Latest / Empire Secrets of Digital Marketing with Mariana Henninger / "Magic In The Room" - Why People Instantly Trust You in Person But Not Online | Ep. 146

Transcript

"Magic In The Room" - Why People Instantly Trust You in Person But Not Online | Ep. 146 · Empire Secrets of Digital Marketing with Mariana Henninger

• 0:00
  Hey there, and welcome back to Empire Secrets on another episode of this podcast for established online business owners.
• 0:08
  If you're a coach, a course creator, a service provider, and you know that what you have on the inside is incredibly special, incredibly powerful, you have work that has so much quality and depth and caliber, and you want to be seen for that magic so that you do not have to shout above the noise on social media, and you want your ideal client just to find you and immediately connect with you, you wanna know how to build trust fast, and all sorts of other ninja digital marketing strategies, you've come to the right place.
• 0:42
  I'm your host, Mariana Henninger, and I specialize in knowing how to take your magic and package it in a way so that the people who are meeting you online for the first time can ultimately really, really feel what you're about very, very quickly, so that every time you do show up, they are paying attention, they're a lot more engaged.
• 1:02
  They are halfway there to the sale.
• 1:05
  And I help you get those premium clients pre-sold on your offer before they ever hear your offer.
• 1:12
  And so today I wanted to share something that happened not that long ago, just a few days ago.
• 1:18
  In the past week, I have gone to three in-person events, which is probably a record for me.
• 1:24
  Um, I didn't plan to go all three.
• 1:26
  There was another one that was kind of added on that I didn't know about, was invited to last minute, and they were incredible.
• 1:33
  I'm gonna talk more so about event number two and event number three, which were gatherings of female entrepreneurs in the most loveliest of spaces, and they were kind of back to back coincidentally because the founder of this group, EntrepreNista, happened to be in town in Long Island.
• 1:54
  And first of all, going to those events, I don't know about you, whether you shy away from events, whether you seek out going to meet other women at every opportunity.
• 2:04
  For me, it's more of the latter, but sometimes I have to force myself to make the time to do it and to really clear my schedule.
• 2:13
  You know, there's juggling personal life, obviously juggling my business, juggling my desire to go to the beach.
• 2:20
  But for these two events in particular, I didn't have to really try that hard.
• 2:24
  I really wanted to go to them.
• 2:26
  And I do try to go as much as I can, especially if they're local events.
• 2:30
  When I went to those events, I have to say that the thing that most touched me was how we introduced ourselves, and I want to share that with you on this episode because first of all, I think the way that we do networking in Zoom calls is maybe the best we can do.
• 2:49
  You know, if there's a group of people on a Zoom call networking with each other and needing to connect with each other and there's only so much time, maybe that's just it is what it is, that we will often kind of go around the room and everyone has maybe, you know, 20 seconds, 30 seconds to very quickly share what they do.
• 3:08
  But the reality is that if you've been on one of those networking calls, you know how easy it is to just kind of, you know, let your mind wander.
• 3:17
  And all of a sudden, before you know it, you are not paying attention that much to what folks are sharing, and you've kind of lost the plot.
• 3:27
  Uh, and you certainly can't retain every single person that you meet on these Zoom calls.
• 3:33
  Maybe you're looking at the chat and you're seeing, you know, folks who share their LinkedIn or their Instagram, and you're following them while you're listening to the 27th person, you know, give her elevator pitch.
• 3:46
  And it really is kind of a broken way to meet each other, and again, I think just by way of the format, it might be the best that we can do.
• 3:54
  But I truly believe that when we meet in person, we have such a magical opportunity to do differently.
• 4:01
  And in these two events, the way that we introduced ourselves was so incredible.
• 4:07
  I have never been to an event where there was an opportunity to do what we did, and it made a world of difference for basically the ROI that I had.
• 4:19
  Not only in terms of actual ROI, in terms of relationships and connections and potential clients, but just in terms of, wow, I felt like my time was not only super well spent, but I really enjoyed it.
• 4:32
  I was able to have deep connections and deep relationships with nearly every single woman in those rooms because of the way that we introduced ourselves.
• 4:43
  And the way that we did it was everyone went around the, the room.
• 4:47
  It wasn't r- really a room.
• 4:48
  We were outdoors, and it was beautiful summer days.
• 4:51
  But everyone got an, you know, a fairly unlimited amount of time, I would say we all hovered around, like, two, maybe three minutes, to really share our story, to really be able to share not only what we do, but why we do it, and the story behind it, and really illustrate our passion and our drive and our mission for what we do.
• 5:13
  And Once we completed, you know, going around and everyone was able to share that, when we then broke out and had time to get to know each other and connect with each other, we already knew each other, and so we could skip past the pleasantries and skip past the, you know, the small talk, and really get to the heart of, like,"Okay," like,"I already know you.
• 5:38
  Wow." And ask questions, and,"What are you working on now?" And,"Do you know so and so?" And,"Who can I connect you with?" And,"I think we could collaborate, and here's how." It was transformational because of the fact that we were each able to connect with each other beyond just that elevator pitch.
• 6:00
  And I couldn't help but draw a really awesome, powerful parallel to the work that we do with clients with their human connection video.
• 6:10
  Their human connection video that we work with them to create is basically a way to encapsulate what happened in these two events, in these two parties, and allow everyone who meets them online to experience that same magic.
• 6:26
  So the magic that you have in the room encapsulated in a short video that everyone who meets you gets to see and feel and experience, that's the work that we do.
• 6:39
  And not only that, but I wanna share this anecdote of how...
• 6:44
  You know, I had two opportunities to share my story, and luckily for me, I paid attention to how the first one landed.
• 6:51
  And as I was walking away from the first event, on the next day, going to the second event, I made some adjustments to how I introduced myself because at the end of the first day, the phrase that kept coming to my mind over and over and over again as I was meeting people, as we were exchanging connections and, um, you know, really, really bonding with each other, the phrase that kept coming to my mind was,"The magic in the room.
• 7:18
  The magic in the room.
• 7:19
  You're magic in the room." And I decided to include that in my introduction.
• 7:25
  And what I said was, I work with female founders who are incredibly passionate about what they do, who are obsessed with their mission, and I help them capture the essence of the magic that they have in the room, a room like this one, into a video that we call the Human Connection Video, so that everyone can experience the depth of their personality, their mission, their drive, and their values.
• 7:53
  And I kid you not, with that simple introduction...
• 7:56
  By the way, one of the lessons here is the tweak that I made according to the room that I was in and what I felt would resonate the most, so that definitely worked.
• 8:06
  But honestly, I think the, the bigger message for me was this idea that so many of us have incredible uniqueness and power and depth and quality and caliber of work, and we're obsessed with what we do.
• 8:26
  We're obsessed with the impact and the mission that we have.
• 8:29
  And yet most people, when they meet us online, can't feel that.
• 8:34
  They can't distinguish us from other people that sound like us or that we sound like them.
• 8:41
  And so this is my invitation to you.
• 8:44
  If you feel like this is what happens to you, that if you were to get somebody arriving on your social media profile and on your website completely cold, without ever having met you, and if you feel like they would not really understand everything that you're about, they would have to take time, and they would have to consume multiple, multiple, multiple pieces of content and read multiple emails and maybe listen to your podcast a million times in order to really grasp the depth of who you are Then I wanna invite you, because I have made a massive change in my business.
• 9:25
  So If you've been following this podcast, you know that I have taught this video for years now.
• 9:31
  Like, it is the only thing that I have specialized in since leaving a 15-plus year career in Emmy Award-winning documentary filmmaking.
• 9:41
  That was my past, and I brought this in, this depth of storytelling into the online space.
• 9:48
  And now I help you tell your story in a way that moves your dreamiest client to not only completely be obsessed with you, but moves them towards the sale, moves them towards wanting to buy from you and engage with you and work with you, whatever your offer might be.
• 10:08
  And so I wanna invite you, because I have taken my entire system, and I am putting it into one two to three-hour training.
• 10:18
  I am going to teach everything from A to Z.
• 10:22
  It's gonna be a bit of a fire hose, I admit.
• 10:24
  However, it's going to have everything that you need, the entire roadmap for creating this video for yourself.
• 10:32
  I've spent the last several years not only creating this system from scratch...
• 10:37
  This does not exist anywhere else in the marketplace.
• 10:39
  Nobody has this system that I created from my own expertise, from my own knowledge, from years and years and years of showing up in people's houses and needing to build trust with them, needing them to trust me, understanding which parts of their story were really gonna connect or make somebody else care about them and move the needle in some way.
• 11:04
  And so bringing that expertise to online marketing, where people are meeting each other and selling offers, and there's AI slop everywhere, and everything kind of looks the same and sound the same.
• 11:16
  So bringing the essence of your magic so it doesn't get lost in the noise, so it stands out in all of this through one video that you create and that lives everywhere throughout your funnels.
• 11:28
  I wanna invite you, because I'm teaching this entire system live.
• 11:32
  No, it's not free, but it is the most affordable that it will ever, ever, ever be.
• 11:38
  It's kind of crazy.
• 11:40
  I have decided to take the system that was previously in my three to$5,000 program and do it for an incredibly low cost.
• 11:48
  I will leave the link in the show notes.
• 11:50
  You can also go to brandmagnetic.com/humanconnectionvideo.
• 11:54
  Check it out.
• 11:54
  See if it's for you.
• 11:55
  See if this speaks to you This is the system that will get you out of the weeds of creating a million pieces of content, of feeling like you have to shout to be heard, of feeling like nobody understands until they're already on the inside.
• 12:11
  Nobody sees your magic until you meet them in person.
• 12:14
  Well, you can't meet every single prospect in person, so this is the very next best thing.
• 12:20
  It's not a carousel with a thousand little tidbits and anecdotes about you that, frankly, nobody's gonna remember.
• 12:28
  It's a system that is installed throughout your funnels, and that makes every single person that meets you already feel connected to you, and activates all of the trust triggers that you get them, you care about them deeply, you've got them because you're the expert, in they're good hands, they can sigh a sigh of relief, and finally, that your values align and that you vibe.
• 12:52
  I wanna invite you to come because I'm teaching this live at the end of the month of July, so if you're listening to this when this episode comes out, it's coming up in just a few weeks.
• 13:01
  If you're listening to this after this episode, you can still buy the recording.
• 13:05
  I can't guarantee the price point, is gonna stay the same, so take a look and so coming live to this workshop means you get to interact with me, you get my eyes and my brain on your business, on your story, on your clients and their perspective, which is the most important thing about this entire process, and we get to work on it a little bit together at the end of this training Come with me and you'll see everything.
• 13:33
  So I am inviting you.
• 13:35
  I want you s- to see you there.
• 13:36
  It's brandmagnetic.com/humanconnectionvideo.
• 13:40
  If you have any questions whatsoever, just reach out to me on Instagram@brandmagnetic.
• 13:45
  But most of it is really explained on that website.
• 13:48
  Uh, and you can grab your ticket there.
• 13:51
  I really hope to see you there.
• 13:52
  And the reason is, I have decided to make this an affordable training like it has never been before.
• 13:58
  Again, this system was not available anywhere else outside of my higher-ticket program.
• 14:03
  The reason is, not enough people know about this, and I want people to know about the magic that they can create.
• 14:11
  The other thing I wanna talk to you about is the fact that I have simplified this to the max.
• 14:16
  I have had clients in their 70s go through my program and create their human connection video that is beautiful and converts for them.
• 14:24
  I have had a mother of five kids who homeschools her kids go through my program, understand and write her script, film her video, and then edit her video, all with the limited amount of time that she had.
• 14:41
  I have had women of all walks of life in all types of coaching go through my program.
• 14:47
  All sorts of experts.
• 14:48
  I've had authors, I've had speakers.
• 14:50
  And so I don't want you to think that you're a special snowflake in the sense that if you are alive and breathing, if you're human, you have a story that is worth telling and that is worth using for your business to convert your dreamiest clients to come to you faster.
• 15:08
  If you are not helping your dreamiest client buy from you faster, you are doing them a disservice and yourself a disservice.
• 15:17
  So I wanna fix that for you, accelerate trust in your business, fix your sales cycle so that it doesn't have to last months and months and months, and most importantly, for you to have the impact that you created your business for in the first place, the impact and the freedom.
• 15:34
  So I'll see you at the workshop at the end of the month, and connect with me on Instagram@brandmagnetic.
• 15:40
  Let me know you're coming, and I will see you on the next episode of Empire Secrets.
• 15:45
  Bye for now.