Your Customers Don't Care About Your Brand
Most businesses build their brand messaging around themselves. Their logo, their history, their awards. But what if the only place your marketing actually works is the tiny sliver where your story and your customer's story overlap?
Episode Summary
In this solo episode, Matt Edmundson introduces the Story Overlap — a simple Venn diagram concept that reveals why most eCommerce messaging misses the mark. Through a live homepage audit of an accountant's website (with a we-to-you ratio of 2.6 to 1), Apple's iconic '1,000 songs in your pocket' line, and the Netflix headline formula, Matt shows how…
The skinny
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