Latest / Influencer Confidential / Where To Find UGC & Paid Creator Jobs (It's Not What You Think) #289

Transcript

Where To Find UGC & Paid Creator Jobs (It's Not What You Think) #289 · Influencer Confidential

• 0:00
  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
• 0:04
  Speaker 1: Nina Zeta and I will be your host. I love
• 0:07
  Speaker 1: working with brands and influencers on all things business strategy.
• 0:11
  Speaker 1: Are you ready to learn what it takes to work
• 0:13
  Speaker 1: in this influencer industry and see behind the currentin Well,
• 0:16
  Speaker 1: let's jump in. Let's talk about places that you should
• 0:24
  Speaker 1: be looking for UGC partnerships as a creator. Even if
• 0:27
  Speaker 1: you're an influencer, y'all, you could be pitching UGC brand deals. Okay,
• 0:31
  Speaker 1: So what I want to do in today's episode, if
• 0:32
  Speaker 1: you're listening in on the podcast or if you're watching
• 0:35
  Speaker 1: on YouTube, is where we can start looking for opportunities.
• 0:38
  Speaker 1: Because here's the thing, y'all, you cannot just sit and wait.
• 0:41
  Speaker 1: You need to be active participants in your business and
• 0:44
  Speaker 1: you need to be go look in for opportunities. It
• 0:46
  Speaker 1: should be part of the muscle and the system that
• 0:48
  Speaker 1: you are building so that day to day or week
• 0:51
  Speaker 1: to week, you are out there and what I like
• 0:53
  Speaker 1: to say, kind of in that hunt phase, constantly finding brands,
• 0:57
  Speaker 1: pitching them, following up right, But the first piece the
• 1:00
  Speaker 1: pipeline is research and finding these opportunities. So I want
• 1:03
  Speaker 1: to go over strategies that you guys can implement, whether
• 1:05
  Speaker 1: you're an influencer or UGC creator, that you can start
• 1:07
  Speaker 1: right away. So the first goes without saying many of
• 1:10
  Speaker 1: you are probably already doing this, but I think it's
• 1:12
  Speaker 1: worth noting. Are these platforms now? Some people are like, Nina,
• 1:16
  Speaker 1: is it a waste of my time to join a
• 1:18
  Speaker 1: third party platform? Should I not? I go back and
• 1:21
  Speaker 1: forth because literally yesterday I just got an influencer tell
• 1:24
  Speaker 1: me I got a UGC deal on a spire. You know.
• 1:27
  Speaker 1: I heard someone else say I got a partnership on Crowdriff.
• 1:30
  Speaker 1: Another creator was like, I got a partnership on popular Page. Right,
• 1:34
  Speaker 1: So these third party platforms as like maybe annoying it
• 1:39
  Speaker 1: is to sign up and like get yourself putting your profile.
• 1:42
  Speaker 1: They have opportunities there, right. I don't know if you
• 1:44
  Speaker 1: guys have seen on backstage they have a whole section
• 1:47
  Speaker 1: for UGC jobs and UGC creators. I want to look
• 1:50
  Speaker 1: at those type of opportunities people that are saying we're
• 1:53
  Speaker 1: looking for UGC creator and this that the other backstage
• 1:56
  Speaker 1: is full of them. But backstage isn't the only There's
• 1:59
  Speaker 1: so many different types of third party platforms that I
• 2:01
  Speaker 1: would not sleep on them. So I mentioned some already,
• 2:04
  Speaker 1: and while some of them may have influencer campaigns, oftentimes
• 2:08
  Speaker 1: you will also see UGC ones Again, guys, Also, I
• 2:11
  Speaker 1: just want to give you like control of your own business.
• 2:13
  Speaker 1: Platforms are always changing. Go ahead and just do a
• 2:15
  Speaker 1: quick search UGC creator platforms you know, and trust me,
• 2:18
  Speaker 1: they're all going to pop up. What is running or
• 2:21
  Speaker 1: what is trending or what you know which ones are
• 2:23
  Speaker 1: having sponsored content. If they're sponsoring the content on Google,
• 2:27
  Speaker 1: that means they want traffic to it. So I would
• 2:30
  Speaker 1: just do a quick search and see what's out there.
• 2:32
  Speaker 1: Now the second place I would look, and I mean,
• 2:34
  Speaker 1: I have to do it, I really have to do
• 2:36
  Speaker 1: I'm not trying to be you know, self promoting here,
• 2:38
  Speaker 1: but I have an entire subset called the paid creator
• 2:42
  Speaker 1: and I post three opportunities a day. I post UGC
• 2:45
  Speaker 1: opportunities if I see a deal coming through the pipeline,
• 2:49
  Speaker 1: if I see a launch. So let's just say a
• 2:52
  Speaker 1: sunscreen company launches a new sunscreen. To me, when there's
• 2:55
  Speaker 1: a launch, that is gold and money for UGC creators
• 2:59
  Speaker 1: because they could be paid these launches to create content
• 3:02
  Speaker 1: for these brands. You know, when there's a launch, there's budget.
• 3:05
  Speaker 1: So the Paid Creator is a substack that we have
• 3:07
  Speaker 1: here at Sidewalker. There is a free version so you
• 3:09
  Speaker 1: will get one opportunity a day, and if you are
• 3:12
  Speaker 1: a paid subscriber, whether it's monthly or you pay for
• 3:15
  Speaker 1: the yearly plan, you are going to be able to
• 3:17
  Speaker 1: get three opportunities a day. And with the paid subscribers,
• 3:21
  Speaker 1: we even give you guys the media contact and some
• 3:23
  Speaker 1: pitch angles and ideas. So again, this is like a
• 3:26
  Speaker 1: running bulletin board. This is a live and breathing and
• 3:29
  Speaker 1: we are running this. So again, go ahead and check
• 3:32
  Speaker 1: out the Paid Creator, our substack. It is dedicated to
• 3:35
  Speaker 1: getting you opportunities in your inbox every day so that
• 3:39
  Speaker 1: you can pitch them. Also, an underrated place for UGC
• 3:42
  Speaker 1: jobs is in LinkedIn. Like you could literally go to LinkedIn,
• 3:45
  Speaker 1: type in UGC creator and see what pops up. Look
• 3:49
  Speaker 1: up different keywords, get creative, look up the keyword content creator,
• 3:52
  Speaker 1: look up the keyword UGC, TikTok creator, ask chat GPT
• 3:56
  Speaker 1: to make a list of different keywords that you can
• 3:58
  Speaker 1: search if you feel like you can't think of them yourself.
• 4:00
  Speaker 1: You could literally put like short form video editor. You
• 4:03
  Speaker 1: can put any any keyword right in there. And then
• 4:06
  Speaker 1: LinkedIn is going to allow you to filter these. You know,
• 4:09
  Speaker 1: you can filter different opportunities. It can help you find
• 4:11
  Speaker 1: different jobs. I mean, that's the whole point of LinkedIn.
• 4:14
  Speaker 1: In addition to LinkedIn, you can do the same strategy
• 4:16
  Speaker 1: over on Google. Go ahead and go into Google and
• 4:18
  Speaker 1: type in UGC creator jobs. See what pops up, See
• 4:22
  Speaker 1: what shows up in your city, in your hometown, maybe
• 4:26
  Speaker 1: somewhere that's close by. Or you could put in the
• 4:28
  Speaker 1: keyword remote and find remote opportunities. Right, so you can
• 4:32
  Speaker 1: just go ahead and just start searching, right, You're going
• 4:35
  Speaker 1: to see a bunch of them listed. This requires you
• 4:38
  Speaker 1: to do that active piece of the search. Our substock,
• 4:41
  Speaker 1: our newsletter. What we do is we send these opportunities
• 4:44
  Speaker 1: to you, so you're not like having to be active
• 4:46
  Speaker 1: in the search. However, I still want you to learn
• 4:49
  Speaker 1: how to be active and search these opportunities on LinkedIn
• 4:52
  Speaker 1: and on Google. Now there's creators that tell me that
• 4:54
  Speaker 1: they've submitted for upwork jobs. They'll go on sites like
• 4:58
  Speaker 1: upwork and create a profile the on sites like fiver
• 5:01
  Speaker 1: and creator profile. I have no problem with that. Again,
• 5:04
  Speaker 1: any sort of space or platform that's going to allow
• 5:06
  Speaker 1: you to put yourself out there and get paid opportunities
• 5:09
  Speaker 1: works for me. I will state in full transparency. I've
• 5:12
  Speaker 1: been around for a long time. There is going to
• 5:15
  Speaker 1: be a difference and the caliber of opportunities you get
• 5:18
  Speaker 1: if you direct pitch a brand or if you go
• 5:20
  Speaker 1: on a fiver or an upwork. There just is if
• 5:23
  Speaker 1: you go to that sunscreen company directly and you write
• 5:26
  Speaker 1: them a valuable, solid pitch, you include a solid UGC
• 5:30
  Speaker 1: portfolio that shows examples of your work. Maybe it includes
• 5:33
  Speaker 1: a case study from a past client, whatever the case
• 5:36
  Speaker 1: may be, That to me is always going to land
• 5:39
  Speaker 1: you a higher partnership than you know websites that you
• 5:43
  Speaker 1: are like looking for opportunities because then they're kind of
• 5:46
  Speaker 1: I just find that that tends to be a little
• 5:48
  Speaker 1: bit cheaper when it comes to bigger bang for your bucks.
• 5:50
  Speaker 1: So if you're looking to make the biggest impact financially,
• 5:53
  Speaker 1: I would focus on the outbound pitch going for it yourself. Now,
• 5:58
  Speaker 1: if you have a portfolio, oh you're good to go.
• 6:01
  Speaker 1: This is your resume. You need it. If you're listening
• 6:03
  Speaker 1: in and you're like, oh my gosh, I don't have
• 6:04
  Speaker 1: a portfolio. I can't stress this enough. Without a solid
• 6:06
  Speaker 1: UGC portfolio, you will find yourself getting stuck. You need
• 6:11
  Speaker 1: that resume to go out there and get those opportunities.
• 6:14
  Speaker 1: Now Here at Sidewalker, we can support you in two ways.
• 6:17
  Speaker 1: We can either design that portfolio for you. If you
• 6:20
  Speaker 1: want our design team to do that, go ahead and
• 6:21
  Speaker 1: submit an inquiry below. This is where our team builds
• 6:25
  Speaker 1: that portfolio for you. And if you're a creator, that
• 6:27
  Speaker 1: is more DIY. If I showed you a portfolio, you'd
• 6:29
  Speaker 1: be able to replicate it, build it on yourself. You're
• 6:31
  Speaker 1: just a visual learner, then you may benefit from our
• 6:34
  Speaker 1: Pitching a Brand's master course. I actually have a secret
• 6:36
  Speaker 1: code for you five hundred dollars off. I will include
• 6:39
  Speaker 1: it below. Just use the code and you'll get five
• 6:41
  Speaker 1: hundred dollars off our entire pitching program. And we have
• 6:43
  Speaker 1: a really deep section on all UGC portfolios. So that
• 6:46
  Speaker 1: is going to help you. Now, if you want to
• 6:48
  Speaker 1: work with brands as a UGC creator, you should probably
• 6:50
  Speaker 1: sign up to their newsletters. You know, you can even
• 6:53
  Speaker 1: create your own email account if that's easier for you,
• 6:55
  Speaker 1: and sign up to newsletters of brands, But you're not
• 6:58
  Speaker 1: signing up guys as if you're signing up as a marketer.
• 7:01
  Speaker 1: You're thinking, oh, they just sent a newsletter on this,
• 7:04
  Speaker 1: maybe they need UGC on that. Or maybe they're launching
• 7:07
  Speaker 1: this new thing, maybe they need UGC for that. So
• 7:09
  Speaker 1: sign up with the intention of being kind of snoopy
• 7:12
  Speaker 1: and seeing what is happening on this brand behind the table. Also,
• 7:16
  Speaker 1: you could set up certain Google alerts for your brands
• 7:18
  Speaker 1: that you want to work with. You just head over
• 7:19
  Speaker 1: to Google and go to Google Alerts and type in
• 7:22
  Speaker 1: certain keywords that you want in your inbox. It will
• 7:25
  Speaker 1: give you a roundup of all different types of news articles. Again,
• 7:28
  Speaker 1: these are ways so that you can have your finger
• 7:30
  Speaker 1: on the pulse and find out what is happening. Now,
• 7:32
  Speaker 1: the best way to find out about these type of opportunities,
• 7:34
  Speaker 1: you guys, are through word of mouth. So let's deconstruct
• 7:38
  Speaker 1: this a little bit. PR people are going to be
• 7:40
  Speaker 1: super helpful for you. They're the gatekeepers. They know of
• 7:42
  Speaker 1: these opportunities, and that's how we get a lot of
• 7:44
  Speaker 1: our opportunities on our sub sex because I have these
• 7:46
  Speaker 1: relationships with PR people. So they're going to feed me opportunities,
• 7:49
  Speaker 1: and I'm going to feed them to you. If you, guys,
• 7:52
  Speaker 1: build those relationships on your own, even better, no pr
• 7:55
  Speaker 1: people in your city, get in with them. They are
• 7:58
  Speaker 1: going to let you know. Ask to be put on
• 7:59
  Speaker 1: their has to be put on different You know UGC
• 8:03
  Speaker 1: opportunity lists. You need to network and connect with our
• 8:06
  Speaker 1: agencies and then also word of mouth, referral and introductions.
• 8:10
  Speaker 1: At Sidewalker Daily, we have a community of creators. A
• 8:14
  Speaker 1: lot of you listening are probably part of my inner
• 8:16
  Speaker 1: circle community. I love you guys. Inner circle is amazing
• 8:18
  Speaker 1: because we're all in there. There's all types of creators
• 8:21
  Speaker 1: and you can ask people for referrals and intros. Oh,
• 8:23
  Speaker 1: I saw you did UGC for this brand? Do you
• 8:25
  Speaker 1: mind introing me? People are happy to share when I
• 8:28
  Speaker 1: feel like they're getting something in return, right, So it
• 8:30
  Speaker 1: has to go both ways. But find yourself a creator community,
• 8:34
  Speaker 1: make friends with people. Stop trying to do this alone.
• 8:37
  Speaker 1: You know, your network is your net worth. You want
• 8:39
  Speaker 1: to be around people who can lift you, you know,
• 8:42
  Speaker 1: and bring you opportunities and say your name in a
• 8:44
  Speaker 1: room when you're not there. Do you know how many
• 8:46
  Speaker 1: times I have heard of a creator tell me, oh,
• 8:48
  Speaker 1: I can't take this job, I'm traveling, or my kid
• 8:50
  Speaker 1: or this at the other, but they refer someone else
• 8:53
  Speaker 1: that they know that's a friend. So you got to
• 8:55
  Speaker 1: make friends in this industry. You know, professional friends. They
• 8:58
  Speaker 1: don't have to be your best friend. Professional friends. You
• 9:01
  Speaker 1: guys can refer each other business. So if you're serious
• 9:03
  Speaker 1: about getting paid work as a UGC creator, you're not
• 9:06
  Speaker 1: going to rely just on one place, right, You're going
• 9:08
  Speaker 1: to do all the things. You're going to go on
• 9:10
  Speaker 1: all the places because it's part of your business is
• 9:12
  Speaker 1: the research and building out your lists. And we're looking
• 9:16
  Speaker 1: to pitch y'all anywhere from ten to twenty brands a week.
• 9:19
  Speaker 1: You know, we're looking at forty brands a month, maybe
• 9:22
  Speaker 1: sometimes twenty brands if we're on a light month, or
• 9:25
  Speaker 1: you know, ideally even eighty brands a month. I know
• 9:28
  Speaker 1: that sounds crazy and scary, but when you have systems
• 9:30
  Speaker 1: in place, you have your portfolio ready, it's just a
• 9:33
  Speaker 1: question of building out your list and getting the emails,
• 9:36
  Speaker 1: pitching those people or joining different job boards and looking
• 9:39
  Speaker 1: for these opportunities like we shared how to do earlier.
• 9:43
  Speaker 1: I hope you enjoyed today's episode. If you did, make
• 9:46
  Speaker 1: sure to rate, review, and subscribe to our show and
• 9:49
  Speaker 1: visit Sidewalkerdaily dot com for more resources on all things influencer,
• 9:54
  Speaker 1: marketing and social media. Until next time,