Latest / Diet Starts Monday Podcast
Building KOIKOI & Sanctm Wellness: Damon Christoforos on Entrepreneurship and Self Discovery
In this episode, Damon Christoforos, co-founder of KOIKOI, joins us to share the incredible journey of turning a small stall at Mojo Market into a thriving South African clothing brand.
He reflects on the brand’s origins in Mauritius, the accidental name born from mispronunciation, and the challenges of building a sustainable, locally manufactured business. Seven years in, Koi Koi now boasts three stores with plans to expand further.
But Damon’s journey doesn’t stop there. He shares his latest passion—Sanctm Wellness and we explore the world of psilocybin, meditation, breathwork, and how…
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