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Darren Cioffi: Drift: Why Profitable Businesses Fail (And How To Stop It)
In this episode of the Grow My Accounting Practice podcast, Mike and Ron sit down with Darren Cioffi to challenge a common belief among firm owners: that growth comes primarily from more leads or better marketing tactics. Instead, Darren reveals that sustainable growth is built on consistency, relationships, and a clearly defined message that resonates with the right audience.
Darren shares how accounting professionals can simplify their marketing efforts by focusing on what truly works—building trust, staying visible, and creating meaningful connections over time. He highlights the…
The skinny
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