Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Attracting Your Ideal Customer with Strategic Content

Transcript

Attracting Your Ideal Customer with Strategic Content · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the podcast.
• 0:03
  Today's episode is going to be a Part 2 of something that I
• 0:07
  started maybe 2 days ago. For those of you who are
• 0:10
  catching this for the first time, if you want to listen to
• 0:12
  the first part, you actually have to skip back 2 episodes
• 0:15
  because yesterday's the episode that I did before this one was
• 0:20
  about DPS. Yeah.
• 0:22
  Display pictures on social media and on WhatsApp and how that can
• 0:27
  affect the, how do I put it, how that can affect our ability to
• 0:32
  close the sale even to to start the conversation ourself.
• 0:35
  Because you know, some of us have funny looking DPS and
• 0:38
  because of that, we can't even start off the conversation
• 0:40
  right. Not to talk of even closing the
• 0:42
  sale. So if you listen to today's
• 0:46
  episode and you want to hear the Part 1, because today's episode
• 0:51
  is going to be about podcasting, content marketing, establishing
• 0:55
  a personal brand, increasing your sales, you know, all those
• 0:57
  sorts of things. So if you're interested in
• 1:00
  learning more about that, then because this will be about to
• 1:04
  skip yesterday's episode, which was about display pictures on
• 1:07
  WhatsApp and on LinkedIn and social media and then listen to
• 1:10
  the episode that came before. So yeah, that's a Part 2, or
• 1:15
  rather today's a Part 2. And that's what we're going to
• 1:17
  be talking about, podcasting, content marketing, establishing
• 1:22
  a personal brand, growing your sales.
• 1:25
  Now, this is the correlation podcasting, OK, you already know
• 1:30
  what the podcast is because obviously you're listening to a
• 1:33
  podcast, but just to fulfill all right, just let me define a
• 1:35
  podcast now the way that I like to define a podcast, when I'm
• 1:38
  talking to other people who have never heard of one or who never
• 1:42
  consume one, I just tell them that a podcast is a radio show
• 1:45
  over the Internet. Once I put it like that, ma'am,
• 1:48
  everybody understands. Now, especially since, you know,
• 1:51
  there might be some people who have heard me on the radio or
• 1:56
  heard that I actually have a radio show.
• 2:00
  So in that case, it kind of makes sense.
• 2:01
  So a podcast is just a radio show delivered over the
• 2:04
  Internet. Now, some of you who complain
• 2:06
  and say no, that that is not a podcast and you start talking
• 2:09
  about RSS feeds and technical requirements, I understand
• 2:12
  perfectly that my definition of a podcast is not technically
• 2:16
  correct 100%. But I'm not focusing on
• 2:19
  technical precision here. I just want people to be able to
• 2:21
  understand what a podcast is because you will meet some
• 2:25
  podcasters because I'm a member of a group that's the
• 2:28
  Association of Professional voice actors and something
• 2:31
  something in Africa. And our podcasters are a member
• 2:36
  of that group. And there's some people who
• 2:37
  called you to complain and complain and complain that,
• 2:40
  look, don't call those things on YouTube.
• 2:42
  Don't call them podcasts and all podcasts.
• 2:44
  But then I'm not getting into that debate.
• 2:47
  So the podcast is a radio show that is delivered over the
• 2:50
  Internet. Then content marketing.
• 2:54
  Content marketing means when you put out valuable content over
• 2:57
  the Internet, you put out good audio, good texts, good, good
• 3:03
  podcasts, good pictures, good whatever that is meant to get
• 3:09
  engagement from people who might be your potential customers.
• 3:14
  You want the people to engage with you overtime and hopefully
• 3:16
  overtime you'll get the opportunity to start a buying
• 3:20
  conversation with them and then you end up you end up doing
• 3:24
  business with them. So that's content marketing.
• 3:27
  Now, the relationship between podcasting and content marketing
• 3:30
  is obviously podcasting, at least in my own opinion, is a
• 3:34
  kind of content marketing that we should be doing.
• 3:37
  And then of course, growing sales.
• 3:39
  Now, the whole point of any kind of content marketing and the
• 3:42
  whole point of podcasting is eventually we want to make
• 3:45
  sales. That's how we're talking about
• 3:46
  it on this podcast, which is primarily concerned about sales.
• 3:50
  Then let's see what else. OK, personal brand.
• 3:53
  Now personal brand, personal brand.
• 3:55
  Let me just define personal brand as your reputation, what
• 3:58
  people think of you, impressions people have of you.
• 4:01
  And fortunately, unfortunately, lots of Nigerian business people
• 4:05
  are very conscious of building a personal brand in quotes and
• 4:09
  they see podcasting as a way to establish a personal brand.
• 4:15
  Although I recommend that for those of you who are concerned
• 4:18
  about personal brands, you need to relax.
• 4:21
  You're putting the cart before the horse.
• 4:22
  You don't start by saying this is what my personal brand is.
• 4:26
  You actually start by running the business, by interacting
• 4:30
  with customers, by doing substantive things.
• 4:33
  Then based on the interaction that you're having with your
• 4:36
  customers, you will now know exactly what it is that you like
• 4:40
  or that people like about you and things like that.
• 4:43
  And that is what will inform the organic growth of the brand.
• 4:47
  So like for me, I didn't start this podcasting journey saying I
• 4:50
  want to build a brand and this is what my brand will be.
• 4:53
  I just started the podcast. Over time, people started saying
• 4:56
  things like your show is the best because it is practical.
• 5:00
  That other Nigerian podcasters are inspirational or Gist or
• 5:06
  this or this or that or that. But your own podcast is
• 5:08
  practical, it's tactical. You're saying things that I can
• 5:11
  do tomorrow to grow my business. So that is where that expression
• 5:15
  came from. I didn't make it up.
• 5:17
  I heard it from someone and I continue to say it again and
• 5:20
  again and again. And then, you know, it's
• 5:22
  reinforcing my personal brand. You know, I didn't sit down and
• 5:25
  think it up. I was interacting with people
• 5:28
  already with customers from my consulting practice, with
• 5:33
  listeners of my podcast, and that is what I was hearing from
• 5:36
  you guys. Now what you do is very
• 5:38
  practical. What you said today, I know that
• 5:42
  I can use it tomorrow when I show into the office, I'm going
• 5:45
  to call a meeting with the team. So that's why the expert, the,
• 5:47
  the, that particular phrase that I keep saying over and over came
• 5:50
  from. And so, yes, on my podcast, I
• 5:53
  want to deliver the kind of advice that you hear today.
• 5:55
  And then tomorrow morning, 8:00, nine o'clock 10:00, when you get
• 5:59
  into the office, you call the boys and the girls, you call
• 6:01
  your team, you call your business partner and you're
• 6:03
  going to be able to implement something.
• 6:06
  So that is the way to think about it.
• 6:07
  You should stop planning the brand before you start.
• 6:12
  Start the business first. Just the move.
• 6:15
  Keep moving. As you move, as you learn, as
• 6:17
  you grow, as you interact, you get all the information that you
• 6:20
  need to start putting together the brand in place.
• 6:23
  So start the business and then move.
• 6:25
  When you have all the information you need, then you
• 6:27
  can now start talking to graphics designer, brand
• 6:30
  designer and you know, blah, blah, blah.
• 6:33
  But anyway, that's all we're talking about today.
• 6:36
  It's not brand. Today we were talking about
• 6:38
  podcasting. Now, the reason why is because
• 6:41
  there's someone who reached out to me and this person is a COO,
• 6:45
  That's the chief operating officer in the finance base and
• 6:49
  in his business. What they do is they provide
• 6:50
  them data and advisory services for people who are investing in
• 6:54
  the Nigerian stock market. Oh, sorry.
• 6:56
  By the way, just in case you haven't figured, if this is your
• 6:59
  first time listening, this is a Nigerian podcast.
• 7:02
  I'm not getting in. Yeah, I've been, you know,
• 7:04
  people ask me questions. I'm not getting in.
• 7:06
  I'm not South African and no, this is not woozy.
• 7:09
  I look better than the guy. He has more money than me and
• 7:13
  I'm working towards getting woozy money.
• 7:15
  But no, this is not woozy. My name is Tavi Shima Ayede, I'm
• 7:18
  a former lawyer turned business consultant.
• 7:21
  I'm a Nigerian and what I do over here on the podcast is
• 7:24
  every other day or every single day, I bring you guys business
• 7:27
  goodness. We try and solve business
• 7:29
  problems and the focus is always on trying to solve problems
• 7:33
  through the lens of sales. What can we do that is going to
• 7:36
  bring more money into the business?
• 7:37
  Because when we have more money, you know, our mind is chill and
• 7:40
  we can start solving other kinds of problems.
• 7:43
  So if you have a management problems in the business, if
• 7:46
  you're having discipline issues with your team and things like
• 7:49
  that, but at least money is coming in, your mind will be
• 7:52
  cool and then you can start talking one or two things.
• 7:55
  But then if your staff, they misbehave and then there's
• 7:57
  management problem, there's accounting problem, there's this
• 7:59
  problem and then money is not even coming in.
• 8:01
  Your head will just be hot. You won't know what to do.
• 8:05
  So that is the focus of the podcast.
• 8:08
  Now. If any of you would love to
• 8:10
  connect with me, you can call, send me a text message or a
• 8:13
  WhatsApp message on 08064662140. Reach out.
• 8:20
  I don't block anybody. OK, Well, I've only blocked one
• 8:23
  person. I don't refuse anybody.
• 8:24
  So reach out. Take advantage of free business
• 8:28
  advice, but just make sure you say it at the beginning of the
• 8:31
  message that what you're looking for is free business advice.
• 8:33
  The reason why I'm saying that is because there's one *** that
• 8:36
  has entered into my inbox and the guy has just their mouth off
• 8:40
  and you know, the instruction is clear.
• 8:41
  If you're looking for free business advice, just say so and
• 8:44
  I will answer one question for you and you know, we'll be cool.
• 8:48
  Stop trying to smuggle all other kinds of issues.
• 8:51
  So if you're looking for free business advice, that's not a
• 8:53
  problem. I'll answer one question and one
• 8:55
  question only. But if you want me to have an in
• 8:57
  depth look at your business and try and solve, you know, try and
• 9:01
  help you work with you to solve whatever problems you might be
• 9:04
  facing in your business. And then what we need to do is
• 9:06
  we need to sit down and have a proper consultation.
• 9:09
  I want you to need to know a lot about you, a lot about your
• 9:11
  business. What's the background?
• 9:12
  Where are you coming from? Where are you run into?
• 9:14
  What is the problem? How did the problem start?
• 9:16
  What kind of revenues are you aiming for?
• 9:19
  What kind of things have you tried in the past to solve this
• 9:21
  problem? What worked, why didn't work?
• 9:23
  You know, it's going to have to be a plenty, plenty
• 9:25
  conversation. And for those of you who think
• 9:27
  I'm going to have that conversation with you for free,
• 9:29
  you guys are smoking some cheap weed, right?
• 9:32
  So if you want free advice, I'm. Cool with it.
• 9:35
  Very cool. Just say so from the beginning
• 9:37
  of the chat, I'll answer one question.
• 9:39
  If not, let's sit down, let's have a conversation.
• 9:41
  Don't be a criminal, don't steal from people.
• 9:43
  All right, so where we know, so this guy is ACEO in Niger
• 9:48
  financial space, data and advisory services for people who
• 9:52
  invest in the Nigerian stock market.
• 9:54
  So the guy now has come up with a podcast because he wants to
• 9:57
  use that to put himself out there.
• 10:00
  The goal is to create distribution for his financial
• 10:03
  products and services that he and his partners are going to
• 10:05
  sell later on because remember, he is CEO.
• 10:08
  So of course. Definitely, you know, there's
• 10:10
  CEO and then there's, you know, how people arrange your things
• 10:14
  now. COOCFOCEOCDC that that, so
• 10:19
  plenty of other seas. So yeah, we've been chatting a
• 10:23
  bit about the Guys podcast. And there's some issues that
• 10:28
  have been arising from these discussions that I want to come
• 10:31
  and share over here on the podcast.
• 10:33
  So that those of you who are thinking about these sorts of
• 10:36
  things, you're thinking about long form content, you're
• 10:39
  thinking about content marketing as a way of putting yourself
• 10:41
  after into the world. You're thinking about podcasting
• 10:46
  as a means of doing that. There are a couple of things
• 10:48
  that I want you guys to be thinking about first before you.
• 10:56
  I want to make sure that you guys are thinking about a bunch
• 10:58
  of things first before you begin the journey.
• 11:01
  Because OK, starting with imperfect knowledge is not it's
• 11:05
  not bad because I would prefer people who start than people who
• 11:08
  sit down and try and plan all the time.
• 11:10
  But still, if you know one or two things before you start your
• 11:12
  business journey or your podcasting journey or your
• 11:15
  content production journey, you know, you know, go bad won't be
• 11:17
  a problem. So so matters arising now in my
• 11:22
  conversations with this guy. I can't remember the name that I
• 11:26
  called him in the first episode in the Part 1.
• 11:28
  So for this Part 2, let's just call the guy Shinorambo, but I
• 11:32
  can't remember the first name. So if you listen to the other
• 11:35
  podcasts and you hear the name that you know I called him, it's
• 11:38
  still the same guy even though now I'm saying Shinorambo.
• 11:40
  And the only reason why I'm saying Shinorambo is not because
• 11:42
  the guy is a thief. It's just because Shinorambo was
• 11:45
  Yoruba, I think. I think Shinorambo was Yoruba.
• 11:48
  Very famous bandit. Classic bandit, at least for
• 11:52
  those of us who grew up in Nigeria in the 80s, late 70s,
• 11:54
  early 80s. Some people say it was a Bini
• 11:58
  Gisha, but you know, I'm not. I'm not sure about that anyway,
• 12:01
  so I'll call the, I'll call this guy Shinorambo.
• 12:04
  So as well, Yanni, just remember Shinorambo, he's Aceo, not his
• 12:09
  real name in the finance space. And they provide advisory
• 12:13
  services for people who want to invest in equity and stock
• 12:18
  markets. OK, so on the whole thing now,
• 12:21
  putting himself out there, it's it's a good idea.
• 12:27
  So using a podcast to put yourself out there if you
• 12:29
  happen. To be in the.
• 12:30
  Financial services sector is a wonderful idea.
• 12:33
  It's a very, very wonderful idea.
• 12:35
  You know, as a matter of fact. For those of you who've been
• 12:38
  listening to the show for a while, you know that my wife is
• 12:41
  currently writing up our three for the CFACFA is a Chartered
• 12:45
  Financial Analyst exams. It's a pretty difficult exam,
• 12:49
  but I married an incredibly smart woman so when was Part 1
• 12:53
  yeah, she cleared one time Part 2, she aced part three.
• 12:56
  I know she's going to clear it now.
• 12:57
  Won't be a problem. By the way, this is just an
• 12:59
  encouragement to those of you who are playing in the financial
• 13:03
  sector space. You want to get your exams like
• 13:05
  the Cfas. You've been hearing that, ah,
• 13:07
  this thing is difficult. This thing is difficult.
• 13:09
  Just relax. Yes, the exams are difficult,
• 13:12
  all right? But there is a myth around these
• 13:15
  things that you have to be incredibly smart and like, OK,
• 13:17
  yes, you have to be smart. But I think discipline is more
• 13:21
  important than the smart aspect. Because my wife, like me, has a
• 13:27
  legal background. We both, in fact, we both met at
• 13:30
  masters level. So that's the reason why, you
• 13:32
  know, we're married today. So our professional background
• 13:35
  is in law. Our professional background is
• 13:37
  not in mathematics. And there are people who used to
• 13:39
  tell her that you want to do CFA, OK, it's good.
• 13:42
  But you didn't study law, you didn't study accounting.
• 13:44
  You know how you're going to cope, so as a family we came up
• 13:49
  with a very. Very realistic plan.
• 13:51
  The problem with those of you who want to take these sorts of
• 13:54
  exams, you know your international bar exams, you
• 13:57
  know like the New York bar or the whatever or the UK bar or or
• 14:00
  Canada bar or you want to take your.
• 14:03
  The bar exams, those are the exams that people who are
• 14:05
  lawyers take so that they can practice in other jurisdictions,
• 14:09
  other countries. So the problem with those of you
• 14:12
  who want to take all these BI exams or the CFA exams is that
• 14:15
  you people give yourself on realistic timelines.
• 14:18
  The exam is in March and then you want to start studying in
• 14:21
  January. How That's the problem.
• 14:25
  How? But if you give yourself a
• 14:28
  realistic goal, and the focus for my wife and I has always
• 14:31
  been. You will take a year and prepare
• 14:32
  for this thing. Just they read small, small,
• 14:36
  small every day. Whether it's 30 minutes every
• 14:38
  day, just be clocking at 30 minutes.
• 14:40
  If it's one, one hour, just be clocking at one hour.
• 14:43
  By the time one year don't pass, you'll be ready.
• 14:45
  You'll be fine. If you make first class, glory
• 14:50
  be to God. And I'm glad to say that my wife
• 14:53
  has finished these exams in the top, I don't know, 20th
• 14:56
  percentile or whatever. So I'm glad you know.
• 15:00
  But for me, the focus was always that, look, shall we just want
• 15:02
  to pass this thing and want to acquire the knowledge.
• 15:05
  So for those of you, you failed Canada by exams 345 times, New
• 15:09
  York by exams 345 times, UK by exam 345 times, that is the
• 15:14
  problem. You're not disciplined enough
• 15:16
  and you're not giving yourself enough time to prepare.
• 15:19
  By the way, this is something that one of my professors in
• 15:23
  above my World War University told us during our undergraduate
• 15:26
  days was doctor, doctor Edu constitutional law.
• 15:32
  You know, he told us that. I can't remember where he
• 15:34
  schooled was in Harvard. Anyway, I think he did some
• 15:37
  American schooling and here he kept on warning us, look, when
• 15:39
  you go outside, it's different. Now here what we do in Nigeria
• 15:43
  is we do continuous assessment. So you do continuous assessment
• 15:46
  1, assessment 2, assessment 3. So continuous assessment one is
• 15:52
  20% assessment 220%, assessment 320%.
• 15:56
  You know, even if you're rubbish, at least you will be
• 15:58
  scoring half, half, half. That way you've only, you've
• 16:00
  already got in 3030 marks. That means you're getting into
• 16:03
  the exam and the only thing you're looking for is 30 Max.
• 16:06
  Really that's what you're fighting for.
• 16:08
  Sorry, not 30 Max. What you're fighting for is 10
• 16:11
  Max. So that when you add everything
• 16:13
  together, you get 40% because in Niger 40% is is pass mark.
• 16:19
  So Doctor Udo used to warn us that look, when you go outside,
• 16:23
  it's not like that you won't do continuous assessment 123.
• 16:27
  Therefore, some of these exams, it is just one big exam bam at
• 16:31
  the end of the year and you are fighting for 100% one time.
• 16:35
  So that strategy of you make you score half in continuous
• 16:40
  assessment, one score half in assessment 2, score half in
• 16:43
  assessment 3, then you only score 10 points in the main exam
• 16:48
  and then you scale through to the glory of God.
• 16:51
  As we have to say that strategy is not going to work.
• 16:54
  So those of you, well like Sheena Rambo, again, not his
• 16:58
  real name in the financial services, wealth advisory,
• 17:02
  things like that. You want to pass your CFA or
• 17:05
  lawyers, You want to practice in Canada, you want to practice in
• 17:10
  UK, you want to practice in America, You want to practice in
• 17:13
  New York, You want to practice wherever, be realistic and then
• 17:17
  be disciplined. Just give yourself one year,
• 17:20
  even if not 3030 minutes every day, just be disciplined, 3030
• 17:25
  minutes every day. By the time you've read this
• 17:27
  thing for one year, you'll be fine.
• 17:30
  You will scale through by the glory of God.
• 17:34
  That's the way. That's what Doctor Who told me
• 17:37
  and I told my wife and so far the formula has not failed.
• 17:40
  In fact, each time she scores on a very high level.
• 17:43
  She scores so high that so take people don't they differ as in
• 17:46
  people that are accountants you know people who are accountants
• 17:51
  people who study statistics and like the the beef had die
• 17:55
  instead of saying hi my sister congratulations welcome to the
• 17:57
  club. Then a beef because there's some
• 17:59
  people who wrote these exams 345 times before then pass so that
• 18:03
  my wife just entered now as a complete jam bite first level
• 18:08
  she cleared second level back she cleared third level she was
• 18:12
  cleared by the grace of God. People don't need beef.
• 18:15
  So discipline and then give yourself realistic study
• 18:18
  timelines. So how did I enter here?
• 18:21
  Now, where was I? So we're talking about
• 18:28
  Shinarambo now, whose business is in the financial services
• 18:31
  sector. Oh, by the way, those of you who
• 18:32
  are in financial services, I'd like to hear from you guys.
• 18:35
  I'd love to do some more. Work with you people.
• 18:37
  So if you're in financial services space, you're a wealth
• 18:39
  advisory, things like that, you're trying to grow your
• 18:42
  business, you're having issues connecting with customers.
• 18:44
  You know, call me, send me a WhatsApp message, send me a text
• 18:47
  message on 08064662140. Let's have a chat.
• 18:53
  Whether you want to use broadcasting as a marketing
• 18:56
  strategy or not, let's have a chat.
• 18:59
  And I remember how I got here. So after my wife passes her exam
• 19:03
  and after we achieve one or two things, you know, as a family,
• 19:08
  when we get together and we start doing our own business in
• 19:12
  the financial services space, this is one way that we're going
• 19:17
  to break into the market. So I've used it for my own
• 19:20
  consulting services, although we're not going to use organic
• 19:24
  growth strategies anymore because organic growth takes
• 19:26
  time. I've been doing this broadcast,
• 19:28
  you know, for six years. So when it's my wife's turn,
• 19:31
  we're not going to make this a six year journey at all.
• 19:33
  We're going to use paid growth, but that's a a topic for another
• 19:39
  day. So yes, it's a good strategy and
• 19:41
  it's something that I'm definitely going to use again
• 19:43
  when my wife is getting ready to go into business.
• 19:47
  So I've done it with me, we're going to do it with her.
• 19:51
  So again, those of you financial services, what else?
• 19:56
  Wealth advisory blah blah blah. You know, reach out. 0806466.
• 20:02
  2140 call me, send me a text message, send me a WhatsApp
• 20:06
  message, let's chat. So, so podcasting is a very good
• 20:11
  strategy for putting yourself out there when it comes to these
• 20:13
  kinds of business. But the problem is this a lot of
• 20:19
  you, you hear the podcast, podcasting sounds sweet, it
• 20:21
  sounds sexy and you assume that it's a done deal, that when you
• 20:24
  just start the podcast that the thing will just grow on its own.
• 20:27
  Unfortunately, that is not the case.
• 20:29
  If you're trying to use podcasting to put yourself out
• 20:31
  there, you guys come up with a promotional strategy from day
• 20:35
  one. From day one, you have to come
• 20:38
  up with a promotional strategy because if you're making a
• 20:41
  podcast and you're not promoting it, nobody's hearing you.
• 20:44
  Believe me. Believe me, the first three
• 20:49
  years on my podcast, I didn't promote the podcast.
• 20:51
  When I started promoting in year like year 3 1/2, the growth of
• 20:55
  my podcast doubled. Yes, you have heard me
• 20:58
  correctly. I can't remember the numbers,
• 21:00
  but the progress I made you 3 years from not promoting.
• 21:03
  By the time I started promoting small five months, six months,
• 21:07
  the growth of my podcast doubled.
• 21:09
  Let me say it again for those of you who are not clocking what I
• 21:14
  am saying right now, my podcast is over 4000, I think 200
• 21:20
  subscribers or something like that.
• 21:21
  And that's on Spotify alone, OK. On YouTube, I only just started
• 21:26
  the YouTube newly, so it's still new, maybe only like 200 Subs or
• 21:29
  something. And I can't verify how many
• 21:31
  subscribers I have on other platforms.
• 21:34
  But hear me now. I didn't just start and then I
• 21:37
  got 4000 subscribers. No, for the first three years, I
• 21:41
  didn't promote Gang. I didn't promote Shishi.
• 21:44
  When I started promoting, within six months, my podcast growth
• 21:49
  doubled. And today, you know, here I am
• 21:52
  when Year 6 now I think I'll look for the figures and talk
• 21:57
  about it again on some other podcast episode.
• 22:00
  So if you didn't hear me clearly, let me say it again.
• 22:02
  If you make a podcast and you are not promoting it, nobody is
• 22:06
  hearing you, or at least people are not hearing you as quick as
• 22:10
  you want them to. So we have to come up with a way
• 22:13
  to promote the podcast with a way to promote, promote, promote
• 22:17
  hear it, please, because you will are going to invest lots of
• 22:20
  money in microphones in studio time in setting up guests in
• 22:24
  doing this and doing that the right formatting where podcast
• 22:28
  hosting this and they don't have a plan, you don't have a
• 22:31
  strategy for promotion. So please, promotion is key.
• 22:36
  If you want Shino rambles situation, promotion is key.
• 22:39
  Now, if you're going to promote your podcast tools, what you
• 22:42
  need to do is you need to create collateral to promote the
• 22:45
  podcast. Some of you say create
• 22:48
  collateral. How?
• 22:49
  Especially those of you who are familiar with me, you'll be
• 22:51
  saying, are you not being a hypocrite?
• 22:52
  And well, in a sense you're correct because those of you who
• 22:55
  follow me, like on LinkedIn for instance, you know that I don't
• 22:59
  create collateral. I didn't create nothing.
• 23:02
  What I do is I record the podcast episode like this one.
• 23:05
  Then when it's done, I just copy and paste the link and then I
• 23:08
  just put it on LinkedIn and then I just hit send.
• 23:10
  That's what I do. So I don't create anything.
• 23:12
  So some of you say hypocrite, and you are correct.
• 23:14
  Yes, I'm a hypocrite. I'm not doing it the best way
• 23:17
  that I can and the reason why is because honestly, I can't to
• 23:21
  create other kinds of things, you know, videos to promote your
• 23:24
  podcast, audio snippets to promote your podcast, different
• 23:28
  texts, different images to promote your podcast.
• 23:31
  Men is work and it was a lot of work for one person to do,
• 23:36
  especially if we didn't have the skills back when I started this
• 23:38
  thing six years ago. But now with AI tools, it's a
• 23:41
  lot easier. So I've just gotten into the
• 23:42
  habit of just carrying my link and then sharing it on WhatsApp,
• 23:46
  carrying my link and then sharing it on LinkedIn.
• 23:48
  So that's all I do. But please don't follow me.
• 23:52
  What I'm doing is not the best way.
• 23:53
  I beg, OK? What I've done has worked for
• 23:55
  me, but it is not the best. It is not the best at all.
• 23:59
  OK, good. So now I've confessed to you
• 24:02
  guys. So those of you who meet me
• 24:03
  online and say, but you're not doing what you advise us to do,
• 24:06
  Yes, it's just because I'm being lazy.
• 24:09
  All right. Now with AI tools, this is what
• 24:11
  you're going to do when you get your podcast.
• 24:13
  They're going to use AI tools to create this collateral that you
• 24:16
  use to promote your podcast. All right now there's something
• 24:20
  my kids like this because I remember the first time who
• 24:24
  wanted to design something online and I told them, just use
• 24:26
  nano banana. They begin, they laugh, they
• 24:28
  say, use what I said use nano banana.
• 24:30
  They say, what is that? I said bring my phone.
• 24:33
  I said, look at it, that's nano banana.
• 24:34
  And then they started laughing. So they like that word nano
• 24:37
  banana. So yeah, it's a funny name, but
• 24:40
  Gemini has nano banana and you can use nano banana to design
• 24:45
  correct images, solid images, powerful images.
• 24:50
  But what you have to do is you have to learn how to prompt to
• 24:52
  do that. So if you want a picture of a
• 24:55
  man sitting on a three legged stool on the back of an elephant
• 24:59
  eating pounded yam while a monkey is sitting on his left
• 25:03
  shoulder, you can design it. You just put it there as a
• 25:06
  prompt and then the thing will design it for you and the thing
• 25:09
  won't be too bad. So to take advantage of all
• 25:13
  these things that I'm talking about, learn how to prompt.
• 25:15
  OK, learn how to prompt. Last time, learn how to prompt.
• 25:19
  A prompt is an instruction that you give to a computer so that
• 25:23
  it will give you the result you want.
• 25:25
  So learn how to prompt. Fortunately for nowadays,
• 25:29
  especially for these AI tools, prompting is just a matter of
• 25:32
  typing out sentences. So you hear that thing I
• 25:34
  described. Let's say you create a podcast
• 25:36
  episode. You want to promote it.
• 25:37
  And for that you will need an image.
• 25:40
  In fact, let's do it now. You will say I'm the host of the
• 25:43
  podcast called the Social so and so podcast.
• 25:46
  I just published an episode that is about this, this and that
• 25:49
  that that to promote the podcast episode.
• 25:52
  I want to create an image of a Nigerian man in a rural setting
• 25:57
  sitting on a three legged stool on the back of an elephant.
• 26:00
  The man should be eating pounded yam and a goosey soup with
• 26:04
  chicken meat and perched on his left shoulder should be a monkey
• 26:09
  with a black eye patch. Then send.
• 26:14
  If you do not believe that what I'm saying is possible, rewind
• 26:18
  what I said. Now type it out word for word
• 26:20
  into your AI tool into nano banana.
• 26:25
  Nano Banana is free. Gemini is free.
• 26:27
  The reason why I recommend Gemini is because it's free and
• 26:30
  it's already on your phones. For those of us who use Android
• 26:32
  phones type it. You will see that the output you
• 26:37
  know go bad. It will be impressive.
• 26:39
  It will be impressive. So you use a nano banana or
• 26:44
  Gemini to create images to promote your podcast so that
• 26:47
  when you're now talking about your podcasts on Instagram, you
• 26:54
  see latest episode dropping today.
• 26:56
  Then you now put the picture. Yeah, link in bio you're
• 27:01
  promoting. The reason why we're promoting
• 27:03
  is because we want people to listen to the podcast.
• 27:05
  If we are putting out a podcast, not just even podcasting.
• 27:09
  If you're doing any kind of long form content and you're not
• 27:11
  promoting it, nobody's paying attention.
• 27:13
  If you have a blog and you're not promoting your blog,
• 27:15
  nobody's listening. I hope you hear me.
• 27:19
  If you're doing LinkedIn lives every single Friday or Instagram
• 27:23
  lives every single Friday and you're not promoting your lives,
• 27:26
  you're not getting as many people as possible to listen who
• 27:30
  might want to listen to it. So if you're putting content out
• 27:34
  there, I beg promotion, promotion, promotion.
• 27:40
  So Google Gemini Nano banana. Use that for images.
• 27:45
  Then you can also use a Google Notebook LM.
• 27:48
  Yes, again, Google. They are not paying me, OK?
• 27:52
  I'm not affiliated with them. The only reason why I'm
• 27:54
  mentioning them is because my focus is that I want to be able
• 27:58
  to say something today and then tomorrow you can go and do it
• 28:01
  practical and live. That's the reason why I talk a
• 28:03
  lot using free tools because I don't want people to say I can't
• 28:08
  afford this. I can't afford that.
• 28:09
  These tools are free and so far, Google Notebook LM has not told
• 28:14
  me that. Oh boy, you don't use us too
• 28:15
  much, so we'll charge you. They've not told me that, oh
• 28:18
  boy, this order that you put is too large or this, this that you
• 28:22
  put is through this or through that.
• 28:23
  So far, anything I've told notebook, I said notebook do
• 28:26
  this thing for me. They do it for me without
• 28:28
  complaint. So maybe by this time next year
• 28:32
  those are charging us, but for now it's free.
• 28:35
  So for notebook LM, you can use that to create summaries.
• 28:39
  All right. For your podcast, you can have
• 28:41
  used to create LinkedIn posts. So for those of you who wonder
• 28:44
  how am I able to create LinkedIn posts every day, This is how I
• 28:47
  do it. When I finish recording this
• 28:50
  podcast now see you, you will say these tools are not perfect.
• 28:56
  It's not look, these things don't need to be perfect.
• 28:58
  Forget they're capable. You think I'm Superman.
• 29:01
  For those of you who follow me on on LinkedIn and you see me
• 29:03
  every day, this is the secret. It's not even a secret.
• 29:08
  After immediately I finished recording this thing, this is my
• 29:10
  workflow. I'm going to load this thing
• 29:13
  straight into notebook LM, Notebook LM before I even ask it
• 29:18
  anything. The thing will provide one
• 29:20
  summary and the summaries are so good that I take the summary
• 29:24
  direct and that is what I use. I'm put in the description of my
• 29:29
  podcast. I say direct.
• 29:31
  The only thing I do is I change the name because notebook LM
• 29:34
  thing doesn't know how to spell my name.
• 29:36
  It always spells my name as if I'm Indian, you know, or
• 29:39
  something like that. So I always have to change my
• 29:41
  name and put the correct spelling, then no book.
• 29:43
  And the summary that he gives is always one block.
• 29:46
  But you suppose spacearm paragraph so that people can
• 29:49
  read very well. This is going to be online.
• 29:51
  That is what I do. I just carry it direct the
• 29:55
  summary where the thing give me, I just carry direct change my
• 29:59
  name, change the spelling, then spacearm I give and paragraph.
• 30:03
  Then once in a while I delete. One or two things will not make
• 30:05
  sense because you know, of course it's a machine.
• 30:09
  So I think we'll make some errors and then that's it.
• 30:12
  That is how you see my product description.
• 30:14
  So there's one guy that has been asking me on YouTube about all
• 30:19
  this. I told the guy, call me
• 30:22
  08064662140. The guy, no call.
• 30:27
  If you're still listening, this is the secret.
• 30:29
  It's no secret. It's pretty straightforward.
• 30:31
  You will take this audio and just put it into notebook LM
• 30:35
  direct on my phone. The thing will create a summary
• 30:39
  without me even asking. That is the first thing it does.
• 30:43
  You create that summary 3 minutes if your phone is slow,
• 30:49
  OK, maybe 10 minutes. Summary is there.
• 30:52
  That is what I use as podcast subscription.
• 30:55
  So for those of you who are going to start the podcasting
• 30:57
  journey, this is a very simple thing for you to do Now in the
• 31:00
  old days, you have to now sit and think and compose this thing
• 31:03
  by yourself. And by the way, for those of you
• 31:05
  who wonder how do I get my LinkedIn stuff for my
• 31:07
  descriptions to sound like me, this is how.
• 31:10
  Because I'm taking this audio recording and I'm putting it
• 31:13
  directly into Google notebook LM.
• 31:15
  Of course the thing can sound like me.
• 31:16
  Now in who other person's voice is he going to write this thing
• 31:20
  again? It will rewrite all these
• 31:22
  collateral in my own image and likeness.
• 31:25
  So that's how it sounds like me Notebook LM thing is free at
• 31:30
  least as a 2026. I don't know if they will start
• 31:33
  charging us in 2027, but right now thing is free.
• 31:37
  It's free as hell. So get on board.
• 31:41
  That's how you create your podcast summary and it's also
• 31:43
  how you create LinkedIn posts. In fact, because I'm tired of
• 31:46
  being fancy, what I now tell Notebook LM is I say use this
• 31:49
  audio resource and create a LinkedIn post.
• 31:52
  That is the only prompt and then I hit send and then before you
• 31:55
  know it like around that kind, 45 seconds, one minute later
• 31:59
  ma'am LinkedIn post is there and then I copy it and then I put it
• 32:03
  in my Word document so that I can edit it because Google LM
• 32:06
  still cannot spell my name Google when I no try my name is
• 32:12
  Tavi Shima TAVERSHIMA. Then the surname is Ayede.
• 32:19
  AYEDE. I've been podcasting for six
• 32:21
  years. I spelled my name.
• 32:23
  I spelled my name in the first half of all these episodes.
• 32:26
  No book. LM.
• 32:27
  Go, go learn this thing. Learn it.
• 32:29
  Learn my name. Alright, there's only American
• 32:33
  names you should be able to spell.
• 32:35
  So where was I? So I tell you, create a LinkedIn
• 32:39
  post. Of course, do spell my name.
• 32:41
  Rubbish. So I have to edit my name
• 32:42
  correct now. Of course I will.
• 32:44
  You know, you space them then a notebook.
• 32:46
  LM also likes to use direct quotations and citations.
• 32:49
  I tell you to remove the quotations and citations because
• 32:52
  a lot of the stuff I say, sometimes I use pigeon.
• 32:56
  And you know, if you use pigeon now on LinkedIn, you know, might
• 33:00
  confuse some people because, you know, I have followers from
• 33:02
  different parts of the globe. So my Nigerian audience did,
• 33:05
  some American people did Kenya, South Africa, you know, so I
• 33:10
  can't be using all kind words like that.
• 33:12
  So I removed S the citations, I removed the direct quotes and I
• 33:15
  delete one or two things, you know, make sense then as it copy
• 33:18
  and paste on LinkedIn, but that's it.
• 33:22
  So for those of you who are lost in what I'm saying, all these
• 33:26
  things I'm saying is just promotion.
• 33:28
  You see the level of work we have to go through just to
• 33:30
  promote the podcast when we published the podcast episode,
• 33:33
  if people don't know their, how would they rush it?
• 33:35
  So that's the reason why you create images so that people
• 33:38
  will look and be interested and go to link in bio or link in
• 33:42
  comments and listen to your podcast or you create these
• 33:46
  wonderful posts on LinkedIn or on where again Medium or what's
• 33:53
  this other one? Again, Nigerians, I'm using this
• 33:55
  one a lot, this one that is for newsletters.
• 34:00
  Camera board is called. But by the time you write down,
• 34:02
  then people read these things, you're like, let me try this
• 34:05
  guy's podcast. Then they go and listen.
• 34:08
  So you have to promote, you have to promote, you have to promote.
• 34:11
  You can't just make a podcast and people will flock to you.
• 34:14
  It doesn't happen like that. You have to promote.
• 34:18
  So nano banana for the images, Gemini, Gemini Nano Banana then
• 34:24
  for the summaries and for LinkedIn posts, Google notebook
• 34:29
  LM. Notebook LM is written together
• 34:31
  as one word. Then I was chilling with my kids
• 34:34
  on their own computer, was supposed to try and do
• 34:36
  something. And then I saw something mind
• 34:38
  blowing. Google has started, has put out
• 34:41
  a tool that does video AI production.
• 34:45
  So I saw it and I was impressed. But I said, you know what?
• 34:49
  Quite frankly, my hands are full.
• 34:51
  I don't want to learn another thing.
• 34:53
  So I'm not even going to look at it.
• 34:55
  I'm not, but for those of you who are curious, I can't
• 34:58
  remember what The thing is called.
• 34:59
  Bush. I'll just go and check it.
• 35:00
  Just just Google and Google video AI production, something
• 35:05
  like that. The tool will come up, then fool
• 35:06
  around with it. If you have good success using
• 35:10
  the tool, just come back and let me know.
• 35:12
  Maybe I can podcast about it using your own experience.
• 35:17
  You know, in fact, if you try it out and I think The thing is
• 35:19
  good, reach out to me, 0806466 2140, call me, send me a text
• 35:27
  message, send me a WhatsApp message.
• 35:29
  Give me your testimony. You can even record an audio
• 35:31
  message. You know, if the audio message
• 35:33
  is good enough, I can upload it on the podcast.
• 35:35
  Just so that somebody has the people here have a first hand,
• 35:41
  OK? No, not first hand, last second
• 35:42
  hand. Anyway, they will hear from
• 35:44
  somebody first hand who has used the thing.
• 35:46
  Let me not talk about what I've not used.
• 35:49
  Then let me see. Let me see.
• 35:52
  Let me see. OK, now that is #1 promotion.
• 35:57
  I just wanted Sheena Rambo to know that as he's doing this
• 36:00
  podcast in the financial services space, you know, very,
• 36:03
  very good idea. Promotion.
• 36:06
  If you make the podcast, no matter how well produced, and
• 36:08
  his podcast is well produced, the audio quality clean, the guy
• 36:13
  won't blend music on top. I say, ah, this guy is this guy
• 36:15
  is serious. It's not like me.
• 36:17
  They just grab the microphone and then I start talking.
• 36:22
  So I just want him to know promotion, promotion, promotion.
• 36:26
  So now the next thing I need to give him a warning.
• 36:30
  The podcast there, the business that he's in, because remember,
• 36:35
  Shino Rambo, he's a what? He's a COO, chief operating
• 36:39
  officer. What space does the company
• 36:42
  operate in the operating, the finance space?
• 36:48
  What are the kind of services that they want to sell?
• 36:51
  They want to sell data and want to sell advisory services to
• 36:54
  people who want to invest in the Nigerian stock market and who
• 36:57
  want to invest in equity markets at large.
• 37:01
  That is the goal. Remember, that is the goal.
• 37:06
  But then the podcast episodes that he has been putting so far,
• 37:09
  the guys talking about personal growth and things like that, you
• 37:14
  know, that's a mistake. It's a mismatch.
• 37:17
  If you're in the financial services space, you want to sell
• 37:20
  data and advisory service to certain kinds of people.
• 37:23
  If you are talking personal growth and learning and
• 37:26
  development, do you think you'll be attracting those kinds of
• 37:29
  people? Let's be real.
• 37:33
  We need to be clear about our topics from the beginning before
• 37:36
  we start this podcast. So I am selling consulting
• 37:40
  services, but if I made this a podcast about the kind of music
• 37:44
  I enjoy, do you think I will attract people who are looking
• 37:48
  for consultancy services or who are trying to solve business
• 37:51
  problems? I will not.
• 37:55
  So how to be clear about the topic.
• 37:57
  So my recommendation to somebody like Genorambo is if you're in
• 38:00
  that kind of space, your topics should be focused around your
• 38:05
  areas of core specialty. You should be talking about data
• 38:08
  issues in the stock markets and in investing and things like
• 38:12
  that. You should be.
• 38:13
  Talking about wealth advisory frameworks, wealth advisory tips
• 38:18
  and tricks and strategies for Nigerian people, for Nigerian
• 38:22
  high net worth individuals or Nigerian middle class.
• 38:25
  Or. All these sorts of issues,
• 38:26
  Nigerian stock market. So excuse me, I can't sit down
• 38:31
  and come up with exact topics, but these are the kinds of
• 38:36
  things you should be talking about when you are podcasting
• 38:39
  and you want to use your podcast for business, for business, for
• 38:42
  business, for money for money, for money to increase sales.
• 38:46
  Don't fool around with your topics.
• 38:49
  Don't fool around, just go straight because you won't
• 38:52
  attract your ICP as your ideal customer profile, your ideal
• 38:56
  audience, the people who you want to give you money.
• 38:59
  So if you're podcasting just for the sake of say, you know, I
• 39:03
  want to try this thing, you know, may I just flex?
• 39:05
  Let me just feel alright, No problem.
• 39:08
  What is for business purposes, don't fool around with your
• 39:10
  topics. Be very clear and talk about
• 39:12
  those things only only or else you won't attract the people who
• 39:18
  you want to give you money. So the people that I want to
• 39:22
  give me money are Nigerian business owners obviously who
• 39:26
  are having business problems. So you know, you don't have to
• 39:30
  be a genius to know that my podcast has to be about solving
• 39:33
  problems for Nigerian businesses, especially from a
• 39:35
  sales perspective. So that people who run Nigerian
• 39:38
  businesses and they're low in sales, they give me a call.
• 39:42
  Those are my clients if I want to attract those kinds of
• 39:45
  people. But then I create a Nigerian
• 39:46
  products where I'm reviewing Netflix movies or reviewing
• 39:49
  Nollywood movies, how would that work?
• 39:51
  It is people who like movies who will come.
• 39:54
  So if you are in the financial services space, you want to sell
• 39:58
  advisory services, you start your podcast.
• 40:00
  Why are you talking personal development?
• 40:04
  What for? It will be people who want to
• 40:08
  improve their lives, who want to live their truer self and or
• 40:11
  know who will come. Yeah, some of those people will
• 40:13
  need your services, but it will be a hard sell.
• 40:17
  Don't fool around with your topics.
• 40:18
  Go straight. Go straight.
• 40:20
  All right, so it's been 40 minutes.
• 40:22
  Let me just stop here. I remember that this is a Part
• 40:26
  2, so I will. OK, There will be a Part 3.
• 40:32
  And for those of you who are listening to this episode now,
• 40:34
  I'll try to make sure that the very next episode will be the
• 40:36
  Part 3, so you don't have to jump forward or backward too
• 40:39
  much to get the continuation. And so in the next episode in
• 40:43
  the in the Part 3, we're going to continue this whole thing
• 40:45
  about podcasting, about content marketing, about how to
• 40:49
  establish a personal brand and about how to grow your sales.
• 40:54
  So I hope you guys are having fun so far, especially those of
• 40:56
  you who have discovered the podcast for the first time.
• 40:58
  If you're discovering this podcast for the first time, I'm
• 41:00
  a nice guy. I'm very free.
• 41:02
  Reach out, call, send me a text message or a WhatsApp message
• 41:06
  08064662140. But if you want to reach out
• 41:12
  because you're looking for free business advice, that's not a
• 41:15
  problem. Just say so clearly in the first
• 41:17
  message so that we'll take it from there.
• 41:18
  I'll know who I'm dealing with. But if you want us to talk in
• 41:21
  depth, you want us to figure out, you know you're having
• 41:25
  problems with marketing. For instance, you've been
• 41:27
  running Instagram advertisements.
• 41:30
  If you know the convert, if you know the click and you want us
• 41:33
  to sit down and try and figure out what is going on, how can we
• 41:35
  rectify? How can we solve this problem?
• 41:38
  Then no problem, we'll have to schedule a consultation.
• 41:40
  If you're afraid of money, don't worry.
• 41:42
  Don't worry. I get different packages all the
• 41:45
  way from 400K all the way down to 15 K.
• 41:48
  So any which way you are covered.
• 41:50
  Surprisingly, there's some people who say I don't get
• 41:52
  money, I don't get money. Well, anyway, that's that's up
• 41:57
  to you. You'll be saying I don't get
• 41:58
  money, you don't get money. But if I see your DP, I'll say
• 42:00
  save you the flex and you're now using iPhone 17 Pro Max.
• 42:04
  You don't get money. But meanwhile your phone is 15.
• 42:07
  I say 15, your phone is five M continue to deceive yourself.
• 42:12
  You want to solve your business problems, you don't want to pay.
• 42:15
  You're being a criminal, you're being a thief.
• 42:17
  Anyway, So yeah, I'm open to giving free advice.
• 42:20
  Just say so in the first message and I will answer one question
• 42:23
  and one question only. If you want us to go further.
• 42:27
  Let's sit down. Let's book a consulting session.
• 42:29
  Let's let's hash your thing out. And yeah, I'll do my best.
• 42:35
  I'll see what I can do. OK, so that's it.
• 42:37
  Thank you very much for listening.
• 42:40
  Remember, if you'd want to connect, call, send me a text
• 42:42
  message or a WhatsApp message on 0806466 2140.
• 42:47
  You can also connect with me on LinkedIn.
• 42:51
  We can also have a chat there. So thanks for your time and
• 42:53
  attention. I'll catch you all some other
• 42:55
  time.