Latest / Ecommerce Podcast w/ Will de Bruin

76. Why Consolidation In Your Ecommerce Business Is KILLING Your Performance
Why Consolidation In Your Ecommerce Business Is KILLING Your Performance.
Most ecommerce founders think they’re being smart by consolidating everything under one roof — one agency, one app, one “all-in-one” solution.
But here’s the problem: consolidation usually means compromise… and it’s costing your brand performance (and profit).
In this podcast, I break down:
✅ Why relying on “do-it-all” apps and agencies is slowing your growth
✅ The hidden costs of convenience that most brand owners overlook
✅ A smarter way to build a lean, specialised system that…
The skinny
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