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The Balancing Act: AI Automation vs. Personalization in Digital Orthodontic Marketing

Welcome to the Hey Docs! Podcast with your host Jill Allen.

Today, I have Jeff Slater from Kaleidoscope joining me on the show! With AI becoming such a prevalent topic in everything these days, I thought it was time to have “the chat” about what it is and how you should or should not be using it in your practices. From Google pay-per-click ads to A.I. pitfalls, we have a lot to cover.

Let’s get dive in!

Summary

The conversation explores the impact of AI on Google and local search results, particularly for startups. It discusses the challenges of verification and the increasing scrutiny from…

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