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MARKETING MEDICINE SERIES 👩🏻‍⚕️: Why Batch and Blast Emails are Dead with Ari Murray | Episode 1
If you’re thinking marketing is “one size fits all”...think again.
In this special episode, Ari and I sit down and chat about short subject lines, personalization, and how you’re the perfect marketing victim on every website you shop on. How does data play a role in this? If you’re a marketer, how can you segment your list? Are batch and blast emails REALLY dead?
Plus, you know those birthday freebies and holiday deals that pop up in your inbox? Pay attention to them—because they’re using a special personalization strategy you can replicate. Half-birthday burrito, anyone?
Iterable is an…
The skinny
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