Latest / Pathmonk Presents Podcast
Building Smarter Media Strategies With Research And AI | Corey Rice from KORTX
Corey Rice, Director of Strategy at KORTX, shares how audience research shapes media plans across programmatic advertising, paid search, and paid social. He explains why understanding audience habits should guide channel selection, and how relevant marketing case studies help prospects connect their challenges with proven campaign outcomes. Discover how his team uses AI-assisted research to handle tight proposal deadlines while keeping human judgment central to interpreting and presenting insights. Corey also discusses supporting agencies, brands, and franchise systems with different…
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