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Kellanova's Protein Revolution: How Cheez-Its & Eggo Are Adapting to GLP-1 Era · Omni Talk Retail

• 0:00
  Welcome
• 0:00
  back,
• 0:01
  everyone.
• 0:02
  We
• 0:02
  are
• 0:02
  coming
• 0:03
  to
• 0:03
  you
• 0:03
  live
• 0:04
  from
• 0:04
  the
• 0:05
  Food
• 0:05
  Solutions
• 0:06
  Expo
• 0:06
  by
• 0:06
  Spartan
• 0:07
  Nash.
• 0:08
  This
• 0:08
  is
• 0:08
  Omnitok
• 0:09
  Retail.
• 0:09
  I'm
• 0:09
  Anne
• 0:10
  Mazinga.
• 0:10
  And
• 0:10
  I'm
• 0:10
  Chris
• 0:11
  Walton.
• 0:11
  And
• 0:12
  joining
• 0:12
  us
• 0:12
  today
• 0:13
  we
• 0:13
  have
• 0:13
  Amy
• 0:14
  Davis,
• 0:14
  the
• 0:15
  VP
• 0:15
  of
• 0:15
  Industry
• 0:16
  Relations
• 0:16
  at
• 0:17
  Kellanova.
• 0:18
  Amy,
• 0:18
  thank
• 0:19
  you
• 0:19
  so
• 0:19
  much
• 0:19
  for
• 0:19
  joining
• 0:20
  us
• 0:20
  today.
• 0:20
  My
• 0:20
  pleasure,
• 0:21
  my
• 0:21
  pleasure.
• 0:22
  Well,
• 0:23
  tell
• 0:23
  us
• 0:23
  a
• 0:23
  little
• 0:23
  bit.
• 0:24
  Let's
• 0:24
  start
• 0:24
  by
• 0:24
  telling
• 0:24
  us
• 0:25
  a
• 0:25
  little
• 0:25
  bit
• 0:25
  about
• 0:26
  you
• 0:26
  and
• 0:26
  your
• 0:27
  role
• 0:27
  at
• 0:27
  Kellanova.
• 0:28
  So
• 0:29
  at
• 0:29
  Kellanova,
• 0:30
  my
• 0:30
  job
• 0:30
  is
• 0:31
  to
• 0:31
  represent
• 0:31
  Kellanova
• 0:32
  out
• 0:32
  in
• 0:33
  the
• 0:33
  industry.
• 0:33
  And
• 0:33
  that
• 0:33
  could
• 0:34
  be
• 0:34
  anywhere
• 0:34
  from
• 0:35
  industry
• 0:35
  events
• 0:35
  such
• 0:36
  as,
• 0:36
  say,
• 0:36
  FMI
• 0:37
  nga.
• 0:38
  So
• 0:38
  I
• 0:38
  know
• 0:38
  you
• 0:39
  had
• 0:39
  Laura
• 0:39
  Stranger
• 0:40
  from
• 0:40
  NGA
• 0:40
  this
• 0:40
  week.
• 0:41
  So
• 0:42
  I'll
• 0:42
  be
• 0:42
  out
• 0:42
  at
• 0:42
  industry
• 0:42
  events,
• 0:43
  meeting
• 0:43
  with
• 0:43
  customers
• 0:44
  and
• 0:44
  meeting
• 0:44
  with
• 0:44
  some
• 0:45
  of
• 0:45
  the
• 0:45
  service
• 0:45
  providers
• 0:46
  in
• 0:46
  the
• 0:46
  industry
• 0:46
  just
• 0:47
  to
• 0:47
  make
• 0:47
  sure
• 0:47
  that,
• 0:48
  number
• 0:48
  one,
• 0:48
  our
• 0:49
  strategies
• 0:49
  are
• 0:49
  known
• 0:50
  amongst
• 0:50
  our
• 0:51
  customer
• 0:51
  base
• 0:51
  as
• 0:51
  well
• 0:52
  as,
• 0:52
  you
• 0:52
  know,
• 0:52
  understanding
• 0:53
  what.
• 0:53
  What's
• 0:54
  important
• 0:54
  to
• 0:54
  our
• 0:54
  customers.
• 0:55
  What's
• 0:55
  important,
• 0:56
  you
• 0:56
  know,
• 0:56
  what
• 0:56
  trends
• 0:57
  are
• 0:57
  in
• 0:57
  the
• 0:57
  industry.
• 0:57
  So
• 0:57
  we
• 0:58
  can
• 0:58
  bring
• 0:58
  that
• 0:58
  information
• 0:59
  back
• 0:59
  internally.
• 1:00
  Right.
• 1:00
  If
• 1:00
  we
• 1:00
  need
• 1:01
  to
• 1:01
  make
• 1:01
  adjustments
• 1:01
  to
• 1:01
  strategies,
• 1:02
  make
• 1:02
  investments
• 1:03
  around
• 1:04
  those
• 1:04
  areas,
• 1:05
  it
• 1:05
  allows
• 1:05
  us
• 1:05
  to
• 1:06
  have
• 1:06
  a
• 1:06
  voice
• 1:07
  externally
• 1:07
  and
• 1:08
  then
• 1:08
  bring
• 1:08
  that
• 1:08
  external
• 1:08
  voice
• 1:09
  in.
• 1:09
  And
• 1:09
  most
• 1:10
  importantly,
• 1:10
  we're
• 1:11
  standing
• 1:11
  here
• 1:11
  in
• 1:11
  the
• 1:11
  Simbi
• 1:12
  Spartan
• 1:12
  national
• 1:13
  booth
• 1:14
  here,
• 1:14
  right
• 1:14
  across
• 1:15
  from
• 1:15
  Kellanova,
• 1:16
  and
• 1:16
  I've
• 1:16
  been
• 1:16
  looking
• 1:16
  at
• 1:16
  you
• 1:17
  sample
• 1:17
  Cheez
• 1:17
  Its
• 1:18
  all
• 1:18
  the
• 1:19
  last
• 1:19
  couple
• 1:19
  of
• 1:19
  days.
• 1:20
  So.
• 1:20
  So
• 1:20
  that's
• 1:21
  also
• 1:21
  something
• 1:22
  that
• 1:22
  I
• 1:22
  will
• 1:22
  be
• 1:22
  stopping
• 1:23
  over
• 1:23
  and
• 1:23
  checking
• 1:24
  out
• 1:24
  immediately
• 1:24
  after
• 1:25
  this
• 1:25
  interview.
• 1:25
  But
• 1:25
  very
• 1:26
  important,
• 1:26
  I
• 1:26
  imagine,
• 1:27
  as
• 1:27
  people
• 1:28
  are
• 1:28
  starting
• 1:28
  to
• 1:29
  experience
• 1:29
  new
• 1:30
  flavors
• 1:30
  and
• 1:30
  products.
• 1:31
  I
• 1:31
  mean,
• 1:31
  Cheez
• 1:31
  its
• 1:32
  known
• 1:32
  loved
• 1:33
  brand.
• 1:33
  But
• 1:34
  if
• 1:34
  you
• 1:34
  haven't
• 1:34
  tried
• 1:35
  the
• 1:35
  Smoked
• 1:35
  Gouda,
• 1:35
  try
• 1:35
  that
• 1:36
  one.
• 1:36
  That's
• 1:36
  probably
• 1:36
  my
• 1:36
  new
• 1:37
  favorite
• 1:37
  product
• 1:37
  that
• 1:37
  we
• 1:38
  make.
• 1:38
  Oh,
• 1:38
  really?
• 1:39
  Might
• 1:39
  pair
• 1:39
  it
• 1:39
  with
• 1:39
  a
• 1:39
  nice
• 1:40
  glass
• 1:40
  of
• 1:40
  wine.
• 1:40
  Not
• 1:41
  gonna
• 1:41
  lie.
• 1:41
  I
• 1:41
  saw
• 1:42
  them
• 1:42
  over
• 1:42
  there,
• 1:43
  and
• 1:43
  I
• 1:43
  was
• 1:43
  wondering
• 1:44
  the
• 1:44
  same
• 1:44
  thing.
• 1:44
  Like,
• 1:44
  I'm
• 1:45
  gonna
• 1:45
  upgrade
• 1:45
  my
• 1:45
  Cheez
• 1:46
  Its
• 1:46
  and
• 1:46
  glass
• 1:46
  of
• 1:47
  box
• 1:47
  of
• 1:47
  Cheez
• 1:47
  Its
• 1:47
  and
• 1:48
  glass
• 1:48
  of
• 1:48
  wine
• 1:48
  to
• 1:48
  the
• 1:49
  smoked
• 1:49
  cheese.
• 1:49
  I
• 1:49
  mean,
• 1:49
  it's
• 1:49
  a
• 1:50
  meal,
• 1:50
  right?
• 1:50
  It's
• 1:50
  a
• 1:50
  meal
• 1:51
  Gouda.
• 1:52
  Yeah.
• 1:52
  For
• 1:52
  those
• 1:52
  listening
• 1:53
  at
• 1:53
  home,
• 1:53
  not
• 1:53
  watching,
• 1:54
  she's
• 1:54
  got
• 1:54
  a
• 1:55
  big
• 1:55
  T
• 1:55
  shirt
• 1:55
  with
• 1:55
  Cheez
• 1:56
  it
• 1:56
  written
• 1:56
  on
• 1:56
  the
• 1:56
  front
• 1:57
  of
• 1:57
  it.
• 1:57
  So
• 1:57
  it's
• 1:57
  great.
• 1:57
  All
• 1:58
  right,
• 1:58
  so,
• 1:59
  Amy,
• 1:59
  let's
• 1:59
  ask
• 2:00
  you
• 2:00
  this.
• 2:01
  I'm
• 2:01
  curious,
• 2:01
  what
• 2:01
  trends
• 2:02
  are
• 2:02
  you
• 2:02
  seeing
• 2:03
  from
• 2:03
  consumers
• 2:03
  right
• 2:04
  now,
• 2:04
  and
• 2:04
  how
• 2:04
  are
• 2:04
  those
• 2:05
  trends
• 2:05
  impacting
• 2:05
  your
• 2:05
  innovation
• 2:06
  strategies
• 2:06
  at
• 2:06
  Kellanova?
• 2:07
  Okay.
• 2:07
  I'd
• 2:08
  say
• 2:08
  there's
• 2:08
  a
• 2:08
  couple
• 2:08
  areas
• 2:08
  that
• 2:09
  we're
• 2:09
  really
• 2:09
  focused
• 2:09
  on
• 2:11
  from
• 2:11
  an
• 2:11
  innovation
• 2:11
  standpoint.
• 2:12
  One
• 2:13
  is
• 2:13
  you've
• 2:13
  seen
• 2:13
  a
• 2:13
  lot
• 2:13
  of
• 2:13
  generational
• 2:14
  changes,
• 2:15
  a
• 2:15
  lot
• 2:15
  of
• 2:15
  demographic
• 2:16
  changes
• 2:16
  here
• 2:17
  in
• 2:17
  the
• 2:17
  US
• 2:17
  So
• 2:18
  as
• 2:19
  you
• 2:19
  know,
• 2:19
  the
• 2:19
  Gen
• 2:20
  Z
• 2:20
  consumer
• 2:20
  is
• 2:20
  coming
• 2:21
  up
• 2:21
  and
• 2:21
  they're
• 2:21
  starting
• 2:21
  to
• 2:22
  spend
• 2:22
  either
• 2:22
  their
• 2:22
  parents
• 2:23
  money
• 2:23
  or
• 2:23
  their
• 2:23
  own
• 2:23
  money.
• 2:24
  What
• 2:25
  we're
• 2:25
  finding
• 2:25
  is
• 2:25
  they
• 2:26
  really
• 2:26
  like
• 2:26
  spicy
• 2:26
  flavors.
• 2:27
  So
• 2:27
  you're
• 2:27
  going
• 2:27
  to
• 2:27
  see
• 2:27
  more
• 2:28
  spicy.
• 2:28
  I
• 2:28
  haven't
• 2:28
  heard
• 2:28
  that
• 2:28
  yet.
• 2:29
  Flavor
• 2:29
  profiles.
• 2:30
  So
• 2:30
  one
• 2:30
  of
• 2:31
  the
• 2:31
  things
• 2:31
  we're
• 2:31
  featuring
• 2:31
  here
• 2:32
  today
• 2:32
  is
• 2:32
  our
• 2:32
  hot
• 2:32
  ones,
• 2:33
  Pringles.
• 2:33
  So
• 2:34
  they
• 2:34
  have
• 2:34
  that
• 2:35
  bite
• 2:35
  and
• 2:35
  it
• 2:35
  delivers
• 2:36
  on
• 2:36
  the
• 2:36
  flavor
• 2:36
  and
• 2:36
  the
• 2:37
  spice
• 2:38
  that
• 2:38
  younger
• 2:39
  consumer's
• 2:39
  looking
• 2:39
  for.
• 2:40
  So
• 2:40
  a
• 2:41
  lot
• 2:41
  of
• 2:41
  innovation
• 2:41
  there.
• 2:42
  I'd
• 2:42
  say
• 2:42
  also
• 2:42
  with
• 2:43
  that
• 2:43
  younger
• 2:44
  consumer,
• 2:44
  they
• 2:44
  like
• 2:44
  the
• 2:45
  portability.
• 2:45
  So
• 2:46
  think
• 2:46
  gamers,
• 2:46
  right?
• 2:47
  They're
• 2:48
  looking
• 2:48
  for
• 2:48
  quick,
• 2:48
  easy
• 2:49
  snacks
• 2:49
  to
• 2:49
  get
• 2:49
  to.
• 2:50
  And
• 2:50
  you
• 2:50
  know,
• 2:50
  it
• 2:50
  was
• 2:50
  a
• 2:50
  huge
• 2:51
  trend
• 2:51
  during
• 2:51
  COVID
• 2:52
  Everybody's
• 2:52
  grabbing
• 2:52
  the
• 2:52
  quick
• 2:53
  snack
• 2:53
  out
• 2:53
  of
• 2:53
  the
• 2:53
  pantry
• 2:54
  or
• 2:54
  the
• 2:54
  little
• 2:54
  grab
• 2:55
  and
• 2:55
  go
• 2:55
  bags.
• 2:55
  But
• 2:56
  that
• 2:56
  young
• 2:56
  consumer,
• 2:57
  like,
• 2:57
  that's
• 2:57
  how
• 2:57
  they
• 2:57
  eat.
• 2:58
  Wow.
• 2:59
  I'd
• 2:59
  say
• 2:59
  that
• 2:59
  takes
• 3:00
  me
• 3:00
  to
• 3:00
  another
• 3:00
  trend.
• 3:00
  We're
• 3:01
  really
• 3:01
  watching
• 3:01
  and
• 3:01
  innovating
• 3:02
  around.
• 3:02
  And
• 3:02
  that's
• 3:03
  the
• 3:03
  GLP1
• 3:04
  consumer.
• 3:04
  I'm
• 3:04
  sure
• 3:04
  you
• 3:04
  guys
• 3:05
  are
• 3:05
  hearing
• 3:05
  a
• 3:05
  lot.
• 3:05
  Yes,
• 3:06
  we
• 3:06
  have
• 3:06
  heard
• 3:06
  that
• 3:06
  today.
• 3:07
  So
• 3:07
  as
• 3:08
  I've
• 3:08
  walked
• 3:08
  the
• 3:08
  floor,
• 3:09
  protein
• 3:09
  is
• 3:09
  everywhere.
• 3:10
  Everywhere.
• 3:11
  And
• 3:12
  so
• 3:12
  it's
• 3:12
  no
• 3:12
  different
• 3:12
  for
• 3:13
  us.
• 3:13
  Like,
• 3:13
  we
• 3:13
  want
• 3:13
  to
• 3:13
  meet
• 3:13
  the
• 3:14
  needs
• 3:14
  of
• 3:14
  the
• 3:14
  consumer.
• 3:15
  So
• 3:15
  whether
• 3:15
  that's
• 3:16
  adding
• 3:16
  protein
• 3:17
  or
• 3:17
  increasing
• 3:17
  protein
• 3:18
  levels
• 3:18
  in
• 3:18
  our
• 3:18
  foods,
• 3:19
  or
• 3:20
  adding
• 3:20
  fiber
• 3:21
  or
• 3:21
  calling
• 3:21
  out,
• 3:22
  a
• 3:22
  lot
• 3:22
  of
• 3:22
  these
• 3:23
  are
• 3:23
  benefits
• 3:23
  that
• 3:24
  were
• 3:24
  already
• 3:24
  in
• 3:24
  some
• 3:24
  of
• 3:24
  our
• 3:25
  foods,
• 3:25
  and
• 3:25
  we
• 3:25
  just
• 3:25
  need
• 3:25
  to
• 3:26
  tell
• 3:26
  the
• 3:26
  consumer
• 3:26
  a
• 3:26
  little
• 3:27
  more.
• 3:27
  So
• 3:27
  those
• 3:28
  are
• 3:28
  two
• 3:28
  areas
• 3:28
  that
• 3:28
  I
• 3:29
  see
• 3:29
  a
• 3:29
  lot
• 3:29
  of
• 3:29
  companies
• 3:29
  innovating.
• 3:30
  But
• 3:30
  what
• 3:30
  makes,
• 3:31
  I
• 3:31
  think,
• 3:31
  how
• 3:31
  we're
• 3:32
  innovating
• 3:32
  differently
• 3:32
  at
• 3:32
  Kellanova
• 3:33
  is
• 3:33
  the
• 3:34
  consumers
• 3:34
  are
• 3:34
  looking
• 3:35
  to
• 3:35
  us
• 3:35
  for
• 3:36
  flavor
• 3:36
  and
• 3:36
  for
• 3:36
  taste,
• 3:37
  right?
• 3:37
  So
• 3:38
  take
• 3:38
  an
• 3:39
  Eggo.
• 3:39
  Like
• 3:39
  Eggos
• 3:40
  are
• 3:40
  something
• 3:40
  kids
• 3:41
  ate
• 3:41
  as
• 3:41
  people
• 3:42
  eat
• 3:42
  as
• 3:42
  children.
• 3:44
  A
• 3:44
  lot
• 3:44
  of
• 3:44
  times
• 3:44
  they
• 3:44
  become
• 3:45
  teenagers.
• 3:45
  They're
• 3:45
  like,
• 3:45
  I
• 3:46
  need
• 3:46
  more
• 3:46
  protein.
• 3:47
  I
• 3:47
  need
• 3:48
  different
• 3:49
  nutritional
• 3:49
  benefits
• 3:50
  from
• 3:50
  my
• 3:50
  foods.
• 3:50
  We're
• 3:51
  now
• 3:51
  adding
• 3:51
  protein
• 3:51
  to
• 3:52
  an
• 3:52
  Eggo.
• 3:52
  So
• 3:52
  it's
• 3:53
  that
• 3:53
  nostalgic
• 3:53
  flavor
• 3:54
  that
• 3:54
  they're
• 3:54
  looking
• 3:55
  for.
• 3:56
  And
• 3:56
  it
• 3:56
  really
• 3:56
  does
• 3:56
  deliver
• 3:57
  on
• 3:57
  flavor
• 3:57
  without
• 3:58
  some
• 3:58
  of
• 3:58
  the
• 3:58
  chalkiness
• 3:59
  that
• 3:59
  you
• 3:59
  get
• 3:59
  from
• 3:59
  protein.
• 4:00
  So
• 4:01
  I'd
• 4:01
  say
• 4:01
  protein
• 4:02
  calling
• 4:02
  out
• 4:03
  our
• 4:03
  nutritional
• 4:03
  benefits,
• 4:04
  such
• 4:04
  as
• 4:04
  fiber,
• 4:04
  and
• 4:05
  then
• 4:05
  those
• 4:06
  flavor
• 4:06
  profiles
• 4:06
  and
• 4:07
  mashups
• 4:07
  are
• 4:07
  really
• 4:07
  important
• 4:08
  for
• 4:08
  us
• 4:08
  too.
• 4:08
  Spice.
• 4:09
  Yes,
• 4:09
  spice.
• 4:10
  Well,
• 4:11
  I'm
• 4:11
  curious.
• 4:12
  There's
• 4:12
  a
• 4:12
  lot
• 4:12
  of
• 4:12
  independent
• 4:13
  grocers
• 4:13
  here,
• 4:14
  a
• 4:14
  lot
• 4:14
  of
• 4:14
  whom
• 4:14
  have
• 4:15
  said
• 4:15
  similar
• 4:16
  things
• 4:16
  about
• 4:16
  trends
• 4:17
  they're
• 4:17
  noticing
• 4:17
  with
• 4:17
  their
• 4:18
  consumers.
• 4:18
  How
• 4:19
  do
• 4:19
  you
• 4:19
  really
• 4:20
  feel
• 4:20
  that
• 4:21
  Kellanova
• 4:21
  works
• 4:22
  best
• 4:22
  with
• 4:22
  those
• 4:23
  independent
• 4:23
  grocers?
• 4:24
  You
• 4:24
  know
• 4:24
  what
• 4:24
  I
• 4:24
  think
• 4:25
  it
• 4:25
  starts
• 4:25
  with,
• 4:25
  and
• 4:25
  Amy
• 4:26
  said
• 4:26
  this
• 4:26
  on
• 4:26
  stage
• 4:27
  yesterday,
• 4:27
  is
• 4:27
  listening.
• 4:28
  So,
• 4:28
  I
• 4:29
  mean,
• 4:29
  I
• 4:29
  don't
• 4:29
  want
• 4:29
  to
• 4:29
  pretend
• 4:30
  that
• 4:30
  every
• 4:30
  retailer
• 4:31
  acts
• 4:31
  like
• 4:31
  the
• 4:31
  next.
• 4:32
  So
• 4:32
  I've
• 4:32
  done
• 4:32
  a
• 4:33
  lot
• 4:33
  of,
• 4:33
  a
• 4:33
  lot
• 4:33
  of
• 4:33
  listening
• 4:34
  this
• 4:34
  week
• 4:34
  and
• 4:35
  understanding,
• 4:35
  like,
• 4:35
  what
• 4:35
  are
• 4:36
  they
• 4:36
  seeing
• 4:36
  from
• 4:36
  their
• 4:36
  consumers,
• 4:37
  making
• 4:37
  sure
• 4:37
  that
• 4:37
  we
• 4:38
  recognize
• 4:38
  that
• 4:38
  and,
• 4:39
  and
• 4:39
  that
• 4:39
  we're
• 4:39
  thinking
• 4:40
  about
• 4:40
  it
• 4:40
  when
• 4:40
  we're,
• 4:41
  you
• 4:41
  know,
• 4:41
  innovating
• 4:42
  and
• 4:42
  developing
• 4:43
  products.
• 4:43
  So
• 4:45
  I
• 4:45
  think
• 4:45
  that
• 4:46
  that's
• 4:46
  the
• 4:46
  number
• 4:46
  one
• 4:46
  thing
• 4:47
  is
• 4:47
  listening
• 4:48
  to
• 4:48
  them,
• 4:49
  but
• 4:49
  then
• 4:49
  also
• 4:49
  just
• 4:50
  bringing
• 4:50
  data
• 4:50
  so
• 4:51
  that
• 4:51
  they
• 4:51
  are
• 4:51
  ready
• 4:51
  when
• 4:51
  those
• 4:52
  consumers
• 4:52
  walk
• 4:52
  through
• 4:52
  their
• 4:53
  door.
• 4:53
  Like,
• 4:53
  what
• 4:53
  do
• 4:53
  they
• 4:53
  need
• 4:54
  to
• 4:54
  have
• 4:54
  highlighted
• 4:54
  at
• 4:55
  the
• 4:55
  front
• 4:55
  of
• 4:55
  the
• 4:55
  store?
• 4:56
  So
• 4:56
  that
• 4:56
  answered
• 4:57
  your
• 4:57
  question.
• 4:57
  Got
• 4:57
  it.
• 4:57
  It
• 4:58
  does.
• 4:58
  It
• 4:58
  absolutely
• 4:58
  does.
• 4:59
  So
• 4:59
  to
• 4:59
  that
• 5:00
  point,
• 5:00
  to
• 5:00
  what
• 5:00
  you
• 5:00
  brought
• 5:00
  up
• 5:01
  before,
• 5:01
  the
• 5:01
  whole
• 5:02
  trend
• 5:02
  of
• 5:02
  protein
• 5:02
  and
• 5:03
  GLP1
• 5:03
  particularly,
• 5:04
  we've
• 5:04
  heard
• 5:04
  that
• 5:04
  from
• 5:04
  a
• 5:04
  lot
• 5:04
  of
• 5:05
  the
• 5:05
  people
• 5:05
  we've
• 5:05
  talked
• 5:05
  to,
• 5:05
  particularly
• 5:06
  the
• 5:06
  independent
• 5:06
  grocers.
• 5:07
  Like,
• 5:07
  we've
• 5:07
  actually
• 5:07
  been
• 5:08
  surprised
• 5:08
  to
• 5:08
  hear
• 5:08
  how
• 5:08
  much
• 5:08
  that's
• 5:09
  impacted
• 5:09
  them
• 5:09
  and
• 5:10
  how
• 5:10
  much
• 5:10
  they're
• 5:10
  having
• 5:10
  to
• 5:10
  think
• 5:10
  about
• 5:11
  that
• 5:11
  from
• 5:11
  their
• 5:11
  merchandise
• 5:12
  in
• 5:12
  their
• 5:12
  merchandising
• 5:13
  strategy.
• 5:13
  So
• 5:14
  how
• 5:15
  do
• 5:15
  you
• 5:15
  guys
• 5:15
  get
• 5:15
  behind
• 5:16
  that
• 5:16
  from
• 5:17
  a
• 5:17
  storytelling
• 5:17
  perspective?
• 5:18
  What
• 5:18
  do
• 5:18
  you
• 5:18
  do
• 5:18
  that
• 5:19
  you
• 5:19
  find
• 5:19
  is
• 5:19
  successful
• 5:20
  to
• 5:21
  help
• 5:21
  get
• 5:21
  the
• 5:21
  story
• 5:21
  out
• 5:21
  about
• 5:22
  what
• 5:22
  Kellanova
• 5:22
  is
• 5:23
  doing
• 5:23
  in
• 5:23
  that
• 5:23
  arena?
• 5:25
  So
• 5:25
  I
• 5:25
  think
• 5:25
  one
• 5:26
  way
• 5:26
  that
• 5:26
  we're
• 5:26
  trying
• 5:26
  to
• 5:26
  tell
• 5:27
  the
• 5:27
  protein
• 5:27
  story,
• 5:27
  number
• 5:28
  one,
• 5:28
  we're
• 5:28
  telling
• 5:28
  it
• 5:28
  to
• 5:28
  the
• 5:28
  retailer.
• 5:29
  But
• 5:29
  when
• 5:29
  it
• 5:29
  comes
• 5:29
  to
• 5:29
  telling
• 5:30
  the
• 5:30
  consumer,
• 5:30
  package
• 5:31
  callouts
• 5:31
  are
• 5:31
  huge.
• 5:33
  So
• 5:33
  it's.
• 5:33
  I
• 5:33
  mean,
• 5:34
  if
• 5:34
  it's
• 5:34
  not
• 5:34
  called
• 5:35
  out
• 5:35
  on
• 5:35
  the
• 5:35
  package,
• 5:35
  it
• 5:36
  might
• 5:36
  get
• 5:36
  missed.
• 5:37
  We've
• 5:37
  done
• 5:37
  some
• 5:37
  renaming
• 5:38
  of
• 5:38
  product
• 5:38
  too.
• 5:39
  So
• 5:39
  to
• 5:40
  help
• 5:40
  that
• 5:40
  that
• 5:40
  retailer,
• 5:41
  we
• 5:41
  can't
• 5:41
  count
• 5:41
  on
• 5:41
  them
• 5:41
  all
• 5:41
  for,
• 5:42
  like,
• 5:42
  shelf
• 5:42
  signage.
• 5:43
  It'd
• 5:43
  be
• 5:43
  one
• 5:43
  giant
• 5:44
  shelf
• 5:44
  run
• 5:45
  of
• 5:45
  signs.
• 5:45
  Right,
• 5:46
  right.
• 5:46
  So
• 5:47
  making
• 5:47
  sure
• 5:47
  that
• 5:47
  our
• 5:47
  products
• 5:47
  are
• 5:48
  calling
• 5:48
  it
• 5:48
  out
• 5:48
  as
• 5:49
  well
• 5:49
  as
• 5:49
  renaming.
• 5:49
  So
• 5:50
  Eggo,
• 5:50
  for
• 5:51
  example,
• 5:51
  launched
• 5:52
  as
• 5:52
  stuffed.
• 5:54
  It
• 5:54
  was
• 5:54
  stuffed
• 5:54
  with
• 5:54
  protein,
• 5:55
  but
• 5:55
  it
• 5:55
  wasn't
• 5:55
  telling
• 5:55
  the
• 5:56
  story
• 5:56
  very
• 5:56
  well.
• 5:57
  So
• 5:57
  now
• 5:57
  we've
• 5:58
  renamed
• 5:58
  it
• 5:58
  as
• 5:59
  protein
• 5:59
  pancakes,
• 6:00
  protein
• 6:00
  waffles.
• 6:01
  I
• 6:01
  mean,
• 6:01
  duh.
• 6:02
  But.
• 6:02
  But
• 6:02
  something
• 6:03
  as
• 6:03
  simple
• 6:03
  as
• 6:03
  that,
• 6:03
  helping
• 6:04
  the
• 6:04
  retailer
• 6:04
  tell
• 6:04
  the
• 6:05
  story.
• 6:05
  Got
• 6:06
  it.
• 6:06
  When
• 6:06
  we
• 6:06
  meet
• 6:06
  at
• 6:07
  some
• 6:07
  of
• 6:07
  the
• 6:07
  industry
• 6:07
  events,
• 6:08
  we
• 6:08
  also
• 6:08
  talk
• 6:09
  to
• 6:09
  them
• 6:09
  about
• 6:09
  how
• 6:09
  are
• 6:10
  they
• 6:10
  telling
• 6:10
  the
• 6:10
  protein
• 6:11
  story
• 6:11
  or
• 6:11
  the
• 6:11
  GLP1
• 6:12
  story?
• 6:12
  Is
• 6:13
  it
• 6:13
  the
• 6:13
  pharmacy?
• 6:14
  Like,
• 6:14
  are
• 6:14
  we
• 6:14
  working
• 6:14
  with
• 6:14
  pharmacists
• 6:15
  to
• 6:15
  educate
• 6:16
  the
• 6:16
  pharmacists
• 6:17
  so
• 6:17
  that
• 6:17
  they
• 6:17
  can
• 6:17
  then
• 6:18
  educate
• 6:18
  the
• 6:18
  consumer?
• 6:19
  Some
• 6:19
  retailers
• 6:20
  have
• 6:20
  dietitians
• 6:21
  that
• 6:21
  they
• 6:21
  lean
• 6:21
  on.
• 6:22
  Websites
• 6:22
  are
• 6:22
  huge.
• 6:23
  Like,
• 6:23
  is
• 6:23
  that
• 6:23
  a
• 6:24
  radio
• 6:24
  dial
• 6:24
  or
• 6:24
  radio
• 6:25
  button
• 6:25
  when
• 6:26
  someone's
• 6:26
  shopping
• 6:26
  online,
• 6:27
  tying
• 6:27
  the
• 6:27
  data
• 6:28
  Together
• 6:28
  protein
• 6:29
  items.
• 6:29
  Right.
• 6:29
  So
• 6:30
  education
• 6:31
  and
• 6:32
  partnering
• 6:32
  with
• 6:32
  our
• 6:32
  retail
• 6:32
  partners
• 6:33
  and
• 6:33
  then
• 6:33
  just
• 6:33
  making
• 6:33
  sure
• 6:34
  that
• 6:34
  we're
• 6:35
  in
• 6:35
  front
• 6:35
  of
• 6:35
  the
• 6:35
  consumer
• 6:36
  with
• 6:36
  the
• 6:36
  protein
• 6:37
  callouts,
• 6:37
  fiber
• 6:38
  callouts.
• 6:38
  It's
• 6:38
  interesting,
• 6:39
  though,
• 6:39
  that
• 6:39
  you've
• 6:39
  had
• 6:39
  to
• 6:39
  rename
• 6:40
  and
• 6:40
  rebrand
• 6:41
  products
• 6:41
  to
• 6:41
  capture
• 6:41
  this
• 6:42
  trend.
• 6:42
  That
• 6:42
  shows
• 6:42
  you
• 6:43
  how
• 6:43
  powerful
• 6:43
  this
• 6:43
  trend.
• 6:43
  Is,
• 6:44
  and
• 6:44
  that
• 6:44
  goes
• 6:44
  back
• 6:44
  to
• 6:45
  listening.
• 6:45
  So
• 6:46
  that
• 6:46
  nugget
• 6:46
  actually
• 6:46
  came
• 6:47
  from
• 6:47
  one
• 6:47
  of
• 6:47
  our
• 6:47
  retail
• 6:48
  partners
• 6:48
  of,
• 6:48
  like,
• 6:48
  you
• 6:49
  missed
• 6:49
  it
• 6:49
  on
• 6:49
  the
• 6:49
  name.
• 6:50
  So
• 6:50
  we
• 6:50
  actually
• 6:50
  took
• 6:50
  that
• 6:51
  back
• 6:51
  and
• 6:51
  listened
• 6:52
  and
• 6:52
  made
• 6:53
  those
• 6:53
  changes.
• 6:53
  Sure
• 6:53
  enough,
• 6:54
  that
• 6:54
  made
• 6:54
  all
• 6:54
  the
• 6:55
  difference.
• 6:55
  I
• 6:55
  wasn't
• 6:55
  aware
• 6:55
  of
• 6:55
  that.
• 6:56
  Well,
• 6:56
  Amy,
• 6:57
  what
• 6:57
  else
• 6:57
  are
• 6:57
  you
• 6:57
  passionate
• 6:58
  about?
• 6:59
  Having
• 6:59
  spent
• 6:59
  a
• 7:00
  good
• 7:00
  amount
• 7:00
  of
• 7:00
  time
• 7:00
  in
• 7:01
  the
• 7:01
  food
• 7:01
  industry
• 7:02
  and
• 7:02
  now
• 7:02
  in.
• 7:03
  Your
• 7:03
  role
• 7:03
  at
• 7:03
  Kalanova,
• 7:04
  I
• 7:05
  think
• 7:05
  I'm
• 7:05
  most
• 7:05
  excited
• 7:05
  about
• 7:06
  the
• 7:06
  fun
• 7:06
  that
• 7:06
  our
• 7:06
  brands
• 7:07
  bring,
• 7:08
  coming
• 7:09
  up
• 7:09
  with
• 7:09
  occasions
• 7:09
  that
• 7:10
  give
• 7:10
  the
• 7:10
  consumer
• 7:11
  a
• 7:11
  way
• 7:11
  to
• 7:11
  think
• 7:11
  about
• 7:11
  our
• 7:12
  food
• 7:12
  differently.
• 7:13
  So
• 7:14
  it's
• 7:14
  beyond
• 7:14
  a
• 7:14
  box
• 7:15
  of
• 7:15
  Cheez
• 7:15
  Its
• 7:15
  or
• 7:16
  sitting
• 7:16
  on
• 7:16
  the
• 7:16
  plate
• 7:16
  next
• 7:17
  to
• 7:17
  your
• 7:17
  sandwich.
• 7:18
  How
• 7:18
  can
• 7:18
  we
• 7:18
  be
• 7:18
  a
• 7:18
  part
• 7:19
  of
• 7:19
  a
• 7:19
  breakfast
• 7:20
  charcuterie
• 7:20
  board
• 7:21
  with
• 7:21
  Pop
• 7:21
  Tarts
• 7:21
  and
• 7:21
  Eggos?
• 7:22
  How
• 7:22
  can
• 7:23
  we
• 7:23
  have
• 7:23
  some
• 7:23
  fun
• 7:23
  with
• 7:23
  the
• 7:23
  food?
• 7:25
  If
• 7:25
  you
• 7:25
  go
• 7:25
  over
• 7:25
  to
• 7:25
  the
• 7:25
  booth
• 7:26
  today,
• 7:26
  we're
• 7:26
  romancing
• 7:27
  the
• 7:27
  food
• 7:27
  and
• 7:27
  playing
• 7:27
  with
• 7:28
  it
• 7:28
  a
• 7:28
  little
• 7:28
  bit.
• 7:28
  But
• 7:29
  beyond
• 7:29
  a
• 7:29
  charcuterie
• 7:30
  board,
• 7:31
  how
• 7:31
  do
• 7:31
  you
• 7:31
  think
• 7:31
  about
• 7:32
  us
• 7:32
  at
• 7:32
  Halloween?
• 7:33
  Do
• 7:33
  you
• 7:33
  do
• 7:33
  something
• 7:34
  different
• 7:34
  with
• 7:34
  our
• 7:35
  brand?
• 7:35
  Sure.
• 7:35
  We
• 7:36
  try
• 7:36
  to
• 7:36
  help
• 7:36
  the
• 7:37
  retailers
• 7:37
  come
• 7:37
  up
• 7:37
  with
• 7:37
  ways
• 7:38
  to
• 7:38
  excite
• 7:38
  their
• 7:38
  consumers
• 7:39
  there,
• 7:39
  too,
• 7:39
  with
• 7:40
  digital
• 7:40
  assets
• 7:41
  they
• 7:41
  can
• 7:41
  use
• 7:41
  online.
• 7:42
  Right.
• 7:43
  And
• 7:43
  just
• 7:43
  storytelling
• 7:44
  and
• 7:44
  having
• 7:44
  fun
• 7:45
  with
• 7:45
  the
• 7:45
  food
• 7:45
  more
• 7:46
  than
• 7:46
  anything.
• 7:46
  Yeah.
• 7:47
  Having
• 7:47
  fun
• 7:47
  with
• 7:47
  it.
• 7:47
  Absolutely.
• 7:48
  Absolutely.
• 7:49
  So,
• 7:49
  Amy,
• 7:49
  let's
• 7:49
  get
• 7:50
  you
• 7:50
  out
• 7:50
  of
• 7:50
  here
• 7:50
  on
• 7:50
  this.
• 7:50
  So,
• 7:50
  you
• 7:51
  know,
• 7:51
  I
• 7:51
  imagine
• 7:51
  in
• 7:51
  your
• 7:51
  role,
• 7:52
  as
• 7:52
  you've
• 7:52
  described
• 7:53
  it,
• 7:53
  you
• 7:53
  have
• 7:53
  to
• 7:53
  work
• 7:53
  with
• 7:53
  a
• 7:54
  lot
• 7:54
  of
• 7:54
  people.
• 7:54
  Like,
• 7:55
  there's
• 7:55
  a
• 7:55
  lot
• 7:55
  of
• 7:55
  partners
• 7:56
  you
• 7:56
  have
• 7:56
  to
• 7:56
  take.
• 7:57
  How
• 7:57
  do
• 7:57
  you
• 7:57
  keep
• 7:57
  the.
• 7:58
  How
• 7:58
  do
• 7:58
  you
• 7:58
  keep
• 7:58
  the
• 7:59
  foot
• 7:59
  to
• 7:59
  the
• 7:59
  gas
• 7:59
  pedal
• 8:00
  on
• 8:00
  innovation
• 8:01
  when
• 8:01
  it
• 8:01
  comes
• 8:01
  to
• 8:01
  working
• 8:01
  with
• 8:02
  those
• 8:02
  partners
• 8:02
  in
• 8:02
  new
• 8:02
  ways?
• 8:03
  I
• 8:04
  think,
• 8:05
  of
• 8:05
  course,
• 8:06
  we
• 8:06
  have
• 8:06
  our
• 8:06
  own
• 8:06
  objectives.
• 8:07
  Right.
• 8:07
  So
• 8:07
  we've
• 8:07
  got
• 8:07
  our
• 8:07
  research
• 8:08
  and
• 8:08
  development
• 8:08
  teams
• 8:09
  that
• 8:09
  have
• 8:09
  seen,
• 8:09
  like,
• 8:09
  what
• 8:09
  are
• 8:10
  the
• 8:10
  trends?
• 8:10
  What
• 8:10
  do
• 8:10
  we
• 8:10
  need
• 8:11
  to
• 8:11
  be
• 8:11
  out
• 8:11
  there
• 8:11
  talking
• 8:11
  about?
• 8:12
  So
• 8:12
  I
• 8:12
  leverage
• 8:12
  a
• 8:12
  lot
• 8:12
  of
• 8:13
  our
• 8:13
  industry
• 8:13
  events
• 8:14
  just
• 8:14
  to
• 8:14
  make
• 8:14
  sure
• 8:14
  that
• 8:15
  there's
• 8:15
  an
• 8:15
  awareness
• 8:16
  around
• 8:16
  why
• 8:16
  behind
• 8:17
  our
• 8:17
  innovation.
• 8:17
  I
• 8:17
  mean,
• 8:18
  every
• 8:18
  company
• 8:18
  here
• 8:19
  is
• 8:19
  innovating
• 8:19
  in
• 8:19
  some
• 8:19
  way,
• 8:20
  shape
• 8:20
  or
• 8:20
  form,
• 8:20
  but
• 8:20
  we
• 8:21
  try
• 8:21
  to
• 8:21
  do
• 8:21
  it
• 8:21
  very
• 8:21
  intentionally,
• 8:22
  with
• 8:22
  purpose.
• 8:23
  So
• 8:23
  listening,
• 8:24
  bringing
• 8:24
  facts
• 8:25
  and
• 8:25
  data,
• 8:25
  and
• 8:26
  then
• 8:26
  sharing
• 8:26
  that
• 8:26
  with
• 8:26
  the
• 8:27
  retailers
• 8:27
  so
• 8:28
  that
• 8:28
  we
• 8:29
  give
• 8:29
  them
• 8:29
  a
• 8:29
  reason.
• 8:30
  So,
• 8:30
  number
• 8:30
  one,
• 8:30
  want
• 8:30
  to
• 8:30
  make
• 8:31
  the
• 8:31
  product
• 8:31
  available.
• 8:32
  Number
• 8:32
  two,
• 8:32
  to
• 8:32
  talk
• 8:32
  about
• 8:33
  the
• 8:33
  product
• 8:33
  and
• 8:33
  merchandise
• 8:34
  it
• 8:34
  and
• 8:34
  advertise
• 8:35
  it
• 8:35
  in
• 8:35
  their
• 8:35
  stores.
• 8:35
  So
• 8:36
  and
• 8:37
  then
• 8:37
  delivering
• 8:37
  on
• 8:37
  a
• 8:37
  great
• 8:38
  product
• 8:38
  so
• 8:38
  that
• 8:38
  you
• 8:38
  get
• 8:39
  repeat
• 8:39
  yes
• 8:40
  trial,
• 8:41
  they
• 8:41
  tell
• 8:41
  two
• 8:42
  friends
• 8:42
  and
• 8:42
  they
• 8:42
  tell
• 8:42
  two
• 8:42
  friends
• 8:43
  and
• 8:43
  so
• 8:43
  on
• 8:43
  and
• 8:43
  so
• 8:44
  on.
• 8:44
  So
• 8:45
  that
• 8:45
  keeps
• 8:45
  the,
• 8:46
  I
• 8:46
  think
• 8:46
  the
• 8:46
  foot
• 8:46
  on
• 8:46
  the
• 8:46
  gas
• 8:47
  too.
• 8:47
  Just
• 8:47
  delivering
• 8:47
  a
• 8:47
  great
• 8:48
  product.
• 8:48
  Nice,
• 8:48
  nice,
• 8:49
  nice.
• 8:49
  Well,
• 8:49
  thank
• 8:50
  you
• 8:50
  for
• 8:50
  joining
• 8:50
  us
• 8:50
  today.
• 8:51
  It's
• 8:51
  kind
• 8:52
  of
• 8:52
  a
• 8:52
  spur
• 8:52
  of
• 8:52
  the
• 8:52
  moment
• 8:52
  serendipitous
• 8:53
  interview.
• 8:53
  We
• 8:54
  got
• 8:54
  to
• 8:54
  capture
• 8:54
  you.
• 8:54
  Thanks
• 8:55
  for
• 8:55
  making
• 8:55
  it
• 8:55
  painless.
• 8:55
  Yeah,
• 8:56
  a
• 8:56
  good
• 8:56
  10:12
• 8:56
  minutes
• 8:57
  and
• 8:57
  your
• 8:58
  maiden
• 8:58
  voyage
• 8:58
  is
• 8:58
  a
• 8:59
  podcast.
• 8:59
  Awesome.
• 9:00
  Thank
• 9:00
  you.
• 9:00
  Got
• 9:00
  a
• 9:01
  few
• 9:01
  of
• 9:01
  those
• 9:01
  today.
• 9:01
  Thank
• 9:01
  you.
• 9:02
  Thanks
• 9:02
  again.
• 9:02
  Amy
• 9:03
  Davis
• 9:03
  of
• 9:03
  Kellanova,
• 9:04
  thanks
• 9:04
  for
• 9:04
  sitting
• 9:04
  down
• 9:04
  with
• 9:04
  us
• 9:05
  and
• 9:05
  yeah,
• 9:05
  it
• 9:05
  was
• 9:05
  fantastic
• 9:06
  getting
• 9:06
  a
• 9:06
  chance
• 9:06
  to
• 9:07
  interview
• 9:07
  you.
• 9:07
  And
• 9:08
  thanks
• 9:08
  to
• 9:08
  Simbi
• 9:09
  and
• 9:09
  Spartan
• 9:09
  Ash
• 9:10
  for
• 9:10
  supporting
• 9:10
  all
• 9:10
  of
• 9:11
  our
• 9:11
  coverage
• 9:11
  here
• 9:12
  from
• 9:12
  the
• 9:12
  expo.
• 9:13
  And
• 9:13
  until
• 9:13
  next
• 9:14
  time,
• 9:14
  Anne,
• 9:14
  be
• 9:15
  careful
• 9:15
  out
• 9:15
  there.