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Tractor Supply Company: Building Strong Customer Loyalty with a Devoted Rural Demographic
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Founded first as a mail-order tractor parts business in 1938 by Charles E. Schmidt, Sr., Tractor Supply Company opened its first retail store in Minot, ND in the following year. Ever since, Tractor Supply has been passionate about making sure it serves the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts, and everyone who enjoys a lifestyle the company calls “Life Out Here.”
Over 52,000 Team Members deliver ‘legendary customer service’ when assisting customers as they shop for everything they need for “Life Out Here,” in categories including pet…
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