bit
• 14:38
  desperate
• 14:38
  from
• 14:39
  Amazon
• 14:39
  site
• 14:40
  to
• 14:40
  go
• 14:40
  for
• 14:40
  buy
• 14:41
  for
• 14:41
  me
• 14:41
  and
• 14:42
  other
• 14:42
  AI
• 14:43
  protocols
• 14:44
  like
• 14:44
  Rufus
• 14:44
  and
• 14:45
  stuff.
• 14:45
  Because
• 14:46
  the
• 14:46
  picture
• 14:47
  you're
• 14:47
  painting
• 14:47
  here,
• 14:48
  that
• 14:49
  it's
• 14:49
  all
• 14:50
  about
• 14:50
  convenience
• 14:50
  and
• 14:51
  about
• 14:51
  the
• 14:51
  easiest
• 14:53
  contact
• 14:53
  from
• 14:54
  the
• 14:54
  idea
• 14:55
  in
• 14:55
  my
• 14:55
  head
• 14:55
  I
• 14:55
  want
• 14:55
  to
• 14:56
  buy
• 14:56
  something
• 14:56
  to
• 14:56
  the
• 14:57
  actual
• 14:57
  product
• 14:57
  arrives
• 14:58
  at
• 14:58
  my
• 14:58
  door
• 14:59
  and
• 15:00
  AI
• 15:00
  can
• 15:01
  shorten
• 15:01
  that
• 15:01
  process.
• 15:02
  So
• 15:03
  but
• 15:03
  if
• 15:03
  I
• 15:03
  can
• 15:04
  use
• 15:05
  my
• 15:05
  AI
• 15:06
  browser
• 15:08
  for
• 15:08
  example
• 15:08
  that
• 15:08
  I
• 15:09
  use
• 15:09
  for
• 15:09
  everything
• 15:09
  else
• 15:11
  and
• 15:11
  send
• 15:11
  them
• 15:11
  off
• 15:12
  to
• 15:12
  buy
• 15:12
  the
• 15:12
  stuff
• 15:12
  that
• 15:12
  is
• 15:13
  in
• 15:13
  my
• 15:13
  head,
• 15:13
  why
• 15:14
  should
• 15:14
  I
• 15:14
  even
• 15:14
  use
• 15:14
  the
• 15:15
  AI
• 15:15
  that
• 15:15
  is
• 15:15
  provided
• 15:16
  by
• 15:16
  for
• 15:16
  example
• 15:17
  Amazon?
• 15:17
  Is
• 15:17
  that
• 15:18
  like
• 15:18
  a
• 15:18
  last
• 15:19
  man
• 15:19
  standing
• 15:20
  resort
• 15:20
  and
• 15:21
  will
• 15:21
  it
• 15:21
  lead
• 15:21
  to
• 15:22
  anything?
• 15:23
  Well,
• 15:23
  I
• 15:23
  think,
• 15:23
  you
• 15:23
  know,
• 15:24
  I
• 15:24
  mean
• 15:25
  they
• 15:25
  have
• 15:25
  to,
• 15:25
  they
• 15:25
  have
• 15:25
  to
• 15:26
  make
• 15:26
  that
• 15:26
  bet.
• 15:26
  So
• 15:27
  I
• 15:27
  mean
• 15:27
  they
• 15:27
  have
• 15:28
  to
• 15:28
  assume
• 15:29
  that
• 15:29
  the
• 15:30
  experience
• 15:30
  on
• 15:30
  those
• 15:31
  AI
• 15:32
  platforms,
• 15:32
  AI
• 15:33
  based
• 15:33
  browsers
• 15:34
  isn't
• 15:34
  perfect
• 15:34
  enough
• 15:35
  for
• 15:35
  E
• 15:35
  commerce.
• 15:36
  So
• 15:36
  they
• 15:36
  have
• 15:36
  to
• 15:36
  assume
• 15:37
  that.
• 15:37
  And
• 15:37
  I
• 15:38
  think
• 15:38
  for
• 15:38
  the
• 15:38
  time
• 15:38
  being
• 15:39
  that's
• 15:40
  not
• 15:40
  a
• 15:40
  bad
• 15:40
  idea
• 15:41
  because
• 15:41
  we've
• 15:41
  seen
• 15:41
  others
• 15:42
  like
• 15:42
  Klarna's
• 15:43
  and
• 15:43
  others
• 15:43
  to
• 15:43
  move
• 15:44
  into
• 15:44
  marketplaces
• 15:45
  and
• 15:45
  become
• 15:45
  a
• 15:45
  marketplace.
• 15:46
  They
• 15:46
  failed
• 15:46
  because
• 15:47
  it's
• 15:47
  not
• 15:47
  as
• 15:47
  easy
• 15:48
  as
• 15:48
  it
• 15:48
  sounds
• 15:48
  to
• 15:48
  become
• 15:48
  a
• 15:49
  meaningful
• 15:50
  destination
• 15:50
  for
• 15:50
  shopping.
• 15:51
  I
• 15:51
  mean
• 15:51
  that's
• 15:51
  not,
• 15:51
  that's
• 15:52
  not
• 15:52
  trivial,
• 15:52
  right?
• 15:53
  So
• 15:53
  I
• 15:53
  think
• 15:53
  it's,
• 15:54
  it's,
• 15:54
  it's
• 15:54
  for
• 15:54
  them,
• 15:55
  I
• 15:55
  think
• 15:55
  it
• 15:55
  makes
• 15:55
  an
• 15:55
  awful
• 15:56
  amount
• 15:56
  of
• 15:56
  sense
• 15:56
  to
• 15:56
  assume
• 15:57
  that
• 15:58
  in
• 15:58
  a
• 15:58
  specialized
• 15:59
  use
• 15:59
  case
• 16:00
  like
• 16:00
  E
• 16:00
  Commerce,
• 16:01
  them
• 16:02
  having
• 16:02
  one
• 16:02
  of
• 16:02
  the,
• 16:03
  or
• 16:03
  the
• 16:03
  biggest
• 16:04
  product
• 16:04
  assortment
• 16:05
  catalog,
• 16:05
  however
• 16:06
  you
• 16:06
  want
• 16:06
  to
• 16:06
  call
• 16:06
  this
• 16:06
  in
• 16:06
  the
• 16:07
  world
• 16:07
  for
• 16:08
  them
• 16:08
  to
• 16:08
  build
• 16:08
  a
• 16:09
  specialized
• 16:09
  experience
• 16:10
  AI
• 16:10
  empowered
• 16:11
  on
• 16:11
  top
• 16:11
  of
• 16:12
  that
• 16:12
  ocean
• 16:13
  of
• 16:13
  product
• 16:14
  makes
• 16:14
  an
• 16:15
  awful
• 16:15
  amount
• 16:15
  of
• 16:15
  sense.
• 16:17
  But
• 16:17
  you're
• 16:17
  right,
• 16:19
  assume
• 16:20
  that
• 16:20
  the
• 16:20
  AI
• 16:21
  platforms
• 16:22
  do
• 16:22
  a
• 16:22
  good
• 16:22
  job
• 16:23
  in
• 16:23
  providing
• 16:24
  all
• 16:24
  that
• 16:24
  malavi
• 16:25
  in
• 16:26
  their
• 16:26
  own
• 16:26
  browser.
• 16:27
  It
• 16:28
  becomes
• 16:28
  not
• 16:29
  an
• 16:29
  easy
• 16:29
  pitch
• 16:30
  for
• 16:30
  a
• 16:30
  destination.
• 16:31
  Yeah,
• 16:32
  I
• 16:32
  also
• 16:32
  think,
• 16:32
  I
• 16:33
  mean
• 16:33
  what
• 16:33
  happens
• 16:33
  to
• 16:33
  all
• 16:34
  the
• 16:34
  backend
• 16:34
  processes,
• 16:35
  right?
• 16:36
  I
• 16:36
  mean
• 16:36
  the
• 16:37
  process
• 16:37
  doesn't
• 16:37
  end
• 16:38
  by
• 16:38
  okay,
• 16:39
  I've
• 16:40
  clicked
• 16:40
  the
• 16:40
  buy
• 16:40
  box
• 16:41
  and
• 16:41
  bought
• 16:41
  the
• 16:41
  product
• 16:42
  and
• 16:42
  now
• 16:42
  it's
• 16:42
  like
• 16:43
  magically
• 16:43
  coming
• 16:43
  to
• 16:44
  my
• 16:44
  door.
• 16:45
  I
• 16:45
  mean,
• 16:45
  what
• 16:45
  happens
• 16:46
  if
• 16:46
  you
• 16:46
  want
• 16:46
  to
• 16:46
  return
• 16:47
  the
• 16:47
  product,
• 16:47
  if
• 16:48
  you
• 16:48
  have
• 16:48
  some
• 16:48
  customer
• 16:49
  issues,
• 16:49
  customer
• 16:50
  service
• 16:50
  topics,
• 16:51
  etc.
• 16:51
  I
• 16:52
  mean,
• 16:52
  there's
• 16:52
  also
• 16:53
  like
• 16:53
  still
• 16:53
  so
• 16:53
  many
• 16:54
  open
• 16:54
  questions,
• 16:55
  right?
• 16:55
  Like
• 16:55
  who's
• 16:55
  covering
• 16:56
  that
• 16:56
  then
• 16:57
  and
• 16:57
  there?
• 16:58
  I
• 16:58
  think
• 16:58
  like
• 16:58
  from
• 16:58
  the
• 16:59
  I
• 16:59
  agents,
• 17:00
  I
• 17:00
  would
• 17:00
  not
• 17:01
  guess
• 17:01
  that
• 17:02
  there's
• 17:02
  any
• 17:02
  support
• 17:03
  in
• 17:03
  that
• 17:03
  despite
• 17:04
  of
• 17:04
  like,
• 17:04
  where
• 17:04
  is
• 17:05
  my
• 17:05
  parcel?
• 17:05
  But
• 17:06
  if
• 17:06
  as
• 17:06
  soon
• 17:07
  as
• 17:07
  it
• 17:07
  becomes
• 17:07
  more
• 17:07
  challenging
• 17:08
  or
• 17:09
  where
• 17:09
  you
• 17:10
  need
• 17:10
  people
• 17:11
  to
• 17:11
  ask
• 17:11
  about
• 17:12
  it
• 17:12
  or
• 17:12
  why
• 17:13
  you
• 17:13
  need
• 17:13
  the
• 17:13
  connection
• 17:13
  to
• 17:14
  the
• 17:14
  stores
• 17:14
  itself,
• 17:15
  then
• 17:15
  it
• 17:16
  becomes
• 17:16
  a
• 17:16
  bit
• 17:16
  more
• 17:16
  tricky.
• 17:17
  Right?
• 17:18
  Yeah,
• 17:18
  I
• 17:18
  mean,
• 17:19
  I
• 17:19
  think
• 17:19
  it's
• 17:19
  a
• 17:19
  very
• 17:20
  important
• 17:20
  point
• 17:20
  because
• 17:22
  they
• 17:22
  do
• 17:22
  none
• 17:23
  of
• 17:23
  this
• 17:23
  at
• 17:23
  the
• 17:24
  moment
• 17:24
  themselves.
• 17:24
  So
• 17:25
  they
• 17:25
  partner
• 17:26
  with
• 17:26
  the
• 17:26
  Shopify
• 17:27
  of
• 17:27
  this
• 17:27
  world.
• 17:28
  And
• 17:28
  of
• 17:28
  course
• 17:28
  Amazon
• 17:29
  obviously
• 17:30
  has
• 17:30
  an
• 17:30
  integrated,
• 17:31
  vertically
• 17:31
  integrated
• 17:32
  solution
• 17:32
  end
• 17:33
  to
• 17:33
  end.
• 17:33
  Yeah,
• 17:34
  but
• 17:34
  this
• 17:34
  is
• 17:35
  definitely
• 17:35
  something
• 17:36
  that
• 17:37
  you
• 17:37
  will
• 17:38
  see
• 17:38
  now,
• 17:38
  more
• 17:39
  competition
• 17:39
  and
• 17:40
  negotiations
• 17:40
  going
• 17:40
  on
• 17:41
  because
• 17:42
  even
• 17:42
  if
• 17:42
  the
• 17:43
  OpenAI,
• 17:44
  Google,
• 17:44
  Gemini,
• 17:45
  whatever,
• 17:45
  even
• 17:46
  if
• 17:46
  all
• 17:46
  those
• 17:46
  AI
• 17:47
  layers
• 17:47
  own
• 17:48
  the
• 17:48
  direct
• 17:49
  discovery
• 17:49
  and
• 17:50
  interface
• 17:50
  with
• 17:50
  the
• 17:50
  consumer,
• 17:51
  who
• 17:52
  does
• 17:52
  the
• 17:52
  fulfillment,
• 17:52
  who
• 17:53
  does
• 17:53
  the
• 17:53
  warehousing,
• 17:53
  so
• 17:54
  you
• 17:54
  still
• 17:54
  need
• 17:54
  product,
• 17:54
  you
• 17:55
  still
• 17:55
  need
• 17:55
  fulfillment
• 17:55
  backwards
• 17:56
  and
• 17:56
  forwards.
• 17:58
  So
• 17:58
  I
• 17:58
  think
• 17:59
  marketplaces,
• 18:00
  retailers
• 18:01
  will
• 18:01
  continue
• 18:02
  to
• 18:02
  play
• 18:02
  a
• 18:02
  pivotal
• 18:03
  role
• 18:03
  on
• 18:03
  the
• 18:03
  infrastructure
• 18:04
  layer,
• 18:05
  if
• 18:05
  you
• 18:05
  want
• 18:05
  to
• 18:05
  call
• 18:06
  it
• 18:06
  like
• 18:06
  that.
• 18:07
  So
• 18:07
  and
• 18:07
  of
• 18:07
  course
• 18:08
  for
• 18:08
  them
• 18:08
  that's
• 18:08
  a
• 18:08
  huge
• 18:09
  change
• 18:09
  because
• 18:09
  today
• 18:10
  part
• 18:11
  of
• 18:11
  a
• 18:11
  large
• 18:12
  part
• 18:12
  of
• 18:12
  their
• 18:13
  business
• 18:13
  model,
• 18:14
  the
• 18:14
  larger
• 18:14
  part
• 18:15
  of
• 18:15
  their
• 18:15
  business
• 18:15
  models
• 18:16
  rely
• 18:16
  on
• 18:17
  having
• 18:17
  customer
• 18:17
  access,
• 18:18
  including
• 18:18
  retail
• 18:19
  media,
• 18:19
  by
• 18:19
  the
• 18:19
  way.
• 18:20
  So
• 18:20
  currently,
• 18:21
  if
• 18:21
  you
• 18:21
  look
• 18:21
  at
• 18:21
  the
• 18:21
  pnl,
• 18:22
  you
• 18:22
  know,
• 18:22
  having
• 18:23
  a
• 18:23
  direct
• 18:23
  interface
• 18:24
  with
• 18:24
  the
• 18:24
  consumers
• 18:24
  for
• 18:25
  them
• 18:25
  is
• 18:25
  vital.
• 18:26
  This
• 18:26
  will
• 18:26
  go
• 18:27
  away
• 18:27
  to
• 18:27
  some
• 18:27
  extent,
• 18:28
  but
• 18:29
  there
• 18:29
  is
• 18:29
  an
• 18:29
  infrastructure
• 18:30
  layer
• 18:30
  beneath
• 18:32
  that.
• 18:32
  I
• 18:32
  think,
• 18:32
  you
• 18:33
  know,
• 18:33
  they
• 18:33
  have
• 18:33
  a
• 18:33
  fair
• 18:33
  chance
• 18:34
  if
• 18:34
  they're
• 18:34
  big
• 18:34
  enough
• 18:35
  and
• 18:35
  good
• 18:35
  enough
• 18:35
  to
• 18:36
  partner
• 18:36
  with
• 18:36
  those
• 18:37
  AI
• 18:37
  models
• 18:37
  to
• 18:38
  say,
• 18:38
  well,
• 18:38
  you
• 18:39
  know,
• 18:39
  I
• 18:39
  can't
• 18:39
  have
• 18:39
  it
• 18:40
  all,
• 18:40
  but
• 18:41
  you
• 18:41
  can't
• 18:41
  do
• 18:41
  the
• 18:42
  infrastructure
• 18:42
  piece
• 18:43
  yourself.
• 18:43
  So
• 18:43
  how
• 18:43
  about
• 18:44
  not
• 18:44
  partnering
• 18:44
  with
• 18:45
  just,
• 18:45
  I
• 18:45
  don't
• 18:45
  know,
• 18:45
  Shopify,
• 18:46
  but
• 18:46
  how
• 18:46
  about
• 18:47
  partnering
• 18:47
  with
• 18:47
  Zalando
• 18:48
  or
• 18:48
  with
• 18:48
  Auto
• 18:49
  or
• 18:49
  you
• 18:49
  know,
• 18:50
  or
• 18:50
  with
• 18:50
  Amazon
• 18:51
  even
• 18:51
  for,
• 18:51
  for
• 18:51
  other
• 18:51
  models.
• 18:52
  So
• 18:52
  that
• 18:52
  I
• 18:53
  think
• 18:53
  we
• 18:53
  will
• 18:53
  absolutely
• 18:54
  see.
• 18:54
  And
• 18:55
  hence
• 18:55
  the
• 18:56
  marketplaces
• 18:57
  have
• 18:57
  a
• 18:58
  second,
• 18:59
  will
• 18:59
  play
• 18:59
  a
• 18:59
  second
• 19:01
  role.
• 19:01
  So
• 19:01
  it's
• 19:02
  not
• 19:02
  just
• 19:02
  the
• 19:03
  intermediate
• 19:03
  role
• 19:03
  that
• 19:04
  they
• 19:04
  have,
• 19:04
  but
• 19:04
  they
• 19:04
  will
• 19:04
  also
• 19:05
  be
• 19:05
  a
• 19:05
  service
• 19:05
  partner
• 19:06
  to
• 19:06
  the,
• 19:07
  to
• 19:07
  the
• 19:07
  AI
• 19:07
  models
• 19:08
  themselves.
• 19:10
  And
• 19:10
  then
• 19:10
  I
• 19:10
  would
• 19:10
  also
• 19:11
  assume
• 19:11
  that
• 19:11
  retail
• 19:12
  media
• 19:12
  will
• 19:12
  have
• 19:12
  a
• 19:12
  hard
• 19:13
  time
• 19:13
  because
• 19:14
  who
• 19:15
  needs
• 19:15
  it
• 19:15
  then,
• 19:15
  right?
• 19:16
  I
• 19:16
  mean,
• 19:17
  and
• 19:18
  on
• 19:18
  the
• 19:18
  other
• 19:18
  hand,
• 19:18
  data
• 19:19
  will
• 19:20
  be
• 19:20
  much
• 19:20
  more
• 19:22
  important
• 19:22
  because
• 19:24
  that's
• 19:24
  the
• 19:24
  eye
• 19:25
  where
• 19:25
  the
• 19:26
  AI
• 19:27
  gets
• 19:27
  their
• 19:27
  source
• 19:28
  Data
• 19:28
  from.
• 19:28
  Right,
• 19:29
  well,
• 19:30
  yeah,
• 19:30
  I
• 19:30
  mean
• 19:31
  retail
• 19:31
  media,
• 19:32
  the
• 19:32
  way
• 19:32
  we
• 19:33
  define
• 19:33
  it
• 19:34
  today,
• 19:34
  relies
• 19:34
  on
• 19:35
  users,
• 19:35
  humans
• 19:36
  browsing
• 19:37
  your
• 19:37
  domain.
• 19:37
  I
• 19:37
  mean
• 19:38
  that's
• 19:38
  the
• 19:39
  premise
• 19:39
  and
• 19:39
  that
• 19:39
  will
• 19:40
  obviously
• 19:40
  not
• 19:40
  go
• 19:41
  away,
• 19:41
  but
• 19:41
  it
• 19:41
  will
• 19:41
  be
• 19:41
  a
• 19:42
  lot
• 19:42
  smaller.
• 19:42
  So
• 19:43
  that's
• 19:43
  under
• 19:43
  pressure.
• 19:44
  But
• 19:44
  at
• 19:44
  the
• 19:44
  same
• 19:45
  time,
• 19:45
  if
• 19:45
  you
• 19:46
  think
• 19:46
  further
• 19:46
  than
• 19:47
  the
• 19:48
  premise
• 19:48
  of
• 19:48
  users
• 19:49
  coming
• 19:49
  to
• 19:49
  your
• 19:49
  site,
• 19:50
  if
• 19:50
  you
• 19:50
  think
• 19:50
  of
• 19:51
  shopping
• 19:51
  as
• 19:51
  a
• 19:52
  protocol,
• 19:52
  there
• 19:53
  is
• 19:53
  another
• 19:53
  retail
• 19:54
  media,
• 19:54
  if
• 19:54
  you
• 19:55
  will,
• 19:55
  that
• 19:56
  could
• 19:56
  be
• 19:56
  ranking
• 19:57
  as
• 19:57
  a
• 19:57
  service.
• 19:58
  So
• 19:58
  you
• 19:59
  could
• 19:59
  think
• 19:59
  of
• 19:59
  retail
• 20:00
  media
• 20:00
  as
• 20:00
  being
• 20:00
  the
• 20:01
  solution
• 20:01
  for
• 20:02
  brands
• 20:02
  and
• 20:03
  owners
• 20:03
  of
• 20:04
  products
• 20:05
  to
• 20:05
  be
• 20:05
  visible
• 20:06
  in
• 20:06
  AI
• 20:07
  searches,
• 20:07
  for
• 20:07
  example,
• 20:08
  you
• 20:08
  know,
• 20:08
  in
• 20:09
  AI
• 20:09
  models.
• 20:09
  And
• 20:10
  somebody
• 20:10
  has
• 20:10
  to
• 20:10
  do
• 20:11
  that.
• 20:11
  And
• 20:11
  because
• 20:12
  those
• 20:12
  platforms
• 20:13
  sit
• 20:13
  on
• 20:13
  that
• 20:13
  product
• 20:13
  data
• 20:14
  and
• 20:14
  they
• 20:14
  enhance
• 20:15
  the
• 20:15
  product
• 20:15
  data
• 20:16
  and
• 20:16
  they
• 20:16
  do
• 20:16
  semantic
• 20:17
  enhancements,
• 20:18
  contextual
• 20:19
  enhancements.
• 20:20
  So
• 20:20
  that's
• 20:20
  kind
• 20:20
  of
• 20:20
  a
• 20:20
  new
• 20:21
  service
• 20:21
  layer
• 20:22
  in,
• 20:23
  you
• 20:23
  know,
• 20:24
  under
• 20:24
  the,
• 20:24
  let's
• 20:25
  say
• 20:25
  a
• 20:26
  retail
• 20:27
  media,
• 20:28
  whatever
• 20:28
  you
• 20:28
  want
• 20:28
  to
• 20:28
  call
• 20:29
  it,
• 20:29
  2.0,
• 20:30
  AI
• 20:30
  First
• 20:31
  Retail
• 20:31
  Media
• 20:32
  I
• 20:32
  think
• 20:32
  will
• 20:33
  have
• 20:34
  that
• 20:35
  as
• 20:35
  a
• 20:35
  revenue
• 20:35
  stream
• 20:36
  whilst
• 20:36
  the
• 20:37
  other
• 20:37
  revenue
• 20:37
  stream
• 20:38
  will
• 20:38
  decline.
• 20:39
  Fair
• 20:39
  point.
• 20:40
  I
• 20:40
  absolutely
• 20:41
  think
• 20:41
  that
• 20:41
  this
• 20:41
  is
• 20:42
  coming
• 20:42
  sooner
• 20:42
  than
• 20:43
  later
• 20:43
  because
• 20:43
  after
• 20:44
  all,
• 20:44
  all
• 20:44
  the
• 20:44
  AI
• 20:46
  companies
• 20:46
  are
• 20:46
  burning
• 20:47
  money
• 20:47
  really
• 20:47
  fast.
• 20:48
  So
• 20:48
  they
• 20:48
  need
• 20:49
  revenue
• 20:49
  streams
• 20:50
  and
• 20:51
  shopping
• 20:51
  and
• 20:51
  commerce
• 20:52
  is
• 20:52
  one
• 20:52
  of
• 20:52
  the
• 20:53
  revenue
• 20:53
  streams
• 20:53
  that
• 20:54
  they
• 20:54
  are
• 20:54
  now
• 20:54
  touching
• 20:55
  upon.
• 20:56
  And
• 20:56
  you
• 20:56
  can
• 20:56
  just
• 20:57
  figure
• 20:57
  that
• 20:58
  the
• 20:58
  next
• 20:58
  one
• 20:58
  is
• 20:58
  going
• 20:59
  to
• 20:59
  be
• 20:59
  ads
• 21:00
  in
• 21:00
  some
• 21:00
  kind
• 21:00
  of
• 21:00
  way.
• 21:01
  Some
• 21:01
  kind
• 21:01
  of
• 21:02
  way.
• 21:02
  I'm
• 21:03
  just,
• 21:03
  yeah,
• 21:04
  let's
• 21:04
  see
• 21:04
  what
• 21:04
  the
• 21:04
  customer
• 21:05
  is
• 21:05
  then
• 21:05
  thinking
• 21:05
  about.
• 21:05
  When
• 21:06
  you
• 21:06
  basically
• 21:07
  get
• 21:07
  Google
• 21:07
  Ads
• 21:08
  in.
• 21:09
  So
• 21:09
  what,
• 21:09
  what
• 21:09
  you
• 21:10
  have
• 21:10
  now
• 21:10
  been
• 21:10
  used
• 21:10
  to
• 21:11
  as
• 21:11
  Google
• 21:11
  Ads
• 21:11
  in
• 21:12
  your
• 21:12
  AI.
• 21:15
  But
• 21:15
  ranking
• 21:15
  as
• 21:15
  a
• 21:16
  service
• 21:16
  is
• 21:16
  something
• 21:16
  else
• 21:16
  than
• 21:17
  advertising.
• 21:17
  This,
• 21:17
  this
• 21:18
  would
• 21:18
  be
• 21:18
  a
• 21:18
  service
• 21:19
  that
• 21:19
  the
• 21:19
  retail
• 21:19
  media
• 21:20
  company,
• 21:20
  it's
• 21:20
  say
• 21:21
  Zalando,
• 21:22
  they
• 21:22
  would
• 21:23
  be
• 21:23
  offering
• 21:24
  a
• 21:24
  ranking
• 21:24
  as
• 21:25
  a
• 21:25
  service
• 21:25
  to
• 21:26
  their
• 21:26
  merchants.
• 21:27
  So
• 21:27
  they
• 21:28
  would
• 21:28
  say,
• 21:28
  well,
• 21:28
  you
• 21:28
  pay
• 21:28
  me
• 21:29
  money
• 21:29
  and
• 21:29
  I
• 21:29
  make
• 21:29
  sure
• 21:30
  that
• 21:30
  the
• 21:30
  AI
• 21:32
  engines
• 21:32
  understand
• 21:33
  you.
• 21:33
  Yeah.
• 21:34
  So
• 21:35
  you
• 21:35
  know,
• 21:35
  we
• 21:35
  amplify
• 21:36
  visibility
• 21:37
  in
• 21:37
  AI
• 21:38
  generally
• 21:39
  speaking.
• 21:39
  So
• 21:40
  that's,
• 21:40
  that's
• 21:40
  a
• 21:40
  service.
• 21:41
  And
• 21:41
  on
• 21:41
  top
• 21:41
  of
• 21:42
  that
• 21:42
  they
• 21:42
  can
• 21:43
  ask
• 21:43
  for
• 21:43
  money
• 21:44
  from
• 21:44
  the
• 21:44
  AI
• 21:46
  providers
• 21:47
  to
• 21:47
  say,
• 21:47
  well
• 21:47
  if
• 21:47
  I
• 21:48
  partner
• 21:48
  with
• 21:49
  you
• 21:49
  and
• 21:49
  I
• 21:49
  provide
• 21:49
  you
• 21:50
  high
• 21:50
  quality
• 21:51
  information,
• 21:52
  so
• 21:52
  signals
• 21:53
  around
• 21:54
  products
• 21:54
  and
• 21:55
  commerce,
• 21:57
  then
• 21:57
  that's
• 21:58
  worth
• 21:58
  something
• 21:59
  because
• 21:59
  remember,
• 22:01
  you
• 22:01
  know,
• 22:01
  the
• 22:02
  amount
• 22:02
  of
• 22:02
  money
• 22:02
  that
• 22:03
  pours
• 22:03
  into
• 22:03
  those
• 22:04
  models,
• 22:04
  they
• 22:05
  have
• 22:05
  to
• 22:05
  deliver
• 22:06
  best
• 22:06
  in
• 22:06
  class
• 22:07
  outcome.
• 22:07
  So
• 22:08
  I
• 22:08
  mean
• 22:08
  they
• 22:08
  are
• 22:09
  really,
• 22:09
  really
• 22:10
  fighting
• 22:10
  hard
• 22:11
  to
• 22:11
  have
• 22:12
  high
• 22:12
  quality
• 22:13
  results
• 22:14
  in
• 22:14
  their
• 22:15
  models.
• 22:16
  So
• 22:16
  they
• 22:16
  want
• 22:17
  to
• 22:17
  partner
• 22:17
  with
• 22:17
  people
• 22:18
  that
• 22:18
  give
• 22:18
  them
• 22:19
  high
• 22:19
  quality
• 22:19
  content
• 22:20
  that
• 22:20
  could
• 22:20
  be
• 22:20
  marketplaces
• 22:21
  on
• 22:21
  commerce.
• 22:22
  So
• 22:23
  AI
• 22:23
  SEO
• 22:24
  basically,
• 22:26
  in
• 22:27
  a
• 22:27
  way.
• 22:27
  Yeah,
• 22:27
  I
• 22:28
  mean
• 22:28
  it's,
• 22:30
  yeah,
• 22:30
  it's
• 22:30
  like
• 22:30
  SEO
• 22:31
  as
• 22:31
  A
• 22:31
  service,
• 22:31
  but
• 22:31
  in
• 22:31
  the
• 22:32
  IA
• 22:32
  world.
• 22:32
  So
• 22:32
  it's
• 22:33
  like,
• 22:33
  you
• 22:33
  know.
• 22:34
  Yeah,
• 22:35
  yeah.
• 22:36
  Kind
• 22:36
  of
• 22:36
  interesting
• 22:37
  concept
• 22:37
  here.
• 22:39
  Really
• 22:40
  good
• 22:40
  point,
• 22:40
  Stefan.
• 22:41
  Let's
• 22:41
  continue
• 22:41
  this
• 22:42
  discussion
• 22:42
  after
• 22:42
  another
• 22:43
  very
• 22:44
  short
• 22:44
  break
• 22:44
  in
• 22:45
  which
• 22:45
  Ingrid
• 22:46
  tells
• 22:46
  us
• 22:46
  more
• 22:46
  about
• 22:46
  an
• 22:47
  event
• 22:47
  she's
• 22:47
  visiting
• 22:48
  in
• 22:48
  September.
• 22:52
  Yes,
• 22:53
  indeed.
• 22:53
  On
• 22:54
  Friday,
• 22:54
  25th
• 22:55
  September,
• 22:56
  the
• 22:56
  eBay
• 22:57
  Open
• 22:57
  is
• 22:57
  coming
• 22:57
  back
• 22:58
  to
• 22:58
  Germany.
• 22:59
  That
• 22:59
  is
• 22:59
  after
• 23:00
  a
• 23:00
  break
• 23:00
  of
• 23:00
  two
• 23:01
  years
• 23:02
  and
• 23:02
  that
• 23:02
  is
• 23:03
  that
• 23:03
  it's
• 23:03
  a
• 23:03
  family
• 23:03
  gathering
• 23:04
  of
• 23:04
  ebay
• 23:04
  sellers.
• 23:05
  They
• 23:06
  will
• 23:06
  all
• 23:06
  come
• 23:06
  together
• 23:07
  in
• 23:07
  Berlin
• 23:07
  at
• 23:08
  the
• 23:08
  Brewdog
• 23:08
  Dog
• 23:09
  tab
• 23:09
  in
• 23:09
  Marine
• 23:09
  Park.
• 23:11
  Expect
• 23:11
  a
• 23:11
  full
• 23:12
  ebay
• 23:12
  experience,
• 23:13
  Powerful
• 23:13
  keynotes,
• 23:14
  including
• 23:15
  a
• 23:15
  strategic
• 23:15
  outlook
• 23:16
  by
• 23:16
  eBay,
• 23:16
  Germany's
• 23:17
  CEO
• 23:18
  Zaskia
• 23:18
  Meyer.
• 23:19
  Andre
• 23:20
  Next
• 23:20
  level
• 23:20
  high
• 23:21
  insights
• 23:21
  on
• 23:21
  AI
• 23:22
  Gen
• 23:23
  Z
• 23:23
  trends,
• 23:24
  hands
• 23:24
  on
• 23:24
  masterclasses
• 23:25
  and
• 23:25
  tons
• 23:26
  of
• 23:26
  chances
• 23:26
  to
• 23:26
  network.
• 23:27
  And
• 23:27
  it's
• 23:28
  also
• 23:28
  a
• 23:28
  celebration.
• 23:29
  Ebay
• 23:29
  turns
• 23:30
  30
• 23:30
  years
• 23:30
  old.
• 23:31
  So
• 23:31
  it's
• 23:31
  part
• 23:32
  conference,
• 23:32
  part
• 23:33
  festival.
• 23:34
  I'll
• 23:34
  be
• 23:34
  there
• 23:34
  in
• 23:34
  person.
• 23:35
  And
• 23:35
  I'm
• 23:35
  very
• 23:36
  honored
• 23:36
  to
• 23:36
  serve
• 23:36
  on
• 23:37
  the
• 23:37
  jury
• 23:37
  for
• 23:37
  this
• 23:38
  year's
• 23:38
  ebay
• 23:38
  awards,
• 23:39
  which
• 23:39
  is
• 23:39
  recognizing
• 23:40
  the
• 23:40
  best
• 23:40
  sellers
• 23:41
  across
• 23:41
  Germany
• 23:42
  for.
• 23:42
  And
• 23:42
  now
• 23:42
  I'm
• 23:43
  on
• 23:43
  for
• 23:43
  the
• 23:43
  sixth
• 23:43
  time
• 23:44
  in
• 23:44
  a
• 23:44
  row
• 23:44
  in
• 23:44
  the
• 23:44
  journey.
• 23:45
  That's
• 23:45
  a
• 23:46
  great
• 23:46
  job
• 23:46
  because
• 23:46
  I
• 23:46
  always
• 23:47
  get
• 23:47
  to
• 23:47
  meet
• 23:47
  so
• 23:47
  many
• 23:47
  interesting
• 23:48
  and
• 23:48
  inspired
• 23:48
  ebay
• 23:49
  sellers
• 23:49
  there.
• 23:50
  So
• 23:50
  tickets
• 23:50
  are
• 23:51
  now
• 23:51
  on
• 23:51
  sale
• 23:52
  with
• 23:52
  an
• 23:52
  early
• 23:53
  bird
• 23:53
  price
• 23:53
  of
• 23:53
  €89
• 23:54
  and
• 23:54
  later
• 23:55
  on
• 23:55
  €99
• 23:56
  regular.
• 23:57
  So.
• 23:57
  So
• 23:57
  grab
• 23:57
  yours
• 23:58
  soon
• 23:59
  and
• 23:59
  let's
• 23:59
  meet
• 23:59
  in
• 23:59
  Berlin.
• 24:06
  Let's
• 24:06
  turn
• 24:07
  this
• 24:07
  around,
• 24:07
  this
• 24:08
  conversation
• 24:08
  a
• 24:09
  bit
• 24:09
  on
• 24:09
  the
• 24:09
  brand
• 24:09
  side
• 24:10
  just
• 24:10
  to
• 24:11
  keep
• 24:11
  that
• 24:12
  a
• 24:12
  bit
• 24:12
  more
• 24:13
  operative
• 24:13
  in
• 24:13
  a
• 24:14
  way
• 24:14
  because
• 24:16
  let's
• 24:17
  assume
• 24:17
  that
• 24:17
  things
• 24:17
  are
• 24:18
  changing
• 24:18
  in
• 24:18
  the
• 24:18
  way
• 24:18
  that
• 24:19
  we
• 24:19
  have
• 24:19
  now
• 24:19
  described,
• 24:20
  that
• 24:21
  the
• 24:21
  front
• 24:21
  end
• 24:21
  of
• 24:22
  retailers
• 24:22
  and
• 24:22
  marketplaces
• 24:23
  become
• 24:23
  less
• 24:24
  and
• 24:24
  less
• 24:24
  relevant
• 24:25
  because
• 24:26
  a
• 24:27
  huge
• 24:27
  part
• 24:27
  of
• 24:29
  turnover
• 24:29
  is
• 24:29
  going
• 24:29
  through
• 24:30
  AI
• 24:30
  agents.
• 24:31
  But
• 24:31
  what
• 24:31
  does
• 24:32
  this
• 24:32
  mean
• 24:32
  for,
• 24:33
  for
• 24:33
  brands
• 24:34
  and
• 24:35
  manufacturers
• 24:36
  of
• 24:36
  products?
• 24:37
  How
• 24:37
  are
• 24:37
  they
• 24:38
  acting
• 24:38
  in
• 24:39
  this
• 24:39
  new
• 24:39
  e
• 24:40
  commerce
• 24:40
  world?
• 24:41
  Well,
• 24:42
  I
• 24:42
  mean,
• 24:43
  I
• 24:43
  think
• 24:43
  the
• 24:44
  first
• 24:44
  headline
• 24:44
  is
• 24:44
  you
• 24:44
  have
• 24:45
  to
• 24:45
  match
• 24:45
  the
• 24:45
  transition.
• 24:46
  Because
• 24:47
  the
• 24:47
  reality
• 24:47
  is,
• 24:50
  you
• 24:50
  know,
• 24:50
  what
• 24:51
  we
• 24:51
  used
• 24:51
  to
• 24:51
  see
• 24:51
  as
• 24:52
  a
• 24:52
  business
• 24:52
  isn't
• 24:52
  gone.
• 24:53
  It's
• 24:54
  just
• 24:54
  there
• 24:54
  is
• 24:55
  a
• 24:55
  major
• 24:55
  change
• 24:56
  ahead
• 24:56
  of
• 24:56
  us.
• 24:57
  But
• 24:57
  at
• 24:57
  the
• 24:57
  moment
• 24:58
  people
• 24:58
  don't
• 24:59
  feel
• 24:59
  it
• 24:59
  yet.
• 25:00
  That's
• 25:00
  why
• 25:00
  they
• 25:00
  are
• 25:00
  skeptical.
• 25:01
  And
• 25:01
  they
• 25:01
  say,
• 25:01
  boy,
• 25:02
  you
• 25:02
  must
• 25:02
  be
• 25:02
  bullshitting
• 25:03
  me.
• 25:03
  I
• 25:03
  mean,
• 25:04
  I
• 25:04
  don't
• 25:04
  see
• 25:04
  any
• 25:04
  of
• 25:05
  it.
• 25:05
  What
• 25:05
  are
• 25:05
  you
• 25:05
  talking
• 25:06
  about?
• 25:06
  But
• 25:07
  this
• 25:07
  is
• 25:07
  the
• 25:07
  problem.
• 25:07
  I
• 25:07
  don't
• 25:08
  know
• 25:08
  if
• 25:08
  you
• 25:08
  saw
• 25:08
  the
• 25:09
  cloudflare
• 25:09
  CEO
• 25:10
  interview
• 25:10
  where
• 25:11
  he
• 25:11
  explained
• 25:12
  the
• 25:12
  data
• 25:12
  that
• 25:13
  he
• 25:13
  sees
• 25:13
  in
• 25:13
  terms
• 25:14
  of
• 25:15
  crawls
• 25:16
  to
• 25:16
  referral
• 25:17
  rates.
• 25:17
  So,
• 25:17
  you
• 25:18
  know,
• 25:18
  websites
• 25:18
  crawl
• 25:19
  your
• 25:19
  site
• 25:19
  and
• 25:19
  they
• 25:20
  give
• 25:20
  you
• 25:20
  a
• 25:20
  referral
• 25:20
  in
• 25:21
  return.
• 25:21
  That's
• 25:21
  kind
• 25:22
  of
• 25:22
  the
• 25:22
  business
• 25:22
  model
• 25:22
  of
• 25:22
  the
• 25:22
  web,
• 25:23
  right?
• 25:23
  So
• 25:24
  Google
• 25:24
  crawls
• 25:24
  your
• 25:25
  site
• 25:25
  and
• 25:25
  because
• 25:26
  they
• 25:26
  do
• 25:26
  so
• 25:26
  they
• 25:27
  give
• 25:27
  you
• 25:27
  a
• 25:27
  hyperlink
• 25:28
  as
• 25:28
  a
• 25:28
  result
• 25:28
  and
• 25:28
  forward
• 25:29
  traffic
• 25:29
  to
• 25:29
  you.
• 25:29
  That's
• 25:30
  the
• 25:30
  deal.
• 25:30
  And
• 25:31
  it
• 25:31
  used
• 25:31
  to
• 25:31
  be
• 25:31
  one
• 25:31
  to
• 25:32
  two.
• 25:32
  So
• 25:32
  one
• 25:32
  crawl,
• 25:33
  two
• 25:33
  referrals.
• 25:34
  That
• 25:34
  used
• 25:34
  to
• 25:34
  be
• 25:34
  the
• 25:34
  early
• 25:35
  days
• 25:35
  of
• 25:35
  the
• 25:35
  web.
• 25:36
  I
• 25:36
  crawl
• 25:36
  you
• 25:36
  once
• 25:37
  and
• 25:38
  I.
• 25:38
  Sorry,
• 25:38
  I
• 25:38
  crawled
• 25:39
  you
• 25:39
  twice
• 25:39
  and
• 25:39
  I
• 25:39
  sent
• 25:40
  you
• 25:40
  one
• 25:40
  traffic
• 25:40
  in
• 25:40
  return.
• 25:41
  That
• 25:42
  changed
• 25:42
  for
• 25:42
  Google,
• 25:43
  that
• 25:43
  changed
• 25:43
  to
• 25:43
  one
• 25:44
  to
• 25:44
  18.
• 25:45
  So
• 25:45
  they
• 25:45
  crawl
• 25:45
  you
• 25:46
  18
• 25:46
  times,
• 25:46
  they
• 25:47
  send
• 25:47
  you
• 25:47
  one
• 25:47
  visitor.
• 25:48
  That's
• 25:49
  already
• 25:49
  something
• 25:49
  people
• 25:50
  would
• 25:50
  say,
• 25:50
  ah,
• 25:50
  it's
• 25:51
  not
• 25:51
  a
• 25:51
  great
• 25:51
  deal,
• 25:51
  is
• 25:51
  it?
• 25:52
  Well,
• 25:52
  on
• 25:53
  ChatGPT,
• 25:53
  that's
• 25:54
  1,500
• 25:55
  to
• 25:55
  1.
• 25:56
  So
• 25:56
  they
• 25:56
  crawl
• 25:56
  you
• 25:57
  1500
• 25:58
  times,
• 25:58
  they
• 25:58
  send
• 25:59
  you
• 25:59
  one
• 25:59
  visit,
• 26:00
  and
• 26:00
  guess
• 26:01
  what?
• 26:01
  For
• 26:01
  anthropic,
• 26:02
  it's
• 26:02
  60,000
• 26:03
  to
• 26:04
  1.
• 26:05
  So
• 26:05
  they
• 26:05
  crawl
• 26:05
  60,000
• 26:06
  pages
• 26:07
  of
• 26:07
  yours
• 26:07
  and
• 26:07
  they
• 26:07
  send
• 26:08
  you
• 26:08
  one
• 26:08
  visit.
• 26:09
  So
• 26:09
  there
• 26:09
  is
• 26:09
  something
• 26:10
  coming
• 26:10
  towards
• 26:11
  you.
• 26:11
  And
• 26:11
  people
• 26:11
  say,
• 26:12
  I
• 26:12
  don't
• 26:12
  see
• 26:12
  traffic
• 26:13
  from
• 26:13
  AI,
• 26:14
  so
• 26:14
  it
• 26:14
  can't
• 26:14
  be
• 26:14
  big.
• 26:15
  Well,
• 26:15
  yeah,
• 26:15
  it
• 26:15
  can
• 26:16
  because
• 26:16
  they
• 26:16
  called
• 26:16
  you
• 26:17
  60,000
• 26:17
  times
• 26:18
  and
• 26:18
  they
• 26:18
  only
• 26:18
  sent
• 26:19
  you
• 26:19
  one.
• 26:19
  So
• 26:20
  it's
• 26:20
  already
• 26:20
  there.
• 26:20
  You
• 26:21
  just
• 26:21
  don't
• 26:21
  see
• 26:21
  it
• 26:21
  that,
• 26:22
  that
• 26:22
  clearly
• 26:22
  because
• 26:23
  they're
• 26:23
  not
• 26:23
  forwarding
• 26:24
  traffic.
• 26:24
  It's
• 26:24
  a
• 26:24
  different
• 26:25
  model.
• 26:25
  Data
• 26:26
  becomes
• 26:26
  the
• 26:26
  currency.
• 26:27
  So
• 26:27
  those
• 26:28
  models
• 26:28
  need
• 26:28
  your
• 26:29
  data.
• 26:29
  That's
• 26:30
  why
• 26:30
  they
• 26:30
  call
• 26:30
  you
• 26:30
  so
• 26:31
  often.
• 26:31
  And
• 26:32
  they
• 26:32
  have
• 26:32
  more
• 26:32
  appetite
• 26:33
  for
• 26:33
  data
• 26:33
  than
• 26:33
  the
• 26:33
  web
• 26:34
  can
• 26:34
  provide.
• 26:34
  I
• 26:35
  mean,
• 26:35
  they've
• 26:35
  eaten
• 26:35
  the
• 26:35
  web.
• 26:37
  They
• 26:37
  ran
• 26:37
  out
• 26:37
  of
• 26:38
  web
• 26:38
  content,
• 26:38
  it's
• 26:39
  done.
• 26:39
  They
• 26:40
  absorbed
• 26:40
  the
• 26:40
  web.
• 26:41
  Everything
• 26:41
  that's
• 26:42
  available
• 26:43
  has
• 26:43
  been
• 26:43
  absorbed.
• 26:44
  So
• 26:44
  that's
• 26:45
  why
• 26:45
  the
• 26:45
  pressure
• 26:46
  on
• 26:46
  them,
• 26:46
  on
• 26:46
  their
• 26:46
  model,
• 26:47
  the
• 26:47
  need
• 26:47
  of
• 26:48
  their
• 26:48
  models
• 26:49
  to
• 26:49
  get
• 26:49
  good
• 26:50
  signals,
• 26:50
  good,
• 26:50
  high
• 26:51
  quality
• 26:51
  data.
• 26:52
  That's
• 26:52
  why
• 26:52
  this
• 26:53
  is
• 26:53
  an
• 26:53
  opportunity
• 26:54
  for
• 26:54
  anybody
• 26:54
  who
• 26:54
  owns
• 26:55
  qualitative
• 26:55
  data
• 26:56
  to
• 26:57
  make
• 26:57
  a
• 26:57
  business.
• 26:58
  So
• 26:58
  good
• 26:59
  content,
• 26:59
  good
• 26:59
  publishing,
• 27:00
  they
• 27:01
  don't
• 27:01
  need
• 27:01
  to
• 27:01
  let
• 27:01
  them
• 27:02
  crawl
• 27:02
  for
• 27:03
  free.
• 27:03
  They
• 27:04
  need
• 27:04
  them
• 27:04
  to
• 27:05
  pay.
• 27:05
  It's
• 27:05
  a
• 27:05
  licensed
• 27:06
  business
• 27:06
  that
• 27:06
  they
• 27:06
  need
• 27:07
  to
• 27:07
  think
• 27:07
  about.
• 27:08
  And
• 27:08
  product
• 27:08
  data
• 27:09
  the
• 27:09
  same.
• 27:09
  If
• 27:09
  you
• 27:09
  have
• 27:10
  high
• 27:10
  quality
• 27:10
  product
• 27:11
  data,
• 27:11
  high
• 27:11
  quality
• 27:12
  consumer
• 27:12
  data,
• 27:12
  ratings,
• 27:13
  reviews,
• 27:14
  return
• 27:14
  information,
• 27:15
  these
• 27:15
  are
• 27:15
  all
• 27:16
  things
• 27:16
  they
• 27:16
  crave.
• 27:17
  So
• 27:18
  this
• 27:18
  becomes
• 27:18
  a
• 27:19
  business.
• 27:19
  And
• 27:20
  I
• 27:20
  think
• 27:20
  that's
• 27:20
  where
• 27:21
  brands
• 27:22
  need
• 27:22
  to
• 27:22
  think
• 27:22
  along
• 27:23
  and
• 27:23
  say,
• 27:23
  do
• 27:24
  I
• 27:24
  own
• 27:24
  something
• 27:25
  that
• 27:26
  is
• 27:26
  an
• 27:26
  asset,
• 27:26
  a
• 27:27
  potential
• 27:27
  asset
• 27:27
  to
• 27:27
  the
• 27:28
  AI
• 27:28
  models,
• 27:28
  If
• 27:29
  so,
• 27:29
  that's
• 27:29
  a
• 27:29
  business.
• 27:30
  And
• 27:30
  if
• 27:30
  you
• 27:31
  can't
• 27:31
  do
• 27:31
  it
• 27:31
  yourself,
• 27:31
  well,
• 27:32
  partner
• 27:32
  with
• 27:33
  someone
• 27:34
  you
• 27:34
  know.
• 27:34
  And
• 27:34
  of
• 27:34
  course
• 27:34
  Zalando
• 27:35
  is
• 27:35
  one
• 27:35
  who
• 27:36
  would
• 27:36
  be,
• 27:36
  you
• 27:36
  know,
• 27:37
  glad
• 27:37
  to
• 27:37
  partner,
• 27:38
  but
• 27:38
  you'll
• 27:38
  pay
• 27:38
  for
• 27:38
  this.
• 27:39
  Or
• 27:40
  you
• 27:40
  try
• 27:40
  to
• 27:40
  partner
• 27:40
  through
• 27:41
  things
• 27:41
  like
• 27:41
  Cloudflare
• 27:42
  or
• 27:43
  that's
• 27:43
  why
• 27:43
  for
• 27:43
  Example,
• 27:44
  Shopify
• 27:45
  now
• 27:45
  excludes
• 27:46
  AI
• 27:47
  bots
• 27:47
  and
• 27:47
  agents
• 27:48
  by
• 27:48
  default
• 27:49
  because
• 27:49
  they
• 27:50
  say,
• 27:50
  well,
• 27:51
  the
• 27:51
  default
• 27:51
  is
• 27:51
  you
• 27:52
  can't
• 27:52
  get
• 27:52
  in.
• 27:53
  But
• 27:53
  if
• 27:53
  you
• 27:53
  do
• 27:54
  want
• 27:54
  to
• 27:54
  come
• 27:54
  in,
• 27:55
  let's
• 27:55
  make
• 27:55
  a
• 27:55
  deal.
• 27:56
  So
• 27:56
  if
• 27:56
  you
• 27:56
  want
• 27:57
  my
• 27:57
  data,
• 27:57
  you
• 27:57
  can
• 27:58
  pay.
• 27:58
  That's
• 27:58
  no
• 27:58
  problem.
• 27:59
  But
• 27:59
  it
• 27:59
  becomes
• 27:59
  a
• 27:59
  business
• 28:00
  model.
• 28:00
  Data,
• 28:00
  your
• 28:01
  product
• 28:01
  data
• 28:01
  becomes
• 28:02
  a
• 28:02
  business
• 28:02
  model.
• 28:03
  It's
• 28:03
  different
• 28:03
  to
• 28:04
  what
• 28:04
  it
• 28:04
  used
• 28:04
  to
• 28:04
  be.
• 28:04
  That's
• 28:05
  why
• 28:05
  people
• 28:05
  struggle
• 28:06
  with
• 28:06
  that.
• 28:06
  And
• 28:06
  again,
• 28:07
  I'm
• 28:07
  not
• 28:07
  arrogant
• 28:08
  at
• 28:08
  all.
• 28:08
  You
• 28:09
  know,
• 28:09
  I'm
• 28:09
  in
• 28:09
  it
• 28:10
  as
• 28:10
  well.
• 28:10
  I'm
• 28:10
  scratching
• 28:11
  my
• 28:11
  forehead
• 28:12
  every
• 28:12
  day.
• 28:13
  So
• 28:13
  it's
• 28:14
  easy
• 28:14
  to
• 28:15
  get
• 28:15
  a
• 28:15
  bit
• 28:15
  confused
• 28:16
  here.
• 28:16
  Yeah,
• 28:18
  that's
• 28:18
  an
• 28:18
  interesting
• 28:19
  point.
• 28:19
  I
• 28:19
  hadn't
• 28:20
  thought
• 28:20
  about
• 28:20
  that.
• 28:20
  Yeah,
• 28:22
  pay
• 28:22
  for
• 28:23
  your
• 28:23
  AI
• 28:24
  bot
• 28:24
  to
• 28:24
  access
• 28:24
  your
• 28:25
  site.
• 28:25
  But
• 28:26
  still,
• 28:27
  you
• 28:28
  know,
• 28:28
  if
• 28:28
  you're
• 28:28
  talking
• 28:28
  about
• 28:28
  data,
• 28:29
  and
• 28:30
  let's
• 28:31
  put
• 28:31
  that
• 28:31
  down
• 28:31
  to
• 28:32
  a
• 28:32
  product,
• 28:32
  I
• 28:32
  don't
• 28:32
  know,
• 28:33
  if
• 28:33
  I
• 28:33
  sell
• 28:33
  a
• 28:33
  watch,
• 28:33
  then
• 28:34
  I
• 28:34
  know
• 28:34
  how
• 28:35
  big
• 28:35
  it
• 28:35
  is
• 28:35
  and
• 28:35
  how
• 28:36
  fast
• 28:36
  it
• 28:36
  goes
• 28:37
  and
• 28:37
  how
• 28:37
  reliable
• 28:38
  it
• 28:38
  is
• 28:38
  and
• 28:38
  how
• 28:39
  deep
• 28:39
  I
• 28:39
  can
• 28:39
  dive
• 28:39
  with
• 28:40
  it.
• 28:40
  And
• 28:40
  all
• 28:40
  these,
• 28:41
  these
• 28:41
  data
• 28:41
  points,
• 28:42
  that's
• 28:43
  what
• 28:43
  a
• 28:43
  product
• 28:44
  needs
• 28:44
  in
• 28:44
  a
• 28:44
  way.
• 28:45
  But
• 28:46
  even,
• 28:46
  especially
• 28:47
  if
• 28:47
  it's
• 28:47
  a,
• 28:47
  it's
• 28:47
  a
• 28:47
  luxury
• 28:48
  brand,
• 28:49
  then
• 28:49
  they
• 28:49
  would
• 28:49
  say
• 28:50
  what
• 28:50
  a
• 28:50
  product
• 28:50
  is,
• 28:51
  is.
• 28:51
  I
• 28:52
  don't
• 28:52
  know,
• 28:52
  it's.
• 28:52
  It's
• 28:53
  brand,
• 28:53
  it's,
• 28:54
  it's
• 28:54
  wealth,
• 28:55
  it's
• 28:55
  freedom,
• 28:56
  it's
• 28:56
  choice,
• 28:57
  it's
• 28:57
  whatever.
• 28:58
  So
• 28:58
  where
• 28:58
  does
• 28:58
  brand
• 28:59
  have
• 29:00
  a
• 29:00
  place
• 29:00
  in
• 29:00
  all
• 29:00
  of
• 29:01
  this?
• 29:01
  So
• 29:01
  emotion
• 29:02
  that
• 29:03
  is
• 29:03
  connected
• 29:03
  to
• 29:04
  a
• 29:04
  product,
• 29:04
  product
• 29:05
  that.
• 29:06
  And
• 29:06
  by
• 29:06
  the
• 29:06
  way
• 29:06
  people
• 29:06
  have
• 29:07
  been
• 29:07
  talking,
• 29:07
  telling
• 29:08
  us
• 29:08
  over
• 29:08
  the
• 29:09
  last
• 29:09
  five
• 29:09
  to
• 29:09
  10
• 29:09
  years
• 29:10
  that
• 29:10
  you
• 29:10
  need
• 29:11
  these
• 29:11
  kinds
• 29:11
  of
• 29:11
  things
• 29:12
  attached
• 29:12
  to
• 29:13
  your
• 29:13
  product
• 29:13
  if
• 29:13
  you
• 29:13
  want
• 29:14
  to
• 29:14
  differentiate
• 29:15
  it
• 29:15
  from
• 29:16
  your
• 29:16
  Chinese
• 29:17
  competition,
• 29:18
  for
• 29:18
  example.
• 29:19
  Yeah,
• 29:19
  I
• 29:20
  think
• 29:21
  when
• 29:21
  you
• 29:21
  as
• 29:22
  a
• 29:22
  brand
• 29:22
  think
• 29:22
  about
• 29:24
  this,
• 29:24
  I
• 29:25
  mean,
• 29:25
  I
• 29:25
  would
• 29:25
  start
• 29:26
  with
• 29:26
  imagining
• 29:27
  two
• 29:27
  different
• 29:27
  audiences.
• 29:28
  So
• 29:28
  you
• 29:28
  have
• 29:29
  your
• 29:29
  humans
• 29:29
  and
• 29:30
  people
• 29:30
  know
• 29:30
  how
• 29:31
  this
• 29:31
  more
• 29:32
  or
• 29:32
  less
• 29:32
  how
• 29:32
  this
• 29:32
  game
• 29:32
  works.
• 29:33
  But
• 29:33
  now
• 29:34
  you
• 29:34
  have
• 29:34
  a
• 29:34
  second
• 29:34
  audience,
• 29:35
  and
• 29:35
  that's
• 29:35
  the
• 29:35
  AI
• 29:36
  agent.
• 29:36
  So
• 29:37
  you
• 29:37
  need
• 29:37
  to
• 29:37
  get
• 29:37
  your
• 29:38
  head
• 29:38
  around
• 29:39
  who
• 29:39
  is
• 29:39
  this?
• 29:40
  So
• 29:40
  you
• 29:41
  know,
• 29:41
  how
• 29:41
  does
• 29:42
  an
• 29:42
  AI
• 29:42
  agent,
• 29:43
  in
• 29:43
  quotation
• 29:43
  marks
• 29:44
  think?
• 29:45
  So
• 29:45
  what,
• 29:45
  what
• 29:46
  are
• 29:46
  the
• 29:46
  sources
• 29:46
  that
• 29:47
  an
• 29:47
  AI
• 29:47
  agent
• 29:48
  refers
• 29:48
  to
• 29:49
  to
• 29:49
  make
• 29:49
  a
• 29:49
  judgment
• 29:50
  call
• 29:50
  on
• 29:50
  your
• 29:51
  product,
• 29:51
  your
• 29:51
  brand,
• 29:52
  whatever
• 29:52
  it
• 29:52
  may
• 29:52
  be?
• 29:53
  And
• 29:53
  when
• 29:54
  you
• 29:54
  start
• 29:54
  to
• 29:54
  think
• 29:54
  in,
• 29:55
  in,
• 29:55
  in,
• 29:55
  in
• 29:56
  like
• 29:56
  an
• 29:56
  audience,
• 29:57
  AI
• 29:57
  agents
• 29:57
  as
• 29:57
  an
• 29:57
  audience,
• 29:58
  audience,
• 29:59
  you
• 29:59
  know,
• 29:59
  you
• 30:00
  will
• 30:00
  start
• 30:01
  to
• 30:01
  find
• 30:02
  ways
• 30:02
  and
• 30:02
  understand,
• 30:04
  by
• 30:04
  the
• 30:04
  way,
• 30:04
  it's
• 30:05
  still
• 30:05
  evolving,
• 30:05
  right?
• 30:06
  It's,
• 30:06
  it's
• 30:06
  like
• 30:07
  humans
• 30:07
  evolve
• 30:08
  as
• 30:08
  well.
• 30:08
  Where
• 30:08
  do
• 30:08
  they
• 30:08
  research?
• 30:09
  How
• 30:09
  do
• 30:09
  they
• 30:09
  make
• 30:10
  purchasing?
• 30:10
  That's
• 30:10
  the
• 30:11
  same
• 30:11
  with
• 30:11
  AI,
• 30:11
  AI
• 30:12
  agents.
• 30:13
  And
• 30:13
  I
• 30:13
  don't
• 30:13
  know
• 30:14
  if
• 30:14
  you,
• 30:14
  you
• 30:14
  read
• 30:15
  about
• 30:15
  it.
• 30:15
  But
• 30:15
  for
• 30:16
  example,
• 30:17
  I
• 30:17
  think
• 30:17
  it's
• 30:17
  chatgpt
• 30:18
  that
• 30:19
  for
• 30:19
  example,
• 30:20
  listens
• 30:21
  very
• 30:21
  much
• 30:21
  or
• 30:22
  highly
• 30:23
  to
• 30:24
  the
• 30:24
  Frankfurter
• 30:25
  Allgemeiner
• 30:25
  Zeitung
• 30:26
  and
• 30:26
  their
• 30:26
  reviews
• 30:27
  on
• 30:27
  running
• 30:27
  shoes.
• 30:28
  Shoes.
• 30:28
  So
• 30:28
  when
• 30:28
  you
• 30:29
  sell
• 30:29
  it,
• 30:29
  when
• 30:29
  you,
• 30:29
  when
• 30:29
  you,
• 30:30
  when
• 30:30
  you're
• 30:30
  selling
• 30:31
  running
• 30:31
  shoes,
• 30:32
  that's
• 30:32
  a
• 30:32
  great
• 30:32
  place
• 30:33
  to
• 30:33
  be.
• 30:33
  You
• 30:34
  know,
• 30:34
  I
• 30:34
  wonder
• 30:34
  how
• 30:34
  that
• 30:35
  happens.
• 30:35
  I
• 30:35
  don't
• 30:35
  know
• 30:36
  that
• 30:36
  because
• 30:36
  most
• 30:37
  likely
• 30:37
  because
• 30:37
  you
• 30:38
  know,
• 30:38
  the
• 30:38
  efforts
• 30:38
  set
• 30:38
  is,
• 30:39
  is
• 30:39
  a,
• 30:39
  is
• 30:39
  a,
• 30:39
  is
• 30:40
  a
• 30:40
  well
• 30:40
  renowned,
• 30:40
  I
• 30:41
  don't
• 30:41
  know,
• 30:41
  you
• 30:41
  know,
• 30:41
  credible
• 30:42
  publishing
• 30:43
  source.
• 30:44
  Great.
• 30:44
  So
• 30:45
  if
• 30:45
  they
• 30:45
  do
• 30:45
  a
• 30:45
  review
• 30:45
  on
• 30:46
  running
• 30:46
  shoes
• 30:46
  and
• 30:46
  they
• 30:46
  test
• 30:47
  running
• 30:47
  shoes
• 30:47
  most,
• 30:48
  maybe
• 30:48
  it's
• 30:48
  nothing
• 30:49
  more
• 30:49
  complicated
• 30:49
  than
• 30:50
  that,
• 30:50
  then
• 30:50
  we
• 30:50
  trust
• 30:51
  that
• 30:51
  this
• 30:51
  is
• 30:51
  also
• 30:51
  trustworthy.
• 30:53
  And
• 30:53
  then
• 30:53
  those,
• 30:54
  those
• 30:54
  AI
• 30:56
  bots,
• 30:56
  they
• 30:57
  take
• 30:57
  that
• 30:57
  information
• 30:58
  and
• 30:58
  they
• 30:58
  treat
• 30:59
  it
• 30:59
  as
• 30:59
  a
• 30:59
  strong
• 31:00
  signal.
• 31:00
  So
• 31:01
  when
• 31:01
  you
• 31:01
  try
• 31:02
  to
• 31:02
  hack
• 31:03
  in
• 31:03
  quotation
• 31:03
  marks
• 31:04
  the
• 31:04
  system
• 31:04
  well
• 31:05
  make
• 31:05
  sure
• 31:05
  that
• 31:05
  you're
• 31:05
  tested
• 31:06
  and
• 31:06
  you're
• 31:07
  good.
• 31:08
  The
• 31:08
  problem
• 31:08
  is
• 31:08
  people
• 31:09
  don't
• 31:09
  have
• 31:09
  good
• 31:09
  products
• 31:10
  and
• 31:10
  therefore
• 31:10
  they're
• 31:11
  not
• 31:11
  well
• 31:11
  tested.
• 31:12
  That's
• 31:13
  why
• 31:13
  I
• 31:13
  said
• 31:14
  on
• 31:14
  the
• 31:14
  K5,
• 31:15
  gone
• 31:15
  are
• 31:15
  the
• 31:15
  days
• 31:15
  of
• 31:16
  cheap
• 31:16
  arbitrage.
• 31:18
  You
• 31:18
  need
• 31:18
  to
• 31:18
  have
• 31:18
  something
• 31:19
  genuinely
• 31:19
  good
• 31:20
  because
• 31:20
  AI
• 31:21
  will
• 31:21
  make
• 31:21
  it
• 31:21
  a
• 31:21
  lot
• 31:21
  more
• 31:21
  difficult
• 31:22
  for
• 31:22
  you
• 31:22
  to
• 31:22
  fool
• 31:22
  around.
• 31:23
  If
• 31:23
  you
• 31:23
  have
• 31:23
  shitty
• 31:24
  shoes,
• 31:25
  you
• 31:25
  will
• 31:25
  not
• 31:25
  be
• 31:25
  featured
• 31:26
  in
• 31:26
  those
• 31:26
  reviews
• 31:27
  and
• 31:27
  if
• 31:27
  you
• 31:27
  are,
• 31:27
  you
• 31:28
  will
• 31:28
  be
• 31:28
  awful
• 31:29
  in
• 31:29
  the
• 31:29
  review
• 31:30
  in
• 31:30
  that
• 31:30
  test.
• 31:31
  So
• 31:32
  you
• 31:32
  know,
• 31:32
  when
• 31:33
  you
• 31:33
  think
• 31:33
  about
• 31:34
  it
• 31:34
  that
• 31:34
  way
• 31:34
  and
• 31:34
  you
• 31:35
  try
• 31:35
  to
• 31:35
  be
• 31:36
  where
• 31:36
  people,
• 31:37
  where
• 31:37
  AI
• 31:37
  bots
• 31:38
  try
• 31:38
  to
• 31:39
  understand
• 31:40
  your
• 31:40
  brand
• 31:41
  or
• 31:41
  your
• 31:41
  product,
• 31:42
  this
• 31:42
  is
• 31:42
  where
• 31:43
  you
• 31:43
  need
• 31:43
  to
• 31:43
  be.
• 31:44
  A
• 31:44
  source
• 31:45
  of
• 31:45
  trustworthy
• 31:46
  information.
• 31:48
  Sounds
• 31:48
  a
• 31:48
  bit
• 31:48
  abstract.
• 31:49
  Isn't,
• 31:49
  isn't.
• 31:50
  It's
• 31:50
  just
• 31:50
  not
• 31:50
  a
• 31:50
  cookie
• 31:50
  cutter.
• 31:51
  Here
• 31:51
  is
• 31:51
  your
• 31:52
  10
• 31:52
  pages
• 31:52
  SEO
• 31:53
  hack.
• 31:53
  It
• 31:53
  is
• 31:53
  not
• 31:54
  as
• 31:54
  trivial
• 31:54
  as
• 31:54
  this,
• 31:56
  but
• 31:56
  it's
• 31:56
  still,
• 31:57
  it's
• 31:57
  a
• 31:57
  data
• 31:57
  play
• 31:59
  and
• 31:59
  you
• 31:59
  need
• 31:59
  to
• 32:00
  be
• 32:00
  featured
• 32:00
  in
• 32:00
  trustworthy
• 32:01
  sources
• 32:02
  and
• 32:03
  you
• 32:03
  need
• 32:03
  to
• 32:03
  be
• 32:04
  talked
• 32:04
  about.
• 32:05
  Well,
• 32:06
  because
• 32:07
  AI
• 32:07
  absorbs
• 32:08
  everything
• 32:08
  and
• 32:08
  tries
• 32:09
  to
• 32:09
  understand
• 32:09
  what's
• 32:10
  a
• 32:10
  great
• 32:10
  signal.
• 32:11
  And
• 32:11
  if
• 32:11
  in
• 32:12
  a
• 32:12
  trust,
• 32:13
  in
• 32:13
  a
• 32:13
  highly
• 32:13
  credible
• 32:14
  source,
• 32:15
  if
• 32:15
  you're
• 32:16
  well
• 32:16
  discussed
• 32:16
  and
• 32:17
  people
• 32:17
  talk
• 32:17
  about
• 32:17
  your
• 32:17
  brand
• 32:18
  very
• 32:18
  positively,
• 32:18
  positively,
• 32:19
  chances
• 32:19
  are
• 32:20
  high
• 32:20
  that
• 32:20
  AI
• 32:22
  search
• 32:22
  results
• 32:23
  will,
• 32:23
  will
• 32:23
  feature
• 32:24
  you
• 32:24
  accordingly.
• 32:27
  Okay,
• 32:27
  wow.
• 32:28
  That.
• 32:29
  To
• 32:29
  sum
• 32:30
  that
• 32:30
  up,
• 32:30
  everything
• 32:31
  changes.
• 32:32
  Well,
• 32:32
  yeah,
• 32:32
  but
• 32:32
  it's
• 32:33
  good
• 32:34
  as
• 32:34
  always,
• 32:35
  like
• 32:35
  everything.
• 32:36
  Yeah,
• 32:36
  but
• 32:36
  in
• 32:37
  this
• 32:37
  case
• 32:37
  it's,
• 32:37
  it's
• 32:37
  like
• 32:38
  really
• 32:38
  everything.
• 32:38
  It's
• 32:39
  just
• 32:39
  the
• 32:39
  contact
• 32:39
  between
• 32:40
  the
• 32:40
  brand
• 32:41
  and
• 32:41
  the
• 32:41
  customer,
• 32:41
  between
• 32:41
  the
• 32:42
  retailer
• 32:42
  and
• 32:42
  the
• 32:42
  customer.
• 32:43
  It's
• 32:44
  the
• 32:44
  way
• 32:44
  that,
• 32:45
  that
• 32:45
  products
• 32:46
  are
• 32:46
  being
• 32:46
  found.
• 32:47
  It's
• 32:47
  the
• 32:47
  way
• 32:47
  that
• 32:48
  products
• 32:48
  are
• 32:48
  being
• 32:48
  advertised.
• 32:50
  It's
• 32:51
  new
• 32:52
  relationships
• 32:53
  between
• 32:54
  the,
• 32:55
  the
• 32:55
  service
• 32:55
  providers
• 32:56
  along
• 32:57
  the
• 32:57
  the
• 32:57
  commerce
• 32:58
  chain
• 32:58
  are
• 32:59
  going
• 32:59
  to
• 32:59
  change
• 32:59
  because
• 33:00
  of
• 33:00
  that.
• 33:00
  So,
• 33:00
  yeah,
• 33:01
  everything
• 33:01
  changes.
• 33:02
  Great
• 33:02
  times
• 33:02
  to
• 33:02
  be
• 33:02
  alive.
• 33:03
  Yeah,
• 33:03
  but
• 33:03
  it
• 33:03
  was
• 33:03
  boring
• 33:04
  the
• 33:04
  last
• 33:04
  15
• 33:04
  years,
• 33:05
  wasn't
• 33:05
  it?
• 33:06
  In
• 33:06
  a
• 33:06
  way.
• 33:07
  In
• 33:07
  a
• 33:07
  way
• 33:08
  that's
• 33:08
  true.
• 33:08
  Yeah.
• 33:09
  No,
• 33:09
  it's
• 33:09
  not
• 33:10
  boring
• 33:10
  in
• 33:10
  the
• 33:10
  next
• 33:11
  year.
• 33:11
  That's
• 33:11
  true.
• 33:11
  Spin
• 33:12
  the
• 33:12
  wheel
• 33:12
  faster.
• 33:13
  Yeah.
• 33:13
  Great.
• 33:14
  Okay,
• 33:15
  Stefan,
• 33:15
  this
• 33:16
  brings
• 33:16
  us
• 33:16
  to
• 33:16
  the
• 33:16
  end
• 33:16
  of
• 33:16
  our
• 33:17
  time
• 33:17
  for
• 33:17
  today,
• 33:17
  but
• 33:17
  thank
• 33:18
  you
• 33:18
  very
• 33:18
  much.
• 33:18
  I
• 33:18
  have
• 33:18
  a
• 33:19
  feeling
• 33:19
  that
• 33:19
  we
• 33:19
  could
• 33:19
  do
• 33:20
  this
• 33:20
  episode
• 33:20
  all
• 33:21
  over
• 33:21
  again
• 33:21
  in,
• 33:21
  I
• 33:21
  don't
• 33:22
  know,
• 33:22
  September
• 33:22
  or
• 33:22
  October
• 33:23
  and
• 33:23
  we're
• 33:23
  going
• 33:24
  to
• 33:24
  have
• 33:24
  all
• 33:24
  new
• 33:24
  things
• 33:25
  to
• 33:25
  talk
• 33:25
  about.
• 33:25
  Absolutely.
• 33:27
  Yeah.
• 33:27
  But
• 33:27
  thank
• 33:27
  you
• 33:28
  very
• 33:28
  much
• 33:28
  for
• 33:28
  your
• 33:28
  insight.
• 33:28
  You're
• 33:29
  welcome.
• 33:29
  My
• 33:29
  pleasure.
• 33:31
  Yeah,
• 33:32
  that
• 33:32
  was
• 33:33
  our
• 33:33
  first
• 33:34
  summer
• 33:34
  deep
• 33:35
  dive,
• 33:35
  I
• 33:35
  would
• 33:35
  say.
• 33:36
  So
• 33:38
  thank
• 33:38
  you,
• 33:38
  Stefan,
• 33:39
  for
• 33:40
  having
• 33:40
  these
• 33:41
  insights
• 33:41
  and
• 33:42
  sharing
• 33:42
  it.
• 33:43
  We
• 33:43
  would
• 33:43
  love
• 33:44
  to
• 33:44
  tune
• 33:44
  you
• 33:44
  in
• 33:44
  next
• 33:45
  time
• 33:45
  for
• 33:45
  our
• 33:45
  second
• 33:46
  one
• 33:46
  when
• 33:47
  we
• 33:47
  discuss
• 33:47
  the
• 33:47
  impact
• 33:47
  of
• 33:48
  social
• 33:48
  commerce,
• 33:49
  especially
• 33:49
  TikTok
• 33:50
  shop
• 33:50
  on
• 33:51
  today's
• 33:51
  Marketplace
• 33:52
  business
• 33:52
  together
• 33:53
  with
• 33:53
  Christina
• 33:53
  Mertens.
• 33:54
  And
• 33:54
  Stefan,
• 33:55
  I
• 33:55
  saw
• 33:55
  that
• 33:55
  you
• 33:55
  recently
• 33:56
  also
• 33:56
  did
• 33:56
  this
• 33:56
  with
• 33:57
  her,
• 33:57
  right?
• 33:58
  Absolutely.
• 33:59
  I
• 33:59
  was
• 33:59
  invited,
• 34:00
  I
• 34:00
  had
• 34:00
  the
• 34:00
  honor
• 34:01
  to
• 34:01
  be
• 34:01
  the
• 34:01
  host
• 34:02
  of
• 34:02
  their
• 34:02
  100th
• 34:03
  episode
• 34:04
  of
• 34:04
  their
• 34:05
  own
• 34:05
  podcast.
• 34:05
  So,
• 34:05
  yeah,
• 34:06
  that
• 34:06
  was
• 34:06
  good
• 34:06
  stuff.
• 34:07
  That's
• 34:08
  good
• 34:08
  stuff.
• 34:08
  Yeah,
• 34:09
  yeah,
• 34:09
  definitely
• 34:10
  listen
• 34:10
  into
• 34:10
  that.
• 34:11
  It's
• 34:11
  in
• 34:11
  German
• 34:11
  though,
• 34:11
  but
• 34:12
  if
• 34:12
  you
• 34:13
  understand,
• 34:13
  to
• 34:13
  have
• 34:13
  a
• 34:14
  listen.
• 34:14
  It's
• 34:14
  always
• 34:14
  very
• 34:14
  fun
• 34:15
  to
• 34:15
  have
• 34:16
  a
• 34:16
  listen
• 34:16
  to
• 34:16
  Christina
• 34:16
  and
• 34:17
  to
• 34:17
  Stefan
• 34:18
  as
• 34:18
  well
• 34:18
  in
• 34:18
  both
• 34:18
  of
• 34:18
  the
• 34:18
  podcasts.
• 34:19
  So
• 34:20
  thank
• 34:20
  you
• 34:20
  for
• 34:20
  today
• 34:20
  and
• 34:21
  yeah,
• 34:21
  tune
• 34:22
  in
• 34:22
  next
• 34:22
  time.
• 34:22
  Bye
• 34:22
  bye.
• 34:23
  Thank
• 34:23
  you.
• 34:23
  Bye
• 34:23
  bye.
• 34:24
  Bye
• 34:24
  bye.
• 34:27
  You
• 34:28
  listen
• 34:28
  to
• 34:28
  let's
• 34:29
  Talk
• 34:29
  Marketplace,
• 34:30
  the.
• 34:30
  Marketplace
• 34:31
  podcast
• 34:31
  with
• 34:31
  Ingrid
• 34:32
  Lommer
• 34:32
  and
• 34:32
  Baneri.