Latest / The Yield Doctor with James Deaker
Dynamic Pricing - An abused technique
Dynamic pricing is one of the most overrated tactics in programmatic yield management—not because it doesn’t work, but because most teams try it far too early. In this video, I break down why dynamic pricing often backfires, the risks you need to understand, and the foundational yield management practices you must have in place before you even think about changing floors dynamically.
We cover:
What “dynamic pricing” actually means in programmatic
Why it creates revenue leakage when done too early
The guardrails, rate cards, deal desks, and segmentation you need first
How algorithms and…
The skinny
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