Ep. 4 - Keith Ramsdell (President, NACCAP) - The CFO and Enrollment, Part One: Building Trust

The ABACC Podcast® · Nov 2, 2026 · 41m · transcript

Keith Ramsdell spent almost thirty years on campuses before becoming president of the North American Coalition for Christian Admissions Professionals, and at Ashland University his first goal with CFO Mark Pasteris was simply to make him smile. He says CFOs and enrollment leaders speak different languages, and he guesses the relationship isn't great on more than half of campuses. He and Bruce talk about what each side needs the other to understand, and how trust gets built.

Takeaways

Build the bridge over a meal. Meetings in each other's offices feel like business, and they can be…