Latest / The Untrapped Podcast With Keith Kalfas
Automate Your Sales and Marketing with Curt Kempton
On this episode, Keith interviews Curt Kempton, founder of ResponsiBid, about using automation and data to improve service-business sales and marketing. Curt explains lead sources as inputs at the top of a sales funnel and stresses measuring leads by source, close rate, average ticket price, total volume, and overall ROI, including time and quoting effort, using examples like Money Mailer versus a failed golf-course sponsorship.
They discuss using tools like CallRail and CRM reporting to track performance, "reposting winners," and diversifying channels (Google, Meta, referrals, flyers, etc.)…
The skinny
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