How a Pet Groomer Scaled Past 7 Million by Fixing Booking No-Shows

Scaling Up with Fexingo: How Small Businesses Become Mid-Market Companies · Jul 22, 2026 · 8m · transcript

In this episode of Scaling Up with Fexingo, Lucas and Luna look at how a mobile pet grooming business in Austin grew from $1.2 million to $7.3 million in three years by solving one specific operational problem: no-shows. Founder Jenna Ortiz realized that 22 percent of first-time bookings never showed up, costing the business roughly $140,000 a year in lost revenue and wasted drive time. Instead of charging cancellation fees or requiring deposits upfront, Ortiz introduced a text-based confirmation system that asked customers to confirm three hours before the appointment window. If they…