Latest / Influencer Confidential / 8 Ways to Get Brands Attention on Social Media #236

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8 Ways to Get Brands Attention on Social Media #236 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the current? Well,
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  Speaker 1: let's jump in. Let's talk about how we can get
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  Speaker 1: brands to come to you. How do we get on
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  Speaker 1: a brand's radar? How do we get their attention on
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  Speaker 1: social media? Rather than having to put ourselves out there
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  Speaker 1: and pitch, why don't we do some stuff to get
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  Speaker 1: them to come to us? I love all things inbound.
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  Speaker 1: When a brand pitch is to you, it definitely shifts
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  Speaker 1: the balance of power because they reached out first, and
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  Speaker 1: it creates a really, really beautiful structure for creators who
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  Speaker 1: want to pivot those inbounds and pivot them to paid partnerships, right,
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  Speaker 1: especially when the brand comes to you. Now, the first
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  Speaker 1: thing I always tell creators is be searchable, Like you
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  Speaker 1: want to pop up for certain keywords. Right. I'll give
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  Speaker 1: you a really simple example, but just say I was
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  Speaker 1: a chicken brand. I know that sounds weird, but like,
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  Speaker 1: there are so many food companies that are wanting to
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  Speaker 1: work with creators. I went into TikTok. If you type
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  Speaker 1: in right here chicken recipe, I saw that this girl
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  Speaker 1: popped up Calleina. Hit her up. Okay, seeing her thing
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  Speaker 1: one pat like one pot something other chicken recipe. I
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  Speaker 1: click her on her profile and I got your dinner
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  Speaker 1: plans done. That video. The chicken video did really really well.
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  Speaker 1: But I can see that she creates all types of
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  Speaker 1: cooking videos. She is searchable. I found her just by
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  Speaker 1: typing in the word chicken recipe. As a brand. Now
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  Speaker 1: I'm interested in maybe hitting her up and reaching out
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  Speaker 1: to her. So that's why you want to be searchable,
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  Speaker 1: because they will come to you, especially if you are
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  Speaker 1: really really strategic in the type of content you make.
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  Speaker 1: Being searchable is more than just keywords. It's being strategic
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  Speaker 1: and it's being really really smart about your content. And
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  Speaker 1: that's why we always talk about being really niche, because
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  Speaker 1: when you are a niche, a brand is going to
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  Speaker 1: find you way faster than if you are creator that
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  Speaker 1: creates content that's literally all over the place. Right this
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  Speaker 1: Kalina girls all cooking videos very clear cut. As a
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  Speaker 1: food a brand, I'm probably going to want to reach
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  Speaker 1: out to her, and she happened to rank four. Said video.
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  Speaker 1: Now in this example with this TikTok creator, yes, it
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  Speaker 1: would be great if they came to her. But if
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  Speaker 1: you're someone that's like, you know what, I don't want
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  Speaker 1: to wait. I want to pitch the chicken company first.
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  Speaker 1: I want to pitch the pasta company. I want to
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  Speaker 1: pitch the garlic company. I don't want to sit and
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  Speaker 1: wait for them to come to me. That's a little
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  Speaker 1: bit what we're more about here at Sidewalker, and that's
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  Speaker 1: what we teach creators seducer. If you're a creator that
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  Speaker 1: wants to learn how to go for it and send
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  Speaker 1: these pitches out, come to my next free life training.
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  Speaker 1: I host them all the time. I'm going to teach
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  Speaker 1: you how to reach out to your favorite brand, get
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  Speaker 1: on their radar, and get you paid brand deals. I'll
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  Speaker 1: include the link below. Now, outside of being searchable and
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  Speaker 1: having keywords strategic keywords in your content, also think about
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  Speaker 1: creating content on the brands that you want to work for.
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  Speaker 1: I know some creators have a hard time with this
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  Speaker 1: because they're like, well, if I do it for free,
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  Speaker 1: why would I get paid? So I actually had this
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  Speaker 1: YouTuber who said it so well in the way he
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  Speaker 1: talked about it, and he makes like a lot of
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  Speaker 1: money on the brand side as well as the affiliate side.
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  Speaker 1: But he's basically like, look, the audience is my client, right,
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  Speaker 1: Like my follower is my audience. There are many people,
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  Speaker 1: and if I want to make a video, I'm going
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  Speaker 1: to make a video. And if I want to make
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  Speaker 1: a video about a brand, I'm gonna do it. The
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  Speaker 1: minute the brand tells me what to do, what to say,
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  Speaker 1: or what sort of messages, then it becomes a paid
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  Speaker 1: partnership because it's a different sort of story. So he
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  Speaker 1: was like making really great videos that got the brand's
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  Speaker 1: attention because probably through keyword research, the brand goes on
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  Speaker 1: YouTube types their niemen, and all of a sudden this
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  Speaker 1: video pops up. They're probably again want to work with
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  Speaker 1: this guy. So it doesn't always just have to be
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  Speaker 1: keywords like chicken recipe. You can go as far as
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  Speaker 1: creating content that is helpful and having you know, the
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  Speaker 1: brand mentioned within it. Also, what I love about this
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  Speaker 1: idea is that, like, let's just say you make a
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  Speaker 1: video on a specific brand and you're like talking about
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  Speaker 1: a brand that you love and you're just talking to
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  Speaker 1: your audience about it. Now you can use this video
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  Speaker 1: as a portfolio piece to all other brands in that category.
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  Speaker 1: So I making a video about I don't know my
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  Speaker 1: favorite protein powder and I'm obsessed with it. I can
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  Speaker 1: then show other protein powder companies or other products in
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  Speaker 1: the wellness space. Hey, this is how I talk about products,
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  Speaker 1: this is how I shoot products. And it's a really
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  Speaker 1: really great portfolio piece. So again, even though we want
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  Speaker 1: brands to come to us, I still want you pitching
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  Speaker 1: to them, and I think having that portfolio piece is
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  Speaker 1: very helpful. Another tip that you need to know, y'all,
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  Speaker 1: So if you want brands to come to you is
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  Speaker 1: you need to have a very clear bio and a
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  Speaker 1: very clear landing place when a brand does reach out,
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  Speaker 1: even just including your email in it, your niches in it.
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  Speaker 1: I think all of those things are really really smart
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  Speaker 1: because that way, if a brand does land on your
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  Speaker 1: content because you made a really great chicken video and
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  Speaker 1: now they're looking at your bio and it's really clear, oh,
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  Speaker 1: I want to work with you. This makes sense versus
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  Speaker 1: a bio that is loose and does not have any
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  Speaker 1: clear idea or structure you want to be really clear
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  Speaker 1: and of course include your email address in it so
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  Speaker 1: that they can reach out to you. Now, if you
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  Speaker 1: have a hard time putting into stories together, I have
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  Speaker 1: you start posting more and more stories on Instagram. This
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  Speaker 1: can give you a little bit of guidance to get
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  Speaker 1: you a little bit more consistent, because we all know
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  Speaker 1: the consistent creator is the successful creator. Another idea here,
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  Speaker 1: and this is similar, is tagging brands in certain ig
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  Speaker 1: stories to again just get their attention. I kind of
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  Speaker 1: like to tell the students in my Inner Circle membership.
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  Speaker 1: We talk about this a lot on our Tuesday calls.
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  Speaker 1: I'll say something like, look, it's kind of like at
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  Speaker 1: the food court when they give you a little piece
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  Speaker 1: of steak hoping that you come and buy the whole dish. Right,
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  Speaker 1: You don't need to sit and do a whole product
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  Speaker 1: review video. But sometimes just tagging brands and stories get
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  Speaker 1: some to see that you're an authentic user of their product,
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  Speaker 1: and it gets them to reach out to you first
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  Speaker 1: and DM you, and then this is where you can
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  Speaker 1: now ask them for their contact and you can then
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  Speaker 1: send them a media kit. You see what I'm doing
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  Speaker 1: here on their radar by tagging them. I had a
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  Speaker 1: creator that wanted to work with an espresso and she
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  Speaker 1: literally told me she tagged them for like two years
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  Speaker 1: straight all the time, like almost every morning, until finally
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  Speaker 1: they were like, Okay, we want to work with you.
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  Speaker 1: That's how she got their attention. One thing I tell
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  Speaker 1: people all the time is that you do not know
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  Speaker 1: who was watching your content. As an influencer or a creator,
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  Speaker 1: you're putting your stuff out there, you don't know who's watching, right,
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  Speaker 1: So sometimes you got to let brands know that you
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  Speaker 1: are ready to work or you're willing to work. Like
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  Speaker 1: the other day, this creator we were talking and she
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  Speaker 1: puts a few stories up and she was like, are
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  Speaker 1: there any small businesses here that want content this holiday
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  Speaker 1: season or whatever? Does anyone need help with their socials
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  Speaker 1: in the new year? And brands responded being like, yes,
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  Speaker 1: actually we do. Sometimes it's just again setting up the
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  Speaker 1: bait for them to come to you. You're like setting
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  Speaker 1: it up, you know. And this is just a simple,
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  Speaker 1: simple strategy that you can use in your videos and
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  Speaker 1: your captions. If you're a YouTuber, you can make a
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  Speaker 1: video and say, hey, I do if I have any
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  Speaker 1: small businesses that watch my content and are look for support,
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  Speaker 1: message me. See who does use it as a way
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  Speaker 1: to put yourself out there, but to generate leads. I
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  Speaker 1: see this happen a lot on social media, and I
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  Speaker 1: think it works really nice because again, the brand comes
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  Speaker 1: to you first by doing this, even an engagement story
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  Speaker 1: on Instagram that's like are you a small business owner? Yes? No?
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  Speaker 1: And anyone that says yes, you can see who they
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  Speaker 1: are and again use this to your advantage. Now, creators
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  Speaker 1: oftentimes play on TikTok and Instagram and YouTube, but they're
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  Speaker 1: forgetting the place where the brands hang out, which is
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  Speaker 1: linked in. If you want to get a brand to
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  Speaker 1: notice you, you need to head over to LinkedIn, y'all.
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  Speaker 1: You need to get your page looking good. You need
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  Speaker 1: to be interacting with other brands, sometimes commenting, engaging with
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  Speaker 1: people on the brand side, not only the brand, but
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  Speaker 1: the actual people congratulating them on stuff or commenting you know,
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  Speaker 1: this is very very powerful. LinkedIn is a very powerful
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  Speaker 1: way to get, you know, brands to notice you because
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  Speaker 1: that's literally where they hang out. So it seems like
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  Speaker 1: a really good place to put your effort into. Now,
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  Speaker 1: if you're a creator that wants to email brands directly,
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  Speaker 1: the biggest piece of advice I could give you is
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  Speaker 1: just make sure you have their direct contact. You do
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  Speaker 1: not want to send it to a Hello email, an
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  Speaker 1: info email, a marketing email. You want to send it
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  Speaker 1: to the person in charge. I can't stress this enough.
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  Speaker 1: This is something that we really focus on Insider Pitching
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  Speaker 1: a Brand's master Course Module number two. Step two in
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  Speaker 1: the pitching formula is sending it to the right person.
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  Speaker 1: And in this section within our program, we teach you
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  Speaker 1: how to go after pr agencies, but also show you
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  Speaker 1: how to find the emails of the people in charge
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  Speaker 1: of the brands you want to work with so you
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  Speaker 1: can send them a direct pitch or an idea to
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  Speaker 1: get them excited about working with you. So, again, if
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  Speaker 1: that's something that you're interested in, y'all, if you want
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  Speaker 1: to get into the arena, you want to pitch to brands.
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  Speaker 1: You want to put yourself out there, go ahead and
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  Speaker 1: take a look at our signature master course, the Pitching
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  Speaker 1: to Brand's master Course here at Sidewalker Daily. It is
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  Speaker 1: going to change your life, just like it's changed lives
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  Speaker 1: of thousands of creators worldwide. The thing is, y'all, these
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  Speaker 1: are great ways to get brands to come to you,
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  Speaker 1: but again, what is important is when they do reach
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  Speaker 1: out to you, you have your media kit ready so
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  Speaker 1: that you can present it to them that you are
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  Speaker 1: a professional, and that you make sure you give them
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  Speaker 1: the vibe that this is your job. You don't want
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  Speaker 1: to come off as a hobbyist. You don't want to
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  Speaker 1: come off with someone who's just doing this for fun.
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  Speaker 1: When the brand does inevitably reach out, you want to
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  Speaker 1: give them the confidence that this is something that you
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  Speaker 1: actually do. It definitely helps in the long run that
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  Speaker 1: confidence boost and that mindset shift. Now I mentioned going
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  Speaker 1: on LinkedIn and engaging with brands on social but please y'all,
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  Speaker 1: this is not just LinkedIn. This is something that you
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  Speaker 1: guys can be doing anywhere. You want to make sure
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  Speaker 1: you are following the brands that you want to pitch to,
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  Speaker 1: and you want to be engaging with those brands online too,
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  Speaker 1: especially smaller brands. Brands will see that you're commenting something smart,
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  Speaker 1: something valuable, and I've seen this time and time again
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  Speaker 1: where they reach out to their creator because they found
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  Speaker 1: them online. You have to put yourself out there. You
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  Speaker 1: can't just expect them to find you. You have to
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  Speaker 1: go in and engage and get them excited about you. Now,
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  Speaker 1: another way that can get a brand's attention and have
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  Speaker 1: them reach out to you first is by attending industry
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  Speaker 1: networking events. I think that this is something that a
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  Speaker 1: lot of creators don't realize how powerful this is. If
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  Speaker 1: you're able to put yourself out there, meet brands in person,
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  Speaker 1: and then they end up pitching you like sometimes just
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  Speaker 1: being yourself going up to them at the booth, like
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  Speaker 1: getting a business card. Yes, you may reach out to them,
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  Speaker 1: but if they feel like a connection towards you, they're like, oh,
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  Speaker 1: I really like that creator, they can reach out to
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  Speaker 1: you too. So don't forget the importance of in person
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  Speaker 1: networking events. I'm so excited that here at Sidewalker Daily
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  Speaker 1: we're going to be going to weigh more events. In
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  Speaker 1: twenty twenty five, I will be speaking at a Big
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  Speaker 1: Travel Influencer and travel Creator show in Quebec City this June, Tbex.
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  Speaker 1: I will be there. I cannot wait. If you are
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  Speaker 1: a creator that is in the travel niche and you
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  Speaker 1: want to work with brands and meetters and boards and
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  Speaker 1: all of that, you should definitely join us. Include a
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  Speaker 1: link below if you want to come and be a
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  Speaker 1: part of it. I think just being in person with
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  Speaker 1: people is a great way to get on their radar
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  Speaker 1: because you're like Skippy all the email fray, You're doing
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  Speaker 1: all the networking in person. It's really really powerful and
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  Speaker 1: something that not enough creators focus on. So I'm focusing
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  Speaker 1: on in person events in twenty five and I hope
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  Speaker 1: that's something you also focus on too. I hope you
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  Speaker 1: enjoyed today's episode. If you did, make sure to rate, review,
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  Speaker 1: and subscribe to our show and visit Sidewalkerdaily dot com
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  Speaker 1: for more resources on all things influencer, marketing and social media.
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  Speaker 1: Until next time,