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How to Change Your ICP While You're Still Selling | Lauren McHugh
Docket changed its ideal customer profile while the company was still selling. Its search rankings tanked, and the old content had to come back.
Lauren McHugh, Head of Marketing at Docket, has lived both versions of an ICP shift. At ZoomInfo, she helped launch an account-based marketing platform that introduced a new buyer, marketers, to thousands of sellers. At Docket, she’s leading a full switch from selling to sales leaders to selling to marketers.
You’ll hear:
What to change first when your ICP shifts, and why the sales motion goes last
Why Docket brought back old sales pages that still…
The skinny
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