Black Friday Part 2 - The Knowledge Trust Matrix for New Customer Success | Matt Edmundson
What if the secret to Black Friday success isn't just about discounts, but about building relationships that last? In this second episode of our Black Friday strategy miniseries, Matt Edmundson reveals the Knowledge Trust Matrix—a simple framework that transforms one-time buyers into lifetime customers.
Episode Summary
Matt challenges the conventional approach to Black Friday customer acquisition, where brands focus on extracting maximum profit from new customers rather than building foundations for long-term relationships. Through the Knowledge Trust Matrix, he demonstrates how shifting this…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.