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Why Customer Journey Growth Goes Beyond Closing Sales | Batuhan Ulutuncel from Alpha Generator
Batuhan Ulutuncel, founder of Alpha Generator, shares why growth strategy should extend beyond closing sales to the entire customer journey. Drawing on his venture capital background, he explains how he aligns his agency's work with portfolio companies' shareholder value. Discover why website clarity matters, how retention, upselling and cross-selling fit into growth, and why generic playbooks cannot replace understanding your customers. Batuhan also explores how AI personalization could shift websites from broad customer segmentation toward individual experiences when strategy and unit…
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