Elevate Podcast Ep 22 - Building The Basement - Jacob Leffler, Founder & President of The Basement

Elevate Podcast: Powered by Braden · May 14, 2026 · 1h 6m · transcript

In this episode of the Elevate Powered by Braden Podcast, Jason sits down with entrepreneur and marketing leader Jacob Leffler, founder and president of The Basement, a full-service advertising agency based in Central Indiana.

Jacob shares an incredible entrepreneurial journey — from working construction jobs as a teenager, studying broadcasting at Ball State, and spending time in radio, to helping grow startups, working with McDonald’s, and ultimately launching his own digital agency.

This conversation dives deep into:

- The early days of digital marketing and advertising

- How technology…