Alessandro Bogliari Bet His Last $1,500 on TikTok (Now Runs a 50-Person Agency) - #12

Legends of Scale · May 20, 2026 · 44m

Today we talk with Alessandro Bogliari, co-founder and CEO of The Influencer Marketing Factory.

---

💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/

🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor

0:00 Meet Alessandro Bogliari

0:11 From $1,500 to Google, Sony & Hyundai

0:52 The Moment He Couldn't Do It All Alone

4:13 Why Finance Was So Painful

6:30 Agency vs. In-House: What Broke

8:24 When to Hire Employees vs. Contractors

10:12 How He Split the Finance Team

14:14 60 People: How the Team Breaks Down

15:42 Adding Layers So the CEO Isn't Pinged…