Latest / Massive Agent Podcast / 2 New Facebook Ads that Produce Tons of Motivated Real Estate Leads

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2 New Facebook Ads that Produce Tons of Motivated Real Estate Leads · Massive Agent Podcast

0:00
SPEAKER_00: On this episode, I'm going to give you two proven Facebook ads that absolutely kill it.
0:05
SPEAKER_00: If you want to get a bunch of new leads, uh, you need to try these two Facebook ads.
0:09
SPEAKER_00: I will describe them in detail.
0:11
SPEAKER_00: I'll give you every single detail you need to set them up yourself and uh get ready to take notes.
0:18
SPEAKER_01: The massive aged podcast.
0:21
SPEAKER_01: We need generated different strategies to give you more leads and sell more balls.
0:26
SPEAKER_00: I love to buy houses.
0:27
SPEAKER_00: I like to sell houses.
0:32
SPEAKER_01: Leads a week.
0:35
SPEAKER_01: I've had better better.
0:40
SPEAKER_01: Here's your host, Dustin Brohm.
0:44
SPEAKER_00: What is up, everybody?
0:45
SPEAKER_00: Welcome to episode 146 of the Massive Agent Podcast.
0:49
SPEAKER_00: I am Dustin Brohm, your host.
0:51
SPEAKER_00: This, of course, is the number one podcast on planet Earth hosted by me, and it's the number one podcast that starts with the word massive in the real estate space.
1:00
SPEAKER_00: I think.
1:01
SPEAKER_00: Pretty sure.
1:02
SPEAKER_00: You know, pretty sure it's it's science.
1:04
SPEAKER_00: Pretty sure.
1:05
SPEAKER_00: Uh, guys, welcome to the show.
1:07
SPEAKER_00: I'm gonna go over some Facebook ads today that are proven to work and they are they're seasonal, they're timely.
1:13
SPEAKER_00: Okay, these ads don't work all the time.
1:16
SPEAKER_00: Okay, so uh sometimes the ads that work the best for generating leads or generating attention or video views or whatever your objective for the ad is are ones that are timely, that make sense for a certain period of time, and they're not evergreen.
1:33
SPEAKER_00: Evergreen ads are great because you can run them uh over and over and over and over and just keep them running and the leads keep coming in.
1:40
SPEAKER_00: Those are great.
1:41
SPEAKER_00: But what if you just want a big influx of leads over the next couple months?
1:45
SPEAKER_00: Well, I'm gonna tell you how to do that and which ads you should run.
1:49
SPEAKER_00: I'll describe everything you need to know.
1:52
SPEAKER_00: So get ready to take notes.
1:54
SPEAKER_00: I'll tell you the headline to use, which call to action button to select, what the image should look like, the objective.
2:02
SPEAKER_00: I will walk you through every step.
2:04
SPEAKER_00: If you guys are new to the show, welcome.
2:06
SPEAKER_00: My name is Dustin Brome, your host.
2:09
SPEAKER_00: I am an agent in Salt Lake City, Utah with EXP Realty.
2:12
SPEAKER_00: I'm the co-founder of the Industry Syndicate Real Estate's Podcast Network.
2:16
SPEAKER_00: I'm a national speaker on all things real estate marketing, social media, podcasting, and lead gen, and I'm the founder of the Massive Agent Society, our one agent per market lead gen coaching and training platform.
2:30
SPEAKER_00: Um what I'm going to be teaching you guys today, these ads we have featured in our ads database in the Massive Agent Society.
2:38
SPEAKER_00: So if you are a member, you have access to these.
2:40
SPEAKER_00: Hopefully, um now that winter's coming up or fall's coming up, you're going to run the fall and winter ad because it works so freaking well.
2:49
SPEAKER_00: Um, and you'll hear why.
2:51
SPEAKER_00: Uh, but these are out of the ads database.
2:54
SPEAKER_00: So if if you're somebody, if you're an agent who's looking for, if you if you're like, God damn it, I need to get some leads, I need to get some more clients, some more customers to talk to.
3:04
SPEAKER_00: How do I do that?
3:04
SPEAKER_00: I don't know where to start.
3:05
SPEAKER_00: Well, we literally have the blueprint and the roadmap to show you from step one, even if you've never run an ad before, a video that walks you through how to do it, why you're doing certain things, and then a database of ads that you can copy and paste depending on what you're trying to do, whether you want to advertise an open house, advertise a new listing, maybe you want to get some sellers, maybe you want to get buyers.
3:28
SPEAKER_00: You can choose an ad that's proven to work, you make a few adjustments, and then guess what?
3:33
SPEAKER_00: We're actually there to support you and hold your hand and train you and coach you and mentor you once you hit publish.
3:41
SPEAKER_00: Okay, it's not just about copying and pasting, it's it's also what's very important is oh shit, Facebook just denied my ad.
3:49
SPEAKER_00: What the hell do I do?
3:51
SPEAKER_00: Well, this is happening quite a bit.
3:52
SPEAKER_00: Usually uh there's a very simple fix, but you need to know what that is.
3:56
SPEAKER_00: Sometimes your ad doesn't work as well as as you think it should, and it needs to be adjusted or tweaked, or some change has to be made, right?
4:04
SPEAKER_00: Because an ad, the wording of an ad in Miami, Florida may not work in Fargo, North Dakota, right?
4:10
SPEAKER_00: You have to change certain things, and that's what we help you do.
4:14
SPEAKER_00: The whole goal of the Massive Agent Society is to help you take full control over your own ability to get leads.
4:22
SPEAKER_00: We we want you to be able to become a Facebook ads and a lead gen master so that you can do whatever you want to do using the Facebook ads platform, which is the most powerful lead generating, uh attention generating platform that exists on the internet.
4:39
SPEAKER_00: It really is.
4:40
SPEAKER_00: It's the best value.
4:41
SPEAKER_00: You can do so many different things.
4:43
SPEAKER_00: It's not just about leads, but we all want leads, and that's what we're gonna talk about today.
4:47
SPEAKER_00: Uh, as always, the Massive Agent Society membership is always free for my EXP team.
4:52
SPEAKER_00: Whether you join through me directly or through any other team member on the Massive Agent team, you get a membership for free.
4:59
SPEAKER_00: Uh but if you're not part of the team, stay tuned after I describe these ads and how to do them.
5:03
SPEAKER_00: I'll let you know how you can actually get a lifetime membership for the price of an annual membership.
5:09
SPEAKER_00: Guys, this is a thousand dollars off.
5:11
SPEAKER_00: I haven't done one of these discounts in months.
5:14
SPEAKER_00: And this one I'm gonna do for fall.
5:16
SPEAKER_00: It's only good for a week, so stay tuned to the end for the discount code for that to give you a thousand bucks off.
5:22
SPEAKER_00: So basically, you can get access to the Massive Agent Society Wow, the Massive Agent Society Forever for Life for less than$2,000.
5:32
SPEAKER_00: Okay.
5:32
SPEAKER_00: So stay tuned and you'll get the discount code.
5:35
SPEAKER_00: Also, um, before I start describing these ads, guys, I on the last few episodes I told you that our Massive Agent Daily app would be ready this week.
5:47
SPEAKER_00: It's not ready this week, okay?
5:49
SPEAKER_00: As with software, as with anything, and and this is a brand new platform.
5:53
SPEAKER_00: It's not like I'm using ClickFunnels or something that exists.
5:56
SPEAKER_00: There's it's a brand new platform called Social Coach that uh that I'm building on top of.
6:02
SPEAKER_00: And so um we just had some some stuff and it was not ready.
6:06
SPEAKER_00: I absolutely could have you guys go to the site and start registering and and you know, joining and using the app, but it's not ready for prime time, so I'm waiting a week.
6:15
SPEAKER_00: But next week, next Thursday, I'll be ready to announce and unveil it.
6:20
SPEAKER_00: Uh, we decided on the pricing and everything, and it's going to be less than what you think.
6:25
SPEAKER_00: So uh so that's gonna be great.
6:26
SPEAKER_00: Here, here's what it's gonna do.
6:27
SPEAKER_00: I'm gonna give you guys a little uh little sneak peek of the Massive Agent Daily.
6:33
SPEAKER_00: And uh and here's what's cool.
6:35
SPEAKER_00: All you guys who take advantage of the lifetime, the ridiculously discounted lifetime membership to the society, all of you guys that take advantage of that this week, you're gonna get the Massive Agent Daily when we release it next week.
6:48
SPEAKER_00: You're gonna get that for free as well.
6:51
SPEAKER_00: So, yeah, little, you know, consider that.
6:55
SPEAKER_00: So what the Massive Agent Daily is gonna do is tell you every single day through an app and through an uh it's gonna notify you every day, hey, it's time to post on social.
7:04
SPEAKER_00: But rather than it's time to s it's time to post, it's going to say, Hey, Johnny, post this.
7:10
SPEAKER_00: Click here to post to LinkedIn, click here to post it to Facebook, click here to post to Instagram.
7:16
SPEAKER_00: It's going to tell you literally what to post.
7:19
SPEAKER_00: If it's an image or a graphic or something, you can simply post it.
7:22
SPEAKER_00: If it's uh instructional, and some of them are instructional, um, it will tell you what to create.
7:28
SPEAKER_00: It will have training videos, we're gonna have strategy videos, we're gonna show you why these posts are working.
7:36
SPEAKER_00: I want you to consider how much it would cost if you were to hire someone to do your social media for you.
7:40
SPEAKER_00: Okay, how much would that cost you per month?
7:43
SPEAKER_00: Yep.
7:44
SPEAKER_00: At least a thousand bucks a month minimum.
7:46
SPEAKER_00: Now, finding someone who knows the best things to post on social media to increase your engagement, to increase your clicks to your website, to increase your real estate market awareness or the awareness of you in your real estate market to actually post be posting the right stuff.
8:04
SPEAKER_00: It's not just about posting anything, it's posting what works to grow your business and to drive revenue and to get you more clients.
8:13
SPEAKER_00: Well, we're we're gonna be able to do that for uh we'll we'll unveil the pricing next week, but you're gonna get it for free if you take advantage of the lifetime membership to the society this week.
8:25
SPEAKER_00: Uh the Massive Agent Daily is gonna have a blend of different posts.
8:28
SPEAKER_00: So it's gonna be around 30% engagement posts meant to generate comments, generate uh likes and reactions and engagement with your posts.
8:38
SPEAKER_00: That is great to uh to get your posts seen by more people in the future.
8:43
SPEAKER_00: The more engagement you have on a regular basis on your social media content, the better your future content will work, the better that will perform.
8:51
SPEAKER_00: Then we also have local content.
8:53
SPEAKER_00: You need to use social media to position yourself as the local expert.
8:57
SPEAKER_00: But it's not just about sharing an article from the local news.
9:01
SPEAKER_00: There's certain posts that you need to do and we'll tell you what those are.
9:05
SPEAKER_00: Maybe it's as simple as go take a picture of yourself in front of the State Capitol building if you, you know, if you live in the state capitol, or go find a landmark that's recognizable, take a picture of yourself in front of it, or go, you know, share, um sh go take a picture of your yourself at your favorite restaurant or post about your favorite restaurant.
9:25
SPEAKER_00: We're gonna tell you exactly what to do every single day through an app.
9:29
SPEAKER_00: There's gonna be real estate related content in there, there's gonna be personal content, and we're gonna we're going to guide you and instruct you on exactly what to do with videos and instruction.
9:38
SPEAKER_00: There's gonna be uh conversion and ROI calculators.
9:42
SPEAKER_00: There's gonna be accountability, there's gonna be social media training and coaching within the app.
9:46
SPEAKER_00: There's gonna be deep social analytics so you know what's working and how many clicks you're getting.
9:51
SPEAKER_00: And um, like I said, ready to post daily content.
9:56
SPEAKER_00: What's super cool about the ROI calculator, I think believe I mentioned this on a previous episode, by asking you a few questions in the onboarding process, we're gonna figure out how many leads it takes you to uh to close a transaction and then how much those transactions are worth on average to figure out you know, to try to get to the ROI of using social media.
10:16
SPEAKER_00: This will be able to track your clicks, and if you it'll even have a little Canva-like feature in it where if you take a photo or upload a photo into the Massive Agent Daily, you could then edit that that photo right there within the app.
10:30
SPEAKER_00: So it's a photo editing app.
10:31
SPEAKER_00: You can put your logo on it, you can put text on it, you can highlight things.
10:35
SPEAKER_00: It's so freaking cool.
10:36
SPEAKER_00: It's so cool.
10:38
SPEAKER_00: So stay tuned next week for that.
10:39
SPEAKER_00: Uh it's gonna be called the Massive Agent Daily, and I am super proud.
10:43
SPEAKER_00: Um, more about that soon, and I cannot wait to unveil it.
10:48
SPEAKER_00: All right, guys.
10:48
SPEAKER_00: So, with advertising, whenever you're trying to advertise, there's advertisements that work anytime, okay?
10:56
SPEAKER_00: And there's nothing wrong with that.
10:57
SPEAKER_00: I mean, if you have an ad that you can just run whether it's December 1st or June 1st and it's gonna work, that's awesome.
11:04
SPEAKER_00: That's great.
11:05
SPEAKER_00: But it also helps to have seasonal content, okay?
11:08
SPEAKER_00: Uh, and this is this is not just true with um you know running advertisements to get leads or to get awareness.
11:15
SPEAKER_00: This is with anything.
11:17
SPEAKER_00: If you post something that's timely, uh like you know, there's a reason why breaking news spreads so fast online.
11:24
SPEAKER_00: It's because it's relevant.
11:25
SPEAKER_00: It's like, holy crap, this just happened.
11:27
SPEAKER_00: I need to tell somebody, and and so it gets people's attention right away.
11:31
SPEAKER_00: If some big event happens or like a celebrity dies or something, then boom, all of a sudden people start sharing it because they're like, I've got to tell somebody.
11:39
SPEAKER_00: It if it if they had died two years prior or even two months prior, it it doesn't get their attention anymore.
11:45
SPEAKER_00: They already know, right?
11:46
SPEAKER_00: So there's something about timely content that really, really works.
11:50
SPEAKER_00: And we're gonna use that concept to our advantage when trying to get you some real estate leads.
11:56
SPEAKER_00: So uh these now using these ads will depend on where you live.
12:00
SPEAKER_00: Okay.
12:01
SPEAKER_00: Phoenix, Arizona is different than Fargo, North Dakota, right?
12:04
SPEAKER_00: Uh Portland, Maine is different than than Fort Lauderdale, Florida.
12:08
SPEAKER_00: Very different climates and everything like that.
12:11
SPEAKER_00: So um, but these should work no matter where you're at at some time in the year.
12:16
SPEAKER_00: Okay the first one really, really works well in the summer, and the second one works really, really well in the winter.
12:23
SPEAKER_00: Sometimes fall, it just depends on the climate of where you live.
12:26
SPEAKER_00: Uh, but here's let me describe the first one.
12:29
SPEAKER_00: So the first one is you're offering a list of homes with a swimming pool.
12:33
SPEAKER_00: All right.
12:33
SPEAKER_00: So if you are, so in Salt Lake City, for example, we have four seasons, like four very distinct seasons per year.
12:42
SPEAKER_00: In the summer, it's hot.
12:43
SPEAKER_00: People get sick of the heat, they want a frickin' pool, and you know, it it gets old.
12:48
SPEAKER_00: Now, if I were to, in Salt Lake City, it also we have winter, you know, it also gets very snowy.
12:53
SPEAKER_00: We will sometimes it'll snow a foot in my front yard.
12:57
SPEAKER_00: And, you know, so if you're advertising to buy a house, if you're offering a list of homes with a swimming pool in the middle of December, you might not get the attention as if you if you ran that same ad in the summer when it's hot and people do want a pool.
13:13
SPEAKER_00: So you've if you get the timing right, these work very well.
13:16
SPEAKER_00: So the first one works when it's hot.
13:18
SPEAKER_00: When it's hot, this ad works.
13:20
SPEAKER_00: Offering a list of homes with a swimming pool, and you could even go further to say a list of homes with a pool under 600K or whatever, and you pick a price range.
13:31
SPEAKER_00: So there may not be a ton of homes with pools, but if you can find an attractive price range that also has a has pools, and you're gonna need the right website for this.
13:41
SPEAKER_00: So if you have KV Core, if you use Y Lopo or Boomtown, uh Real Geeks, Easy Agent Pro, um any website that uses IDX Broker can do this.
13:54
SPEAKER_00: Um there's a few others like uh Chime, uh what was the other one that I just heard of the other day that someone's using?
14:01
SPEAKER_00: Um if you are able to create saved searches uh of specific lists of homes that meet certain criteria and then it spits out one URL for that for the search results, then you can do this.
14:12
SPEAKER_00: Okay, and and most of you guys should have that capability.
14:15
SPEAKER_00: And if you don't, you might want to think about a new website.
14:18
SPEAKER_00: I no, we've done episodes in the past about websites.
14:22
SPEAKER_00: I love Easy Agent Pro.
14:23
SPEAKER_00: If you're with EXP or any other brokerage that provides KV Core, or if you have the budget, I love KV Core.
14:30
SPEAKER_00: I'm a huge fan of KV Core, but those are not the only two that work.
14:34
SPEAKER_00: So you create the list of homes and you make it niche.
14:37
SPEAKER_00: All right.
14:38
SPEAKER_00: So here's what the ad that I've personally run and what we have in the society.
14:42
SPEAKER_00: This is what the ad itself says.
14:44
SPEAKER_00: Sick of the heat, then the fire emoji and a sun emoji.
14:49
SPEAKER_00: Get a home with a pool.
14:51
SPEAKER_00: Here's a complete list of homes for sale in fill in your area.
14:55
SPEAKER_00: So in this case, I did in Salt Lake County with a swimming pool and then the little swimmer emoji.
15:01
SPEAKER_00: That's the text of the ad.
15:02
SPEAKER_00: Okay, so this is a lead gen ad.
15:05
SPEAKER_00: Okay, you can run it as a lead generation objective where it pops up the Facebook lead form and they have to fill that out on Facebook.
15:12
SPEAKER_00: It actually auto-populates their contact info before they submit it.
15:18
SPEAKER_00: Once they submit it, then they get access to the list of homes.
15:21
SPEAKER_00: That's great because Facebook optimizes for those most likely to become leads.
15:26
SPEAKER_00: Lead generation is a great objective.
15:28
SPEAKER_00: If you have KV core, you could also try the traffic objective and send them when they click, send them to that list of homes on KV Core, because KV Core does a great job capturing leads once you get traffic to your website.
15:44
SPEAKER_00: Not all websites are that great at capturing the lead.
15:47
SPEAKER_00: You need to turn your forced registration on either right away or after the first uh the first page view, because you're not just offering the list for charity.
15:58
SPEAKER_00: You know, if you're not if you if they're not forced to opt in, they won't.
16:03
SPEAKER_00: You need their information so you can serve them and follow up with them and uh you know and and help them to find a home.
16:10
SPEAKER_00: So um the headline, so the headline of this homes with a pool ad, this is uh if you're looking on your mobile phone, um the the text shows up on top, right under the page name.
16:24
SPEAKER_00: Then you have the the image or the video or the creative, then below that, in bold, uh right next to the button, it that is the headline.
16:32
SPEAKER_00: So the headline says list of homes with a pool and I capitalized pool for sale in Salt Lake, and then the water emoji.
16:40
SPEAKER_00: It's like a little water drop.
16:41
SPEAKER_00: List of homes with a pool for sale in wherever.
16:46
SPEAKER_00: Okay, whatever that area is for you.
16:48
SPEAKER_00: That's what I did for the headline.
16:50
SPEAKER_00: Then the button, the call to action button, use download.
16:55
SPEAKER_00: Make sure you select the download button.
16:57
SPEAKER_00: Make sure you're not using learn more.
17:00
SPEAKER_00: Don't use anything but download.
17:03
SPEAKER_00: Here's why.
17:03
SPEAKER_00: It's psychology.
17:05
SPEAKER_00: Down if you if you saw a call to action button that says download, you feel that it's more instant, that it's more automatic, and there's less bullshit between clicking it and actually getting what you expect.
17:18
SPEAKER_00: If it's learn more, they don't want to learn more.
17:20
SPEAKER_00: They want the damn list.
17:21
SPEAKER_00: If you've said, hey, get a list of homes, learn more, they don't want to they want the list.
17:27
SPEAKER_00: So the call to action button that works the best that makes them psychologically feel if they click this, then they get the list is download.
17:36
SPEAKER_00: So whenever you're offering a list of homes, use the download call to action button, not learn more.
17:42
SPEAKER_00: Then if you've done the lead gen objective, make sure you have the lead form filled out.
17:47
SPEAKER_00: Ask for name, email address, and phone number.
17:51
SPEAKER_00: You could also ask if you want, do you own a home?
17:54
SPEAKER_00: If you do that, if you add that question, do you own a home?
17:58
SPEAKER_00: Now you know if they answer yes, now you have a buyer, a buyer lead that's also a seller lead.
18:05
SPEAKER_00: If they own a property, they're a potential seller.
18:08
SPEAKER_00: If they're looking at homes to buy, hmm, they probably need to sell their house first.
18:12
SPEAKER_00: That's why I say if you want seller leads, one of the best ways to get seller leads is to run ads for buyers targeted to people who are most likely already property owners.
18:24
SPEAKER_00: So homes with a pool, um, you know, usually first-time home buyers aren't looking for homes with a pool.
18:31
SPEAKER_00: Usually, I mean, it's a gross, you know, generalization, but you know what I mean.
18:36
SPEAKER_00: So what you're offering appeals to those most likely to have purchased a home before and who probably already own them.
18:42
SPEAKER_00: Um, make sure that once they click, once they opt in, that your ad delivers what you promised.
18:49
SPEAKER_00: It needs to deliver the list of homes.
18:51
SPEAKER_00: So that's where you put the URL and it sends them to the list, and then the list updates automatically whenever homes come and go.
18:59
SPEAKER_00: That's why you need the right website to handle to handle this.
19:02
SPEAKER_00: Okay.
19:03
SPEAKER_00: Now, ad number two, completely opposite of, oh my God, it's so hot, I would love to buy a house with a pool, is oh my god, it's so cold, it's icy, I'm so sick and tired of scraping ice off my windshield every morning when I go outside.
19:20
SPEAKER_00: Guys, when you can pinpoint a pinpoint a pain point, oh, I planned that well, didn't I?
19:26
SPEAKER_00: If you can pinpoint a pain point and it's timely, they're going to it's gonna get their attention.
19:33
SPEAKER_00: Okay, so imagine you are sitting, uh, you're you're you have to go to work in the morning, okay?
19:39
SPEAKER_00: You're sitting on the toilet in the morning, scrolling through Facebook or Instagram, like you know, we all freaking do it, don't lie.
19:45
SPEAKER_00: Scrolling through, and you're like, oh, this is the middle of winter, right?
19:48
SPEAKER_00: And you're in uh you're in a market, of course, Phoenix is not that, but you're in a market where there's snow, there's ice, um, you know, you get ice on windshields that you have to uh shovel off or scrape off, right?
20:01
SPEAKER_00: Well, if you've ever done that, if you've ever not had a garage or not had a covered carport and your car was unprotected in the winter, it sucks.
20:10
SPEAKER_00: Every morning it's freaking cold in the winter, and the last thing you want to do on your way to work is go outside and scrape the goddamn ice off your windshield.
20:19
SPEAKER_00: And then you got to turn the car on, wait five minutes for it to heat up just so you can survive the commute to work, right?
20:26
SPEAKER_00: I've done that before in my life.
20:28
SPEAKER_00: And it makes it really makes you appreciate a garage and how damn important a garage is.
20:33
SPEAKER_00: So the whole the whole uh offering here with ad number two in the wintertime when it's cold is buy a home with a garage.
20:43
SPEAKER_00: Buy a home where you can park your car in a nice garage so you never have to scrape ice off your windshield ever again.
20:51
SPEAKER_00: And if they're sitting on the toilet, scrolling through Facebook before they have to go to work and it snowed the night before, and they see that, they're gonna that's gonna get their attention and they will click it.
21:01
SPEAKER_00: They're like, oh my gosh.
21:02
SPEAKER_00: Like, I I have to go scrape my car off right now.
21:05
SPEAKER_00: The image needs to be, oh, holy crap, I didn't even tell you which image to use for the swimming pool ad.
21:10
SPEAKER_00: My apologies.
21:10
SPEAKER_00: I'll get there in a second.
21:11
SPEAKER_00: Let me finish this winter ad.
21:13
SPEAKER_00: The image that you're gonna choose is somebody scraping ice off the windshield.
21:17
SPEAKER_00: It's not gonna be of a house, it's not gonna be of a of a garage.
21:21
SPEAKER_00: It is simply going to be of somebody scraping ice off the windshield of their car.
21:26
SPEAKER_00: There are so many stock photos that actually look really, really good to this end.
21:31
SPEAKER_00: In the Facebook ad platform, they have a huge database of stock images that you can use in your ads for free.
21:38
SPEAKER_00: The one that I the one that I recommend for for this winter ad and the summer ad, you can get for free in Facebook stock images.
21:46
SPEAKER_00: So um when you're at the ad level and you're choosing your image, click on stock images and then search for um ice windshield or scraping windshield or something like that, and find one that doesn't look super, super stocky.
22:00
SPEAKER_00: Find one that uh that if you saw it, it it it just it would get your attention.
22:05
SPEAKER_00: Okay.
22:06
SPEAKER_00: Um there's there's probably a dozen different ones that would be a great choice, but make sure it's a photo that you think would be great at at getting the point across so that when somebody sees it, they're like, ooh, I hate doing that.
22:17
SPEAKER_00: It has to get their attention and push on that pain point at the time when they actually have the pain.
22:23
SPEAKER_00: If they see that ad in the summer, it doesn't have the impact that it does in the winter.
22:27
SPEAKER_00: So depending on where you live, depending on the market you work, this buy a home with a garage ad works amazing.
22:34
SPEAKER_00: And just like with the swimming pool ad, um, you need to choose lead generation, or if you have KV core, um, you could use the traffic objective, which they click, then it sends them to your list of homes, and then your website has them opt in.
22:50
SPEAKER_00: For most of you guys, you're gonna choose lead generation.
22:53
SPEAKER_00: And with that, uh the wording, you could say something as simple as I mean, you could use the ice emoji, you know, the snow emoji, um, or that like bitter cold, freezing cold, blue face emoji, all of the above, even, and say, Isn't it sick of scraping ice off your windshield?
23:11
SPEAKER_00: Here's a list of homes with a garage in boom.
23:15
SPEAKER_00: Okay.
23:16
SPEAKER_00: You can word that however however you'd like.
23:18
SPEAKER_00: Just make sure that you get the point across.
23:20
SPEAKER_00: You're offering a list of homes with a garage in a certain price range, in a certain neighborhood, in a certain uh suburb, whatever, so that they're like, wow, this is great.
23:32
SPEAKER_00: I would love to get my car.
23:34
SPEAKER_00: I I would love to actually have a garage.
23:36
SPEAKER_00: Maybe it's time to look.
23:37
SPEAKER_00: They made it easy for me because they have this list.
23:40
SPEAKER_00: All I have to do is click here, and I get a list of homes in a desirable price range, in an area that I like, and they all have garages.
23:47
SPEAKER_00: I don't have to manually search for them.
23:49
SPEAKER_00: You're making their job easy, and you got their attention by it being timely and pushing on a pain point.
23:56
SPEAKER_00: You guys see what's going on here?
23:58
SPEAKER_00: We're considering the psychology of the consumer.
24:01
SPEAKER_00: We're considering the psychology of that potential buyer.
24:04
SPEAKER_00: Okay, what's going on in their head?
24:06
SPEAKER_00: What's going to get their attention?
24:07
SPEAKER_00: And you You guys get it.
24:10
SPEAKER_00: If you've ever had to scrape ice off your windshield in the morning when it's frickin' cold, you know how bad that sucks.
24:17
SPEAKER_00: You're offering them a solution.
24:19
SPEAKER_00: Get a buy a home with a garage and you make it easy.
24:23
SPEAKER_00: Here's a list of homes that have a garage in this great price range, in this great area.
24:27
SPEAKER_00: All you have to do is click and we'll show you all those homes.
24:31
SPEAKER_00: So that works.
24:33
SPEAKER_00: Now, the image for the swimming pool ad, same thing.
24:36
SPEAKER_00: Um, search for backyard swimming pool in the Facebook stock images.
24:40
SPEAKER_00: Find one that doesn't look so staged and so like so perfect.
24:44
SPEAKER_00: There's a few in there that look really, really good.
24:47
SPEAKER_00: Like um they look authentic.
24:49
SPEAKER_00: Like, wow, that that's really a nice backyard pool in not in a mansion, not in some super luxury home, but in a home that would be most likely on this list.
25:00
SPEAKER_00: Make sure that you choose an authentic-looking image for both of these ads.
25:05
SPEAKER_00: Now, who do you target the ads to?
25:08
SPEAKER_00: Okay, so you target the ads.
25:10
SPEAKER_00: This is where you you let the Facebook algorithm do so much for you these days.
25:15
SPEAKER_00: The algorithm, it knows.
25:17
SPEAKER_00: You just have to kind of point it in the right direction.
25:19
SPEAKER_00: First of all, you've already specified special ad category because you're offering a list of homes, which is housing.
25:26
SPEAKER_00: So with Facebook now, with their new rules, it's not even that new, but uh if you haven't run an ad recently, right at the campaign level where you choose lead generation or traffic, it's gonna ask you special ad category.
25:39
SPEAKER_00: Are you offering housing?
25:41
SPEAKER_00: Are you offering employment or credit?
25:43
SPEAKER_00: You're gonna check yes, special ad category, which one?
25:46
SPEAKER_00: Housing.
25:47
SPEAKER_00: Then it's going to remove some of the targeting options at the ad set level, which uh you might think, oh crap, I can't, this is gonna hurt my ability to target this ad.
25:58
SPEAKER_00: It really doesn't, as long as your ad is clear of who it's for and where you want them to see it.
26:03
SPEAKER_00: It's not gonna let you get tighter than a 15 mile radius, so make sure that you put a pin or put in the zip code or whatever of the the middle of where you want the middle of the area that you want this ad to be shown.
26:15
SPEAKER_00: It's gonna be a 15 mile radius when it's a special ad category ad, it cannot be tighter than that.
26:21
SPEAKER_00: Not a problem.
26:22
SPEAKER_00: Then I I focus on interest-based targeting.
26:27
SPEAKER_00: Okay, so you can't target by gender, you cannot target by age, you cannot target by income.
26:33
SPEAKER_00: Uh all I would do is you specify the area, and then you you type in a few interests.
26:39
SPEAKER_00: Here's the interests that I recommend you target for both of these ads Zillow, um, Redfin, buying a house.
26:47
SPEAKER_00: Sometimes it's worded buying a home, whatever, buying a house, mortgage calculator, first-time buyer grants.
26:55
SPEAKER_00: Okay.
26:56
SPEAKER_00: Um and it doesn't have to be more complicated than that.
27:01
SPEAKER_00: That's it.
27:02
SPEAKER_00: So you're giving the algorithm, which is extremely smart, a you're kind of pointing it in the right direction and giving it blinders and say, people that are interested in these topics, show it to those people.
27:12
SPEAKER_00: And it will.
27:13
SPEAKER_00: Okay.
27:14
SPEAKER_00: Make sure that once you start getting leads, you have a system in place to follow up immediately.
27:19
SPEAKER_00: You've got to have a drip campaign set up to send them a text right away, as soon as the lead comes in.
27:24
SPEAKER_00: You have to have things automated.
27:26
SPEAKER_00: And if you guys don't know how to do that, if you're a massive agent society member, we have that system for you.
27:31
SPEAKER_00: We show you how to set it up, we show you what to use.
27:34
SPEAKER_00: We show you, we even give you the drip campaigns to copy and paste that you can use yourself.
27:40
SPEAKER_00: So literally, we have the whole system for you if you are a massive agent society member to do these ads.
27:46
SPEAKER_00: But if you're if you're more advanced, if you've run ads before, you kind of know what you're doing, you just need some ideas of what to do, set these ads up, make sure that they're running at the right time.
27:57
SPEAKER_00: You know, I would not run the winter one yet in Utah.
28:00
SPEAKER_00: Um, it's fall.
28:01
SPEAKER_00: I wouldn't run the swimming pool one either.
28:04
SPEAKER_00: It's too late for that, but it's too early for winter.
28:06
SPEAKER_00: So just get the timing right, figure out when you're gonna be running this, and then make sure that your uh your lead response system is dialed in.
28:14
SPEAKER_00: You're gonna do that with your CRM.
28:15
SPEAKER_00: Make sure that it sends texts automatically.
28:18
SPEAKER_00: Uh, so as soon as they opt in, boom, it triggers a drip campaign, they get a text message, it sends some emails, and if you are available, call them.
28:27
SPEAKER_00: But texting works better than calling.
28:29
SPEAKER_00: It just does, it's less invasive, and they can respond on their own time.
28:34
SPEAKER_00: So make sure that you're not just running these ads with no lead response funnel or system in place.
28:41
SPEAKER_00: If you do, you're just gonna be wasting money.
28:43
SPEAKER_00: You've got to have the follow-up system in place.
28:46
SPEAKER_00: Again, Massive Agent Society members, you can copy and paste everything.
28:50
SPEAKER_00: We have video webinars and tutorials showing you how to set up the follow-up system, what to use, how to use it, copy and paste all the drip campaigns so that none of these people fall through the cracks.
29:02
SPEAKER_00: And guys, these are not the only two ads that work depending on the time of year.
29:07
SPEAKER_00: Okay?
29:08
SPEAKER_00: They're get clever with it.
29:09
SPEAKER_00: Just realize that if you if you can uh isolate uh a pain point or a certain desire that people have at certain times of year or something that's gonna get their attention during certain times of year, you can run some ads yourself to get clients.
29:25
SPEAKER_00: Okay.
29:25
SPEAKER_00: Just just understand season out uh seasonal ads can work very, very well if they're if they're right.
29:33
SPEAKER_00: Okay.
29:34
SPEAKER_00: So get a few things right, make sure the timing's right, make sure your market is right for these ads, and they will work.
29:40
SPEAKER_00: You just have to put in the work to set them up and and get that going.
29:44
SPEAKER_00: So for you guys who want to take advantage of our one-time um$1,000 off sale on the Massive Agent Society membership, where you get the lifetime membership, literally, it's a one-time payment.
29:56
SPEAKER_00: You never pay again.
29:57
SPEAKER_00: There's no, you know, you're not gonna pay.
29:59
SPEAKER_00: Well, it's lifetime.
30:00
SPEAKER_00: You pay once.
30:01
SPEAKER_00: For the you get lifetime membership for the price of an annual membership, which is$19.99.
30:07
SPEAKER_00: Okay, a thousand bucks off.
30:09
SPEAKER_00: All you have to use is the discount code FALL2020.
30:13
SPEAKER_00: Fall 2020.
30:16
SPEAKER_00: So put go go to the Massive Agent Society, go to checkout, select Lifetime Membership.
30:21
SPEAKER_00: In the checkout, type in fall two zero two zero.
30:25
SPEAKER_00: It will give you the$1,000 discount.
30:27
SPEAKER_00: Make sure that your market is not already claimed and there's a map on the Massive Agent Society website.
30:33
SPEAKER_00: Um, there's these ads in there and more, but more importantly than just the how-to is the ongoing training and support.
30:41
SPEAKER_00: Because, like I said in the beginning, we want you guys to master your ability to get leads.
30:45
SPEAKER_00: I don't want you to just copy and paste something and then something goes wrong or it stops working two weeks later, maybe you exhaust your audience, or you, you know, you did something to where it doesn't work as well as it could or should, and then you don't have a freaking clue and you don't even know who to talk to.
31:02
SPEAKER_00: That sucks.
31:03
SPEAKER_00: Then you've just wasted a bunch of money and you've wasted the time of your leads, unfortunately.
31:07
SPEAKER_00: Hopefully, you have their contact info and you can follow up for you know the next year or two or three, and you you still get some closings out of it.
31:14
SPEAKER_00: You should be able to.
31:15
SPEAKER_00: So it's not a total loss, but we want you to maximize your ad spend, maximize your ability to uh to turn leads into clients.
31:24
SPEAKER_00: So by being part of the group, you have access to me.
31:27
SPEAKER_00: We have a weekly uh weekly coaching and training calls every week.
31:31
SPEAKER_00: Every week.
31:32
SPEAKER_00: So if you have a specific question, boom, you're gonna get me directly helping you.
31:36
SPEAKER_00: We can do screen shares, we do it through Zoom.
31:38
SPEAKER_00: Uh we have a bunch of training videos on the website.
31:42
SPEAKER_00: We have uh the group of over a hundred agents from all around the country who are generating leads themselves.
31:47
SPEAKER_00: So um check it out MassiveAgen Society.com.
31:51
SPEAKER_00: And like I said earlier, those who take advantage of this will also get for free the Massive Agent Daily social media what to post app uh once we release it next week.
32:04
SPEAKER_00: Totally free.
32:04
SPEAKER_00: Okay.
32:05
SPEAKER_00: So it's a two for one.
32:07
SPEAKER_00: Again, discount code FALL2020, MassiveAgen Society.com.
32:11
SPEAKER_00: Go claim your market before your competitor, your douchebag competitor across town before they take it, and then you get pissed that you waited too long, that you went to lunch first, you know, I'll I'll do it after lunch, and then you go to lunch and come back, and your douchebag competitor already took it.
32:27
SPEAKER_00: I've done that before, not with this, but with you know, something else that I waited.
32:31
SPEAKER_00: I was like, oh, I'll have time, I'll go to dinner, and then two hours later, whatever I wanted was sold out.
32:37
SPEAKER_00: Yeah, that's happened before.
32:38
SPEAKER_00: I don't like that feeling.
32:40
SPEAKER_00: I hope this was helpful to you guys.
32:43
SPEAKER_00: Um, I know that I get a lot of questions about Facebook ads for obvious reasons, but uh I'm I'm still a very firm believer that Facebook advertising is the most powerful way to spend your advertising dollars to grow your business.
32:56
SPEAKER_00: It's not just about capturing leads.
32:58
SPEAKER_00: Obviously, that's a huge part of it.
33:00
SPEAKER_00: It's probably why you're still listening to this.
33:03
SPEAKER_00: But if you can learn how to get your sphere of influence, your network, to start seeing more of your content and so that all of your, you know, all of your followers and your friends see your video instead of like 5% of them, that's super valuable.
33:18
SPEAKER_00: So we'll show you how to do all that stuff.
33:21
SPEAKER_00: Guys, thank you so much for listening.
33:23
SPEAKER_00: If you need to go back and listen to some of the details, I mean, uh what's hard about describing Facebook ads in audio only is you can't see it.
33:31
SPEAKER_00: You know, I apologize for that, but I wanted to give you guys uh at least um the direction and guidance.
33:37
SPEAKER_00: And you know, by if you need to go back and listen to it and take some notes, you can figure it out.
33:42
SPEAKER_00: Um if you want extra help, you know, you've got it.
33:45
SPEAKER_00: Join the Massive Agent Society.
33:47
SPEAKER_00: So that deal is only good for the next seven days.
33:51
SPEAKER_00: So when the next episode comes out and we officially unveil the Massive Agent daily, this deal will no longer be active.
33:58
SPEAKER_00: So take advantage.
34:00
SPEAKER_00: Um as always, membership is free for our EXP team.
34:03
SPEAKER_00: So if you've been thinking about partnering up with me or any of our team members, uh let's chat about that and we'll um we'll get you taken care of.
34:11
SPEAKER_00: Guys, thank you so much.
34:12
SPEAKER_00: If you would share this episode with a colleague, if you got value from it, if you learned something new, or if you have some real estate agent friends that you know are struggling with their own lead gen or their business is kind of stagnant and they need some new leads, please share this episode with them.
34:28
SPEAKER_00: Take a screenshot, share, you know, of you listening and share it with them, or just you know, share it through whichever podcast player you're listening on, and we'd appreciate it.
34:37
SPEAKER_00: Um, there is no fee for this podcast.
34:39
SPEAKER_00: All we ask is that you help us to spread the good word.
34:42
SPEAKER_00: If you find value, just let other agents learn and you know be helped as well.
34:49
SPEAKER_00: So thank you guys so much.
34:50
SPEAKER_00: We'll be back next week with another episode, and we'll finally be able to announce our new social media daily posting app, The Massive Agent Daily, next week.
34:59
SPEAKER_00: Stay tuned, guys.
35:00
SPEAKER_00: Thanks.