Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Podcast Like a Pro: From Lead Gen to Thought Leader in the Nigerian Real Estate Market

Transcript

Podcast Like a Pro: From Lead Gen to Thought Leader in the Nigerian Real Estate Market · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the show. It's a wonderful Wednesday
• 0:04
  afternoon over here. Sorry, not Wednesday, Friday.
• 0:06
  So wonderful Friday afternoon over here.
• 0:08
  So let's get started. So First off, apologies because
• 0:11
  I've been away for a while. I've been away for two days, but
• 0:14
  I uploaded content that I had created initially for a program
• 0:19
  that was supposed to go up on an LMS that's an learning
• 0:23
  management system. So I put two of those audios up
• 0:28
  on the podcast and there was supposed to be four.
• 0:32
  OK, I put three up, but I can't find the original one.
• 0:35
  When I find the beginner for the series, I'll put over here on
• 0:39
  the podcast just so that you guys can share in the goodness
• 0:43
  that I've been putting out over on the Internet in different
• 0:47
  places. So OK, now that I'm done with
• 0:52
  sharing the material I put up for the LMS, there's a whole lot
• 0:56
  more anyway, but I figured, let me just put up the 1st 4.
• 0:59
  I will go to a listener question.
• 1:03
  And the reason why I'm tackling this is because it's a question
• 1:05
  that I got recently. And I'm assuming that if you've
• 1:08
  been listening to the show for a while, you probably have this
• 1:12
  sort of question if you're thinking of using podcasting as
• 1:16
  a content marketing strategy to boost your business.
• 1:19
  So the listener question today is how to get unlimited content
• 1:24
  for your podcast, which is a good question to ask because if
• 1:29
  you're going to use content marketing as a strategy to grow
• 1:31
  your business, then it sucks if you constantly have this nagging
• 1:35
  fear that one day you're going to run out of things to say.
• 1:38
  So this is an important question, of course, for those
• 1:43
  of you who are trying to build your businesses in other ways.
• 1:45
  Because I have a client right now who is in the alternative
• 1:49
  energy space and their business is totally built on the back of
• 1:55
  online advertising. Initially it was an outbound
• 1:57
  organization with both partners going out to sell, but now they
• 2:01
  have a team and everything is totally inbound.
• 2:04
  So they have online advertising on Google, Facebook, where else,
• 2:10
  Instagram, and that's how they get their leads for the
• 2:12
  business. So if your business is that sort
• 2:14
  of business, then of course this is not your sort of concern.
• 2:18
  So I'm speaking to other people who are trying to use content
• 2:20
  marketing to boost their business or to supplement their
• 2:24
  efforts. Now, the listener in question is
• 2:28
  in the real estate space and he provides marketing solutions for
• 2:32
  Nigerian Realtors in the East. So he works around, you know,
• 2:36
  Inugu and Ambra, that whole axis.
• 2:39
  And I hope now this is a good example to show you the flavour
• 2:42
  of entrepreneurship that we have in Nigeria because lots of
• 2:45
  people think Nigerian entrepreneurship and they think
• 2:47
  Lagos, Abuja, Port Harcourt, maybe Kano or Kaduna.
• 2:52
  Why? I don't know, it's just out
• 2:54
  there. In fact, I got the taste for it
• 2:56
  recently when I was listening to one of these podcasts.
• 2:59
  I think it's this Niger tech, tech something tech crunch or
• 3:03
  tech whatever. And we're talking about a bunch
• 3:06
  of founders who they raised really high valuations and any
• 3:13
  by the time you do the conversion, I think it's it's
• 3:15
  close to billions of naira or something like that.
• 3:17
  And apparently these boys have been running the whole stuff out
• 3:20
  of, out of Kalaba. Well, one of the towns that is
• 3:25
  around Kalaban, you know, for me, I was shocked.
• 3:28
  Like Kalaba, people do business there.
• 3:31
  I mean, sounds like an ignorant thing to say, but I'm just
• 3:34
  saying that for those of us who grew up in certain kinds of
• 3:38
  cities in, in, in Nigeria, when you hear entrepreneurship,
• 3:41
  you're thinking about Lagos, Abuja, Port Accord.
• 3:43
  You're not thinking that stuff is going down in Abu Kaliki, in
• 3:46
  Enugu, in Anambra, in Auchi, in, you know, other places.
• 3:52
  For some reason our mind doesn't go there.
• 3:54
  So yeah, basically there's stuff going on.
• 3:58
  People are doing all sorts of things, all sorts of
• 4:00
  enterprises, all sorts of ideas in different parts of the
• 4:03
  country. So location need not be a
• 4:06
  barrier. So maybe there was a time when
• 4:08
  you would say, oh, no, I'm stuck in the farthest extreme of
• 4:14
  Sokoto. I might not be able to run a
• 4:16
  successful business, but nowadays things are changing.
• 4:20
  So before we answer the question, how do you get
• 4:22
  unlimited content for your podcast, I'd like to tackle the
• 4:28
  question whether you should be considering a podcast or
• 4:31
  podcasting as a strategy for business growth.
• 4:35
  The reason why I keep bringing this up again and again and
• 4:37
  again when I'm tackling all these podcasting questions is
• 4:40
  because lots of people just think, oh, podcast, it's cool,
• 4:43
  I'll be able to read. Lots of people, let me begin and
• 4:46
  they don't think about the more business, don't think about the
• 4:51
  practical implications that are involved.
• 4:54
  Oh yes, running a podcast is cool, but how is this going to
• 4:57
  grow my business? When do we expect to receive
• 4:59
  returns? What are reasonable returns?
• 5:01
  Like all these sorts of things, they don't ask themselves these
• 5:03
  questions. So before you go and start
• 5:06
  buying a microphone and a new laptop and padding for your
• 5:10
  house recording space and all that, because even though I keep
• 5:13
  telling people that yes, those things are nice to have, but you
• 5:17
  don't need to start your podcast that way.
• 5:19
  I still, I'm making all my podcast recordings from the
• 5:23
  phone And currently I'm over 870.
• 5:32
  I'm over 875 episodes. I think I have to go and check.
• 5:38
  So I still run mine from the phone and so far, having
• 5:42
  conversations with you guys, I haven't gotten any indication of
• 5:45
  that. The noise from the background
• 5:47
  and all these sorts of things are a problem.
• 5:49
  Now. Eventually, yes, I'm going to
• 5:50
  tool up. I'm going to tool up, you know,
• 5:53
  the mic, the recording space, the everything.
• 5:55
  But right now I record straight from my phone.
• 5:58
  Point I'm just trying to say is that most people when they hear
• 6:00
  podcasting, they're thinking I need to go on Alibaba, I need to
• 6:03
  recall, get a solid mic. This might cost $800.
• 6:07
  This might cost 1000, some $100. And for some reason people, OK,
• 6:12
  well, there's some element of truth to that, that I guess the
• 6:14
  $2000 microphone will be better than the $800 microphone or
• 6:18
  whatever. I guess there's some element of
• 6:20
  truth there, but you're going around buying equipment up and
• 6:23
  down, buying lights, buying this, buying this, buying that,
• 6:26
  and before you know it, you spent over a millionaire just
• 6:29
  because you want to start the podcast.
• 6:31
  It doesn't have to be that way, but you should ask yourself
• 6:33
  before you go out and spend a bunch of money before you begin,
• 6:35
  should you be considering podcasting as a viable strategy
• 6:38
  for business growth? Now, podcasting is another form
• 6:41
  of long form content. It's another form of content
• 6:45
  marketing. The goal of these kind of
• 6:48
  strategies actually is thought leadership or expert
• 6:52
  positioning, expert brand positioning against your
• 6:55
  competition. So podcasting and other forms of
• 6:59
  long form content, content marketing strategy, thought
• 7:02
  leadership, blah, blah, blah, all those things.
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  They are excellent if you have a long term strategy that involves
• 7:09
  you setting yourself apart from the competition.
• 7:12
  It is excellent. If you have that strategy, it,
• 7:16
  podcasting and long form content is very bad.
• 7:20
  If you are looking to get sales today and you don't give a hoot
• 7:25
  about how am I going to differentiate myself from the
• 7:27
  competition over the long term. So whether it's good or bad, it
• 7:31
  depends. Do you have a long term
• 7:34
  strategy? Do you want yourself to set
• 7:36
  yourself apart from the park? You want to position yourself as
• 7:39
  a thought leader, You know some expert brand positioning, then
• 7:43
  podcasting is fine. Those are my goals.
• 7:46
  It's fine, and it's finally beginning to yield fruit.
• 7:51
  Sometimes the distinguishing factor is just that people have
• 7:53
  listened to me longer than they know the other guy or the other
• 7:57
  girl. They're familiar with my thought
• 7:58
  process, they're familiar with my frameworks.
• 8:00
  So when the time comes for negotiation and stuff like that,
• 8:05
  everybody, every Nigerian is always talking to two or three
• 8:07
  people before they pull the plug.
• 8:10
  I signed a better chance because I've done some stuff to
• 8:13
  establish myself as a thought leader within the space and also
• 8:16
  to get some other expert brand positioning.
• 8:18
  So that works if you have a long term strategy.
• 8:21
  If you're looking for what to do today, they'll bring money
• 8:23
  today. Podcasting is a bad idea.
• 8:26
  Don't do it if you're looking for money today.
• 8:29
  So now that we're done with that, if you want to start a
• 8:32
  podcast for business purposes, summary, just think long term,
• 8:37
  think years before you start talking about business results.
• 8:40
  Also, you have to be very clear on your ideal audience because
• 8:43
  talking to everybody is not going to give you the kind of
• 8:45
  traction that you need to get things going.
• 8:48
  So what's your purpose? Who are you going to be talking
• 8:51
  to? That's really, really important
• 8:52
  and nothing to remember that content production is one thing
• 8:55
  everybody's paying attention to. How do I record the podcast
• 8:58
  producing with the the content is one thing.
• 9:01
  Promotion and distribution are actually the main thing.
• 9:04
  There's no point in producing a podcast that is well produced
• 9:07
  that nobody's listening to. So produce the damn thing, but
• 9:10
  then make sure that you promote and distribute it.
• 9:12
  Lots of people feel feel there. And since I've already given
• 9:16
  lots of examples about how when I started taking promotion and
• 9:19
  distribution seriously and more than triple the size of the
• 9:22
  podcast, I'm not going to go into that here.
• 9:24
  If this is your first time listening to this show and
• 9:26
  you're curious, then if you use Listen Notes, because Listen
• 9:31
  Notes is a, what will I say? It creates different podcasts
• 9:35
  and it has a search function where you can search within a
• 9:37
  podcast. So if you use Listen Notes and
• 9:39
  you search within my own podcast and Listen Notes, you'll be able
• 9:42
  to find all the podcast episodes.
• 9:43
  So excuse me, all the podcast episodes where I'm talking about
• 9:47
  my experience in podcasting. So that's for those of you who
• 9:50
  are curious. Now let's get to the meat of the
• 9:51
  question. Since we've wasted 10 minutes on
• 9:53
  the preamble, how do you get on limited content?
• 9:57
  Now my formula is this, you want unlimited content.
• 10:00
  You want to, you don't ever to, you don't want to ever run out
• 10:04
  of ideas. Just answer questions that your
• 10:06
  customers ask you every day. That's the solution.
• 10:10
  If you wake up today and decide to answer questions like that is
• 10:13
  literally what I'm doing right now.
• 10:15
  I woke up today, I had something else I was going to record, but
• 10:19
  then this question came in and I figured it would be a good
• 10:21
  example to show this young man and also to show you guys as
• 10:24
  well. I mean, that is how I get
• 10:26
  unlimited content. I wake up every day and I want
• 10:28
  to answer questions. Some people ask me questions in
• 10:31
  different contexts. I answer it, but I think this is
• 10:33
  a brilliant question. So I, I, I just make a note, put
• 10:38
  it in Google Keep, put it in Evernote, put it somewhere, and
• 10:42
  then I have a list of questions that keeps growing and growing
• 10:44
  and growing. So on Evernote I have over 800
• 10:46
  questions and that I haven't tackled.
• 10:48
  And that's how I get unlimited content because I wake up every
• 10:50
  day and I open the document and I say, OK, whose question am I
• 10:55
  going to answer today? Of course, sometimes I wake up
• 10:58
  and I think this is something important.
• 11:00
  I have to talk about it. So I ignore the question.
• 11:02
  But you can see how I am not going to run out of content
• 11:06
  because my focus is primarily answering questions.
• 11:09
  And of course, I'm answering questions from people who could
• 11:12
  be my customers. So for those of you who asked me
• 11:15
  questions about podcasting, who might want to hire me to coach
• 11:21
  you guys through or come up with the content calendar or stuff
• 11:24
  like that, I'm answering the sorts of questions that you guys
• 11:27
  would want to hear. So wake up and answer questions
• 11:31
  every day. You're not going to run out of
• 11:33
  ideas. Some people get tired of
• 11:35
  answering the same questions over and over.
• 11:37
  And yes, some questions are the same in quote, but The thing is,
• 11:42
  the context is different. The question might be the same
• 11:47
  in principle, but the fact that it was asked by a 40 year old
• 11:50
  guy who lives in Kaduna will make the flavor of the response
• 11:54
  different than it was asked by a 16 year old girl who lives in
• 11:59
  Nimbi. So in principle, it might be the
• 12:02
  same, but the context is different and that is where the
• 12:05
  variety comes from. So don't get tired of answering
• 12:09
  the same question. You can't say that, OK, Alhaji
• 12:12
  Kabir asked me the same question last week and today Majid
• 12:16
  Chukwudi is asking me that question.
• 12:18
  I'm tired. I've answered it before.
• 12:20
  It's ready. Of the people who stop asking me
• 12:22
  the same questions. No, no, don't take the attitude.
• 12:25
  Alhaji Kabir has a different context, a different business, a
• 12:28
  different challenge, a different whatever.
• 12:31
  So in principle, the answer is the same, but the contextual
• 12:33
  application will be different. And the same thing with Massey
• 12:36
  Chukudi. So the question might be the
• 12:37
  same, but because the context is different, the application is
• 12:39
  going to be different. So stop being bored by saying
• 12:43
  that people ask the same question over and over.
• 12:45
  Yes, it's the same question, but the context is different.
• 12:48
  And so that is where the variety or the spice or the whatever
• 12:51
  will come from the podcast. But the chief benefit is this,
• 12:56
  if truly you have a central thesis behind how you operate,
• 13:02
  you have a central framework where you have a central
• 13:04
  whatever, it actually is a good thing that people get exposed to
• 13:07
  it over and over and over and over and over.
• 13:10
  For instance, there's someone that I've dealt with in the past
• 13:13
  who said, look, you seem to be really big into this whole
• 13:14
  question thing. And yes, I am.
• 13:17
  Because qualification and discovery, having conversations
• 13:20
  with your potential customers, trying to figure out who they
• 13:23
  are, what the problem is, what they're trying to solve is the
• 13:25
  key way to drive your business. That's my central thing.
• 13:28
  So I never get tired of saying over and over and over again.
• 13:31
  So people hear it, they get used to it, and they already know
• 13:35
  before they start having conversations with me.
• 13:38
  And people who don't believe in our philosophy, guess what?
• 13:40
  They will never call me. So actually, there's a good
• 13:42
  thing that you keep answering the same question over and over
• 13:45
  again because you're expressing people to the core thesis that
• 13:48
  you have for how you solve XYZ problem.
• 13:52
  So if you have come up with this wonderful idea, OK, let's see.
• 13:59
  OK, cutting grass. So back when we were kids, you
• 14:02
  know, uncles come and stay in the house.
• 14:04
  So your uncles are responsible for cutting grass.
• 14:06
  As for those of us who are boys. And then you grow up, you know,
• 14:09
  9/10/11, you go to secondary school, you start cutting grass
• 14:13
  and then cutting grass becomes your responsibility.
• 14:15
  So some of us grew up cutting grass.
• 14:17
  Now things are changed. It's not like we have people
• 14:21
  from Villa coming to stay at home anymore.
• 14:24
  We have kids and some of us say, oh, God forbid my children will
• 14:26
  never suffer, blah, blah, blah. So our, our children are not
• 14:28
  cutting grass. So there's a problem.
• 14:30
  What do you do? How do you get rid of the grass
• 14:33
  that is out there? So there's this mowing thing
• 14:35
  that people can buy or you can pay all these people who have
• 14:38
  cutlasses walking around, at least in Abuja anyway, they come
• 14:41
  around during like rainy season and you just pay them to cut the
• 14:44
  grass. And maybe you think like, OK,
• 14:47
  maybe have a brilliant idea that you can sell this weed killing
• 14:50
  chemicals so that you can do the spring yourself.
• 14:53
  So if that is a business you want to get involved in and you
• 14:57
  decide to come up with a podcast or put in content on social
• 15:00
  media to spray this thing, eventually you might get tired
• 15:05
  of answering the same question over and over again because
• 15:07
  people might wonder, this can be called that.
• 15:08
  I'm spraying all over my house. I know that it kills grass, but
• 15:11
  does it irritate children? Does it cause breathing
• 15:14
  problems? You might get tired of answering
• 15:16
  that question. See, but The thing is just keep
• 15:18
  answering it over and over and over again.
• 15:20
  Now I got a question from Madam Chukudi in who?
• 15:23
  Sorry, Madam Chidima, who lives in Sabungarhi in Kano and blah,
• 15:27
  blah, blah, blah, blah. And actually it's not going to
• 15:30
  cause any problem with your children because it is research.
• 15:33
  It has this component. It has that, that, that it has
• 15:35
  enough that number, it has this, that, that, you know, go ahead
• 15:37
  and keep making it over and over and over and over again.
• 15:40
  So people need to get used to what your central messaging is
• 15:45
  and all of that. So what was I, I lost my train
• 15:50
  of thought, but only there's some reason don't get tired of
• 15:52
  answering the same question over and over again.
• 15:54
  The context is different. And then if something is central
• 15:57
  to your business process, people need to know about it.
• 16:00
  So don't get tired. So that's how I get unlimited
• 16:04
  content. Basically, I keep answering
• 16:06
  questions that you guys ask. So long as you guys keep asking
• 16:08
  questions, then I will keep on recording.
• 16:11
  If it gets to the point where people listen to the podcast,
• 16:13
  they love the podcast, but then questions are not coming in,
• 16:16
  then there's a problem. It's time need to sit down and
• 16:20
  have a rethink you know, perhaps the content is not valuable or
• 16:26
  anyway, God willing is not something I'm going to have to
• 16:28
  get to anytime soon. OK, then on podcasting idea, as
• 16:33
  I also told the fellow that it's not a bad idea to start with the
• 16:35
  three most common questions that you get from your clients and
• 16:38
  use that to be the forerunner of your show.
• 16:40
  Because by the time you're in business for a while, 2-3
• 16:42
  months, you find out that when people call you, they have
• 16:47
  you'll find that depending on the product or service, people
• 16:49
  have some some concerns. OK, like with the weed killing
• 16:54
  thing, for instance, or no, let's go beyond weed killing.
• 16:57
  Let's say exterminate. No, no extermination.
• 16:59
  What do you call these things? Fumigation.
• 17:01
  Yeah. So fumigation is your business.
• 17:03
  You'll find that people have two or three questions.
• 17:05
  One of them is, I'm sure for fumigation.
• 17:08
  One of them will be, is this thing bad for children?
• 17:11
  Another will be how long should I leave the house closed before
• 17:17
  before I open it up again? What is 1/3?
• 17:21
  OK, I can't think of a third, but I'm just trying to show how
• 17:24
  with any business, you'll find three or four questions that
• 17:26
  basically 90% of people ask you Take those questions that would
• 17:30
  be the forerunner for your show. Now, each question, each main
• 17:35
  question has several subtopics, and the subtopic is just OK,
• 17:40
  there's a main question. You can usually break your main
• 17:43
  question down into two or three questions.
• 17:45
  And if you're publishing one episode a week and you have
• 17:49
  three questions, then 3 * 3 is 9.
• 17:54
  So essentially those three questions can give you 9 weeks
• 17:59
  of content. Now The thing is, while you're
• 18:01
  busy publishing stuff for the 9 weeks, that gives you time to
• 18:05
  think of other stuff. So this is not also a bad way to
• 18:09
  start. Let's see.
• 18:12
  OK, so I mentioned that the following question is in the
• 18:15
  real estate space. And while we're freeze
• 18:18
  freestyling, I asked him what were the three main questions
• 18:21
  that he gets from most of his customers.
• 18:23
  And the what he shared with me was one question that everybody
• 18:25
  asks him is how can I get highly interested buyers reaching out
• 18:29
  to me? Another question is how can I
• 18:31
  stop unqualified people from reaching out to me?
• 18:35
  That is, you know, people who don't have money to buy a house,
• 18:36
  you know, because these are people in the real estate space.
• 18:38
  So they want people to call who have money to buy a house or who
• 18:41
  have money to rent. Then another question that
• 18:43
  people ask is how can I make sales quickly?
• 18:46
  So me freestyling now, this is how I will break things down
• 18:50
  into two or three subtopics. So how can I get highly
• 18:53
  interested buyers reaching out to me?
• 18:54
  The subtopics in this case would be a podcast episode on what
• 19:00
  kind of buyers are available in your real estate market.
• 19:03
  That's one. Then another one will be how to
• 19:05
  discern which buyers are interested in you.
• 19:08
  That'll be another one. And then another sub question
• 19:11
  could be how to convert interested buyers from your
• 19:14
  sales and marketing efforts. So instead of making one
• 19:18
  episode, how can I get highly interested buyers in reaching
• 19:20
  out to me? Most people just make one
• 19:22
  episode or one blog post and tackle that.
• 19:24
  I break it down a few 3 subtopics because each of these
• 19:26
  small, small questions. What are the kind of buyers in
• 19:30
  the market? How do you descend buyers?
• 19:32
  How do you convert? If you target it this way, it's
• 19:34
  a much more richer exposition and allows you to show your
• 19:39
  expertise in more depth. So that's an example about how I
• 19:42
  can take one question and break it into three.
• 19:44
  So you can see that if you do this with the other two
• 19:47
  questions, like I said, from these three questions, you can
• 19:49
  get nine weeks of content. Nine weeks of content means you
• 19:52
  have nine weeks to think up new things.
• 19:55
  And of course, if you take that and marry it with answering
• 19:59
  questions that your customers ask, you can see that these
• 20:02
  ideas are going to keep going on and on and on and on.
• 20:06
  Now, remember the bit I said about promotion and distribution
• 20:09
  of the podcast, Because the more people listen to the show, the
• 20:13
  more engagement you will get. The more engagement you get, the
• 20:17
  more some people will have questions and comments and
• 20:20
  queries. Some people reach out and say.
• 20:23
  Hey, I love your show. Keep it up.
• 20:24
  You're changing my life. That's good.
• 20:26
  And some people who reach out and say, Guy, you talk too much
• 20:30
  about this, this, this, this, this.
• 20:31
  Have you ever thought about this?
• 20:33
  Instead, that's an idea for a future show.
• 20:35
  There's somebody who's going to say, I listened to your show, I
• 20:38
  tried it, I applied it, and the thing destroyed my business.
• 20:41
  That's also another idea for another show so that we can
• 20:44
  contextually show explain why your ideas work in this context
• 20:48
  and this context and maybe not in that context.
• 20:50
  So promotion and distribution also important because it get
• 20:55
  more people engaging. More people engaging means more
• 20:57
  people reach out with their questions, with their comments
• 20:59
  and with the with their queries. So I guess what I'm trying to
• 21:05
  say is that just be audience focused.
• 21:07
  If you are audience focused, then you can keep your show
• 21:10
  running for years because I'm currently at over 875 episodes.
• 21:14
  Yeah, confirmed while we were talking.
• 21:17
  Yes, I'm over 875 episodes and my focus is on answering
• 21:21
  questions that I get from trainings, from public speaking,
• 21:24
  from coaching engagements, from listener questions.
• 21:28
  And because of that, there's no sign of stopping because people
• 21:31
  will always have questions. In fact, the client that I was
• 21:33
  talking about, who is in the alternative energy space, I've
• 21:36
  been tracking all the things that I've been talking about
• 21:38
  with their staff. He has a sales sales team of
• 21:41
  three and a whole bunch of stuff has come up.
• 21:45
  And so in that four we coaching engagement, of course, I've got
• 21:49
  dozens and dozens and dozens of questions that can be topics for
• 21:53
  future episodes. And most importantly, there are
• 21:56
  topics for future episodes that are tied into a specific
• 22:00
  context. So I might have answered it
• 22:03
  before when it comes to wedding photography.
• 22:05
  Now you will get to hear how some of these principles apply.
• 22:08
  If you're in the alternative energy space, you know, you do
• 22:11
  solar panels and inverters and things of that nature.
• 22:14
  So if your audience focused, the questions will always keep on
• 22:17
  coming. Now there's one more thing, this
• 22:21
  audience focus. That's not the only perspective.
• 22:24
  There's another one that is a much more static approach to
• 22:26
  building content. That is where you create your
• 22:28
  content calendar ahead of time. It involves a lot of creativity.
• 22:32
  And luckily, with the advent of ChatGPT, it's something that has
• 22:35
  become a lot easy for us, a lot easy for us to do because you
• 22:41
  can use Chad GBT as a brainstorming tool, but that'll
• 22:44
  be the topic of another show. So to cap off, remember
• 22:51
  recording a podcast, that's one thing.
• 22:54
  Having a strategy about it is another.
• 22:55
  Make sure you have a strategy. Make sure you also have a
• 22:58
  strategy to use the podcast for lead generation and for pre
• 23:01
  qualification. So what that means is have a
• 23:05
  strategy for podcasting and make sure the strategy entices the
• 23:10
  right people to come to you and sends the wrong people away from
• 23:14
  you. That is essentially what I mean
• 23:16
  by lead generation and by pre qualification.
• 23:19
  The right people come to me, come to me, come to me.
• 23:22
  The wrong people get behind me Satan.
• 23:26
  So that's all for today. Rahmat, connect with me on
• 23:29
  WhatsApp. The phone number is 08064662140.
• 23:33
  The country code is +234 and you can connect with me on LinkedIn.
• 23:38
  My name is Tavishima Ayede. I'm the host of the show.
• 23:40
  And you can confirm the spelling and e-mail address of my name.
• 23:45
  Sorry. Confirm the spelling of my name
• 23:47
  and the e-mail address. My e-mail address, yeah, from
• 23:49
  the link. We're currently listening to
• 23:50
  this episode, so thanks for your time and attention.
• 23:52
  I'll catch you guys at the next episode.
• 23:54
  And for those of you who are thinking of joining me in the
• 23:56
  long form content strategy of promoting your business, you're
• 24:00
  thinking of podcasting. I hope that these episodes I've
• 24:03
  been recording are valuable to you guys.
• 24:08
  I'm not sure what the question is I'm going to tackle tomorrow,
• 24:10
  but of course, I'll just wake up, open up my phone, I'll check
• 24:13
  every note, I'll check Google Meet where I throw all my
• 24:15
  questions, and then we'll just tackle the next one for the day.
• 24:19
  So yeah, that's it. I'll catch you guys at the next
• 24:21
  episode.