Jeff Greenfield: What's the Impact of Going Cookie-Less for Marketing and Advertising

Grow My Accounting Practice | Tips for Accountants, Bookkeepers and Coaches to Grow Their Business · Jan 29, 2026 · 36m

Show Summary:

In this episode, we explore what the shift to a cookieless world really means for marketing and advertising and what is hype versus what is actually changing. The conversation explains the so-called "Cookie Apocalypse" and how the loss of third-party cookies affects data collection, targeting, and performance tracking.

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