Latest / Gym Business Coach Podcast / The Rise and Fall of Large Group Training

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The Rise and Fall of Large Group Training · Gym Business Coach Podcast

0:08
[SPEAKER_00]: to the built-to-grow podcast, delivering the knowledge and all things fitness business.
0:17
[SPEAKER_00]: We help jimrollers win, hear your hosts, ten lions, and Randy Axton.
0:29
[SPEAKER_01]: All right, welcome back to the built-to-grow podcast and we're host Tim Lines, join in studio Scottsdale, Sunny, HQ, Arizona.
0:37
[SPEAKER_01]: during the rainy season with them in all of this place yeah whether it's beautiful it's our time of year you know all that's right yeah everybody's we get all the snowbirds coming in from
0:48
[SPEAKER_01]: The snowy wintery part of the corner of the country of Canada.
0:52
[SPEAKER_01]: All right, guys, so we're going to talk a little bit about large group training here.
0:57
[SPEAKER_01]: You know, it's funny if you go back and you look at the rise of large group training.
1:03
[SPEAKER_01]: It was in response to, you know, the ability to scale, right?
1:09
[SPEAKER_01]: It was, hey, we do 101 training, but how do we do a large group of people together and do a class base?
1:17
[SPEAKER_01]: the less mills in the group back stuff but this was more of like a training model style and the boot camp rise and everything I got you if you look back it's got to be mid to late 2000s or in stereo was 2010 you know right around that time everybody jumped in to the large group training panwagon hit training Tabata it's like one research study came out about fat loss and epoch and
1:46
[SPEAKER_01]: And it makes sense because, you know, on paper, hey, we can make a lot more money charging a little bit more, well, than base taxes, but less than one on one training, and we get like 15, 20 people into this room, get him hot and sweaty, high energy, and be honest with he was a lot of fun for a long time.
2:08
[SPEAKER_01]: but as things happen, cycles happen, you're starting to see in the trends been there for years that, you know what, the fall off, the retention issues and, you know, the price wars and everything that goes into a large group training, making it just, first off a red ocean, it's the easiest, it's one of the easiest models to stand up a new location with a very little equipment, a large open room,
2:33
[SPEAKER_01]: at some high some speakers you know pretty some fans out there you know keep them air moving or you need air conditioning at some places so you're seeing us fall off the client or leave in the the attrition skyrocketing and it comes back and you start focusing like why why is this happening why are large group training jim struggling so bad in this
2:54
[SPEAKER_01]: would be any class base, right?
2:57
[SPEAKER_01]: You've got orange steering would fall into their crossfit would fall into that, but like mom and pop independent training gyms that have a large group component, even if they have other service offers and offerings, you're seeing this large group just dwindle down and basically die.
3:13
[SPEAKER_01]: And the question is like, why, why is that happening?
3:17
[SPEAKER_01]: Well, there's a lot of reasons that we can think of.
3:25
[SPEAKER_01]: is the customer wants more.
3:27
[SPEAKER_01]: Sure.
3:27
[SPEAKER_01]: The customer is in the middle of this equation and they're looking around and everybody's jumping around.
3:34
[SPEAKER_01]: They're like, yeah, everybody's doing the same thing.
3:36
[SPEAKER_01]: All right, you know, and eventually they get a little bit older because again, this is a decade plus decade and a half worth of life cycle people been doing it for 10 years.
3:46
[SPEAKER_01]: They're older, they're joined, they're
3:48
[SPEAKER_01]: And they started looking around like, well, I can kind of do this on my own.
3:51
[SPEAKER_01]: Is it worth the money?
3:52
[SPEAKER_01]: Everybody's doing the same thing.
3:54
[SPEAKER_01]: What about me?
3:55
[SPEAKER_01]: Am I getting the result?
3:56
[SPEAKER_01]: Am I getting the results?
3:58
[SPEAKER_01]: And eventually, they decide to move on, cancel, don't do anything, or look for another solution.
4:05
[SPEAKER_03]: Yeah, I think that, you know, like anything, you mentioned the red ocean, right?
4:09
[SPEAKER_03]: The level of competition in that arena is was, has been incredible, right?
4:14
[SPEAKER_03]: I think to the point where it is a very easy,
4:17
[SPEAKER_03]: business to get started like you said get it off the ground low capital yeah i mean of course like if if that's the environment everybody ran that direction and then of the next thing you saw is market saturation and i mean because of the deliverable because there isn't a huge a personalized component because it's it's difficult to create some sense of like loyalty beyond just the camaraderie community you know color of the walls of music that's played type of thing right
4:47
[SPEAKER_03]: the actual solution the clients are looking for.
4:49
[SPEAKER_03]: It leaves them wanting, you know.
4:51
[SPEAKER_03]: And so I've talked to so many group gym owners, group training gyms, that they're client-based.
4:59
[SPEAKER_03]: Not only is a member there, but they're a member at three or four others.
5:03
[SPEAKER_03]: Or they're going to class-based.
5:04
[SPEAKER_03]: Class-based, yeah, you know, good, good, good bodies, yeah.
5:07
[SPEAKER_03]: And that's the thing is, you know, it's more or less, it's the result or the product is hot sweaty bodies.
5:13
[SPEAKER_03]: and you can get that in a park.
5:15
[SPEAKER_03]: You can get that at any one of those businesses and that's really difficult to run a business where you're trying to create a sense of brand loyalty.
5:26
[SPEAKER_03]: when your product just doesn't provide it.
5:29
[SPEAKER_01]: Yeah, your competing is an ER product.
5:32
[SPEAKER_01]: The R's is better.
5:33
[SPEAKER_01]: It's, you know, whatever, cheaper, better, ER, right?
5:38
[SPEAKER_01]: It's like, that's what your competing gets.
5:40
[SPEAKER_01]: You're basically the same product.
5:43
[SPEAKER_01]: And when it comes to the same, you know, you compete on price typically.
5:48
[SPEAKER_01]: Maybe location convenience.
5:50
[SPEAKER_01]: Maybe the physical plant.
5:56
[SPEAKER_01]: But let's just say all things equal.
5:58
[SPEAKER_01]: If I can go to A or B, get the same workout, essentially.
6:03
[SPEAKER_01]: I'm going to either go to both or cut one or go to the cheapest one or bounce around.
6:07
[SPEAKER_01]: Like you said, the brand loyalty is going, you're just a commodity.
6:12
[SPEAKER_01]: It's a transaction at that point.
6:14
[SPEAKER_01]: So then he said, okay, well, what do we do about it?
6:18
[SPEAKER_01]: And it really is, you know, you got one of two decisions really in my head, right?
6:23
[SPEAKER_01]: Like you could number one, how much better can you make your thing?
6:27
[SPEAKER_01]: Is your product, do you go, do you go look out there and say, man, this is the best large group hit training class in town for x, y and z.
6:37
[SPEAKER_01]: If you go out there and you're in you're like, well, it's kind of like all the other ones.
6:40
[SPEAKER_01]: Yeah.
6:41
[SPEAKER_01]: Okay.
6:41
[SPEAKER_01]: You have a choice.
6:42
[SPEAKER_01]: Like one, make it the best and how can you really do that?
6:46
[SPEAKER_01]: You know, you, you, you, you, you, you,
6:48
[SPEAKER_01]: At some level, it comes from the coaches.
6:50
[SPEAKER_01]: It's just a performance, you know?
6:52
[SPEAKER_03]: How to even the brand, right?
6:54
[SPEAKER_03]: So like we talk about all the time, you know, programming top down in our organization.
6:58
[SPEAKER_03]: I think a gym, you know, if you are doing a large group and it was your proprietary method and you had education and language about how you deliver it, I think half the problem is you mentioned Zuma, like some of those class,
7:12
[SPEAKER_03]: it's almost like a third-party programming that you're bringing in, you're literally providing something that everybody else is providing the same.
7:21
[SPEAKER_01]: Well, the honest truth is Zumba is a unique mechanism.
7:26
[SPEAKER_01]: Sure.
7:26
[SPEAKER_03]: Absolutely.
7:27
[SPEAKER_01]: Zumba, the the class Zumba is a unique mechanism.
7:31
[SPEAKER_01]: So think about this for a second.
7:32
[SPEAKER_01]: You're better off.
7:34
[SPEAKER_01]: bringing zumba if nobody else in town has it absolutely then what you have right now that is just like a fitness workout like a just a get get high intensity interval you're better off bringing zumba and because the reason people that they look at zumba and like oh well first off it's fun all these things or the the the promise of a result
7:55
[SPEAKER_01]: they start looking at their current fitness program and the reason they're not getting results is because they don't have zoom but like zoom was the reason I need to get you know go over there and get the result.
8:05
[SPEAKER_03]: I think the other half of that though is that it's not proprietary to your gym with the gym because I mean almost every demographic I'm sure has.
8:13
[SPEAKER_01]: the large group training jams have a bootcamp class or have a a cardio kickboxing class they've got a zoom book class they've got all of these it's the same almost every business you go to yeah so when it's all the same it becomes a commodity which is then driven by price again or convenience depending so somebody might pay a little bit more to go closer to their house because it's more convenient in the long run it's cheaper for them because of the drive cross town right
8:39
[SPEAKER_01]: or you decide to change your model.
8:43
[SPEAKER_01]: Yeah.
8:44
[SPEAKER_01]: That is what we suggest because we're going to get into some of my private training, but that is the perfect solution to solve your attrition problems, to solve your acquisition problems, to solve your customer lifetime value problems at everything else in between because number one, first and foremost, the product of semi-private training is a higher value
9:09
[SPEAKER_01]: to the client, then large group training, just alone in the fact that it's customized to the person.
9:15
[SPEAKER_01]: Yep.
9:15
[SPEAKER_01]: And if we're thinking about what a person's really, really paying for, at least in the gyms that we work with, they're paying for that attention.
9:24
[SPEAKER_01]: They want, they want to know that this workout's designed for them, and they're going to get the attention that they deserve and pay for, and they're willing to pay for.
9:34
[SPEAKER_01]: at your gym, they may not be willing to pay for that.
9:36
[SPEAKER_01]: Therefore, they fall down to the lower level because they don't value the attention or the customization.
9:44
[SPEAKER_01]: And so like, that's the decision you have to make.
9:46
[SPEAKER_01]: Do we want to be one of many?
9:47
[SPEAKER_01]: Or do we want to be one of one?
9:50
[SPEAKER_01]: Unique mechanism, semi-private training, nobody else in town or even if somebody else is running semi-private.
9:55
[SPEAKER_01]: I would hope by now, most markets have it, but it's not the case.
9:59
[SPEAKER_03]: Yeah, it's not as common as you think, yeah.
10:00
[SPEAKER_01]: I'd look around here and there's very few still and we've been doing semi-private training for 15 years, okay, 15 years and it's still not even caught on.
10:11
[SPEAKER_03]: Yeah, and in to that point I think you see a lot of gyms from the group method, group model that think they're doing semi-private by doing small group.
10:21
[SPEAKER_03]: where they're doing, they're limiting the size of the attendees as opposed to individualized programming, right?
10:29
[SPEAKER_03]: It's still a lot.
10:30
[SPEAKER_03]: It's still everybody doing the same thing with less people.
10:33
[SPEAKER_03]: Yeah, that's the opposite of what we're talking about.
10:36
[SPEAKER_03]: Correct.
10:37
[SPEAKER_03]: And to your point, it doesn't carry the perceived value to the marketplace, a little bit of exclusivity is not going to outdo the lack of
10:45
[SPEAKER_01]: You know, I was talking to a gym friend of mine that owns gyms, and he's been around.
10:51
[SPEAKER_01]: He's very well known, very well known in this industry, big time speaker, presenter, podcast guy.
10:59
[SPEAKER_01]: And he struggled with bringing some of my private training into his facilities.
11:04
[SPEAKER_01]: And I started discussing it, and it was exactly what you said.
11:08
[SPEAKER_01]: It was, hey,
11:09
[SPEAKER_01]: We believed it was the number of people that was carrying the value.
11:14
[SPEAKER_01]: So if we just did the same work at with less people, they would pay for that.
11:17
[SPEAKER_01]: And we never got it off the ground because that's that I told them.
11:20
[SPEAKER_01]: That's not what they're paying for.
11:21
[SPEAKER_01]: They're paying for customization.
11:23
[SPEAKER_01]: If they're just going to do a wild style with less people, it's your choice and your time.
11:28
[SPEAKER_03]: Well, and we could talk to the same the data of the continued declining trend of group training.
11:39
[SPEAKER_03]: So, if you're thinking your gym is doing 15, 20, 25 people in each of these, the chances are you're not.
11:44
[SPEAKER_01]: Well, that's, that's even funnier because, yeah, they're probably, okay.
11:50
[SPEAKER_01]: So, this is even worse.
11:52
[SPEAKER_01]: Like, let's take, let's paint this scenario.
11:56
[SPEAKER_01]: The people that do small group training, and we're going to define small group as large group style training with less people, limited
12:04
[SPEAKER_01]: If you believe that somebody's paying for the potential of somebody not joining that session and getting more attention, you're in, because you believe the capacity is 15, even though there's only six, that couldn't be more of a worse decision, because what you're seeing is, well,
12:25
[SPEAKER_01]: We don't really have 15 people over here, but we're gonna charge a premium for capping this tendon to add six in this small group training, even though there's only six or seven over there.
12:37
[SPEAKER_01]: So just because now we're just saying, hey, the value's in the potential of somebody joining.
12:42
[SPEAKER_01]: Yeah, and that's not even happening over here.
12:45
[SPEAKER_01]: So if you're that gym, you made a mistake, it's okay you can fix this, but really what we're talking about,
12:53
[SPEAKER_01]: is capping the session six people with custom strength and conditioning periodized training yes because it if you look at this funny because i was at the click funnels thing and we're talking i was trying to explain because there's a bunch of non-jump people and i was trying to explain the difference between say cross-fit or even large of training versus what we call semi-private training and the way i defined it to them and they all not at their has was okay
13:22
[SPEAKER_01]: In a large group training atmosphere across foot or not, it's everybody does the same work out.
13:28
[SPEAKER_01]: And it's metabolic.
13:29
[SPEAKER_01]: It's high heart rate and it's a lot of body weight sometimes, sometimes there's weight involved.
13:33
[SPEAKER_01]: But that's not what it, that's not what defines it.
13:37
[SPEAKER_01]: It's a, I mean, I said the word boot camp did not have their head, but it was basically metabolic training and cardio-based training in nature.
13:46
[SPEAKER_01]: In over and semi-private, I said it's your traditional strength in conditioning, workouts, athletic, like football team style training.
13:55
[SPEAKER_01]: It's periodized, it's core lifts, it's everybody's doing a little bit different weight on the bar.
14:02
[SPEAKER_01]: You're doing 225.
14:03
[SPEAKER_01]: I'm doing 275, dude's doing 315, and then I guys doing 305.
14:08
[SPEAKER_01]: set weights for women and set weights for men because a lot of in the crossfit is like all women grab a 95 pound barbell over here with a you know barbell of 25s and all the gentlemen do 135 and I'll go one step further too because a lot of the gym owners like talk to go oh yeah we do that but it's progressions and regressions and just weights sets and reps.
14:27
[SPEAKER_03]: to our methodology, the workout itself can change if somebody's, you know, criteria, if they can't do that.
14:33
[SPEAKER_01]: If they're only doing twice a week, their workouts different than somebody does three or four days a week training.
14:38
[SPEAKER_01]: There's splits versus full bodies.
14:40
[SPEAKER_01]: There's metabolic and some don't do metabolic days and it's just based on the frequency.
14:47
[SPEAKER_01]: So that's another thing that really don't talk about.
14:50
[SPEAKER_01]: It's like, hey, how is your workout for the large group training member?
14:54
[SPEAKER_01]: How is your workout different
14:58
[SPEAKER_01]: Well, they're just doing one extra workout.
15:00
[SPEAKER_01]: Yeah.
15:01
[SPEAKER_01]: That alone tells me that there's no value in it.
15:04
[SPEAKER_01]: You're doing the same thing everybody else is doing one extra day.
15:07
[SPEAKER_01]: I've even seen gyms have an A in a B workout and if you come three times, you do the A again.
15:13
[SPEAKER_01]: It's just like, that's just, that's just not enough anymore.
15:18
[SPEAKER_01]: Yeah, like mailing it in.
15:19
[SPEAKER_01]: Well, it's just not enough value.
15:21
[SPEAKER_01]: I think there's just too much, there's just too much that,
15:25
[SPEAKER_01]: other people offer to be able to compete with an A.B.
15:28
[SPEAKER_01]: or an A.B.C.
15:30
[SPEAKER_01]: that you need to have splits in, yes, the regressions and progressions, but the weightsets and reps change.
15:37
[SPEAKER_01]: the workouts, themselves change, the splits change.
15:41
[SPEAKER_01]: And it's very difficult to do without software drive by the way.
15:45
[SPEAKER_01]: That's why we designed some of my private pro to kind of handle all of this.
15:48
[SPEAKER_01]: But at the end of the day, it's very difficult on a clipboard.
15:51
[SPEAKER_01]: We used to struggle.
15:52
[SPEAKER_01]: Are our coaches would really have a hard time keeping up with even four or five people, not much less six?
15:58
[SPEAKER_01]: and at the time we would sometimes have to scale things way down and almost have people do the same thing because we couldn't keep up.
16:07
[SPEAKER_01]: But that's all solved now with our software.
16:09
[SPEAKER_01]: But the point in the message is that's the value.
16:11
[SPEAKER_03]: Yeah.
16:12
[SPEAKER_01]: They're not just paying for less people or the potential of less people.
16:15
[SPEAKER_01]: That's that's hilarious, by the way.
16:17
[SPEAKER_03]: So true though, I mean, and again, you know, we're speaking about this from a place where we're constantly looking at data.
16:27
[SPEAKER_03]: We're looking at the way the entire industry is playing out.
16:30
[SPEAKER_03]: We're looking at the trends of the service as a whole.
16:34
[SPEAKER_03]: This isn't just personal to like, you know.
16:36
[SPEAKER_03]: our business versus somebody who does something different.
16:39
[SPEAKER_03]: Like this, it's coming from the data that's being produced around the models of themselves.
16:44
[SPEAKER_03]: And, you know, you said it, the writings on the wall.
16:47
[SPEAKER_03]: It's not something that you're just going to open up your jam or continue doing this and all sudden boom, things change and you're the one anomaly that can really get where you want to go.
16:57
[SPEAKER_03]: you know we we just got done with the myths that keep you under 30 k the model is one of those big deals when it comes to your potential revenue for your business at whole that is a as a whole and unless like to your point you've got a couple options but unless you do something you there's no way you're going to outpace a tritian with the cost of acquisition now for a single lead for the the attrition rates at large group is it's so high that you you might be breaking even
17:27
[SPEAKER_03]: on the client count and just replacing the revolving door of people and we've been saying it is probably in four years that we've mentioned you know orange theory was down to three months retention like could you imagine you listening could you imagine replacing your entire client base four times a year.
17:46
[SPEAKER_01]: Can you afford to?
17:47
[SPEAKER_01]: Yeah, yeah, you can't afford it.
17:49
[SPEAKER_01]: No, you can't afford it.
17:51
[SPEAKER_01]: It's, you're not charging enough anyway.
17:53
[SPEAKER_01]: So there's all these different things that go into it, but the writing's on the wall.
17:57
[SPEAKER_01]: Largery of training, not only is it red ocean, it's just a mallet doesn't make sense anymore.
18:02
[SPEAKER_01]: There was some novelty to it.
18:04
[SPEAKER_01]: There was some novelty.
18:06
[SPEAKER_01]: There was some novelty to the garage gym.
18:08
[SPEAKER_01]: And there were some novelty to the hot sweaty high energy, you know, kick, kick your ass into the ground style, training like the boot camp, the military style.
18:18
[SPEAKER_01]: That was there's a novelty there.
18:20
[SPEAKER_01]: Now again, it's a commodity.
18:22
[SPEAKER_01]: It's the easiest model to stand up as far as a new gym goes.
18:27
[SPEAKER_01]: Why would you just play over there?
18:29
[SPEAKER_01]: Why won't you just create your own new category in your market?
18:33
[SPEAKER_01]: So my private train, this is not small group, but gotta be clear about this.
18:37
[SPEAKER_01]: This is not large group, but less people.
18:40
[SPEAKER_01]: This is a totally different way.
18:42
[SPEAKER_01]: And it's not anything that anybody in your mark is probably doing and will allow you to attract the client that's looking for more and more a fluent client and you can charge more.
18:53
[SPEAKER_01]: I would say the lowest I'm seeing anybody in our coaching program, started around $3.99 a month.
18:59
[SPEAKER_01]: That's the lowest.
19:00
[SPEAKER_01]: I also see as high as $7.99, which is great, right?
19:04
[SPEAKER_01]: It's great.
19:04
[SPEAKER_01]: You don't need that many clients that really do well.
19:07
[SPEAKER_03]: And that's another big thing is, I think, you know, Jim owners, traditionally, it was always the focus on client count as opposed to revenue generated, right?
19:18
[SPEAKER_03]: And obviously, you know, as you provide a higher value service, those dollars add up a lot faster based on the number of people.
19:25
[SPEAKER_03]: But that's a big shift.
19:27
[SPEAKER_03]: I mean, I was a conversation I had with the gentleman this week who was in a large group model.
19:32
[SPEAKER_03]: And he just kept coming back with the client count.
19:35
[SPEAKER_03]: Oh, I have to get to these numbers in order to get to the revenue.
19:38
[SPEAKER_03]: And I want you to stop thinking about the number of people as the ticket there and start thinking about the revenue that you're generating.
19:45
[SPEAKER_03]: He's comparing some of my private to his acquisition costs and everything that he's doing with a large group.
19:50
[SPEAKER_03]: I was like, this is going to be an entirely, everything's going to change.
19:53
[SPEAKER_01]: it's a different person.
19:54
[SPEAKER_01]: It is.
19:55
[SPEAKER_01]: It is.
19:55
[SPEAKER_01]: As much as I would love to say, it's super simple to convert the people over.
19:59
[SPEAKER_01]: It's just not a lot of them don't want some of my private.
20:02
[SPEAKER_01]: That's okay because there's a whole bunch of people that do that haven't been in your gym yet.
20:06
[SPEAKER_01]: Correct.
20:07
[SPEAKER_01]: You can convert large group training members, especially if you've been running some of my private for a long time and you're finally getting rid of large group, you can convert those people because they've been watching it for three years over here.
20:21
[SPEAKER_01]: And finally, when you finally pull the plug, all right, I'll go over there.
20:25
[SPEAKER_01]: Or they've tried it and they've kind of bounced back and forth.
20:28
[SPEAKER_01]: They know it, but it's very difficult to say, I've never done some of my private training.
20:32
[SPEAKER_01]: I've only got large group.
20:33
[SPEAKER_01]: I'm going to bring some of my private in and expect a whole mass of people to move over.
20:38
[SPEAKER_01]: You'll get some in the way that we obviously have.
20:41
[SPEAKER_01]: We have a system around how we do it.
20:43
[SPEAKER_01]: But what's cool is you're going to start running some different marketing and you're in even email marketing to your current list and all of a sudden a whole new batch of people come out and what you'll find is and it's really really interesting is these guys don't complain that the new people that don't complain they're easy to coach they're happy to be there they're much more well off of fluent typically like because that's what they're paying for that they pay that higher price.
21:09
[SPEAKER_01]: and they're just more of a joy to be around versus the complainers at your lowest levels.
21:15
[SPEAKER_01]: And it's always the cheapest people that complain the most.
21:18
[SPEAKER_03]: Everybody's like, everybody's like, it's just really interesting.
21:21
[SPEAKER_01]: It's so interesting.
21:22
[SPEAKER_01]: And it's like, I don't know, we could you can cycle analyze the hell out of that question.
21:29
[SPEAKER_01]: Why are the people that pay the least, complain the most?
21:34
[SPEAKER_01]: And it's probably has a lot to do with how they are in regular life.
21:39
[SPEAKER_01]: And they can, whatever, I can go into that in another episode.
21:44
[SPEAKER_01]: But they just, they just do.
21:46
[SPEAKER_01]: And everybody's like, yeah, you're right.
21:47
[SPEAKER_01]: And when you get rid of those squeaky wheels, all of a sudden, it's like, oh, man, there's some calmness.
21:53
[SPEAKER_01]: There's less people, they're paying more.
21:54
[SPEAKER_01]: They're, they're, I can't wait to train this person because she's always of joy to be around Mrs. Johnson, right?
22:00
[SPEAKER_01]: So, something to consider, in fact, it's almost mandatory at this point.
22:05
[SPEAKER_01]: It's almost not even considering it's like it's time to make a decision.
22:09
[SPEAKER_01]: Are you gonna go down with the sinking ship of large group training?
22:12
[SPEAKER_01]: Or are you gonna move over to a new way?
22:15
[SPEAKER_01]: Send my private training, scalable.
22:17
[SPEAKER_01]: Again, this is not small group training.
22:18
[SPEAKER_01]: It's a send my private training completely different.
22:22
[SPEAKER_01]: and save your gem and excel like once we got rid of large group, once it for all, everything went up, everything was great, a retention went up, a membership went up, a revenue went up, or a length in terms went up, everything went up.
22:38
[SPEAKER_03]: Yeah, and the big thing is to just caveat or follow up with that,
22:44
[SPEAKER_03]: You're listening and you're weighing your choices left and right.
22:47
[SPEAKER_03]: Do I do this right, Tim said, are you going down with the ship?
22:50
[SPEAKER_03]: Is you might be thinking of all of the different things that you could do differently to try and save that.
22:55
[SPEAKER_03]: But if you agree that this is the path is semi-private, you have to decide how fast and when are you going to do this?
23:04
[SPEAKER_03]: Because we're having this conversation today.
23:06
[SPEAKER_03]: We've been talking about this as long as a podcast is existed.
23:11
[SPEAKER_03]: you think in two more years that we're going to be, you, that same opportunities going to be there for you to be the first in your market?
23:18
[SPEAKER_03]: No, somebody in your market's going to go to hear this or catch wind of what, make the same decision ahead of you right now is your greatest opportunity to make this transition and be ahead of everybody else that's going to follow.
23:33
[SPEAKER_03]: Because it's inevitable, the industry has to evolve based on what the consumer is looking for.
23:38
[SPEAKER_03]: And really, the ultimate choice is not if it's a one.
23:42
[SPEAKER_03]: And so my push for you is, you know, take the look to understand it, educate yourself on the differences.
23:50
[SPEAKER_03]: But it's not going to be an if.
23:51
[SPEAKER_03]: It's just a one.
23:52
[SPEAKER_01]: Yeah, there's no doubt my mind that larger training is a failing model once and for all like I've known this for a while But like the numbers are starting to show up now from 2025.
24:03
[SPEAKER_01]: It's it's brutal.
24:05
[SPEAKER_01]: It's brutal.
24:05
[SPEAKER_01]: The attrition skyrocketing
24:08
[SPEAKER_01]: and again, the competition is continuing to grow.
24:10
[SPEAKER_01]: You guys need help.
24:11
[SPEAKER_01]: We've got to link in the show notes.
24:12
[SPEAKER_01]: We've got a coaching program that talks all about some of my private switching over, switching the model.
24:18
[SPEAKER_01]: In fact, that's the only thing we're even doing anymore is helping Jims get this model right in win once and for all guys.
24:26
[SPEAKER_01]: We believe in this.
24:27
[SPEAKER_01]: This is what we do.
24:27
[SPEAKER_01]: This is not like, hey, we do this and we coach that.
24:31
[SPEAKER_01]: Like we coach.
24:34
[SPEAKER_01]: our gym clients to the model that we run internally.
24:39
[SPEAKER_01]: Shouldn't that be the case, most should it near coach have a gym?
24:44
[SPEAKER_01]: I don't know.
24:45
[SPEAKER_01]: There's reasons why you wouldn't, but at this point, if it's making money and it's running great, like keep the damn gym, right, type of thing?
24:54
[SPEAKER_01]: Anyways, hopefully that helps you guys change your mind.
24:57
[SPEAKER_01]: Let's look at the numbers.
24:58
[SPEAKER_01]: We've got a whole projection analysis tool that I'll help you out with this.
25:02
[SPEAKER_01]: That's it for this episode, guys.
25:03
[SPEAKER_01]: Until next time, keep changing lives.
25:04
[SPEAKER_01]: I'll see you in the next show.
25:07
[SPEAKER_01]: Alright, thanks for listening to another episode of The Built Girl Podcast.
25:10
[SPEAKER_01]: If you want more help growing your business, join our free Facebook group, Profit Accelerator, helping training Jim's grow to $30,000 a month and beyond.
25:19
[SPEAKER_01]: We'd love to see you there, go check out the show notes for the link, and keep building something great, and we'll see you in the next episode.