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Latest / The G Code

Stop Selling, Start Testing: Finding Your Content Strategy

I spent $365,000 on ads last year, and now I'm walking away from them to figure out organic marketing from scratch.

In this episode, I get real with Amanda about the messy, in-progress reality of building a content strategy that actually drives sales instead of just filling a feed. We break down why posting "I have openings" doesn't work and how creating genuine desire through community is the real foundation for selling anything.

Amanda opens up about her struggles with comparison and idea-hopping, and I share why I've committed to posting every single day through the end of the year even…

The skinny

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