Latest / Influencer Confidential / How Influencers Use ManyChat (FREE Step-by-Step Tutorial!) #272

Transcript

How Influencers Use ManyChat (FREE Step-by-Step Tutorial!) #272 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the curtain? Well,
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  Speaker 1: let's jump in. This creator has comment Amsterdam to get
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  Speaker 1: my Google Maps lists with ten plus more incredible playgrounds
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  Speaker 1: in the city. This is an example of a many
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  Speaker 1: chat automation that allows this creator to send that Google
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  Speaker 1: Maps list to her community and give them the value
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  Speaker 1: they are searching. So many of us on Instagram are
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  Speaker 1: seeing comment this for that, whether it be a link
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  Speaker 1: or PDF or some sort of freebee. We have all
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  Speaker 1: seen this being done and so many people are curious,
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  Speaker 1: what is this, how do I do it, what's the
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  Speaker 1: benefit and is it going to really help me grow?
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  Speaker 2: Well?
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  Speaker 1: I recently interviewed this creator on our podcast and she
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  Speaker 1: shared with us how many Child actually helped her grow
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  Speaker 1: over one hundred thousand followers in a year using automation
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  Speaker 1: in a really smart and strategic way. So what I
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  Speaker 1: want to do is first of all, talk about menichat
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  Speaker 1: screen Share a tutorial so that you can actually leave
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  Speaker 1: today's video setting up your first automation using their free version.
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  Speaker 1: Because what I want to see for you is growth engagement,
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  Speaker 1: and this tutorial is going to help you do it. Now,
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  Speaker 1: before we get into the tutorial, I do just want
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  Speaker 1: to start off with a brief definition about many chat
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  Speaker 1: and talk about some key benefits and features that you
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  Speaker 1: could use as a creator. And then we're going to
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  Speaker 1: dive in to the screen share where we're going to
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  Speaker 1: set up your first automation. So definition. Manichat is a
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  Speaker 1: marketing automation platform that helps businesses and creators connect with
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  Speaker 1: their audiences through chatbots and automated messaging. It works across
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  Speaker 1: channels like Instagram, Facebook, Messenger, WhatsApp and SMS, and it
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  Speaker 1: allows creators to automate conversations. So what does that mean?
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  Speaker 1: Someone DMS you on Instagram and you are able to
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  Speaker 1: imediately start the sort of chatbot conversation, Hi, how can
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  Speaker 1: I help you today and set up different sort of
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  Speaker 1: scenarios or your follower can get their question answered right
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  Speaker 1: away in DM without you having to be the one
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  Speaker 1: to sit there and answer them right. We see a
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  Speaker 1: lot of creators using this functionality to automate conversations and
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  Speaker 1: then give the person what they're looking for. So let's
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  Speaker 1: just say you're a travel influencer and people are always
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  Speaker 1: asking you about a specific guide or a specific something.
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  Speaker 1: You could automate that conversation so that you're not constantly
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  Speaker 1: copying and pasting in your DMS the same thing. This
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  Speaker 1: works really well if you get ask something all the time. Obviously,
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  Speaker 1: it's a big engagement tool because if you're telling your
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  Speaker 1: audience to comment X for why, you're getting them to engage.
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  Speaker 1: So it really does a number on engagement. And oftentimes
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  Speaker 1: you'll see a lot of creators say things like make
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  Speaker 1: sure to follow me so I can deliver this freebie
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  Speaker 1: to you. We are seeing big time audience increases using
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  Speaker 1: many chat to automate this process. Oftentimes we're seeing big,
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  Speaker 1: big audience growth because we see say things like follow
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  Speaker 1: me in order to get this freebie, so people are
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  Speaker 1: clicking followed to get the freebie. And of course drive
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  Speaker 1: sales if you have affiliates. If you have I don't know,
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  Speaker 1: a guide or Christmas guide or holiday guide that has
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  Speaker 1: a bunch of your favorites and you're sacking it with
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  Speaker 1: affiliate links, or maybe you're just sending a link to
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  Speaker 1: one of your favorite outfits or whatever it is that
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  Speaker 1: you want to promote. You're able to scale your affiliates
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  Speaker 1: through these automations. Or if you're not doing affiliate marketing
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  Speaker 1: and you're selling direct to your audience a product or something,
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  Speaker 1: you're also able to send them that link right away
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  Speaker 1: in a very easy, scalable manner. When it comes to
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  Speaker 1: affiliate marketing, a lot of creators just get stuck because
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  Speaker 1: they don't know how to promote their links. But using
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  Speaker 1: many chat automations, so if someone comments you know toy
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  Speaker 1: truck and you want to send them the link to
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  Speaker 1: the toy truck, they're now able to all get that
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  Speaker 1: link and purchase the toy truck that you are recommending
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  Speaker 1: to your audience. And this is obviously creating powerful monetary
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  Speaker 1: results for a lot of creators that are using affiliates
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  Speaker 1: within their automation. So I also want to share a
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  Speaker 1: few ideas and ways that our community is currently using
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  Speaker 1: many chats. So a lot of creators are obviously really
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  Speaker 1: interested in growth and that's the number one reason they
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  Speaker 1: end up using many chat to do automations. But it's
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  Speaker 1: more than just growth, it's nurturing the new followers. So
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  Speaker 1: they are thinking of their followers in a very intentional way.
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  Speaker 1: They're like, I want every single person that hits followed
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  Speaker 1: to get an auto welcome message. You're something of that nature.
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  Speaker 1: And they're really trying to build this human sort of
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  Speaker 1: connection using these automations to their people, and they want
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  Speaker 1: them to engage with them right away. A lot of
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  Speaker 1: people find that it's helped with their consistency efforts because
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  Speaker 1: they don't have to be up like twenty four to
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  Speaker 1: seven sending things right like many Chat is working for
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  Speaker 1: you even while you sleep and sending links on your
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  Speaker 1: behalf and hopefully those links are converting into sales in
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  Speaker 1: some capacity for you. We're seeing creators really now get
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  Speaker 1: excited about growing their email lists. I have a lot
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  Speaker 1: of creators on substack. I have a lot of creators
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  Speaker 1: that are growing their email list right now my inner
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  Speaker 1: circle community, and I doing a whole email list challenge.
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  Speaker 1: So when I start to think about emails, I think about, Okay,
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  Speaker 1: how do we use many chat to help capture emails?
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  Speaker 1: And luckily the tool has an email capture so in
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  Speaker 1: order to get the freebie, for example, you have to
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  Speaker 1: put in your email. They let you do that directly
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  Speaker 1: within the platform. There are some features that you're going
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  Speaker 1: to see you when I share my screen that are
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  Speaker 1: for the free user, and then there are features that
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  Speaker 1: are pro. So if you're somebody that is interested in
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  Speaker 1: dabbling into many Chat pro, we use many Chat Pro.
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  Speaker 1: I have a affiliate code for you guys that's actually
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  Speaker 1: going to give you your first month of pro free.
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  Speaker 1: So that's something that you want to dabble in. I
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  Speaker 1: have included that link below so that you can try
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  Speaker 1: the proversion for free for a month, test it out
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  Speaker 1: and see if it works for you for growth, sales
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  Speaker 1: and engagement. Many Chat is known for its keyword triggers.
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  Speaker 1: So for example, you put you know, put shop to
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  Speaker 1: get this. You can do this inside of stories, you
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  Speaker 1: can do this inside of posts. Obviously. Manichat also has
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  Speaker 1: some broadcast features at some creators, like or, you can
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  Speaker 1: literally send a message to every single person that follows you,
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  Speaker 1: a huge broadcast capability. Do be careful, though, because part
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  Speaker 1: of how many Chat charges is based on the number
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  Speaker 1: of contacts you have, so if you're not planning to
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  Speaker 1: use the broadcast method, then you don't need to have
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  Speaker 1: all your contacts stored in your many Chats, so I'm
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  Speaker 1: gonna go ahead and jump into the tutorial section which
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  Speaker 1: Nicole from our team has filmed for you guys, so
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  Speaker 1: you can set up your first automation. And then I'm
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  Speaker 1: going to jump back on and share some ideas things
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  Speaker 1: that you can do and what we are doing, what
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  Speaker 1: the creators in our community are doing to help you
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  Speaker 1: use many Chat to the best of your ability.
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  Speaker 2: Okay, let's create your first automation inside many chet. I'm
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  Speaker 2: going to be using the free version, so everything I
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  Speaker 2: show you today you can do without paying. Of course,
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  Speaker 2: if you want more advanced features, you can upgrade it later,
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  Speaker 2: but this is more than enough to get started. Once
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  Speaker 2: you're inside your many Chat dashboard, look at the left
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  Speaker 2: hand menu and click on Automation. Here's where all your
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  Speaker 2: flows and automations will live. For today's video, we're going
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  Speaker 2: to set up your very first automation so when somebody
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  Speaker 2: comments in this specific word on your post, they'll instantly
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  Speaker 2: get an automated DM. To get started, we're going to
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  Speaker 2: click on neo Automation on the top right and you're
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  Speaker 2: going to see a bunch of templates that Manichad has
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  Speaker 2: for you. We're going to click on this one that
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  Speaker 2: says auto DM links from comments. Here's where all your
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  Speaker 2: flows and automations will live for today, we're gonna set
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  Speaker 2: up your very first automation so when somebody comments in
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  Speaker 2: this specific word on your post, they'll instantly get an
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  Speaker 2: automated DM. To get started, we're going to click on
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  Speaker 2: neo automation on the top right and you're going to
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  Speaker 2: see a bunch of templates that Manuchad has for you.
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  Speaker 2: We're going to click on this one that says auto
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  Speaker 2: DM links from comments. Once you click on the template,
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  Speaker 2: Manichad will walk you through everything step by step. The
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  Speaker 2: first thing you'll need to do is choose where this
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  Speaker 2: automation will be triggered, either on any post and a
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  Speaker 2: specific post or the next post. With the free version,
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  Speaker 2: you can only select in a specific posts, so that's
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  Speaker 2: the one I'm gonna pick here as well. Next, I
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  Speaker 2: like to turn on the reply to comments because this
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  Speaker 2: allows you to instantly reply to anyone who comments the
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  Speaker 2: keyword and automatically direct them to your DMS. This is
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  Speaker 2: super helpful in case the message lends in their request folder.
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  Speaker 2: It gives them a clear heads up on where to
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  Speaker 2: find it. Then you'll set up your keyword. This is
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  Speaker 2: a word that people have to comment in order to
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  Speaker 2: receive your automated DM. So my tip here is don't
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  Speaker 2: make it too complicated to spill, but also avoids something
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  Speaker 2: too generic that people might accidentally comment without wanting the message.
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  Speaker 2: You want only the people who actually want the freebie
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  Speaker 2: or link to trigger the DM. That way, it doesn't
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  Speaker 2: feel spammy for anybody else. I'm going to do guide
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  Speaker 2: twenty five just to make it more specific. The next
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  Speaker 2: step is setting up your opening DM. This part is optional.
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  Speaker 2: If you want to greet people first, you can customize
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  Speaker 2: a peer reading message. Then many chat provides, but if
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  Speaker 2: you prefer to go straight to your freebie or link,
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  Speaker 2: you can simply skip it by turning it off. Now
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  Speaker 2: for the main DM, this is where you actually deliver
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  Speaker 2: your resource. You can write a quick line telling them
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  Speaker 2: what they're getting and prompt them to click the button
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  Speaker 2: below to access it. So I'm going to write, hi, there,
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  Speaker 2: here's a free guide you requested to learn about the
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  Speaker 2: best spot in New York this winter. Next, you're gonna
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  Speaker 2: click this button add a link. Here is where you're
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  Speaker 2: gonna add your resource, the one that you're gifting. I
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  Speaker 2: usually write something simple like get guide here. You can
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  Speaker 2: even put a little emoji, and then you're gonna add
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  Speaker 2: the link in the box below. Then you're going to
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  Speaker 2: click safe and then head to the top right corner
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  Speaker 2: to click go live. Okay, and that's it. Your automation
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  Speaker 2: is now live and ready to send DMS when somebody
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  Speaker 2: comment your chosen word. And just as a quick reminder,
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  Speaker 2: the left panel right here is where you'll make all
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  Speaker 2: your edits. If you click edit right here, and on
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  Speaker 2: the right side shows you a live preview of what
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  Speaker 2: the experience will look like on Instagram. When you go
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  Speaker 2: back to your automations, you can see your automation into life.
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  Speaker 2: What I always do is rename it so that I
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  Speaker 2: know that I'm gifting the New York City Guide, and
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  Speaker 2: I also put the keyword that I'm using, just so
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  Speaker 2: I can keep track of everything and it looks organized.
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  Speaker 2: Whenever you want to stop this automation, you can click
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  Speaker 2: on it and head to the top right and click stop.
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  Speaker 2: Instead of deleting it, you can just pause it anytime.
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  Speaker 1: So I hope you guys enjoyed that tutorial from Nicole,
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  Speaker 1: Like I said, funny enough here on YouTube, we're always
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  Speaker 1: trying to get views on our YouTube. We have been
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  Speaker 1: using many chat to tell our audience I comment this
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  Speaker 1: and get the link to our YouTube video. It could
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  Speaker 1: be that simple where you are driving views from your
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  Speaker 1: longer content and getting your Instagram followers to now watch
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  Speaker 1: your entire YouTube videos. You can create checklist. You can
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  Speaker 1: include links to PDFs or ebooks or Canva graphics that
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  Speaker 1: you've made. You can include links to like a secret
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  Speaker 1: video Google Maps, how that creator was doing she was doing,
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  Speaker 1: Like comment this for Google Maps. You can send it
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  Speaker 1: to a blog article that has a bunch of information.
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  Speaker 1: You can send a link to your substack. As you
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  Speaker 1: can see, it's just such a great link generator. So
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  Speaker 1: many creators are sending their Amazon storefront links, or they're
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  Speaker 1: sending their Levant links. We talked about Levant and a
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  Speaker 1: few other videos. Because of those higher commissions, we're seeing
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  Speaker 1: a lot of quators send their Levanta link so that
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  Speaker 1: they're getting those high commissions when creators are purchasing. You
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  Speaker 1: can absolutely use this in a brand partnership. You can
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  Speaker 1: sell this as an add on in your brand partnership.
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  Speaker 1: So if a brand is going to pay you for
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  Speaker 1: a real and you want to do a sponsored many
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  Speaker 1: chat automation, you can also add that in to your packages.
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  Speaker 1: And again you could send the brand's link, you could
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  Speaker 1: send the brand's storefront, you can send a code, a
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  Speaker 1: coupon code, whatever, And it's a really nice way to
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  Speaker 1: track the effects that you are doing for this brand partner,
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  Speaker 1: if they're seasonal sales or exclusive deals. These are things
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  Speaker 1: that you guys can share again right away with your audience.
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  Speaker 1: I hope you enjoyed today's episode. If you did, make
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  Speaker 1: sure to rate, review, and subscribe to our show and
• 12:16
  Speaker 1: visit Sidewalkerdaily dot com for more resources on all things
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  Speaker 1: influencer marketing and social media. Until next time,