Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Stop Making Excuses and Start Making Money

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Stop Making Excuses and Start Making Money · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:00
  There are some advanced techniques that can be used to
• 0:04
  grow your business, and a lot of them involve all the mental head
• 0:10
  trash, if I can put it that way. All those things about
• 0:13
  motivation, believing in yourself, alignment and all that
• 0:17
  stuff. I'm sure for those of you who've
• 0:19
  been listening to the podcast for a while, you've seen that I
• 0:21
  don't talk too highly about those things.
• 0:23
  And the reason why is not because they are.
• 0:26
  It's not as if these things are not important, they actually
• 0:28
  are. It's just that those are
• 0:30
  advanced techniques and lots of Nigerian people, you're not at
• 0:33
  that level yet. You actually are at the point
• 0:37
  where you don't know the next thing to do in your business.
• 0:40
  So instead of worrying about mental issues, spiritual
• 0:44
  alignment, and, you know, all these sorts of grand sounding
• 0:49
  things, you know, you're better paying attention to the more
• 0:54
  practical, the much more fundamental issues.
• 0:56
  You know, what do I need to do today?
• 0:57
  What do I need to do tomorrow? What do I need to do next week?
• 1:00
  What do I need to do next month to move your business forward?
• 1:04
  And these are some of the things I'm going to talk about today
• 1:07
  because I actually have come across an individual where
• 1:12
  perhaps, you know, in his own case, he actually is at that,
• 1:14
  you know, advanced stage, or rather he's going to need some
• 1:17
  of that advanced help to actually push him through.
• 1:22
  So what should we call him? OK, let's call him Solomon.
• 1:26
  Not his real name, so let's call him Solomon.
• 1:29
  But just in case you're listening, Solomon and you think
• 1:32
  like, OK, this sounds like you then.
• 1:33
  Yeah, it actually is you. So Solomon is based in Lakes and
• 1:39
  he's running a luxury car rental business, and he's doing it with
• 1:45
  a couple of tweaks. But because of that, Solomon is
• 1:49
  convinced that his business is unique.
• 1:53
  And because his business is unique, he has certain kinds of
• 1:56
  challenges that are new and have never been seen before.
• 2:00
  And these are the reasons why he's stuck in his business.
• 2:03
  Now. Of course, I told him the first
• 2:04
  time we spoke that, you know, guy, everybody thinks that
• 2:08
  business is unique, but it's not.
• 2:11
  Because no matter what business it is that you have, no matter
• 2:14
  what business it is that you have started, someone else
• 2:16
  thought of it before you. Someone else has probably
• 2:20
  started it, a few people somewhere already executing on
• 2:23
  it. You might be coming at it from a
• 2:25
  different angle, but there is no business that is new under the
• 2:28
  sun. Now there are some people that
• 2:32
  you start something and it's totally brand new, but this is
• 2:35
  the problem. You're going to show that this
• 2:38
  thing works. Other people are going to sniff
• 2:41
  that there's room for growth here, that there's room for
• 2:43
  profit here. And then people are going to
• 2:45
  pile in. People are going to rush in and
• 2:48
  before you know it, yes, in the beginning there was just you,
• 2:51
  but you're going to look up and you're going to see that you
• 2:53
  have tons of competition. But sure, let us stop tricking
• 2:58
  ourselves that we are in a unique business and that our
• 3:03
  challenges are unique. And my own situation is
• 3:09
  different than everybody else because the problem with this is
• 3:13
  when we start thinking this way, unfortunately, it forces us to
• 3:19
  think, or rather it allows us to think that we are justified in
• 3:23
  being stuck where we are. Because really, if this thing is
• 3:25
  brand new, we've never seen it before.
• 3:28
  Nobody has tackled these problems before, Then you kind
• 3:31
  of feel justified in staying where you're staying.
• 3:34
  The problem with this is Solomon, again, not his real
• 3:40
  name, the first time we spoke over a year ago.
• 3:44
  What is your story? The story is I'm doing the
• 3:47
  luxury car rental business. I'm doing this unique twist
• 3:51
  because of that, my situation is unique.
• 3:53
  OK, no problem. I talked to him over a year
• 3:58
  later because I still keep in touch with people every once in
• 4:00
  a while because we're listeners of the podcast and people who
• 4:03
  call in for free advice or even people who pay for my services.
• 4:06
  I still like to keep in touch with people.
• 4:07
  What's up? How you been?
• 4:09
  How's the business? I hope you're making progress.
• 4:11
  Nothing that was a comma before. Hope we've gotten past it.
• 4:14
  The thing that was a key leg before.
• 4:15
  I hope you're moving forward. Nothing that was an impediment
• 4:18
  before. I hope we've broken down and we
• 4:20
  move to the next level because anybody who passes my path, I
• 4:23
  want to be sure that you're making progress and that you're
• 4:25
  moving on. So over you over a year later
• 4:28
  and the guy is still saying my business is unique.
• 4:31
  My challenges are unique. So that's the reason why I'm
• 4:34
  making today's broadcast episode.
• 4:36
  Please. It doesn't matter who you are.
• 4:38
  It doesn't matter what it is that you do.
• 4:39
  Your business is not unique. This is light twist.
• 4:42
  Yes, it's a 5% twist or a 10% twist or whatever.
• 4:46
  By the end of the day, your business idea has already been
• 4:49
  done by somebody. If you take a step back and look
• 4:52
  at it from a holistic point of view, you will see that there
• 4:56
  are some fundamental things that you need to pay attention to
• 4:59
  that will help you move your business forward.
• 5:02
  You have fallen into this problem of navel gazing now.
• 5:05
  Navel gazing, it's a term that's back when I still used to play
• 5:09
  guitar when I was in Scotland because I liked Blues and
• 5:13
  improvisational jazz, you know, Blues, rock and things like
• 5:15
  that. So navel gazers, you know,
• 5:18
  you're just there. You just play your guitar.
• 5:19
  You play guitar, you know, it's just you.
• 5:21
  It's just you, you know, but you're not really interacting
• 5:25
  with the world out there. You're not really interacting
• 5:26
  with the audience, you know, so in guitar speak, it's kind of a
• 5:30
  negative thing because like you're doing what you want to do
• 5:32
  and you're not paying attention to whether the audience is
• 5:34
  following you or not, whether you're making progress or not.
• 5:37
  Now we can get into a certain kind of navel gazing and always
• 5:41
  me in business, you wake up today.
• 5:43
  Oh, my situation is unique. Oh, who is me?
• 5:46
  Oh the economy, Oh my unique challenges.
• 5:49
  Oh my, this, Oh my that, oh who is me?
• 5:51
  I'm suffering. And then you wake up tomorrow
• 5:54
  and it's the same thing and it's the same thing.
• 5:56
  And even though I said on this podcast, some of you think I'm
• 5:58
  joking, but I see this all the time.
• 6:01
  This is somebody over a year ago.
• 6:04
  My situation is unique. OK, no problem.
• 6:06
  Today, Hong Kong, my situation is unique.
• 6:08
  In between, what progress did you make?
• 6:10
  My situation is unique. This is how it happens.
• 6:15
  This is how it happens. So please, in case you are
• 6:20
  falling into this thing, just know that there's nobody whose
• 6:25
  business situation is unique. Whatever business challenges it
• 6:30
  is that you are facing, somebody has faced this challenge before.
• 6:34
  Somebody has overcome these challenges somehow.
• 6:38
  Ask around, talk to people, do some research, staying at home
• 6:43
  or in your office and saying that my business is unique and
• 6:46
  saying that always me. You will not make progress.
• 6:50
  You will not make progress. Anyway, before we continue, if
• 6:55
  you'd like to connect with me just like Solomon did, all you
• 6:58
  have to do is to call me, send me a text message or a WhatsApp
• 7:00
  message on 08064662140. And if you're interested, I run
• 7:07
  15 minute sale audits. In fact, I had one this morning.
• 7:11
  So you can WhatsApp me on the same number, 08064662140.
• 7:17
  And then if you want to join my WhatsApp channel, just send me a
• 7:20
  text message on the very same WhatsApp number and I'll get you
• 7:24
  hooked up so that you can see updates, previous episodes, or
• 7:28
  you know, if there's anything cool that I'm working on that
• 7:30
  you'd like to take advantage of. So back to Solomon.
• 7:36
  My business is unique. That attitude is not going to
• 7:41
  help you. Like I said, your business is
• 7:46
  not unique. But even if for the sake of
• 7:49
  argument, we see your business is unique, this is what you need
• 7:52
  to do in your unique situation. You need to pay attention to
• 7:56
  your deal flow because there's no way that a business is going
• 7:59
  to grow without deal flow because a business is a living
• 8:04
  Organism. But businesses don't need red
• 8:08
  blood cells. They don't need white blood
• 8:10
  cells. What businesses need is money.
• 8:12
  You have to be talking to people.
• 8:13
  You have to be making deals. Money needs to be coming into
• 8:16
  the account. Money always leads the account,
• 8:18
  whether we like it or not. You have to pay for fuel, you
• 8:20
  have to pay for Internet, you have to pay for food, you have
• 8:22
  to pay for this, you have to pay for that.
• 8:24
  So money will always be going out, but money, gas be coming
• 8:27
  into the system or as the business is going to die.
• 8:30
  So whether your situation is unique or not and Mr. Solomon or
• 8:34
  any other person in this situation, I insist your
• 8:38
  business is not unique. What you need to do is you need
• 8:41
  to be paying attention to deal flow.
• 8:43
  So you need to wake up every day and not focus on the fact that
• 8:46
  woe is me, my business is unique.
• 8:48
  You need to wake up every day and you need to start thinking
• 8:51
  where are my prospects? The prospect is somebody who
• 8:54
  might be interested in your product or service.
• 8:56
  Now at this level, at this stage, when you say who are my
• 8:58
  prospect now, guess what we did do all right, educated guess
• 9:03
  work. You just woke up and think, OK,
• 9:05
  where, who, you know, who might need my products, who might need
• 9:07
  my service. So for someone in his own case,
• 9:10
  Solomon's case, which is why I expected to see some progress.
• 9:14
  He's in the luxury car rental space, no problem.
• 9:16
  Some of the years that we talked about over a year ago,
• 9:19
  approaching brides, OK, that one has its own unique challenges,
• 9:22
  approaching people who are doing OMB, doing party, doing things
• 9:25
  like that. He's based in Lagos, by the way.
• 9:28
  You know, different customer segments and all, but The thing
• 9:32
  is when you're thinking about prospects at this stage, don't
• 9:34
  worry about whether your answer is right or wrong.
• 9:36
  This is the early stage. What we are doing is educated
• 9:39
  guesswork. Anybody under the sun who might
• 9:41
  be interested in your product or service, write that thing down.
• 9:45
  If there are specific people, write them name by name down.
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  If you think oh Bio Ajala might be interested, write it down.
• 9:53
  Mustafa Adeju, write it down. Chukudi here, natural write it
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  down. Washa need to come up with a
• 10:01
  list who might be interested in my product or my service.
• 10:06
  Now when we think on a very general level, who might be
• 10:11
  interested in my product or service?
• 10:12
  Brides in Lagos, people who do weekend or one day in Lagos, no
• 10:16
  problem. That's step one.
• 10:18
  The next thing we're trying to do now is we need to find a way
• 10:20
  of generating some contacts. A contact just means you now
• 10:23
  have specific details. You have a name, you have a
• 10:26
  phone number, you have an e-mail address, you have an office
• 10:28
  address, you have a house address, you have somewhere or
• 10:33
  something that you can use to initiate contact.
• 10:36
  Because it's not enough to be thinking about things in a
• 10:38
  general, general. If you're thinking in a general,
• 10:41
  OK, brides who live in Lagos, but then you never take it
• 10:44
  beyond that. Brides who live in Lagos but we
• 10:46
  don't have a way of getting contact details.
• 10:48
  You are stuck, which is why back when I was in the event space,
• 10:53
  you know, I started off in law. Now I'm a business consultant in
• 10:56
  between did export and did weddings.
• 11:00
  That's the reason why I love bridal shows because for bridal
• 11:02
  shows, the floor was full of Single Ladies that they have
• 11:06
  proposed to. You go and talk to them.
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  You pull the people back to your, to your, to your, what's
• 11:15
  it called? I can't remember what is called,
• 11:16
  you know, your own part of the, your own part of the hall.
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  You get them back to your booth, You get them back to your trade
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  booth. You get some contact details.
• 11:23
  You know, we now have something that we can use to begin the
• 11:26
  selling process. I have people that have been
• 11:28
  proposed to and you know they're in love with the law of life and
• 11:32
  they're hoping to get married in the next 3456 months.
• 11:34
  I have some contacts. There's somebody I can chase.
• 11:38
  There is someone something that I can initiate with and engage
• 11:43
  contact and get this thing moving.
• 11:45
  So we start from first educated guesswork who might be
• 11:49
  interested in my product or my service right down the groups.
• 11:52
  After that, we need to come up with a plan.
• 11:53
  We need to get some contact details because we don't close
• 11:56
  sales in abstract. We close sales when we have
• 11:58
  contacts. Then after that, for the
• 12:01
  contacts that we have, we need to be able to narrow it down.
• 12:04
  Who are the leads here? A lead is someone who has done
• 12:07
  something over it or someone who has revealed something in
• 12:11
  conversation to show that they actually are interested in your
• 12:14
  product or your service. Doing something over just means,
• 12:21
  OK, how will I put it now? OK, So like for those of you in
• 12:23
  the online space, somebody downloads your, your PDF.
• 12:29
  And then because of that, you think, oh, this person is a
• 12:31
  lead. You know, they're not really a
• 12:32
  lead because people download sometimes because they're
• 12:35
  curious, not because they're necessarily interested in buying
• 12:38
  your, your, your product or your service, but at least the person
• 12:43
  has done something that you can see.
• 12:45
  OK, let me go back to the example that I, I give about the
• 12:48
  guy who was dropping Flyers outside my son's school.
• 12:50
  So he hands Flyers outside the school.
• 12:53
  Some parents take it. He's the guy that stores, he's
• 12:56
  one of those back to school stores, you know, shoes,
• 12:59
  textbooks, what else? Water bottles, you know, things
• 13:03
  like that. So somebody who collects the
• 13:05
  flyer and who calls him to say, oh, I saw you outside my son's
• 13:09
  school. I collected the flyer.
• 13:10
  That's the reason why I'm calling.
• 13:11
  OK, good. Now this person has done
• 13:13
  something over it to show that he or she might be interested.
• 13:19
  This person is a lead. OK, so first we got some contact
• 13:22
  details. Now we have some leads.
• 13:24
  Somebody has done something to show them might be interested,
• 13:27
  or you're having conversation with the person and the person
• 13:29
  has revealed that maybe they have a timeline, they have a
• 13:32
  project that they're working towards, You know something.
• 13:34
  Now we know that this person might be interested.
• 13:36
  So now we're dealing with the lead.
• 13:40
  So after we have leads, we're trying to put a few deals on the
• 13:42
  table. A deal on the table just means
• 13:44
  we have made a proposal to this person and this person is
• 13:47
  considering your proposal. Good.
• 13:48
  So now we have a couple of deals that we're pursuing or pursuing.
• 13:52
  Sorry. Then as we did pursue, now we
• 13:54
  close a couple of them. So back to what I said, is your
• 13:59
  business unique? No, there's no certain thing as
• 14:02
  a unique business because whatever it is that you're
• 14:04
  thinking of, I can assure you somebody else already working on
• 14:07
  that idea, which is the reason why Zuckerberg and the Winkle
• 14:11
  Balls twins, you know, they were arguing back and forth and then
• 14:13
  they shout and they went to court and everything because I
• 14:16
  heard you, you say you want to do social media, but that
• 14:18
  doesn't mean any other person. No, they do social media as in
• 14:21
  it just happens. Ideas just pop up like that as
• 14:24
  they pop for your head now, so they pop for another person's
• 14:27
  head. So your idea is not unique at
• 14:29
  all. But even if your idea is unique,
• 14:33
  nobody has faced your challenge. Oh, you are suffering.
• 14:36
  Oh, always me, always me, always me.
• 14:40
  If you don't break past this war is me thing, you're not going to
• 14:42
  make progress. Now, unfortunately, all those
• 14:47
  advanced techniques of when somebody stuck mentally, how do
• 14:50
  you get them moving forward, blah, blah, blah.
• 14:51
  You know, I'm not a mentalist, I'm not a psychologist, I'm not
• 14:54
  a so, you know, I don't know that advanced stuff.
• 14:57
  But honestly speaking, the only way you're going to make
• 14:59
  progress is if you focus on the fundamentals, the basic things,
• 15:03
  the tactics that you need to get moving forward.
• 15:06
  So if you like, stay there, your war with me.
• 15:09
  But the better thing you need to do is to wake up every single
• 15:11
  day and every single week and say, oh, yeah, what's the plan?
• 15:13
  Who are the prospects with MD? With MD, who might be interested
• 15:18
  after that? OK, these kind of people, these
• 15:20
  kind of people might be interested.
• 15:21
  Oh, yeah. How we will get contacts.
• 15:23
  Now, what's the plan? You talk to your team.
• 15:25
  What's the plan? Let's say we can get contacts.
• 15:26
  OK, good. We have some contacts, Good.
• 15:28
  Let's initiate contact. If it is office, let's go to the
• 15:31
  office or get them to come to our office or studio.
• 15:35
  If his phone number, let's call them or let's do stuff to make
• 15:39
  people call us. If his e-mail or let's e-mail
• 15:42
  them or try and do things to get people to e-mail us.
• 15:45
  Let's start talking to people from there.
• 15:47
  Let's get some leads. Some people have said something
• 15:49
  to show that they're interested, Good.
• 15:51
  Or fire, double down and then we'll put some deals on the
• 15:57
  table, put some proposals on the table.
• 15:59
  From there, we'll try and close a few things.
• 16:01
  So if you wake up with that mindset, eventually over time,
• 16:05
  in a year's time, you'll see that you have made progress.
• 16:07
  But if you want to sit down there and say my problem is
• 16:10
  unique, my situation is unique. Nobody has seen my challenge
• 16:14
  before. Very, very early I say on TV,
• 16:18
  one year will pass and you will still be in the same place.
• 16:23
  I'm not being wicked. That is just human life.
• 16:30
  That's just how it is. You don't realize how time is
• 16:33
  passing, but you just wake up and you see that two years have
• 16:39
  passed. You've not made any significant
• 16:41
  progress. You're still in the same place
• 16:44
  that you were two years ago. In fact, you're even in the war
• 16:46
  situation because we all know that one year ago the economy
• 16:49
  was not as harsh as it is now. You understand?
• 16:52
  So if you're stuck in the same place, but the economy is
• 16:55
  becoming harsher and harsher, can you see that you're not even
• 16:57
  in the same place? You're moving backwards.
• 17:00
  Hyperinflation. The value of money is going
• 17:03
  down, the cost of living is going up.
• 17:06
  The number of customers you had is still the same as you had a
• 17:09
  year ago. Or the lack of customers.
• 17:11
  Anyway, let me know what flog this thing.
• 17:14
  Look, all the principles that we talk about over here on the
• 17:16
  podcast. I understand that applying these
• 17:18
  things can be tricky. So if you need me to look at
• 17:20
  your particular circumstance, just call me, send me a text
• 17:23
  message or WhatsApp message on 08064662140.
• 17:29
  And like I said, 15 minute sale audits, business audits.
• 17:33
  If you just WhatsApp me on the same number, 08064662140, I'll
• 17:39
  be more than happy to chat with you and see how we can help you,
• 17:42
  you know, move forward, make progress.
• 17:44
  If you just want to be connected, connected to me but
• 17:47
  you don't want to talk to me for now, that's not a problem.
• 17:49
  You can join my WhatsApp channel.
• 17:51
  So just WhatsApp me on the same number and we'll be cool.
• 17:54
  But before I wrap up, I'd like to say shout out to my brother
• 17:59
  from Ebony. His name is Natachi.
• 18:02
  That's one of the coolest things about this podcast because I get
• 18:05
  to meet Nigerians from different walks of life and I have never
• 18:10
  heard that name before Natachi. And when I told him, he said
• 18:12
  yeah, that he gets that a lot. So like I said, my brother,
• 18:16
  welcome to the club. Those of us who have strange
• 18:18
  names. Well, because where I come from,
• 18:20
  my name, Tavi Schuma actually is very popular.
• 18:22
  But every week I meet somebody who says I've never heard that
• 18:26
  name before. So there a couple of us like
• 18:28
  that. So Natachi from Ebony but not
• 18:32
  based in Ebony when he based again.
• 18:33
  So did I write it down? Lagos here, based out of Lagos.
• 18:36
  Now his business is called My Food Bank.
• 18:40
  And what they do is they sell non perishable foods.
• 18:44
  It's a subscription service, soybeans, Gary rice, spaghetti,
• 18:47
  you know, stuff like that. By the way, I'm not advertising
• 18:50
  this guy's business. So I'm not advertising his
• 18:52
  business at all. I'm just giving him a shout out
• 18:56
  and I'm not asking that, you know, if you're listening, you
• 18:58
  know, let's go check out his business, you know, holler the
• 19:02
  guy, you know, give him some support, you know, because once
• 19:03
  in a while we all need encouragement as we're going
• 19:06
  through woes in our in our business.
• 19:09
  So we just had a good 15 minute chat, like I said, 15 minute
• 19:15
  sale audits, We did a business audit.
• 19:17
  I tried to figure out a couple of things only to figure out his
• 19:20
  conversion rates because it's really, really important to know
• 19:23
  how well you're doing in sales. And unfortunately we didn't have
• 19:27
  figures to delve into that conversation.
• 19:29
  So part of his assignment going forward is he needs to get
• 19:32
  enough figures so that we can track what his conversion rates
• 19:34
  are. Then we have some conversations
• 19:36
  on his margins because we need healthy margins so that our
• 19:41
  business can grow. Because for those of you who've
• 19:45
  been listening for a while, remember that I keep talking
• 19:47
  about unit economics. If the unit economics of your
• 19:50
  business are off, your business is going to fail.
• 19:53
  Now luckily for him, he plans his business causes food now is
• 19:58
  a matter of scale. So he doesn't need to make.
• 20:00
  Profits, you know plenty, plenty, you know on the Moodle
• 20:03
  of beans, on the Moodle of carry on the Moodle of rice.
• 20:05
  But the small profit that he's going to make, you know, the 100
• 20:08
  hundred naira to 200 naira is a matter of scale.
• 20:11
  You know if he has 1000 people or 50,000 people or 100,000
• 20:15
  people, you know that's where the money will come from.
• 20:17
  So to 200 naira profits multiplied by you know 50,000
• 20:22
  customers. So that's how businesses like
• 20:24
  that work. But whether you're in his own
• 20:28
  kind of business that involves volume, that involves scale or
• 20:33
  whether you are in in a business like let's say fashion where
• 20:38
  you're trying to recover good margins on one particular clot.
• 20:42
  But we need to make sure that our unit economics makes sense.
• 20:45
  How much do we use to produce this good?
• 20:50
  When we sell this good, how much are we going to sell it for so
• 20:53
  that when the money comes in, the money is enough for to pay
• 20:59
  salary, the money is enough to pay Internet, the money is
• 21:02
  enough for tax, the money is enough for this, money is enough
• 21:04
  for that. It's not as if one item will pay
• 21:06
  for the whole thing or I'm just saying on aggregate.
• 21:09
  So these are things that we need to work out when we go into
• 21:12
  business. So yeah, we had that
• 21:14
  conversation as well. Then, of course, like most
• 21:18
  businesses, you know, they have marketing campaigns and
• 21:20
  advertising campaigns that they want to do to jumpstart orders,
• 21:24
  especially since we're heading into the Easter week.
• 21:27
  So that's also another thing that he might have to, he might
• 21:30
  need to have a look at. So shout out to my brother from
• 21:35
  Ebony. Shout out to Natachi from my
• 21:38
  food bank. Thank you very much for
• 21:39
  listening to the podcast. Remember to share the podcast
• 21:41
  with other people who might find it interesting as well.
• 21:47
  And yeah, it was nice having a chat with you this morning.
• 21:52
  So that's it for today. And if you got value from
• 21:54
  today's episode and you'd love to connect with me, remember
• 21:58
  just call me on 08064662140. That is what Natachi did.
• 22:06
  You can send me a text message or WhatsApp message on the same
• 22:09
  number if you're interested in the 15 minute sale audit, just
• 22:12
  like we have with Natachi. It's no obligation.
• 22:15
  So don't worry, you're not dropping money.
• 22:16
  If you want us to delve in and start solving issues, then yes,
• 22:20
  you will drop money. Then call me, send me a text
• 22:23
  message or a WhatsApp message again, 08064662140 or you can
• 22:29
  join my WhatsApp channel, send me a message to the same number
• 22:33
  and I'll send you the details. So thank you very much for your
• 22:36
  time and attention. I'll catch you on the next
• 22:38
  episode. But the main reason who I'm in
• 22:41
  today's episode is because the teenage vex, my spirit honestly
• 22:44
  that I'm meeting too many of you who think your business is
• 22:47
  unique. And because of that, that's the
• 22:49
  reason why you're going to stay stuck.
• 22:51
  The challenge is very simple. Do you want to be right or do
• 22:53
  you want to make money? It's very, very simple.
• 22:56
  Do you want to be right or do you want to make money?
• 22:58
  You can stay there and insist that your business is unique.
• 23:00
  OK, you're correct. Good.
• 23:02
  We're not making money. You're not making progress.
• 23:04
  You're not getting sign ups, you're not getting customers,
• 23:06
  you're not getting revenue. But you are correct.
• 23:09
  OK, that's fine for you. No problem.
• 23:10
  Stay where you are. Do you want to be right or do
• 23:13
  you want to make revenue? If you want to get revenue, then
• 23:16
  the challenge is very simple. Wake up and ask yourself who are
• 23:19
  the prospects? OK, these are the prospects.
• 23:21
  Where will I get contact details?
• 23:23
  OK, I've gotten contact details. Let me initiate contact.
• 23:26
  Good, I've initiated contact. Who are the serious people?
• 23:29
  OK, these are the serious people.
• 23:30
  OK, those ones are leads. Both the pursue.
• 23:32
  These ones are serious people. Let's leave them by the side.
• 23:35
  Good for the serious people. No problem.
• 23:37
  We'll put some proposal, make some presentation or put some
• 23:40
  deals on the table and then fire, try and close the couple.
• 23:43
  And then you take feedback from the process.
• 23:46
  You learn, you reiterate and then you do it again.
• 23:48
  That is how you make progress from one year to another.
• 23:52
  Not by staying in your office under the cool AC and saying
• 23:57
  that my business is unique, my business is unique.
• 24:00
  Alright, so that's it. I'll catch you all some other
• 24:02
  time.